Chapter 506 The Truth Cannot Be Buried

...

Even in the Internet era of the new century in the original time and space, desktop applications and portable applications accounted for half of the output value of the entire microprocessor industry, but in terms of sales volume, these two fields actually only consumed 0.2% of all CPUs.

Pushing forward another ten years, the microprocessor market structure in the 1990s has taken shape, and those cpu architectures with insufficient market competitiveness have left the market sadly. Intel and Microsoft have reached an l alliance, making the x86 architecture the only one, and the application of 32-bit microprocessors is completely complete. Mature.

But among all the CPUs in the world, products with 32-bit and above architectures account for less than 10 percent. And of all the 32-bit CPUs sold, only about two made it into the PC world.

You can take 1997 as a specific example. In that year, 2 billion 8-bit CPUs were sold worldwide, accounting for 55% of all microprocessors.

Since the advent of the microprocessor in the early 1970s, its greatest application in the civilian field has been the booming personal computer.

For example, the former is equivalent to gold sand, while the latter gathers gold sand into gold bricks, and the right to speak is self-evident. Tang Huan now intends to use his foresight on applications to expand the layout in embedded micro-control processing.

Gein is not a universal general-purpose microprocessor, and now it has begun to show dissatisfaction with Tang Huan.

For example, those used by laser printers, and those used by the universal remote control developed by Woz Xingzhi, are too bulky and not tailored, especially in terms of power consumption.

At this stage, everyone is on the same starting line in this new direction, and at least it can avoid the embarrassing situation that UMC has when it develops intel80286 compatible products.

"The further optimization of intel80286 compatible products is nothing more than the lack of a senior expert. It's nothing more than breaking the layer of window paper. If it's really impossible, it's just poaching people, it's nothing."

Speaking of which. Tang Huan picked up the big brother who had really turned into a "brick" after leaving the Xiangjiang phone service area and shook it. "This big guy takes ten hours to charge, but only lasts 30 minutes of use. I have a hope that a low-power, high-performance microprocessor can be stuffed into this device."

...

New York, USA, Warner headquarters.

"Because of the poor quality of the third-generation Fangyuan personal computer, EA's second-generation Xiaobawang game console had to be postponed in Japan. As a result, it was caught off guard by Nintendo, and the situation was very passive.

"

James Morgan reported the latest industry trends recently. "It is said that in order to avoid the embarrassment of being questioned by the media, Tang Huan actually missed this year's spring dex. You know, before that, he participated in every session and gave a keynote speech."

After hearing this, Warner boss Steve Ross was indifferent. In the past, he could have gloated about his misfortune, but now he doesn't think so anymore.

Gein So far, Atari has cost Warner $300 million on the books. Wall Street depends on the report data, and the reaction to this is. Warner stock looks set to drop below $30.

Steve Ross collected himself, raised his hand to interrupt James Morgan's chatter, and asked in a deep voice: "The video game companies that used to be so prosperous are now closing down one after another. Tell me, is there any hope for Atari? "

"This is just a natural reshuffle of the industry. Those who can persist in fighting until the end are the winners. Atari's arcade business is doing well. The home video game console business can open up markets in Japan, Europe, Australia, and even Latin America. EA Mattel Sega That’s how it was done, there’s no need for us to despair.” James Morgan quickly replied that his position as CEO is not yet hot, and Atari cannot be shut down.

"Okay. I trust you." Steve Ross nodded, "Now it's on the books. Atari is losing $1 million a day, and you need to take further stop loss measures."

"The layoff plan has almost been completed. Next, we have to find ways to reduce expenses from other links." James Morgan, who was secretly crying in his heart, said with a twinkle in his eyes: "We have produced about 5 million copies of "et aliens." ", but after its sales exceeded 1 million copies, the momentum slowed down significantly, and it has stopped at 1.5 million copies at present. Although this result is good, it can be ranked among Atari's top ten best-selling games, but the remaining more than 3 million copies It is difficult to continue to be absorbed by the market. At the same time, high inventory management expenses still have to be paid."

The "et aliens" video game project is the biggest pain in Steve Ross's heart, and he has already had a psychological shadow on video games.

However, as a powerful business tycoon, Steve Ross still has the most basic leadership bearing. He slightly nodded in agreement, "Then handle it as appropriate."

Seeing that the big boss didn't lose his temper because of the embarrassment, James Morgan was relieved, and quickly took his orders and left.

...

Atari's warehouse in El Paso, Texas, James Heller, the supervisor, was grimly counting the batch of unsalable game cassettes he had just received. Thinking of last year's prosperity, he couldn't help sighing.

Even James Heller, who is in the last position of the enterprise, can clearly feel the depression of the home video game console market in North America.

"If we keep going in and out like this, our warehouse will really explode." James Heller muttered worriedly, and hurried to check the weather forecast for the next few days.

At this time, the headquarters just called. James Heller felt dizzy for a while, thinking that there might be another batch of unsold game cassettes, and he wanted to send them to him.

"Why aren't you in the office?" James Morgan asked impatiently on the other end of the phone.

"I was just taking stock of the game cartridges that just entered the warehouse." James Heller complained, "The inventory pressure here is getting bigger and bigger."

"I read on the report that you have 500,000 copies of "ET Alien"?" James Morgan interrupted his subordinates' complaints and asked straight to the point.

"More than that. Why is the report data of the headquarters so far behind?" James Heller immediately shouted angrily, "Now the game cassette of "et Aliens" has reached more than 900,000 copies, plus other slow-selling electronic Game cassettes. The number has already exceeded 1 million."

Hearing such a shocking figure, James Morgan's forehead showed blue veins, and he cursed secretly. "The group of people in charge before I took office were simply a group of gamblers who lost their minds."

"It is estimated that my place is among all the warehouses of the company. It is the most stressed one. If it encounters heavy rain, it will definitely be very troublesome. I ask for additional staff." James Heller finally asked.

"Can you think before you speak? The company has just gone through a round of layoffs, and now you want me to send you more people?" James Morgan snorted coldly, "Okay, I will relieve the pressure for you now, and put These unsalable game cartridges are all disposed of."

"Dispose of it?" Listen to the boss's order. James Heller's brain suddenly short-circuited, and he asked subconsciously, "What, what do you mean?"

"Treat these unsalable game cassettes as garbage." James Morgan repeated slowly, "Do you understand?"

"Understood." James Heller agreed, and at the same time, there was a storm in his heart. It was a game cassette with more than 1 million copies.

So James Heller asked affirmatively, "Dispose of all the game cassettes with more than 1 million copies?"

"Yes." James Morgan warned with an emphatic tone: "The lower the processing cost, the better, otherwise. I will fire you to make up for the cost."

"Understood." James Heller replied sweating.

"One more thing, keep it secret. Don't make a fuss about this matter." James Morgan warned again.

"I'll do my best." James Heller promised quickly.

After James Morgan hung up the phone, James Heller held the microphone in a daze for a long time. The decision of Gein's boss was too shocking, and it exceeded his own cognition.

Slowly put the microphone back, James Heller began to worry again. You know, it takes at least a dozen trucks to pull this batch of so-called "garbage". At the same time, cost control and confidentiality need to be considered, so it is not as easy to deal with as imagined.

Such a huge amount of "garbage". It must not be discarded casually, the best way. Either pour it into the sea, or find a landfill to bury it.

James Heller found a map. His eyes moved slowly over Texas, and finally turned to New Mexico next to him.

...

In a building not far from the warehouse, a young man was sneaking by the window, watching with binoculars, and said, "Uncle, they have already started loading goods into the 17th truck. "

"It seems that old Martin is about to make a fortune again." A middle-aged man with an ordinary face lay on a cot and turned over lazily.

"Uncle, don't forget, I did the hardest work." The young man muttered.

"Okay, then little Martin will also get a share." Old Martin, who was in a good mood, gave a rare generosity.

Little Martin, who got the promise, was full of joy, turned around and asked curiously, "Uncle, which client gave the task? Apart from being boring, it's not as easy as usual, and I don't know if there will be such a good thing next time."

"Speak less and do more." Old Martin didn't answer his nephew's question. "I guess this convoy might start at night. The task is not that easy."

...

1 million copies of video game cassettes are loaded into 20 trucks.

With James Heller directing it himself to make sure nothing was visible from the outside, the tension rivaled that of illegal activity.

After dark, James Heller sat in the first car and led the entire convoy from El Paso, Texas to Alamogordo, New Mexico, the destination of the trip, where there is a Large landfill.

...

James Heller's arrangements can be said to be very meticulous, but he doesn't know that his every move has fallen into the eyes of caring people.

While James Heller was dutifully overseeing the burial at the site, the Alamogordo, New Mexico Daily News reported that Atari had dumped 20 carloads of unsalable game cartridges at Alamogordo, even attracting A group of teenagers rushed to dig.

This is simply one stone to stir up a thousand waves, 20 game cassettes, how many copies do you have to have? In order to stop losses, Atari is really ruthless

Atari quickly clarified that what was on the car was not a game cartridge, because the El Paso branch in Texas was being downsized, so there was a batch of waste that needed to be disposed of.

As a result, the immediate reaction of the locals in Alamogordo was to protest, believing that Atari brought so much industrial waste from Texas that it would seriously affect the ecological environment here.

James Heller was so depressed that he almost vomited blood. He tried his best to come up with a "garbage" disposal plan, and was busy with muddy water at the scene, but was scolded bloody by James Morgan, "Didn't I tell you to keep it secret? Why are you making trouble now?" The whole of America is talking about it?"

"I don't know." James Heller was so wronged that he almost cried.

"Countless reporters are rushing to Alamogordo to verify this matter in person, what do you say?" James Heller roared.

"Or, give me another processing fee, and I'll immediately cover the landfill with a layer of concrete. Even if the reporters come, they won't be able to see anything." James Heller eagerly gave his own words on the spot. s solution.

"Okay, I'll trust you again. If you make a mistake again, you know what the consequences will be." James Heller gritted his teeth and gave the ultimatum.

...

Ever since, when the reporters found the burial site of Alamogordo, what they saw was only a layer of solid and cold concrete, and their glasses were shattered.

Atari gave a high-sounding explanation for this, "Because many animal corpses were found near the landfill, for the sake of safety, especially to prevent those teenagers who didn't know the truth and ran around digging, Atari this It took extra money to add a layer of concrete."

"Cheat ghosts." The reporters raised their middle fingers at the same time, but there was nothing they could do about Atari's scheming. The truth had already been buried, and what they said was what they said.

Just when Atari and even Warner were secretly glad that they had escaped a storm of public opinion, the "New York Times" suddenly jumped out and reported in detail the entire process of Atari burying a large number of unsalable video game cassettes in a way with pictures and texts.

At this stage, having a picture is equivalent to having the truth. Atari, who was originally eloquent in his defense, suddenly became dumb.

The confirmation of this news is of extraordinary significance. It officially sounded the death knell of the North American home video game console market, making all the official defenses of stubborn companies meaningless, and the entire industry collapsed gorgeously with a visible trajectory. .

As for Atari, the instigator, it directly caused the stock of the parent company, Warner, to fall to more than 20 dollars. Steve Ross was so angry that he was admitted to the hospital, and even news of his death came out.

The media is getting more and more uproarious. You know, on February 20 this year, Charles Bludorn, the boss of Gulf Western Industries and Paramount, suffered a heart attack and died on his private jet at the age of 56.

Could it be that another Hollywood tycoon will fall this year? But Steve Ross is a year younger than Charles Bluedorn. To be continued.

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