Chapter 1420: Asking for Dividends From Lean Distribution

Meili Group’s performance has declined recently.

This is not just a problem encountered by beauty fragrance factories.

However, the performance decline of Meifang Factory is more obvious.

This situation is not caused by poor management by Zheng Zheng.

Whether a factory is managed well or not, Yang Fei will judge it through various reports and conduct regular inspections.

Zheng Zheng still has the ability, but after comprehensive consideration, Yang Fei still chose Han Yiyi to be the first president of Meili Jahwa.

Yang Fei was amazed by Han Yiyi's talents from time to time.

Managing a business is a complex process.

It does not mean who has a higher education, who graduated from a better school, or who has stayed in the factory longer, can manage better.

In the company's personnel management, Yang Fei rarely discusses seniority.

Beauty Group has small assessments every month and major assessments every quarter.

Everyone in the group has a fair opportunity to participate in all assessments.

What they don't know is that every assessment result will be fed back to Yang Fei.

Yang Fei will select the top 100 students with assessment scores to focus on.

If there is an employee who comes into Yang Fei's field of vision in every assessment, three or more times in a row, ranks high and has excellent results, Yang Fei will pull up this person's file and read it, and then pull it to the one he created. A talent focus library.

In this talent pool, Han Yiyi's overall rating is the highest, higher than Chen Mo and Ning Xin.

This is also the reason why Yang Fei is willing to give Han Yiyi more opportunities.

However, others, including Zheng Zheng, did not know the existence of this talent pool in Yang Fei's computer.

Before re-appointing a person, Yang Fei will also "test" the talent through various tasks and slightly higher positions to test the overall level of the talent.

Today, Yang Fei's words awakened the solemnity in the confusion.

Zheng Zheng is a capable person,

But his work attitude was not recognized by Yang Fei.

This was evident in the casual and undisciplined attitude he showed during the most important exam that determined his career.

In the subsequent assessments, Zheng Zheng's scores were also very unstable, sometimes high, sometimes low, sometimes participating and sometimes not participating.

Yang Fei's assessments are all open-book. You can check the information as much as you like, but if you copy the information, you will definitely not get a high score.

Students who have experienced open-book exams should know that the questions in open-book exams are the most difficult, and you may not be able to find the answers even if you flip through the book.

She solemnly put down her attitude and humbly discussed the problem of the Meifang Factory with Han Yiyi. Only then did she realize that her insights were indeed unique.

This era is developing too fast. If you cannot change yourself to adapt, you will only be eliminated by the big wave.

While chatting with Han Yiyi, Zheng Zheng learned that while he was enjoying the day and night outside, she was reading books eagerly for knowledge.

Han Yiyi collected all the information on the daily chemical industry at home and abroad. She tried her best to collect all the information that could be collected through various channels on the market, and then conducted big data-like analysis and summary to find the reasons for the failure or success of the predecessors.

She also bought all the daily chemical products available on the market, analyzed and researched them, and compared them with her own group's products to find out the gaps in formulas, ingredients, and processes.

This scientific and rigorous learning style makes Zheng Zheng feel ashamed.

Only in the second half of his senior year in high school, when he was rushing to enter Tsinghua University, did Zheng Zheng have such a thirst for knowledge that he forgot all about food and sleep.

Han Yiyi's attitude toward others made Zheng Zheng even more embarrassed.

She was always so soft-spoken, modest and prudent. She never felt that she knew much. When she spoke or closed, she always asked for advice in a tone of admiration, asking for advice from Zheng Zheng.

Zheng Zheng finally understood why Yang Fei chose Han Yiyi.

He had always thought that Han Yiyi was just relying on her looks to hook up with Yang Fei, and then successfully rose to the position.

Now, he has completely overturned his perception of Han Yiyi.

If Zheng Zheng were the boss, he would also choose her between himself and Han Yiyi.

The core of Han Yiyi's plan is: seek dividends from lean distribution.

Market demands are becoming increasingly diversified and channels are increasingly segmented, which puts forward lean distribution requirements for daily chemical products.

In addition to meeting mainstream needs with the highest cost performance through mainstream channels, we also need to use other different channel forms to appropriately and supplementally meet other different segmented needs.

To this end, Han Yiyi put forward a new distribution concept on the premise of summarizing domestic and foreign sales models.

As local franchised single store growth opportunities slowly disappear, standardization, chaining, and scale have become inevitable trends in the development of franchised stores.

This means that there will be more products and channels like Meifang.

Anyone who is familiar with the current situation of global daily chemical channels knows that in developed countries such as island countries and the United States, it is difficult to find a single-category franchise chain. Consumers usually go to drugstores to purchase daily chemical products.

In addition to medicines, drugstores also sell cosmetics, daily necessities, health products, snacks, beverages, etc.

Due to my country's special medical system and market management system problems, this essence will be difficult to replicate domestically in the short term.

However, Han Yiyi believes that this does not hinder the spread and development of similar "quasi-cosmetic models".

In fact, due to the limitations of the impact of daily chemical products on people's lives, daily chemical products such as Meifang products must also evolve in the direction of drug stores.

Meili Group has advantages in developing drug stores.

Leveraging the group's comprehensive advantages in management, operations, logistics, team, capital, etc., we will quickly acquire domestic cosmetics agents and chain institutions worth hundreds of millions of dollars through mergers across the country, and expand sales outlets in the shortest possible time.

Han Yiyi also proposed in the planning book that the drug store model is accurately positioned as a channel for the middle and low-end people.

Whether it is Meifang or other brands, once you step into a drug store, you will feel like you are entering a poor family and you will never be able to successfully enter the high-end channel market.

This requires planning the positioning of Meifang products in advance.

If you focus on the mid- to low-end market, there is no need to change it. If you need to enter the high-end market, you need to subdivide it now and come up with several products or a category to market as high-end products.

As soon as this detailed and novel plan came into Yang Fei's eyes, he immediately expressed his profound agreement.

After Yang Fei recommended it to Zheng Zheng, Zheng Zheng relied on his own professional knowledge and ability to immediately conclude that this was an excellent planning plan, and it was this article that he was pursuing.

Compared with Han Yiyi's plan, Zheng Zheng wanted to tear up his plan a thousand times.

At the end of the plan, Han Yiyi proposed that Meifang Factory should make breakthroughs and try to launch "privately customized" products for some chains and industry alliances.

Channels are ever-changing, but personal customization remains unchanged.

The market population faced by drugstores is fragmented and the most representative, and the requirements for private customization must also be the most demanding.

It’s time to change the business philosophy of sticking to a certain formula until you get old!

At the same time, the "pharmaceutical store" channel proposed by Han Yiyi will also become an important channel for the entire Meifang Home Products, and Meifang Factory will become the most important member of this channel.

After talking to Han Yiyi, I solemnly felt as if I had been reborn!

I solemnly and sincerely admire Han Yiyi from the bottom of my heart!

And for Yang Fei, who discovered a talent like Han Yiyi, Zheng Zheng was even more in awe.