Chapter 969 Promotional Video

Chen Ye came to the public relations department.

"Is Mr. Wu in the office?"

"Wait a minute, Mr. Wu is in the conference room. I'm going to call him now."

Not long after, Gong Wu came over.

Chen Ye smiled and said: "Director Wu, Mr. Tan wants you to go to the office."

"Okay, let me explain what's going on here." Wu Gong turned around and arranged: "Go over and tell them, and let them continue to discuss the plan."

They were just discussing the promotion plan for a singer's album in the company, and when they learned that Tan Yue was looking for them, they temporarily put down the work at hand.

Wu Gong followed Chen Ye into the elevator.

Wu Gong suddenly asked: "I heard that Director Tian from Sichuan TV Station came to our company?"

"The purpose of his visit this time is to see Mr. Tan and discuss some matters."

Wu Gong nodded and did not continue the conversation. If Tian Wenbin came over at this time, anyone with a discerning eye could guess his purpose.

The two came to the CEO's office. After Chen Ye knocked on the door and heard the voice of "come in", he led Wu Gong into Tan Yue's office.

"Mr. Tan."

"Sit down." Tan Yue took out a cup and poured Wu Gong a glass of water.

Chen Ye closed the door and went out.

"Mr. Tan, do you have any work arrangements? Is it related to "The Long Season"?"

Tan Yue put down the cup in his hand, nodded and said: "Today, Tian Wenbin, the director of Sichuan TV Station, came over to talk about the premiere copyright of "The Long Season". I have already agreed to him that it will be broadcast on Sichuan TV Station, and we are still drafting a contract. , it will be signed soon.”

"It's good to be broadcast on Sichuan TV Station. They have always attached great importance to our company's programs and will take the time to promote them well."

Wu Gong has always had a good impression of Sichuan TV Station.

Tan Yue said: ""The Long Season" has been sent to the editing room and is in the post-production stage. I came to you this time to discuss a publicity plan."

"Now I have prepared three promotional plans."

Tan Yue raised his eyebrows slightly, not expecting Wu Gong to work so quickly.

Wu Gong explained: "After understanding the script, I have been thinking about the publicity plan, which will be used anyway. However, it has not been refined yet, and the plan needs to continue to be improved. I will hand over the complete publicity plan to you tomorrow. ”

Publicity is a necessary process for a film and television work. No matter how big a star or famous director it is, no audience will know about it without publicity.

He has been thinking about the promotion plan for "The Long Season". After all, it is Tan Yue's first TV series after many years, and he must build up the popularity before it is broadcast.

"First tell me the general content of the plan."

"The first plan is to widely promote it on major social media software such as Douyin and Weibo. According to some data, various companies are now intentionally increasing their publicity in this area."

After listening to Wu Gong's ideas, Tan Yue made some additions in some aspects.

The promotional techniques of film and television works must also keep up with the times.

"That's all I'll add. There are no other problems in the plan. You can discuss it after we get back and come up with a complete plan and give it to me." Tan Yue was quite satisfied with Wu Gong's plan. There is such a talented person in the plan. Beside me, I feel very happy.

Wu Gong drank all the tea in his cup: "Mr. Tan, I will go out and work first. I will come up with the promotion plan for "The Long Season" as soon as possible."

"Go to work!"

After Wu Gong left, Tan Yue did not continue to rest. He got up and went to the computer to start working.

…

the next day.

Tan Yue put down the documents in his hands and sorted out the company's situation in his mind. Now he had a grasp of the current situation of each department. I have also read the development plan for the new year and there are no problems.

Although Cuican Entertainment Company is already the most powerful entertainment company in China, it faces huge competition in terms of artists, film and television works, and song works. The situation an entertainment company has to face is very complicated, and both strength and luck are lacking. No.

But pressure is also motivation.

Tan Yue is confident that Cuican Entertainment will completely secure its position as the number one domestic entertainment company. He has never lacked excellent works, but what he has to consider now is the situation in the international entertainment industry.

Tan Yue took out a document, which contained a development plan for the film department. It was mainly divided into two parts, one domestic and one foreign.

With the success of the two films "The Truman Show" and "Forrest Gump" in the global film market, Bright Entertainment has begun to make a name for itself in the international entertainment industry. If you want to continue to increase your popularity, you still have to rely on movies. As for other aspects, you have no plans yet.

In the company's plans for the new year, the film department is naturally the top priority.

The focus of these plans is Tan Yue.

Only he has the ability to open up the international film market and allow Bright Entertainment to increase its international reputation.

‘Dong-dong-dong, dong-dong-dong. ’

"Come in."

Worker Wu brought two supervisors from the department to the office.

"Mr. Tan." The three people greeted each other in unison.

Wu Gongdao: "Mr. Tan, the plan for "The Long Season" has been made. Let's come over and report it."

"It's so efficient! You can sit down first." Tan Yue put down the documents in his hands.

Although Wu Gong already has a rough plan, there are still many areas that need to be refined. A complete publicity plan is not simply to throw out various publicity routines, but to proceed step by step to raise the expectations of the audience. The purpose is to let more audiences know the existence of this film and television work.

Also, during the screening period, we must be able to come up with solutions to unexpected situations as soon as possible. These must be planned in advance.

Tan Yue thought it would be done in the afternoon and asked, "How come it was done so quickly, in half a day?"

"We worked overtime yesterday and wanted to quickly complete and refine the publicity plan."

"Working overtime?" Tan Yue asked, "What time did you get it yesterday?"

Wu Gong hesitated for a moment: "It's almost twelve o'clock."

After he returned to the public relations department yesterday afternoon, he quickly established the "Long Season" Publicity Plan Discussion Group. The members are all very experienced old employees. Only the supervisor was involved in the discussion.

Tan Yue was stunned for a moment: "Don't work so hard in the future. Your body is your capital. Staying up late is very damaging to your body. You can't see it now. As you get older, you will find it too late. There is no need to rush to work overtime to catch up on these things." Come out and follow the normal schedule.”

Wu Gong touched his nose and felt a little embarrassed: "Okay, Mr. Tan, I remember it."

If faced with the same situation next time, Wu Gong feels that he will also choose to work overtime. As long as it is a work that is listed as a priority by the company, he will complete it in the shortest possible time. For him, this is a responsibility.

"Tell me the plan."

"These are three specific options. Take a look."

Tan Yue took the document and looked at the plan while listening to Wu Gong's introduction.

""The Long Season" is first and foremost a suspense drama. This is what we need to consider. Therefore, when releasing the promotional trailer, we need to gradually increase the audience's curiosity. Another point we considered is that "The Long Season" There are many funny elements in "Season", not only the tension of a suspense film but also the levity of a family drama. These two points are the two most important characteristics of this drama. "

"So when we were formulating the plan, we mainly focused on the above two points, the first set of publicity."

After Wu Gong introduced the first plan, the other two supervisors began to introduce the other two plans.

Tan Yue did not express any opinions during the whole process, which made Wu and Gong three people very nervous. They didn't know whether the plan they discussed after working overtime was passed.

Tan Yue put down the document in his hand and said: "These three plans are all quite good. After overall comparison, I think the first plan is more suitable for the promotion of "The Long Season". Whether it is the progressive nature of the emotions during the promotion, In terms of attracting audiences, this plan is slightly better than the other two.”

Hearing these words, the three people secretly breathed a sigh of relief.

A work can only use one publicity plan. As long as there is a plan that satisfies Tan Yue, their efforts will not be in vain.

Tan Yue picked up the first folder, thought for a moment, and said, "Let's use the first plan to promote "The Long Season."

"good."

Under the gaze of the three people, Tan Yue signed his name.

This means they can prepare now.

Tan Yue put down his pen and suddenly said: "If you work overtime so late, the plan will continue to be revised."

After all, I have a general understanding of the three plans through Wu Gong's introduction. Now after listening to the full version, I found that there have been many modifications.

Wu Gong replied: "After we have the general direction of publicity, it will be much easier to discuss the details."

"Thanks a lot."

"No, no, we can discuss a plan that satisfies you. It is the result of everyone's joint efforts. I can't come up with such a good plan alone." Wu Gong is not a good person, let alone One person takes the credit for himself.

"That's good, but there's one more thing." Tan Yue paused and said, "The train runs fast because of the front belt. Without you leading everyone in front, this plan wouldn't be so perfect. in front of me."

Having Mr. Wu in the public relations department saves Tan Yue a lot of trouble.

Whether it is a publicity issue or the company encounters an emergency public relations situation, Wu Gong can always shoulder the heavy responsibility and resolve the problem.

Tan Yue was very happy that Bright Entertainment Company could have such a talent.

"Thank you, Mr. Tan, for the compliment! This is all my responsibility."

Wu Gong's way of doing things has always been liked by his colleagues in the public relations department. As long as he has to work overtime, he will not leave the task to everyone and go home alone to sleep. He will choose to work with everyone to overcome problems together.

Wu Gong took the folder and said, "Mr. Tan, let's go back and prepare first."

Tan Yue said "hmm".

…

afternoon.

A large number of news reports about "The Long Season" appeared online.

""Capital Entertainment": Cuican Entertainment Company announced that the new drama "The Long Season" directed by Tan Yue has officially been completed!"

"Magic City News": Someone had previously photographed Tan Yue suddenly appearing at the airport. Some people speculated that "The Long Season" has been completed. Today, Bright Entertainment Company admitted that the new drama has been completed and post-production has begun. I am very excited about this drama. Interested viewers can pay special attention to it. ”

""Southern Entertainment": In recent news, Cuican Entertainment announced that Tan Yue's new drama has been completed and a trailer will appear soon."

These news reports appearing online are part of the publicity plan.

The official blog of Brilliant Entertainment Company released such a dynamic: "Congratulations to the official completion of the suspense TV series "The Long Season" directed by Tan Yue and starring Fan Shan, Ma Guoliang and Jiao Cheng! I know everyone's feelings, but please don't be anxious. We are working overtime in the post-production stage. I believe that it will be available to the audience soon. There will be a small surprise later, so stay tuned!!!"

After these news appeared, the Internet went crazy.

"Sure enough! It's already finished!"

"I don't want to rush, but seeing that it's Teacher Tan Yue's new drama, I have to rush. When will it be released?"

"I didn't believe what was said online before, but now the official website finally has news. I don't know when it will be released."

"The donkeys in the production team don't rest like this. The post-production workers have to get up and go to work."

"Surprise! What surprise? If you say that, I advise you to release the surprise to us quickly, don't force me to kneel down and beg you."

"I look forward to meeting Teacher Tan Yue's new drama as soon as possible. I haven't seen his new drama for a long time."

Just as netizens were leaving messages under the official blog of Brilliant Entertainment, the surprise was finally released. It was a short promotional video.

This video directly became an entertainment hotspot on Douyin.

"Although it's short, I'm already very satisfied."

"Why does it smell like corn? But it's the type I like, I hope to see it soon."

"Why does it feel like I haven't seen anything?"

"It turns out that the surprise mentioned on the official blog is this promotional video. The action is quite fast, and the promotional video is already available."

"For post-editing, I advise you to put your heart into the right place and quickly cut out the main film. I don't want to watch the promotional video."

"The Long Season" has new developments, making the quiet TV drama forum lively quickly. When there are no popular dramas, occasionally someone will bubble up and complain, but now everyone is discussing "The Long Season".

"Brothers, the official blog of Brilliant Entertainment Company has updated the new developments of Mr. Tan Yue's new drama "The Long Season", go and watch it quickly."

"No need to go, the good news is that it has really finished filming, the bad news is that we don't know when it will be released."

"The trailer has been released to start the warm-up, and it is estimated that it won't take too long to be released."

"Now I still watch "The Boom", and it feels like it has become a classic work. Will "The Long Season" be better than "The Boom"? To be honest, I am still nervous for Mr. Tan Yue, after all, he hasn't filmed a TV series in person for a long time."

"I just watched the trailer, and I can't see anything now, waiting for the new trailer later."