Chapter 661 Ultra-Thin Machine Ready to Go on the Market
After only one week in North America, Zhang Yang returned to China. In addition to checking the work in North America this time, there is also a look at the sales of the smart phones that have just been launched in North America.
The sales of cheap mobile phones are average, and the sales of music phones are also average. The market leader here is Motorola, and even Nokia can only bow down.
The third place is not Soai, Samsung and other big brands, but the smartphone brand Blackberry, which has risen rapidly in the past two years, and has almost become the standard equipment for business people here.
In fact, the feel of the BlackBerry is not good. Although it is a full keyboard, each key is very small, and it is often pressed by mistake. Although there are some Internet access functions, you can send and receive emails, but the speed of the Internet is not very good, and the practicability of this function is not strong.
Many business people prefer to use PDA to check stocks, watch some news and emails and so on.
At this time, the smart machine has great limitations, not only the performance of the machine is not strong, but also because of the backward communication technology, the degree of intelligence is not high.
The performance of a top-end smart phone in the previous life may be stronger than that of some current computers, and the communication technology is also better. The speed of 4G is much faster than the current broadband, not to mention the evolution to 5G.
Zhang Yang did not let the company blindly launch smart phones, because he felt that the two major smart phone systems at this time, Blackberry and Symbian, had a very serious problem, that is, their systems were very bloated and took up a lot of memory.
This speed is far inferior to the Android system, not to mention the fruit company system in the previous life.
Although Zhiduoxing has not developed smart phones, it has been doing system development. The company has long had the task of developing an intelligent system that can run on mobile phones, which is faster, smaller and more secure than Symbian and BlackBerry.
In the previous life, Apple could do it, so could Google, and in this world Zhiduoxing can do it, especially the boss who developed the Android system in the previous life, who has been recruited by Zhiduoxing to the company at this time, who happens to be the member of the mobile phone system research and development team. one of the core.
When the system is developed, Zhang Yang will consider launching a smart phone. At that time, the 3G standard should be almost established, and it can be vigorously promoted to replace the feature phone.
Of course, smart phones can also be made now, but at this time, Zhiduoxing's technical strength is not as good as that of Symbian, Blackberry, or even Dopod. Even if you join it, you can't make much money.
Why do a business that doesn't make money? Now use the feature phone to ensure the brand awareness of the mobile phone is improved, and it is enough to slowly let everyone accept the mobile phone of Zhiduoxing.
When the era of smart phones comes, it happens to take advantage of the trend and become the leader.
Samsung and Apple, the two giants of smartphones in the previous life, are not developing as well as they did in the previous life. In its previous life, Samsung was the only company that could be called a giant in both the functional phone era and the smart phone era, and the smart phone era also made sales peak.
But at this time, some of Samsung's products are not as developed as in the previous life, such as MP3, notebooks, etc. are worse than in the previous life, and mobile phones are still in the stage of catching up, currently only ranked fifth in the global market.
Nokia, Motorola, Ximenzi, Suoai ranked the top four.
In the previous life, Apple, which relied on MP3 to re-emerge, has developed even worse in this life, because the leaders of MP3 are Wanyan and Zhiduoxing. In the MP4 era, it temporarily added an Archos. Apple has never entered the top three.
In the previous life, Apple's rising ace product lacked an eye-catching design, and its performance was not leading, but its performance was mediocre. Although Apple also made some money from this product,
But not to mention making a lot of money.
And there are many media claims that Apple is imitating Zhiduoxing. Hardware products imitate Zhiduoxing, and software stores also imitate Zhiduoxing.
And Zhiduoxing also has genuine music download websites and genuine video download websites, which Apple does not have.
Before Zhang Yang was reborn, the company with the best combination of software and hardware was Apple. It relied on hardware to drive software sales, and software assisted in improving hardware performance. Although Apple’s sales were not particularly exaggerated, it guaranteed the highest profit.
At that time, I felt that Apple was like a strengthened Nintendo. The hardware laid the foundation, and the software made crazy profits, ensuring a super high profit margin and becoming the company with the highest market value in the world.
But today, Apple can only be regarded as a recovery, and it is far from a Big Mac.
In the era of smart phones, it is very difficult to emerge as a machine king, because the hardware update speed is too fast, and it will be improved every quarter. However, in the era of functional phones, it is much easier for machine kings to appear. This year, two products with the potential of machine kings will appear on the market.
The first one is naturally the V3 that Motorola has been developing for nearly a year. It sold 130 million units in the previous life, which turned Motorola's plight in one fell swoop and provided the company with billions of dollars in net profit.
The other one is the ultra-thin phone that Zhiduoxing is about to introduce to the market. The code-named biscuit was developed to reduce the thickness of the mobile phone to even thinner than the published parameters.
Moreover, more colors are adopted, in addition to the traditional black, there are also silver, gold, blue, etc., among which Zhang Yang is most optimistic about gold.
At the beginning of the company, people in the company were a little puzzled by this arrogant color. Among their other portable products, no one has ever liked gold.
But this time, Zhang Yang asked the company to produce more golden ones, and firmly believed that this color would be the most popular.
The announced color is rose gold, but in fact Zhang Yang believes that this is called Tuhao gold. Just to let everyone know that I bought a very expensive mobile phone, and the gold color looks extravagant.
In fact, not only Asians like gold, but also Europeans and Americans, especially many blacks in North America, who like to wear big gold chains or something.
Not to mention the Eastern Europeans, many rich people's houses are inlaid with purple gold. From a distance, the golden light is shining to highlight their wealth.
Moreover, many rich people's luxury cars, yachts, etc. will use some gold as decorations. It's just that no one has ever thought of making a golden mobile phone case before.
After Zhang Yang rushed back to the capital, everyone had an urgent meeting. The meeting did not last long, only about half an hour.
We are mainly discussing the launch time of the new mobile phone, as well as the promotion plan for overseas markets, and whether to make more language versions to attack the European market.
After the launch of the English version this time, although the company's sales have increased a lot, its losses have increased because it has to spend more on advertising and research and development.
If other language versions are launched, there may be more losses, and the goal of capital preservation will not be achieved this year. After a discussion, everyone decided to look at the market situation of this mobile phone before making a decision.
After the meeting, Zhi Duoxing's official website took the lead in making an announcement.
[Zhi Duoxing ultra-thin mobile phone will be launched globally tomorrow! 】
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