Chapter 1001 Overseas Promotion, Annual Holiday

January 1st.

The International Cultural Center was officially established, and the first batch of countries joined had 131.

This kind of thing has both advantages and disadvantages. For some countries with relatively well-developed entertainment industries, the advantages naturally outweigh the disadvantages, and they can better promote the country's culture.

For those countries with underdeveloped entertainment industries, the domestic market will inevitably be impacted in this environment.

However, this has become a trend. Even if you don't join now, you will join it later due to the development of the situation.

In general, there are more benefits to joining the International Cultural Center.

After all, this organization is open to the whole world. Whether it is a TV series or a movie, or something else, you can check it on the website.

If you can check it, more people can see it.

After the establishment of the International Cultural Center, the General Administration of Culture also issued an announcement at the first time:

In order to promote further exchanges of cultures among countries in the world, after research and decision by countries around the world, an international cultural center will be established. The organization mainly promotes the cultures of countries around the world. At the same time, various cultural and entertainment products will also be displayed on the "International Cultural Center Official Website", including: the box office performance of movies in the country, the global box office performance, the ratings of TV series, and the sales of song albums.

A 2,000-word announcement mainly introduces the purpose, functions, and countries that have joined the International Cultural Center. It is natural to explain the role of such an organization, otherwise even those who see it will be confused.

At the end of the announcement, a website address of the International Cultural Center was given for further understanding.

The content of this website is very rich, and all movies that have been released can be found in it.

Such an important matter has been reported by various domestic media one after another.

"Hong Kong Daily: According to the news released on the official website of the General Administration of Culture, the International Cultural Center has been established. This international organization is simply an upgraded version of the General Administration of Culture. On it, you can see the current status of the entertainment development of 131 countries, which is more conducive to the development of related industries."

"Modou Morning News": The establishment of the International Cultural Center is conducive to cultural exchanges between countries. In the next period of time, there may be a period of great collision and integration of cultures from all over the world."

"Beijing Daily: The establishment of the International Cultural Center is an opportunity for us, which is conducive to the promotion of domestic entertainment works. However, it will also face great pressure. Excellent works from all over the world will flow into China. The quality of the works must be improved."

"Beijing Entertainment": The International Cultural Center was officially announced on January 1. The first batch of 131 countries joined, and the five permanent members of the UN Security Council sent people to serve as directors and deputy directors."

As soon as the news was released, it attracted countless netizens to watch.

"It's so strange. It's clearly Chinese characters, but I don't understand it. Is there anyone who knows what the announcement on the official website of the State Administration of Culture means?"

"You don't need to know too much. As long as you know, it will be easier for you to find movies in the future, and you can also see how much the movie box office is."

"It's too sudden, right? There was no news about such a big thing before."

"Will it affect my delivery?"

"I feel that with this international cultural center, I can clearly see what movies are being released, whether domestic or foreign."

"I'm really worried about domestic movies. If the quality remains the same as it is now, the development environment will be too difficult in the future."

"Isn't it said that a good iron must be hard to forge iron? Look at Mr. Tan Yue. He will be very happy to know this news. Good works will have better publicity effects."

"Having said that, I am really looking forward to Tan Yue's "The Godfather". I hope it can continue this trend and dominate the global film market."

Soon, the entry "International Cultural Center Established" ranked first on Weibo's hot search, and the number of clicks continued to rise. It has exceeded 100 million in just one hour.

In fact, it is not only Weibo, Douyin has related hot spots on all major social media.

If you don't watch TV series, you have to watch movies, songs, and books. There is always something that can touch your personal point, so naturally more people will pay attention to it.

As someone who has prepared for the civil service exam many times, Gou Sang also noticed this big news. After reading the announcement of the General Administration of Culture word by word, he was shocked. He didn't expect that the domestic cultural industry has begun to integrate with the international market. Although he doesn't know much about entertainment, the only content he knows is because of Tan Yue.

He knows that it is too difficult for domestic films to achieve good results in the international film market. It is extremely difficult for an ordinary film to get a relatively high ranking. Even if there is such a situation of great integration and collision of cultures from all over the world, it is difficult to improve.

Gou Sang suddenly thought of "The Godfather". He is looking forward to what kind of performance this movie will have.

Among all the movies directed by Chinese directors, he believes that only Tan Yue will definitely achieve good results.

Three days later.

The public relations department of Brilliant Entertainment Company continued to exert its strength and started the second wave of overwhelming publicity for "The Godfather" in China. This time, not only the second trailer was released, but also some promotional posters.

Since the promotion of "The Godfather" began, the popularity has basically not dropped, and has continued to rise, becoming the subject of discussion among many netizens.

This time, Brilliant Entertainment Company worked very hard in the promotion.

No matter which round of promotion, they always ask major media and bloggers to help promote it.

In fact, with Tan Yue's traffic, even if they don't ask them, they will promote it as soon as possible to get the attention.

But in order to achieve better publicity effect, Tan Yue asked Wu Gong to find them to discuss and let them release things with at least quality assurance.

"The Godfather" is so popular, how can it be without the excitement of the movie forum? With the start of the second wave of promotion, many posts discussing the movie appeared on the forum.

"Wait a little longer, I guess there will be news of a release date soon."

"Great! I can finally see the second trailer."

"Soon, soon, I've been thirsting for it."

"This promotional poster of Fan Shan and Ma Guoliang is so handsome, I'm glad to see him and Mr. Fan Shan work together again. I really like their wonderful performance in "The Long Season", I wonder how it will be this time?"

"This is the first time I see Mr. Fan wearing a suit, he looks very elegant, Ma Guoliang is also very handsome, looking at the poster I feel his role is very mysterious."

"I haven't seen a gangster movie for a long time, I hope it can make me feel like I'm back in my youth."

"The Godfather" will be released simultaneously around the world, and foreign promotion has also begun.

With the accumulation of the previous two times, Tan Yue has become a little famous abroad.

If it is based on normal promotion, this time it will be relatively easier, but in order to make the final box office of the movie exceed "Black Fire", this time it is still chosen to promote vigorously.

All things that can be solved with money are small matters, and the current Brilliant Entertainment Company is not short of money.

According to the experience summarized in the previous two times, compared with other methods, Wu Gong still mainly adopts mainstream media reports for the promotion in the United States this time, which is more efficient.

"Chinese director Tan Yue has another new work "The Godfather". This is a gangster film with a primitive flavor. It is a film worth looking forward to. It will be released in major theaters soon. Please look forward to it!"

"The two Chinese films "The Truman Show" and "Forrest Gump" left a deep impression on many people during the release period. Its director Tan Yue returned with the new film "The Godfather" again."

The promotion of "The Godfather" in various European countries is also in full swing.

The promotional video of "The Godfather" was played in a loop in the British subway station, which attracted the attention of many people.

If it was just a Chinese movie, it might not attract their attention, but when they saw that the director was Tan Yue, many people couldn't help but take a second look.

This Chinese director left a deep impression on them.

Some people even discussed it in a low voice in the subway.

"I know this director. You can go and watch his movie. It should be quite good."

"This protagonist looks familiar. Isn't he the male protagonist in "Forrest Gump"? "

"If you hadn't told me, I really wouldn't have noticed it. I must watch this movie. I just don't know when it will be released."

"Let's see. It shouldn't be too long. The trailer has been released."

The same thing is happening in Japan.

There are posters of "The Godfather" at the entrances of various large supermarkets and shopping malls.

Facts have proved that Tan Yue's idea is right. As long as enough fame is accumulated in the front, the promotion will be much easier in the back. Many people have begun to look forward to this movie when they see that the director is Tan Yue.

The previous two promotions in Japan were almost all promoted in cooperation with popular two-dimensional characters. Of course, this time is no exception. The trailer is also playing on the large screens in some large markets.

Because the promotion this time is relatively strong, "The Godfather" can be seen in crowded places in various countries.

With such strong promotion, this movie quickly became the focus of discussion on Twitter.

"I know this Tan Yue. The Truman Show and Forrest Gump are his works. I didn't expect that he would have a new movie. I'm looking forward to it."

"This Chinese director's movie is pretty good. I recommend you to watch it. I didn't expect that he would make a gangster movie this time. I don't know if it suits my taste."

"I don't know what the effect of a gangster movie made by a Chinese director will be. I'll come back to comment after it's released."

"There is only one Chinese director whose name I know now. I wonder what his work will be like this time?"

"I'm looking forward to this Chinese director's movie. I like his previous two movies very much. I will definitely go to the cinema to support him this time."

"I hope this "Godfather" will be as exciting as the previous two movies."

In the blink of an eye, half a month passed and it was mid-January.

Brilliant Entertainment Company, President's Office.

Tan Yue sat in front of the computer and looked at the documents in the mailbox attentively.

At the beginning of the new year of the Gregorian calendar, each department showed a busy state.

Perhaps it was influenced by the establishment of the International Cultural Center, or it could be the promotion of "The Godfather", which received many cooperation projects from abroad.

The world is bustling, all for profit.

No matter where you go, as long as you can see the benefits, no matter how far away, there will be people looking for cooperation.

And more importantly, Brilliant Entertainment is the only Chinese entertainment company that is relatively well-known in the international entertainment circle, which is a key to attracting foreign companies to cooperate.

Tan Yue screened the companies that can cooperate one by one.

Suddenly there was a knock on the door.

"Come in."

"Mr. Tan." The person who opened the door was Wu Gong. He came to Tan Yue with a folder in his hand: "Mr. Tan, this is the statistical feedback on the publicity of "The Godfather" in various countries around the world."

This time, Wu Gong was not sent to the overseas promotion.

The first two times were to explore and summarize experience. Now that we have experience, we can hand it over to others.

As the director of the public relations department, Wu Gong still has a lot of things in the department that need him to deal with.

"Did you encounter any difficulties?" Tan Yue flipped through the documents.

"Overall, the publicity effect this time is still good. Many of the experiences summarized in the first two times came in handy this time."

Wu Gong continued: "From the discussion on Twitter, many people have a great interest in this movie after watching the first two movies, which has greatly promoted our publicity work."

"On Twitter or some forums in various countries, they all want to see this movie as soon as possible after knowing that you shot it."

Tan Yue smiled and nodded. "The Godfather" has one last wave of publicity before it is released. From the current situation, it has accumulated enough popularity, and many people are looking forward to it both at home and abroad. After so much time of promotion, it is worth it.

Tan Yue is still quite confident about this movie. The previous worry that no one knew about it and had no impression of it has been resolved. Now we are just waiting for February 19th.

"Well done."

Listening to Tan Yue's praise, Wu Gong responded happily: "This is what our department should do. I believe that "The Godfather" will definitely achieve a brilliant result in the global film market."

"It's almost the end of the year, give more bonuses to those colleagues who are doing publicity abroad."

"Understood." Wu Gong certainly knows the hard work. He still remembers that he lost more than ten pounds when he went abroad for publicity for the first time, and they can't come back for this Spring Festival.

...

It's February 15th, and the annual leave is about to begin.

Brilliant Entertainment Company has always been very good in terms of employee welfare benefits. Many employees came out of the company with large and small bags, all of which were benefits.

Although the time is not long, it is also a rare long vacation. Many people only have this opportunity to go home all year round, so they are inevitably a little excited and anxious to go home.