Chapter 525 Lost Intel
Seeing that this meeting turned out to be non-speculative, Andy Grove resolutely bid farewell, "Don, we will be waiting for your visit tomorrow to see the results of the inte1 iapx 432 project. ?"
"Definitely, definitely." With a gentle smile on his face, Tang Huan sent the Big Three out of Intel, but after turning around, he coldly ordered his assistants to mobilize the most senior professionals and go to Intel to smash the scene tomorrow.
...
After getting into the car, Gordon Moore said slowly: "It seems that this road will not work. The cooperation between Tang and the six major semiconductor manufacturers in Japan has been going on for a long time, at least three years, and the interests have been entangled too deeply. .”
Robert Noyce nodded, but did not speak.
"At present, the memory business's contribution to the company's profit has dropped to one-third. In stark contrast, the processor business is growing rapidly. I think Intel must make up its mind and consider how to transform. Andy Grove interjected, "We have the choice of the processor business, so why keep clinging to the memory business, which has ever-smaller profit margins?"
This time, Robert Noyce and Gordon Moore kept silent at the same time, and Andy Grove was so depressed that he almost vomited blood, but there was nothing he could do.
Although he holds the position of CEO, he is still a manager in essence. Robert Noyce and Gordon Moore, the two founders who have gained a fortune of over 100 million US dollars through the appreciation of Intel stock, have always been insurmountable existences.
Intel, which has lost its direction, is so stubborn to hang on the memory business tree. It may seem incredible to the outside world, but this is a corporate culture.
When Robert Noyce and Gordon Moore left Fairchild Semiconductor, raised funds, and founded Intel, they launched their first product in 1999—1 kb DRAM, which brought about an industry change.
Computer manufacturers began to replace the original magnetic core memory with DRAM. The former quickly became the solution of choice for computer main memory, and the latter was completely eliminated.
Huge market demand. It has promoted the rapid development of the semiconductor memory industry, and Intel, whose market share was once as high as 90%, can be described as infinitely prosperous and making money every day. Robert. Noyce and Gordon. Moore also got a high personal reputation.
However, when the 4 kb DRAM was launched in the middle of 1972, Intel had quality problems. As a result, the company created by a group of people who left Texas Instruments caught up.
Xun has occupied the 4 kb DRAM market and is the first to launch b DRAM chips.
Since then. Intel's DRAM market share is less than 40%.
Fortunately, semiconductor memory products are not only DRAM, but also SRAM and ROM, as well as other general-purpose microprocessors and peripheral chips.
Intel has made great achievements in these hot fields, and it will not lose its position as a pioneer in the industry.
Since the 1 kb and 4 kb stages of DRAM are all controlled by American companies alone, despite the fierce competition in the industry, Intel's small life is still very nourishing, and it ranks among the wealthiest at the end of the decade.
It can be used when the DRAM is expanded to stage b. The situation is different. With the support of the state, the major Japanese consortiums have invested a lot of financial and human resources and frantically poured into the semiconductor industry.
American semiconductor companies did not take the Japanese to visit and study like a lantern. In their view, the Japanese could hardly do anything, let alone start competition and grab their own jobs, so they released licenses one after another. It is allowed to use American technology to manufacture semiconductor chips.
The proud and conceited Americans did not realize what kind of wild heart hidden under the humble appearance of the Japanese "Hai Ha Yi".
As a result, Feng Shui soon began to turn around, and the Japanese were in the research and development of b DRAM. It caught up with the Americans, and at the end of the 1990s, it occupied 40% of the market share.
In the context of this US semiconductor company retaining only 60% of the market share, Intel was inevitably affected.
But Intel is still optimistic that as long as it develops 64 kb of dynamic random access memory, it can rely on this unique skill. Good days will come back.
But the reality cruelly shows that the United States can no longer dominate the development roadmap of DRAM. Japanese semiconductor companies have launched 64 kb DRAM, and in 1981 they occupied 56% of the market share. shrinks to forty-four percent.
If the indicator of market share is too macroscopic and not vivid enough, then the price of each 64 kb DRAM dropped sharply from US dollars in 1981 to US dollars in 1982, which is enough to illustrate the bloody competition in the market .
Focusing only on the price war, Japanese semiconductor companies supported by the state seem to be invincible, but the reality is that the Japanese, who have always paid attention to quality control and process optimization, have increased the yield of their DRAM. to 80 percent, compared with 50 percent for American counterparts.
Tang Huan likes to purchase memory chips from Japan's six major semiconductor companies because they have won in terms of price and technology, and American companies are not competitive.
As for the 64 kb DRAM that Intel has invested huge resources in research and development, it is not up to the level of originality, and naturally it has not brought the expected benefits to the company. The entire memory business is shrinking, which shows that the processor business is thriving.
However, the memory business has almost become Intel's gene. If you want to abandon it and turn to the processor business, the difficulty is equivalent to reborn and a new man.
To put it bluntly, once the transformation of the enterprise is started, a large number of people will lose their current positions and interests, start from scratch, or even be laid off altogether. The resulting resistance can be imagined.
Andy Grove is determined to reform, but without the strong support of Robert Noyce and Gordon Moore, it will be difficult to move forward.
After hurriedly returning to Intel's headquarters, Andy Grove personally inquired about the preparations for Tang Huan's visit tomorrow, and went to the inte1 iapx 432 project team for a tour.
His plan is very simple. Since Intel is still unable to turn around the corner of its obsessed memory business, it should try its best to make the processor business shine, and then it will be natural to judge.
But the actual performance of inte1 iapx 432 compared to inte1 made Andy Grove very entangled, especially after Tang Huan came and went straight to the crux of the problem.
...
ps: Khan, the calculation rules of the starting point are so complicated. There are few things to change in November. I thought it was just the perfect attendance bonus for that month, but it turned out that even the half-year bonus was gone. Wow, what a painful realization ^_^. (To be continued.)
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