Chapter 1045 Extra: Morning Star Album (XII)

When Mr. Wu, the director of the public relations department, came out of the vice president's office, his legs were shaking a little because of nervousness. He was excited about the first time to promote the personal album sung by his boss. More importantly, when Tan Yue asked him to listen to one of the songs in the album in the office, Mr. Wu felt extremely surprised.

With many years of public relations experience, Mr. Wu, just from this one song "Ten Years", has keenly felt that the future of the Chinese music scene is expected to be shaken.

Mr. Wu, who forcibly suppressed his excitement, was eager to go to the music department to find Director Wei Yu. He still had to find this old friend for some specific details of the album promotion plan.

As if he had added a buff, Mr. Wu's two short legs moved very fast. Not long after, he had arrived at the music department. He found an employee and asked where Wei Yu was. After learning that he was in the office, Mr. Wu ran straight to Wei Yu's office like an arrow from a string.

Arriving at the door of the office, Wu Gong didn't knock on the door, but pushed the door open directly, startling Wei Yu who was staring out the window in deep thought, and his fat body was shaking.

"Old Wu, what's wrong with you? You scared me."

Wei Yu, who was always polite, couldn't help but swear at this moment.

Wu Gong walked to the sofa and sat down, then said to Wei Yu anxiously:

"Old Wei, come here, I have something very important to ask you!"

Wei Yu saw that Wu Gong was very anxious and didn't delay any more. He got up from his chair and walked to another sofa to sit down. At the same time, he wondered if Wu Gong knew that his wife cheated on him. In fact, he also accidentally saw it.

It was a weekend that day, and Wei Yu had just come out of his house, feeling very depressed. He had been in Beijing for thirteen years since he came from his hometown in Northeast China, and he had been registered in Beijing for eight years.

In these eight years, Wei Yu had drawn lots every year, and so far he had drawn more than ten times, but he had never won once. The brothers who came from the northeast with him have changed several cars, but he can only take the subway to get off work in Beijing.

Of course, Wei Yu can also find some connections to buy or rent a license plate, but Wei Yu has an obsession with this, and he must get his own Beijing license plate.

So, Wei Yu, who failed to win the lottery again, came to the bar and drank alone. After finishing a glass of wine, Wei Yu was about to ask the waiter for another glass, but Wei Yu found a familiar figure among the dancing people in the middle of the T stage of the bar.

At first, Wei Yu thought he was drunk and dazzled. After rubbing his eyes and looking carefully, he found that it was indeed that person, Liu Yun. The wife of Wu Gong, the director of the public relations department of Brilliant Entertainment Company, is also a beautiful announcer of a well-known radio station.

At this time, Liu Yun was passionately dancing in the arms of a young man in his twenties, and her enchanting and charming posture was undoubtedly revealed.

Wei Yu hurriedly took out his mobile phone to take a picture of the scene, then opened WeChat to find Lao Wu to tell him about it. However, when he was about to send the message, Wei Yu thought that Wu Gong and Liu Yun had just remarried for a year. If he told him the news at this time, it would undoubtedly cast a shadow on Wu Gong's family. As a good brother who had known each other for many years, Wei Yu naturally hoped that this friend's family would be harmonious.

Therefore, Wei Yu thought about it and deleted the message he had typed, preparing to find a suitable time to tell Wu Gong again.

So, when he saw Wu Gong running over anxiously today, Wei Yu subconsciously thought that he had discovered that Liu Yun had cheated on him and asked him for advice.

"Well, you know everything?"

After thinking for a long time, Wei Yu said.

"Lao Wei, you are not nice enough. I originally thought that the rumor that Mr. Tan was going to release a music album from the company was a rumor, but it turned out to be true, and it was a song recorded here. Why didn't you tell me anything?"

Wu Gong said.

Wei Yu was stunned for a moment after hearing this. He had already thought of how to comfort this good brother, but he didn't expect that Wu Gong would talk about this matter.

"Oh, you are talking about this matter. This is what Mr. Tan said. The recording is not allowed to be spread. I can't do anything about it."

Then, Wu Gong learned some information about Tan Yue's songs through Wei Yu, and he had a general idea in his mind.

After a while, Wu Gong returned to the public relations department and began to plan the publicity plan for the album.

Because it was related to Tan Yue's matter, Wu Gong planned to do it himself instead of handing it over to others. After all, this was Mr. Tan's album, and it couldn't be sloppy. He must do it at the best level. In the public relations department, as an old public relations person who has been in the industry for nearly ten years, Wu Gong has the most experience. He returned to the office and thought about it seriously. He had roughly three ideas in his mind.

Wu Gong first printed out the three preliminary ideas and prepared to let Tan Yue take a look at them first to see which plan Tan Yue likes, and then make detailed improvements.

...

Beijing, Brilliant Entertainment Company.

On the top floor, in the vice president's office, Tan Yue was processing documents in the office. There are a lot of documents today, so Tan Yue has not finished processing them yet.

After approving a few more documents, Tan Yue prepared to take a break and go to the balcony to see the scenery outside.

Just as Tan Yue walked to the balcony, Chen Ye pushed the door and walked in.

Chen Ye said:

"Mr. Tan, Mr. Wu from the public relations department is here to see you."

"I know, let him in!"

Tan Yue replied, then walked to the sofa and sat down, and asked Chen Ye to pour two glasses of water in.

Chen Ye left in response, and then came in with Wu Gong. Chen Ye placed two cups of tea on the coffee table, then took them to the door and went out.

Wu Gong put several A4 papers in his hand on the table, showed Tan Yue the three plans he had made, and then explained the three plans to Tan Yue one by one.

However, Tan Yue is quite experienced in movie promotion, but he doesn't know much about music albums. Although they are almost the same, after all, every other line is like a mountain. If you insist on applying the movie plan, you will not achieve the expected effect.

Therefore, Tan Yue decided to let professionals handle professional matters. The Wu Gong in front of him was a master in this industry, so Tan Yue decided to listen to his opinion first.

Wu Gong prefers the first plan, which is also the most mature, reliable and detailed plan. This plan can be roughly divided into four steps.

The first step is the pre-release publicity part, which includes designing the cover for the album, taking photos, and also producing the preview part of the single. In terms of public relations, we need to start contacting major online platforms and use all available promotional media. , use different methods to carry out early publicity and momentum. For example, the story behind the creation of a single or album, the background experience of creating a song, etc. This kind of promotion should continue until the later stage of the album release. These preparations can be carried out three months before the release, and the publicity must be intensive and continued to follow up.

The second step is the preparations two weeks before the album is released. It is divided into five simple steps. The first is to contact various online communication platforms to reserve banner ads, especially major music platforms.

The second is to recommend the single or album link to the promotional media and ask them to promote it.

Third, determine the time to release the album.

The fourth is to ensure that the MV can be exclusively released on a popular music website and cover all major music media.

The last step is to continue to increase online and offline publicity efforts, such as mobilizing the power of fans.

The third step is the publicity work during the release week. There is also a lot of work done in this step. Not only the online and offline publicity work must be fully carried out, but also the news coverage of various news platforms and online media platforms. Especially music platforms. The last thing is to continuously increase the album’s exposure to the public.

The last step is the publicity work after the album is released. The most taboo thing about publicity work is that it ends in an anticlimactic manner, so post-production publicity work is also very important. The first step is to follow up on the news media’s propaganda and strive for further news coverage. Secondly, if conditions permit, linking the album and the tour will have the effect of one plus one being greater than two. Finally, all indicators that can reflect the release status, such as word-of-mouth and click-through rates of singles or albums, are summarized to reflect the album's release status in a timely manner.

Tan Yue looked at it and finally chose the first option. After all, it was the first album, and the first priority was stability. Being too unconventional would be counterproductive.

…

Two days later in the morning, Wei Yu was waiting in the rest area at the door of Tan Yue's office.

At 7:55, Tan Yue came out of the elevator and happened to see Wei Yu. said:

"Mr. Wei, you're here so early!"

"Isn't this your album coming out? I originally wanted to give it to you last night, but I was afraid that you wouldn't have time after get off work, so I ran over here early this morning and waited for you."

Wei Yu stood up, followed behind Tan Yue and said respectfully.

"Thank you for your hard work!"

After Tan Yue finished speaking, he opened the office door and took Wei Yu in.

After entering, Tan Yue first asked Wei Yu to sit on the sofa, while he took off his coat and hung it on the hanger at the door, and then sat on the sofa opposite Wei Yu.

Wei Yu took out a USB flash drive from his pocket, which contained the polished album, and then said to Tan Yue:

"Mr. Tan, our music department has already produced your album. Do you want to give it a try first?"

Tan Yue agreed, and then followed Wei Yu to his desk. Tan Yue turned on the computer, and then Wei Yu inserted the USB disk into the USB interface of Tan Yue's computer.

After watching it again, Tan Yue felt very satisfied. Both the sound quality and the recording of the MV were very good, and Tan Yue was also very satisfied with the performance of the album. Then he said to Wei Yu:

"Mr. Wei took all the trouble, and I'm very satisfied with the album!"

After receiving Tan Yue's affirmation, Wei Yu's anxious heart returned to his stomach.

Then Tan Yue said:

"The next step is to promote the album before its release. I have already discussed the specific details and plans with Mr. Wu from the public relations department. Then you and Mr. Wu will communicate more and strive to make the best one." The publicity effect comes.”

Wei Yu quickly agreed, and then nothing happened, so Wei Yu said goodbye and left.

On the way back, Wei Yu kept thinking about the task assigned to him by Tan Yue. As an old friend for many years, Wu Gong had already shown him the plan. Wei Yu was also full of praise for Wu Gong's publicity plan.

What's left is the cooperation of the two people. Wei Yu is very confident in this, after all, the two have known each other for many years.

After Wei Yu left, Tan Yue looked at the album on the computer again. All twelve songs were sung quite well. Tan Yue was very satisfied with the results he could achieve in a short period of time.

Wei Yu also handled other details very well. After checking, Tan Yue confirmed that there was no problem, and then prepared to stand on the balcony for a while.

On the balcony, Tan Yue looked at the scenery in the distance, but his mind was far away. Tan Yue was quite satisfied with Wu Gong's public relations plan, and even many of his ideas coincided with what Tan Yue had in mind. Releasing an album by himself can be said to be a cross-border move, and I hope to achieve a good result.

Tan Yue thought in his heart, but he has not yet determined the release time of the album. It can be in the second half of the year or during the Spring Festival. It's just that during the Spring Festival, people are busy going home for reunion, and their attention to the album will be reduced. Moreover, the Spring Festival is also the golden period for movies. At that time, he still has a lot of things to do, and his attention to the album will be reduced.

After thinking about these, twenty minutes have passed. Tan Yue returned to his desk to deal with the remaining unprocessed files.

After processing these documents, it was almost noon. Tan Yue cleaned up, turned off the computer on the table, walked to the door and put on his coat. He didn't need to ask Chen Ziyu to have lunch together today. Chen Ziyu went to attend a press conference and would probably come back in the afternoon.

Tan Yue was going to the program department to ask his good brother Xu Nuo to have lunch together.

After a while, Tan Yue came to the office of Xu Nuo, the deputy director of the program department, and walked in without knocking.

In the office, Xu Nuo, who was annoyed by his parents' urging to get married, saw someone coming in without knocking, and shouted unhappily:

"Who is it? So rude, coming in without knocking?"

"It's me, Director Xu!"

Tan Yue said.

Xu Nuo heard a familiar voice, turned around and saw that it was Tan Yue. He quickly stood up from his seat and said:

"Hey! How come Mr. Tan, who is busy with all kinds of things, came to my small place?"

Tan Yue sat on the chair opposite Xu Nuo, told him the purpose of his visit, and asked Xu Nuo why he was so upset.

Xu Nuo told him about the family's urging for marriage. Tan Yue was also an experienced person and understood this very well. After a while, they chatted for a few words. Tan Yue took sunglasses and masks, and the two drove out to prepare for lunch.

……

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