Chapter 34: Registered Trademark

On Sunday, at 11 o'clock, the students who are in the first year of high school are still on weekends.

The snail business is usually from afternoon to evening. At this time, Chen Yu's parents just got up and had breakfast.

"Mom, how's business going recently?"

"It's not bad, but sometimes I stay up too late."

"Mom, don't watch after 12 o'clock, didn't you invite two aunties."

"If you ask, you have to keep it. I'm Tianluo Xishi. I'm not here, so why is it called Tianluo Xishi?"

"sweat……"

Chen Yu didn't know whether to laugh or cry, my mother was addicted to being this snail Xishi.

Chen Simian, who was on the side, said, "Xiaoyu, your mother has become a star these days. In addition to eating snails, many customers are rushing to take pictures with your mother."

"And this?"

"No."

"Then why don't you do a group photo business and take a photo for 10 yuan? Isn't that a sale?"

"It's 10 yuan to take a picture, Xiaoyu, what kind of bad idea did you come up with? People like to eat our snails, so they want to take pictures with you. If you charge them 10 yuan, it is estimated that the snail business will not be done."

"I'm not talking about it."

Chen Yu still reminded: "However, don't be too tired."

"Don't worry, your mother knows."

Although he said that, Chen Yu also knew that his mother didn't take it to heart.

Think about it too.

I used to work as a worker, although my income was okay, but I worked for others.

Well now, I started a small business and became my own boss.

No matter how much you earn, you are more energetic than before.

What's more, the current snail business is so good, how can my parents stop, I can't say they are still enjoying it.

"Xiaoyu, don't worry about the store. Tell you, your mother is still waiting to make money, and then open the store a little bigger, or even open it in the city."

Chen Simian smiled and said, "I said your mother is thinking about it. It's such a simple snail, and it can still be driven into the city."

"I said Chen Simian, what happened to our snails, our snails can't be driven into the city. People in the city are more expensive than those in our small county, so they don't eat snails?"

Zhang Wenxiu glared at Chen Simian and said.

"It's not that we don't eat snails, I'm saying that our strength is limited, and we are no match for some business people in the city."

"That's not necessarily true. Didn't we go to the city last time? I think the night supper in the city is just like that, and it's not necessarily better than our small county town."

"Okay, you're right, but don't think about it. Our snail shop has only been open for a long time, and we haven't made a return. If you want to think about the city, I don't think there is any hope, at least In five years."

Chen Yu listened to the side without saying a word.

He has no attitude about whether his parents should stay in a small county or go to the city.

Just listening and listening, Chen Yu had a big idea.

"Dad, I don't think we need five years."

"Oh, Xiaoyu, do you agree with your mother too?"

"Mom's eyes are so good, of course I agree with Mom."

"Old Chen, look, my son is smart."

Zhang Wenxiu touched Chen Yu's head.

"Okay, okay, you mother and son are amazing, I'll stop talking."

Chen Simian smiled bitterly, knowing that he was not the opponent of the mother and son, so he didn't say more.

"Dad, I mean it seriously."

Chen Yu said, "Mom is right. In fact, our snails can indeed be driven into the city."

"I didn't say no, but now there is no such time, no such energy. Even if there is, there is no money."

Chen Simian spread his hands.

Even opening this snail shop in the small county town of Xinfeng would have emptied the family.

Where there is money to go to the city.

"Dad, we have no money, but we have no money, others have money."

"other people?"

"right."

"Others have money, and others will give us money when they have money."

"That's not."

Chen Yu nodded: "Dad, I think our Tianluo Xishi can register a trademark first."

"trademark?"

"Xiaoyu, what is that, what is a trademark?"

"The trademark is the logo that our products display to the outside world, just like Dad, your mobile phone. Isn't there a China Mobile logo on it? This is the trademark."

"Oh, this is a trademark. However, our Tianluo Xishi doesn't have such a logo."

"It's okay, we can use our store name as a trademark."

"Then what's the use of registering this trademark?"

"It's very useful. After registering a trademark, others can no longer use our same trademark. For example, if our store is called Tianluo Xishi, others can no longer call it Tianluo Xishi. If they call it, we can sue him."

"It doesn't do much."

Chen Simian didn't care: "Although our store name is okay, no one wants to have the same store name as you."

"Dad, if it doesn't exist now, it doesn't mean it won't happen in the future. What if our store catches fire in the future, what will happen to others?"

"Xiaoyu is right. If someone else's name is Tianluo Xishi, then we will lose out."

Zhang Wenxiu said quickly.

Of course, Zhang Wenxiu said so, but Chen Yu knew that his parents still didn't understand what he meant.

"Dad, Mom, I mean, we don't just register trademarks. We register trademarks, in addition to preventing others from imitating us, we can also use trademarks to make money."

"Can a trademark also make money?"

"sure."

"How to make money?"

"Join it."

Chen Yu pointed out the theme.

"Join."

Although they don't know much about trademarks, Zhang Wenxiu and Chen Simian know a little bit about joining.

"I understand."

Chen Simian thought for a while and said, "Xiaoyu, you mean to let others take money to join our brand, right?"

"Yes, we register a trademark to register a brand. If someone joins our Tianluo Xishi, where do we need five years, we three years, no, we can open dozens or hundreds of storefronts in a year."

This idea did not come out of Chen Yu's brain.

In fact, brands like Chinese Food are very mature in later generations.

Real Kung Fu, Auntie's Dumplings, Yonghe Soy Milk... etc. are all well-known trademarks of Chinese food.

At the same time, their franchisees are all over the country.

Tianluo Xishi wants to open their stores one by one in the city and all over the country. It may not be possible to open them in 100 years.

But if you join, it's much easier.

It's just that the idea of ​​joining is good, but it's really not that easy to operate.

It can even be said that it is almost zero.

Chen Simian shook his head and said, "Xiaoyu, let me figure it out, who else in a small shop like ours would like to join us?"

"Yes, I think those franchise stores are some well-known companies in the country. Let's not say they are well-known in the country, even in Xinfeng, not everyone knows about it. There are some towns, they don't know yet. ."

"It's almost time, I have to go to the store with your dad."

"Xiaoyu, study hard, don't think about things in the store."

It was unrealistic to think about it, so Chen Yu's parents packed up and went to the store.

Chen Yu didn't care.

Although it seems unrealistic now.

But he is a reborn person, and he can really turn this unreality into reality.