Chapter 530 PPT and Digital Projector
No matter what you say, a database management system hidden behind the scenes, no matter how gaudy the description is, its appeal is limited.
Larry Ellison's ability to gather his previous popularity is already the limit of what he can achieve with his personal charm. After being disturbed by a few bottles of Coke, the scene immediately calmed down.
Larry Ellison, who looked around, finally saw Tang Huan who was standing in the distance and was about to turn around and leave.
"Don, I'm so glad you came to visit our booth." Larry Ellison walked over quickly while talking.
"Welcome to the database and enter the Fangyuan computer platform, which has more and more prospects." Unlike the disdain and hostility shown by his subordinates, Tang Huan smiled easily.
"It seems that my joke made you angry?" Larry Ellison asked, pointing to the advertisement board that was hit by the Coke.
"When you reach my current height, you will find that the biggest feature of these attention-grabbing tricks is that they are fun." Tang Huan looked at the other party gently, "I'm very busy, and I don't have time to get angry about such trivial things."
Larry Ellison was immediately speechless by the lesson, and the depression of being regarded as a monkey was suffocating in his stomach, and he swelled extremely uncomfortable.
"Reciprocity, this is an arrangement of our activities, you are welcome to visit." Tang Huan handed a coloring page to Larry Ellison, and left calmly.
"What a big air!" Bob Miner exclaimed, "It looks more arrogant than those high-ranking officials we have seen."
"He is as arrogant as IBM, so we have a chance." Larry Ellison smiled meaningfully, shaking the information in his hand, "Look at the booth, and I will pay a return visit."
"Be careful they embarrass you." Ed Oates reminded.
"I won't give them a chance." Larry Ellison waved his hand confidently and walked away.
...
After spreadsheets, word processing, and microcomputer database EBase, Zheru has officially introduced the fourth heavyweight member to the field of commercial office software - presentation software, which we nicknamed PPT.
Through PPT for presentations, users such as business personnel, teachers, students, trainers, etc., can save a lot of time spent on traditional types of visual aids such as hand-painted, mechanically typeset films, and blackboards. And focus on how to improve the effect of explanation.
PPT is another practical breakthrough in the application of graphical user interface.
The operating systems it supports include, Vientiane, and can run on Fangyuan computers and Apple's latest generation of 16-bit personal computers, Apple.
In theory, as long as the digital projector supports the video graphics standard of Fangyuan Computer Company, that is, the VGS interface. You can connect to the computer platform on which PPT runs to make amazing and exciting presentations.
At present, the digital projector products certified by Zheru include Barco's CRT projectors and projectors with Zheru's own intellectual property rights.
...
chief engineer. Dr. Robert Gaskins, who graduated from the University of California, Berkeley, introduced various exciting aspects of PPT with high spirits.
Larry Ellison, who was sitting in the dark like everyone else in the small venue, was immediately attracted by the new slide system displayed on the stage.
"Those senior government officials and executives of big companies will definitely become obsessed with this brand-new digital presentation format after just one glance. At that time, the money will definitely flow in." Larry Ellison felt sour in his heart Yu finally had a positive understanding of Zheru's strength.
In the plan to push the database into the microcomputer database market, the first step Larry Ellison made was a price war.
At this stage, the company's profits mainly come from minicomputers and mainframe products, and the price war is enough to hit Ashton-Tate's DBase on the IBM-platform.
but. This trick can't produce such an effect on Zheru's EBase. There are too many products for making money, and the presentation software in front of you is the latest one.
Thinking of this, Larry Ellison couldn't help feeling a little dizzy.
The rising microcomputer market belongs to an unfamiliar field for them. They don't even have an ally, so they are really alone.
...
"Now, please invite Dr. Peter Brody to introduce the technology involved in the new product projector." Robert Gaskins enthusiastically pushed the demonstration to the next link.
"When - Westinghouse Electric Company canceled the research and development plan. I thought I was going to retire completely, but I didn't expect that Zheru gave me the opportunity to see the product coming out. I am grateful to the research and development team who worked with me." As soon as he took the stage, Peter Bu Roddy said a few digressions excitedly.
Don't blame Peter Brody for losing his composure. After moving from London, England to Pittsburgh, Pennsylvania, USA in 1959, he worked as a researcher at Westinghouse Electric Company, and he did theoretical research in this field for 20 years until the project was cancelled.
In fact, after entering the 1980s, China's research and patent competition has entered a fierce stage. The key link is just a step away.
Relying on the financial power of the upstarts in Silicon Valley, Tang Huan used the method of spending money to catch up with and surpass American and Japanese companies step by step.
In addition to the projector product, the display screen of Fangyuan notebook is also introducing technology.
In addition to the CRT that has been used and the one that has just been launched, the implementation of digital projectors also has - digital light processing or DLP.
At this stage, Texas Instruments is in a leading position in the research and development of DLP.
Due to the sweetness of entering the end-product calculator market in the 1970s, Texas Instruments later entered the market for another end-product personal computer, and participated in the low-cost personal computer of He Commodore, as well as the field of home video game consoles. The price war between the Atari 2600 of Lee Corporation and the Xiaobawang game console of EA Corporation, etc., and with the collapse of the North American home video game console market in 1983, it suffered a huge loss and had to announce the withdrawal of terminal products. Specialize in the chip business like Intel.
It can be said that Texas Instruments is very weak now. Tang Huan was coordinating with its lethargy, waving the shiny golden pickaxe, planing and digging, digging and digging.
In fact. In addition to the well-known takeovers such as Atari, Texas Instruments, and Mattel, the companies that have been cheated by this wave of market prices have more victims, and bankruptcies, closures, and prostitution are staged every week.
EA gobbled up the vector-graphics game console makers; Hashiba, which survived by not entering the home video game console market, went after its weaker toy-maker counterparts.
...
"Next, let's invite my colleague Gene Dogoff to give a comprehensive introduction to the projector." After Peter Brody finished his technical topic, he handed over the host position of the demonstration.
Gene Dogoff, in his 30s, who is equally heroic, joked as soon as he took the stage, "Thinking about it, using a digital briefing system to introduce itself is really a wonderful thing."
"Everyone has already learned about presentation software and technology, so next, let's turn our attention to projectors."
"To put it simply. A projector consists of three major parts, namely an optical system, a liquid crystal module, and an electronic function module."
"The optical system is not only complex, but also involves a wide range of technical aspects and categories, such as optical specification measurement, optical system architecture, optical design, light source modules, splitting and combining optical elements, projection lenses, and screens, etc. "
"As for the liquid crystal module, it is the main device that controls the image displayed by the projector."
"The final electronic function module is to process the input electronic image signal and transmit it to the liquid crystal module."
"It is undeniable that the projector is a brand-new product. The technology of the CRT projector is relatively more mature, and the images displayed by it are rich in color and good in reproduction. They have sufficient ability to adjust geometric distortion."
"However, CRT projectors also have obvious shortcomings. For example, the two most important technical indicators of projectors—image resolution and brightness, are mutually restricted in the implementation of CRT projectors, which directly affects its brightness value. "
"In addition, the CRT projector is complicated to operate, especially the cumbersome adjustment of convergence. It often takes several hours. Its body is also a bit heavy, ranging from tens of pounds to hundreds of pounds, and it is not suitable for moving, so it is only suitable for installation In a relatively fixed place with weak ambient light.”
"On the other hand, projectors just solve these problems of CRT projectors."
...
Gene Dogoff finally concluded: "In addition to meeting the needs of presentations, the projector can also enter the entertainment field in the future and form a home theater system."
Seeing that the presentation was coming to an end, Larry Ellison was about to get up and leave, and heard the host introduce: "Next, the EBase R&D team will use the digital briefing system, and they will bring the latest research and development results of relational databases."
Upon hearing this, Larry Ellison quickly put his butt back, intending to see what happened.
Larry Ellison is really right to stay, EBase supports the server/client architecture, and Zheru R&D team discusses and looks forward to On-—online transaction processing (OLTP), and even proposes—online analysis The concept of OLAP processing really opened his eyes.
The online transaction processing system is the most important application of the relational database at this stage, that is, the original data of the user is immediately transmitted to the computing center for processing, and the processing result is given in a short time.
The OLAP system is specially designed to support complex analysis operations, focusing on decision support for decision makers and senior managers. It can quickly and flexibly perform complex query processing of large amounts of data according to the requirements of analysts, and in a In an intuitive and easy-to-understand form, the query results are provided to decision-makers, so that they can accurately grasp the business status of the enterprise, understand the needs of the target, and formulate the correct plan.
...
When Larry Ellison walked out of the conference hall, he felt heavy in his heart. He had already realized that the real opponent of EBase should be IBM's DB2, and his own, as well as DBase on the IBM-platform, should be in the back row.
In other words, the database's entry into the microcomputer database market is not as simple as my previous plan.
Zheru with leading technology is not afraid of price wars at all, and his marketing skills can be seen only from the release of the digital briefing system of his products. He is very sophisticated and impeccable.
Larry Ellison thought hard about the countermeasures to no avail. In the end, he could only shake his head weakly, and continue to read the manual Tang Huan gave him listlessly.
Since he was in a bad mood, Larry Ellison didn't want to visit computer-related products any more. He decided to follow the instructions and go to EA's exhibition venue for entertainment and relaxation.
As a result, as soon as he entered this area, Larry Ellison's eardrums were shocked.
It turned out that Hasbro took the position of the exit, while playing the "Transformers" cartoon, while displaying toys with various photoelectric effects.
Seeing the human-shaped mechanical monster running on the screen, after shouting "Autobot Transformation and Go", and then transforming into a car gorgeously, Larry Ellison, who is nearly forty years old, couldn't help but feel his scalp tingle.
IT companies in Silicon Valley invest a special sum of money in entertainment including games and toys every year.
Therefore, Larry Ellison's first reaction at this time is that he has to pay for it again, buy a lot of things, and reward the programmers.
Larry Ellison laughed, and suddenly became interested, because he was originally a hedonist who pursued perfection. As early as the 1970s, when the husband and wife had a combined monthly income of 1,600 U.S. dollars, they spent generously. Borrowed $3,000 to buy a 34ft sailboat. Even bought another dinghy in installments at the same time.
Going further inside, Larry Ellison couldn't help but whistled. He saw all kinds of things, and he knew many of them. (To be continued.)