Chapter 1008: A Competition Between Two Movies of the Same Genre

United States.

Columbia Entertainment, President's Office.

Robin Donahue sorted out the information in his hand. As an entertainment company with a relatively good reputation internationally, there are many things to deal with every day.

In recent years, Columbia Entertainment has achieved good results in various fields. Whether it is movies, songs, or the international popularity of its artists, it has been improved to a higher level. It is considered to be developing steadily as a whole, and the situation is still relatively good.

Especially the establishment of the International Cultural Center some time ago made Robin Donahue feel that this is a very good opportunity, and it is expected to take the company one step forward.

Robin Donahue's style of doing things has always been bold. In recent times, the company's business in various aspects has continued to develop. It can be said that it is promoting without considering the consequences. As long as it is the work of his own company, it is being promoted through various channels.

Looking at the documents of the film department, Robin Donahue asked the secretary to notify the director of "Black Fire" and the director of the public opinion and external publicity department to come to the meeting.

At present, the company has only one "Black Fire" being released simultaneously around the world, and the current achievements have not achieved the ideal effect. He is very anxious, so he wants to find two people to discuss countermeasures.

Not long after, the two came to the office together.

The secretary made coffee for the three people before leaving.

Robin Donahue looked through the information of the film department and said, "Let me talk about the promotion of "Black Fire" in the past two days."

The director of the public opinion and external publicity department replied, "On the first day of the release of "Black Fire", I checked a lot of social software. The positive and negative reviews were basically half and half, and the most negative reviews were in China."

Robin Donahue nodded indifferently. He had been prepared for this situation in his mind.

In fact, there was very little promotion of "Black Fire" in China this time. It was basically a promotion process.

He never placed too much hope on the Chinese film market. Although the Chinese film market is large and considerable, after all, "Black Fire" is very similar to "Infernal Affairs" to a certain extent.

But "Black Fire" was released simultaneously around the world, and the film market is still very large, so box office performance is not a problem.

The director continued, "After we launched the further publicity plan yesterday, the results were very good. The most intuitive thing is the box office results and rankings, which have now risen by two places. The reputation of the movie has also gradually begun to change, and the positive reviews have obviously increased."

"Which plans do you think are more effective among these publicity plans?"

"We did some data analysis based on the new comments that appeared. Thirty-five percent of people watched the movie through artist publicity, and thirty-one percent watched it through the promotional videos released. Then there are some other ways, which account for a very small proportion."

Robin Donahue found the documents of the public opinion and external publicity department, which contained the various data analysis charts mentioned by the director. After thinking about it, he said, "Next, we still need to continue to expand the publicity efforts, and don't worry about the funding. Now our company has only this movie released simultaneously around the world, and all resources will be put on this movie. Twenty-nine movies, we ranked twelfth, and the box office results are a bit poor."

The director asked, "Are you still promoting according to the planned plan?"

The data is so detailed so that the publicity plan can be adjusted in real time in the subsequent publicity to achieve twice the result with half the effort.

"Adjust it. I'll tell you to write it down."

"Ruth, see if you can continue to contact a few more famous artists and ask them if they are willing to help us promote the movie. As long as they agree, money is not a problem."

The director of "Black Fire" has also been a director for nearly ten years. He has been in the circle for so long, so he still has connections. Besides, the company is willing to spend the money.

"Then ask the mainstream entertainment media in various countries to play some trailers of our movie. Especially some popular social platforms, create some hot topics, and bring considerable traffic to the movie."

The president carefully recorded the new promotion plan.

Robin Donahue is a person who pays great attention to data. As long as it involves publicity, he will ask the public opinion and external publicity department to count and analyze various data.

It turns out that this method is still very good, helping many of the company's movies to improve their box office results.

The director on the side was not idle either, and was also listening carefully. In any case, the movie "Black Fire" was made by himself with great effort, and he naturally hoped that the box office results would be as high as possible. With the strong support of the company, the box office of "Black Fire" will definitely increase again.

Robin Donahue took a sip of coffee and said calmly: "The above is the next promotion plan. Remember! No matter how much money is spent, we must make more people interested in our movie and make them willing to pay to go to the cinema to watch our movie."

"Understood!"

"Okay!"

The director and the director felt happy and under great pressure.

They were happy because the funds were sufficient. As long as they didn't spend money, it would be easy to promote the movie through various channels.

They were stressed because the funds were too sufficient. If they didn't achieve good results with reckless investment, it would have a great impact on them and the company.

Whether a movie can achieve good box office results is not just based on large-scale publicity.

"You two should communicate more. I've said it in a general way. I've summarized it briefly. You two should discuss the specific matters and come up with the best promotion plan for me."

The two nodded at the same time.

Robin Donahue stood up and walked slowly to the window, saying, "No matter how much box office "Black Fire" finally gets, I only want one result, which is to surpass the Chinese movie "The Godfather."

For two consecutive days, the single-day box office of "The Godfather" exceeded 200 million US dollars, and ranked third, which made him pay attention to this movie from China.

The two looked at each other and showed a domineering expression.

Robin Donahue didn't care about the reactions of the two people behind him, and leaned against the window: "Now our opponent is only "The Godfather", a small Chinese director, but he made two better movies. I don't believe he can succeed this time. He doesn't have the strength to compete with me."

After reading the relevant information of "The Godfather", from the start of filming to the scheduled promotion, he suspected that it was very likely waiting for "Black Fire" to be released. Since he wanted to compete face to face, of course he would not be timid.

The director and the director naturally knew that "Black Fire" plagiarized Tan Yue's movie "Infernal Affairs"; on the other hand, to a certain extent, "Black Fire" and "The Godfather" are also the same type of movies, and there is a competitive relationship.

For various reasons, the two movies were destined to be rivals from the beginning.

The director stood up and said firmly: "I will take care of the publicity. I will definitely let them see the strength of our company."

A garden in the UK.

Saul Lynn sat on a bench, swiping his phone and watching videos on Twitter.

In the cold winter, the sun brought long-lost warmth, and many people were strolling in the park.

Saul Lynn was suddenly bumped.

"Sorry, sorry."

"It's okay." Saul Lynn didn't take it to heart. He almost slipped when he came.

"Saul?"

"You?"

The other party was wearing a scarf that covered his entire face, and a hat, with only a pair of eyes exposed.

"I, Carol." As he spoke, he pulled the scarf wrapped around his head down to reveal his face.

"You!" Sol Linn was not interested and lowered his head to continue playing with his phone.

The man in front of him was Carol Jeff, a sworn enemy in school. The two of them were either fighting or on the way to a fight, and they never communicated more than two sentences.

"I haven't seen you for a few years. Why are you still the same? You like to find a place to sit alone." Carol Jeff sat directly next to him.

"What does it have to do with you?" Sol Linn turned his body to the side, not wanting to get too close to the other party, and even wanted to leave directly.

"We haven't seen each other for many years. Let's chat."

"What can we talk about? We have no common topics."

"No common topics? How do you know there are no topics if we haven't talked much?"

Sol Lynn put away his phone: "There is nothing to talk about with you. If there is nothing else, I will leave first."

"I didn't expect that after so many years, you are still the same. Think about the time when we were in school."

Sol Lynn made a stop gesture: "We didn't have much communication in school."

Carol Jeff said to himself: "I just passed by today. I will go to the movies later. It is also a kind of fate to meet here after not seeing each other for so long. To be honest, we are old classmates after all. We should put aside our previous prejudices and deepen our relationship. By the way, I have seen a lot of promotional videos of a movie called "Black Fire" these two days. It feels pretty good. How about going to watch it together?"

"Black Fire?" Speaking of movies, Sol Lynn suddenly became interested. He still likes watching movies.

"Do you know this movie? How is it?"

Sol Lynn shook his head: "I don't know, I haven't seen it either. Like you, I've watched a few trailers."

"Black Fire is a movie theme that I like more."

"If I remember correctly, there is another movie of this theme called The Godfather among the movies released this time, and the box office of The Godfather is much higher than that of Black Fire." Sol Lynn didn't know much about The Godfather. He liked The Wind's Rhythm more, and he didn't notice it until he checked the box office results.

"That's a Chinese movie, it doesn't look good." Carol Jeff expressed his thoughts.

"How can you watch a movie based on the country? You have to look at the box office results. Now the box office of The Godfather is higher than that of Black Fire. The Godfather must be better."

"What's good about Chinese movies?"

"Have you seen Forrest Gump some time ago? It's a very popular movie."

Carol Jeff spread his hands: "I haven't seen it, but I know that Black Fire must be better in comparison."

This is how the two quarreled when they were in school before.

"Well, you go to see Black Fire first, and I'll go to see The Godfather. Let's exchange phone numbers. When we have time in a few days, we can meet and chat."

Then the two of them left their contact information, and left without saying anything more.

India.

On the slowly moving train, the TV in the carriage played various advertisements, and it was snowing from time to time, and it was very shabby.

There were not many people on the train today, and most of them were sitting in their seats.

Most people in the carriage looked down at their phones, while those sitting by the window turned their heads to look out the window. The sound of the TV echoed in the carriage, but it did not attract too many people's attention.

The TV was completely an advertising player, and it played various advertisements in turn every day.

But things are bound to be unexpected. Usually, people would not raise their heads to look at the content on TV. With the arrival of an advertisement, many people looked up.

The trailer of a movie was playing on TV, and even a very famous artist in India appeared in it to promote it.

Many people started to communicate.

"Black Fire? What movie is this? Why didn't I pay attention to it before?"

"This is the first time I have seen a trailer. I just watched it and it seems to be a police and gangster movie."

"Looking at this trailer, it feels pretty good. Are you interested in going together?"

"I guess I won't have time until the day after tomorrow. I've been busy these two days and my work is very rushed. I will be almost done tomorrow."

"I'll send you a message tomorrow."

"I'll treat you to it."

Some people decided to watch "Black Fire" after being recommended by Indian artists.

This is also one of Columbia Entertainment's promotional plans, by finding well-known artists from various countries to promote and adding promotional videos to attract local audiences.

A young couple sitting under the TV began to be moved by "Black Fire" after watching the trailer.

"Why don't we go see "Black Fire"?" the woman suggested.

The two agreed in the morning to go to the movies tonight. They had already seen the top two box office movies, so it was time to go see "The Godfather".

The man nodded and said, "I think it's okay. I didn't expect that Black Fire would ask him to promote it."

"The promotion is very good. After watching Black Fire, we won't watch The Godfather."

"No problem. Black Fire and The Godfather are also the same type of movies. Just watch one of them. Besides, you don't like watching this type of movie."

The woman took out her mobile phone and started to check the movie tickets for Black Fire on it: "The Godfather has a high box office now, but I don't like Chinese movies."

"Haha, me too. If it wasn't for the fact that its box office is really high, I wouldn't suggest watching this movie. Let's go watch Black Fire today."

The influence of Chinese movies in various countries around the world is too small. Even though The Godfather ranks third in the box office, there are still many people who don't have confidence.

Since we have entered the cinema, everyone naturally wants to experience the fun brought by the movie.

The promotional video of Black Fire is still playing on TV, and more and more people in the train compartment have noticed this movie.

With the start of a new round of publicity plans by Columbia Entertainment, which began large-scale promotions in countries around the world, the attention paid to Black Fire has gradually begun to increase.