Chapter 637 Sales Skyrocket
"President, here is the financial report for this month." Sun Tengfei put a report on Zhang Yang's desk.
"Huh? Why did you bring it here, Lao Duan?"
Duan Yongping was asked to fully take over the company's management work before. These should have been sent over by Duan Yongping after review. Why did you change people?
"He has gone to Yangcheng, and he will also stop by the factory in Sichuan to check the production capacity of mobile phones. President, please take a look at the financial report of our Yangcheng subsidiary this month."
Seeing the happy look on Sun Tengfei's face, Zhang Yang knew it was good news. He opened the financial report, directly to the top of the Yangcheng subsidiary, and slowly raised the corners of his mouth.
"When did the sales of our music phones start to grow so fast?"
September is indeed one of the peak seasons for sales, catching up with the start of school for students, but the sales growth is much higher than expected.
Moreover, the sales of the cheap machine l1 have also grown very rapidly, with a monthly sales volume of 680,000 units, which is only in the mainland market. Counting overseas markets, it has reached 1.01 million units!
The profit of l1 is very low, even if millions of units are sold, the profit is not much. However, the sales of music phones are also growing rapidly, with monthly sales reaching one million units, including 630,000 units in the mainland market.
According to some growth rate, the sales volume of Zhiduxing mobile phones will exceed 10 million units this year, of which the sales volume in the mainland market will exceed 7 million units, and the sales volume of music phones will also exceed 6 million units!
"President, since the launch of our l1, the overall sales of smart phones have started to grow rapidly. We didn't expect that l1 could actually drive the sales growth of music phones."
Low-end products drove high-end products, which gave everyone a big surprise.
"We have seen that the sales growth of the two major operator channels and the postal channel is the fastest, and the sales growth in cities is much higher than that in counties."
"Also, now that there are more retailers selling mobile phones, our sales channels have also expanded. According to our forecast, the sales volume of l1 in the domestic market may exceed one million units in the next month, and the sales volume of music phones will also increase. will grow."
"Mr. Duan attaches great importance to this. If he doesn't check the work of the Yangcheng subsidiary himself, he seems to have to contact Hehuang."
"President, should we plan to launch the mobile phone in the Eastern European market in advance?"
As for the Russian mobile phone system, they have already developed it with the assistance of Moscow Electronics and are ready to produce and sell it at any time.
"Contact with Moscow Electronics and ask for their opinion. If there is no problem with them, then start production and enter the Eastern European market in a month."
After purchasing the mobile phone batteries from Moscow Electronics, Smartphones should be able to gain a foothold in the Eastern European market. How many mobile phone batteries are not frost-resistant are sold in the Eastern European market, at least their batteries are more resistant to use.
Originally, I wanted to wait for the ultra-thin machine to be successfully developed, and then push it to the market together. Now that these two models can gain a foothold in the Chinese market and the Chinese-speaking market in Southeast Asia, they can also gain a foothold in the Eastern European market!
"How is the development of the English version,
Next year, the plan can be pushed to the European and American markets, this cannot wait. "
"It's definitely not a problem. When I had dinner with Mr. Li the day before yesterday, he also said that he was doing a test. For other language versions, other companies have also been entrusted to help translate."
"President, do we really not want to do Japanese and Korean first? The island market is a big market, and they have always been a big market for consumer electronics."
"Let's talk to Satoshi Matsudajiri to see if they are confident in making the product sell well. If not, then don't need it for now."
In fact, many big brands will perform differently in different markets. Even if it is the number one brand in the industry, it will not perform well in some big markets.
For example, Samsung has not been very good in the island market. Souni also performed extremely poorly in the South Korean market because they boycotted each other.
In addition to these resistances, there are acclimatization and cultural differences.
For example, the appearance design of some products is very popular in some regions, but it is ugly in another region. For example, the team uniform of a European football powerhouse, with red half sleeves and green shorts, even though they have a lot of fans in China, the jerseys really cannot be sold.
Some best-selling games in China, such as Legend of Sword and Fairy, are not liked by anyone in Europe and the United States. They couldn't understand the concepts of these immortals, and they always felt that they were too complicated.
When Xianxia can be set into a simple upgrade system, will it be accepted in Europe and the United States.
"President, there is one more thing. According to the information we have received, Nokia will soon launch a cheap mobile phone with a black and white screen, which will have a direct impact on our l1."
All mobile phone manufacturers stopped making black-and-white screens, and Zhiduoxing did it, and it seems to be successful. At this time, Nokia, the industry leader, actually did it, which is very surprising.
With Nokia's industry status, there is absolutely no need to do this.
"I know, it's their 1100, right? Don't worry, they can't compare to us in terms of cost. Their product is produced in Europe, and their procurement cost is also higher than ours."
"Perhaps we are similar in research and development, and we spend more in advertising, but only one cost advantage makes them have to bow down."
Zhiduoxing l1 can sell for 900 yuan, and Nokia's 1100 is definitely not so cheap in China. After that, every time the price is reduced, Zhiduoxing's l1 will be cheaper.
In the previous life, Nokia sold 250 million units of this mobile phone, and the subsequent 1110 also sold more than 250 million units. Including other cheap mobile phones, the sales of several models exceeded 100 million units.
It is also because of these cheap phones that Nokia's sales are superior to the pack, firmly occupying the throne of the industry leader. However, cheap machines are not profitable after all, and the requirements for technology are not high.
It's not that other mobile phone manufacturers can't do it, but they don't bother to do it. They make more profitable mobile phones with lower sales and not bad profits.
Just like the v3 launched by Motorola next year in the previous life, one can bring back at least one hundred dollars in gross profit for Motorola, and this phone has sold 113 million units, with a gross profit of 13 billion Dollar!
The gross profit of a cheap machine is only ten dollars now, and it will be even lower in the future.
Zhang Yang would also like to give up low-end mobile phones if it wasn't for making Zhiduoxing's mobile phone stand up first. Now it is necessary to divide mobile phones into series, so as to divide them into different grades, so as to ensure the growth of brand value.
"President, what if Nokia sells at a lower price? They sell it at cost price, shall we fight?" Sun Tengfei suddenly asked a serious question.
Will this be possible?