Chapter 463 Teach These Foreigners How to Do Community Group Buying

"Mr. Yang, then quickly tell me what's going on with this community group buying."

"I've seen this thing on the Internet, but I haven't delved into it. I really don't know how to operate it."

"Do you really need to invest tens of billions of big summer coins? That's too much. If you don't make it, wouldn't it be a huge loss?"

"Indeed, the project sounds good, but the investment is really a bit big. The big investment, the big risk."

...

Li Zhien motioned for everyone to be quiet, and asked Yang Chen to clarify.

Yang Chen stood up, walked to the small blackboard, and drew every link of the community group purchase.

If you want to do this project, the most important thing is to solve the problems of supply, warehousing, as well as outlets and distribution.

The supply of goods is easy to solve. As a big agricultural country, Daxia can buy anything to eat.

Yang Chen can help solve the problem of supply, and get all kinds of vegetables of high quality and low price.

As for warehousing and other aspects, it is actually better to solve. The entire stick country is not as large as a province in Daxia, and the investment will be much smaller.

The most critical issue is pricing, because the only effective way to attract consumers is to have low prices.

The normal selling price of vegetable vendors, including supermarkets, is basically to sell a pound of vegetables, and the interest rate must be above 66% to make money.

Simple and rough calculation, the dishes that come in for a dollar a pound will sell for at least 3 yuan a pound.

If the gross profit rate is lower than this, the vegetable seller will not make much money, so it is better to work in the factory.

If the sales price is reduced to two yuan a pound, the vegetable seller will not be able to do it.

Because of the booth fee, storage, transportation, electricity and other costs, plus the natural loss of vegetables, etc., it is very likely to lose money if it is doubled and sold.

To do community group buying is to give consumers a price that vegetable vendors can't achieve, as long as individuals are willing to accept them.

Yang Chen: "Our main operating costs are actually warehousing, distribution, and outlets. Fortunately, the country of Bangzi is small, not as large as a province in Daxia. One city and one warehouse is enough. One delivery vehicle takes a day. It's easy to deliver 4-5 streets, and it doesn't take many delivery vehicles in total. As for outlets, this is the most essential part of community group buying. We don't need to set up outlets ourselves, but to develop convenience stores in each community. Our outlets. They only need to provide a shelf of about 3-5 square meters and a refrigerator, and all the products that pass through the outlet will give them 50% of the profit. The canteen that originally only sold snacks and beverages suddenly sold vegetables. income. If you are the boss, are you willing to join?”

Shareholders were immediately excited.

"Can you still play like this? It's interesting."

"I have a question, if we sell it at the lethal reserve price of the vegetable seller for two yuan a pound, won't we lose money?"

"That's right, the same is selling vegetables, and the vegetable sellers may be satisfied with one salary a month. We are different, we have to pay the wages of warehousing, drivers, etc. It is reasonable to say that our cost is higher. They do not earn Money, where do we still have profit?"

...

Yang Chen randomly drew two circles, a large circle with a small circle inside.

Then, he explained: "For ordinary vegetable vendors or supermarkets, their customer area is only so small. Therefore, their unit price must be high, otherwise they will not be able to make money. But one of our warehouses can cover the whole area. In the urban area, although our customer unit price is low, there are enough customer groups. Even if each customer only earns one dollar, these hundreds of thousands of customers can guarantee that we can earn hundreds of thousands. Every day, we earn hundreds of thousands of gross profit, after deducting various After the cost, you will make a lot of money.”

Shareholders nodded.

But new questions were raised.

Even if it makes hundreds of thousands of profit every day according to what Yang Chen said, compared with the investment, this amount of money is not worth mentioning.

Yang Chen explained with a smile: "This is about a kind of business thinking, first to protect the capital or even lose money to let customers develop consumption habits. When they are all used to this way of life, then increase the price to harvest leeks. The most appropriate example is Online car-hailing.

We have a younger brother in Daxia who takes a taxi, you know? "

The crowd nodded.

Yang Chen continued to explain to them.

The younger brother's taxi is a very typical case of throwing money to cultivate user habits, and then harvesting.

At first, in order to capture the market, they gave users rides at far lower prices than taxis.

After they have occupied 90% of the entire online car-hailing market, they will quietly raise prices.

You must know that the fare for a trip increases by 1-2 yuan, and the user does not notice it at all.

Even if you notice it, you can use reasons such as waiting for a red light or racing to get past it.

But for my brother's taxi company, tens of billions of extra fares can be drawn every year.

This is not to mention some blatant price increases, such as the increase in oil prices and the increase in operating costs and so on.

Switch to the community group buying project.

First of all, the website should cultivate the habit of users to take away the dishes they ordered online from the convenience store in the community when they get home from get off work every day.

As long as they get used to this kind of life, they won't go to the market or the supermarket to buy food again.

Who wants to go to the vegetable market or the supermarket to buy food after working all day?

When I go home, I take the packaged dishes from the convenience store at the entrance of the community. Is it uncomfortable?

At that time, the website will increase the unit price of each product by a few cents, and users will not find it at all.

But for the website, those few cents are pure profit.

Even, the site can also provide free shipping on full orders.

This should be comprehensively decided according to the profit of the dish and the actual distance, and we can discuss it in detail later.

Li Zhien nodded and said, "In fact, it is summed up in one sentence, cultivate the habit of users to be lazy. Once they get used to this kind of life, we can harvest."

Yang Chen: "Yes, you can understand that. This is the marketing strategy of many big brands. For example, Microsoft, in order to occupy our Daxia operating system and office software market, they deliberately gave us free use, and even pirated copies everywhere. When we are all used to using free and pirated copies, companies in our country will no longer develop products in this area. Because they will definitely charge for research and development, otherwise the R&D team's wages and other investments will not be recovered. But users have already I am used to free and pirated copies, so how can I buy paid products? Therefore, after so many years, our country still does not have its own operating system. It is not that we can't do it, but everyone knows that we can't make money by doing it. Just a waste of time and money."

Everyone understands that this is the benefit of cultivating consumer spending habits.

After listening to Yang Chen talk about this, everyone probably knows how the community group buying is done.

Li Zhien: "I believe everyone knows what's going on with community group buying. So, let's raise our hands to vote. Shareholders who agree to do this project, please raise your hands."

After speaking, Li Zhien was the first to raise his hand.

Everyone was looking at her attitude. She raised her hand to express her approval, and everyone else quickly raised their hands to express their approval.

Li Zhien nodded very satisfied, the situation is harmonious now.

These people can become a billionaire by taking a stake in the two-star group, relying on the Li family.

All they have to do is to obey and support unconditionally, but they can't be like Zheng Zaihe and others while making a fortune while thinking about seizing power.

Li Zhien: "Well, then our key project for the next period of time is community group buying. The vice president is temporarily vacant, so Mr. Yang Chen will be the honorary vice president who is responsible for the community group buying project. Do you have any comments?"

Shareholders are a little confused.

What does this Yang Chen have to do with the president, why is she so treated by her?

Before he officially became a shareholder of the Two Star Group, he was appointed as the vice-chairman.

Although it is only an honorary vice president, as long as he is this honorary vice president, no one else wants to be a vice president.

Below one person, above ten thousand people.

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