Chapter 628: Penguin Game

Zhiduoxing Group began to pay attention to the mobile phone business, but did not relax the development of the game industry. It is still guaranteed that new games will be launched every month, and they will be sold well.

In particular, Plants vs. Zombies, which they had just launched, had sold 3 million copies in just one month, and the sales were still growing rapidly.

Many companies don't understand why such a game can become popular.

In their concept, zombie games should be very scary, the kind that children can't play. But this one is different, children can also play with it.

Plants and zombies, two totally irrelevant products, are actually combined in one game, and players readily accept it.

This made the game company who was unwilling to authorize zombie games to Zhiduoxing Group regret it. If it had known earlier, it should have authorized it, so Zhiduoxing would not launch such a competing game.

This game is very popular whether it is on the TV game console or on the computer side. Many people are still discussing some game skills, such as which levels to pass and which plants to use.

Some people even worked out some strategies, including when and where to plant each crop, which became very popular on the Battle.net forum.

The sales of G2MINI are also getting hotter, completely crushing the few remaining arcade motherboard manufacturers. They cannot compete with Zhiduoxing in terms of sales channels and costs, so they can only choose to withdraw.

However, they withdrew from the hardware field, but did not exit the game field. They continued to develop some games and sold them to Zhiduoxing Group.

If Zhiduoxing Group does not buy it, they can still sell it to other game machine manufacturers. Anyway, those manufacturers are now striving for more games to suppress other competitors.

Souni's PSone sales plummeted. Compared with G2MINI, their games are not fun enough at all. Of course, they did not lose money when they licensed the game development platform to more companies. Many game development companies lost money.

Games developed on the PS1 platform cannot be sold anymore.

This has caused many game manufacturers to be dissatisfied with Sunny. When the PS first appeared, Souni gave a high subsidy and a high guaranteed price to compete with Nintendo and others.

Now that the subsidy has been reduced and the guaranteed price has been lowered, Suony can continue to make money, but those small game manufacturers are in the red. However, Sunny waved the check and asked, do you want to invest?

From third-party game manufacturers,

If it becomes a second-party game manufacturer, its status will plummet. Third-party game manufacturers are more flexible in operation, and can roam among several game console manufacturers.

The second-party game manufacturers will be restricted by Suony, and if there are explosive models, Suuni will make more money. Lost money, although Sunny also lost money, but the impact was not great.

More importantly, Sunny also led the merger of several game companies before, which made the founders of those game companies even more dissatisfied. Few people in the company they founded are willing to hand over the leadership to others. They don't want to sell the company directly and change careers.

This matter was also seized by Nintendo and began to publicize it vigorously, as if it was not Nintendo who oppressed third-party game manufacturers.

Zhi Duoxing also took the opportunity to carry out publicity, while attacking Suni, while attacking Nintendo, and at the same time trying to win over more third-party game manufacturers.

Sega Bandai didn't want to join at first, but they suddenly discovered that everyone was discussing news about the other three game console manufacturers, and no one was talking about them, Sega Bandai.

So under compulsion, Sega Bandai also joined the propaganda war, while promoting its new American game, while talking about its own benefits, how many companies have made a lot of money through their platform.

It is easy to attack Zhiduoxing. They directly said that Zhiduoxing made a lot of money at the beginning, but none of the game development companies in the Zhiduoxing camp made any money, and the money was taken away by Zhiduoxing Group.

In particular, they are promoting in mainland China, hoping to get more Chinese game development companies to join their camp and develop exclusive games for them.

The propaganda war suddenly appeared. When Zhang Yang knew about it, he was also very surprised. This time, they really didn't provoke it on purpose, and it was Sega Bandai who finally got into the fire.

Sega Bandai also has confidence at this time, they are no longer the weakest, because they have Microsoft behind them and have enough capital to develop.

After a period of development, Microsoft has injected capital into Sega Bandai again, and at the same time diluted the equity of Norio Ohga and others, completely controlling Sega Bandai.

Bill Gates firmly believes that the product of game consoles will develop better and better. In the future, it will be able to improve Microsoft's profits and better promote Microsoft's products.

Affected by the decline in the financial market in the past two years, Bill Gates' assets have shrunk a lot. He has also cashed out a lot of Microsoft stocks and invested in other industries, hoping to diversify his investment and enhance his ability to resist risks.

Anyway, he is still the richest man in the world and still attracts the attention of many people.

But Bill Gates suddenly discovered that not only the development of the game industry was not so smooth, but also that their instant messaging software development also encountered rivals.

It's not ICQ and other old rivals, but a chat software called Minions, which is developing rapidly with the help of Battle.net and other promotions.

Many Microsoft programmers can't figure it out. Doesn't the little yellow man look like a capsule villain? The painting style is very strange. Why do users like it?

Moreover, the controlling capital behind this company turned out to be from Xiangjiang in Asia, and the controlling party of that company in Xiangjiang is from Mainland China.

When this company promoted, it was very willing to spend money. It advertised on many websites, and even directly launched cartoon dolls, which appeared in the crane machines in many amusement halls.

Zhang Yang was also looking at Penguin's report at this time, which was more beautiful than imagined. The revenue is growing rapidly, the number of users is also growing rapidly, and the first version of Penguin Farm has been successfully developed and is undergoing public testing.

He also didn't expect that a little yellow man would be so popular in the North American market. This icon is very cute and people like it.

Most of the people who use chat software are young people, and young people don't like the old-fashioned interface of MSN, which doesn't even have an emoticon package.

However, in order to promote Minions, Penguin Group even slowed down its expansion in the Mainland. In fact, it doesn’t matter if the promotion efforts in the mainland decline. In the future, relying on word of mouth, the number of Penguin users will also increase.

It's just the last item on the report that makes Zhang Yang more interested. Penguin decided to launch a game platform to compete with Battle.net!