Chapter 884 Whether the Price Is Expensive Depends on the Quality of the Product
Chapter 884 Whether the price is expensive depends on the quality of the product
If a car can make everyone feel that it has no shortcomings except that it is expensive, it is enough to prove that the car has been successful.
As long as there are no faults with the car itself, it doesn't matter if it's expensive, and consumers will still pay for it.
Yang Chen said with a smile: "Thank you for your love for Xingchen XC-1. As for some friends who say that the price is a bit high. What I want to say is that the price cannot be judged just from numbers, it depends on whether it is worth the price. That's it. At present, apart from our Xingchen XC-1, no other brand of new energy vehicles with a range of 800 kilometers and functions such as automatic driving and automatic braking has such comprehensive functions on the market. Tesla sells more cars than we do They are more expensive, but their performance is inferior to ours in all aspects. Why doesn’t anyone say they are expensive?”
At this time, someone made a very stupid comment.
"Because it's Tesla! The number one brand of new energy vehicles! And it's a foreign brand, so it's better than the domestic ones in every aspect. It's normal for it to sell for more than one million yuan."
"Yes, what makes domestic cars attract customers to buy? Of course they are cheap. If the price of domestic cars is the same as that of foreign cars, then why do we buy domestic cars and not sell foreign cars?"
"Your car is good, but the price is beyond the range it should be."
…
To sum up what they mean, foreign cars are expensive for a reason, but domestic cars must be cheap.
What the hell is this?
However, you can't blame them.
The automobile industry in Daxia is not just the automobile industry, but all walks of life have developed very late.
When Daxia began to develop, foreign brands already occupied a major global market share.
The production technology of foreign brands has matured, and the quality is better than that produced in Daxia. There are even many things that foreign countries can produce but not Daxia.
Therefore, over time, many Daxia people have formed a kind of thinking, that is, foreign things must be good, and domestic products in Daxia must be bad.
There was indeed nothing wrong with this kind of thinking more than ten years ago, and Yang Chen also admitted that this was a common phenomenon.
But it is already 2022, and Daxia has reached the international advanced level in many industries. There are even many things that only Daxia can do. Without Daxia manufacturers, the whole world will be out of stock.
Therefore, if Daxia people still think this way, then it really shouldn’t be the case.
Let’s not talk about anything else. Let’s just compare the Xingchen XC-1 with all Tesla models.
If you don’t look at these two brands and simply compare the overall performance of the cars, Xingchen XC-1 will definitely dominate.
In terms of appearance, the XC-1 draws on the sports car shapes of many well-known brands such as Bugatti Veyron and Lamborghini. It has beautiful and smooth lines and sharp edges and corners, which dwarfs Tesla's various models.
Let’s talk about the car’s automatic driving, automatic braking and other functions, which even surpass Tesla by a few streets.
Tesla's cars often suffer from brake failures, and this kind of news has been exposed once or twice.
Let’s talk about the battery life. The real battery life is 800 kilometers, which is not comparable to those cars that falsely claim a battery life of 500 kilometers but actually struggle to run more than 200 kilometers.
Therefore, in terms of the value of the car itself, the Xingchen XC-1 definitely beats Tesla.
But these people think it is reasonable to buy Tesla for more than one million, or hundreds of thousands more, because it is Tesla.
However, the top trim level of Xingchen XC-1 is only 680,000 yuan, which they feel is unreasonable because it is a domestically produced car.
Don't talk about Yang Chen's temper. If you change it to someone with a softer temper, you can't help but get angry after hearing such words.
However, today is the first day of opening, and Yang Chen doesn't want to quarrel with customers at the main store.
Therefore, he said with a smile: "This thing depends on the cost-effectiveness and personal choice. If you think it is worth it, it is worth it. If you think it is not worth it, even if we give it away for free, you still think it is garbage. So,
This is one of the reasons why we opened an experience store. In a short period of time, our brand effect will definitely not be comparable to that of Tesla and others. But we can slowly counterattack by relying on product quality and consumer reputation. I believe that the vast majority of people buy cars for practicality and affordability, not just for the brand. So, what to say? It’s a matter of opinion, we don’t force it, it’s entirely a matter of personal choice. "
Yang Chen had already spoken politely enough, and those who said the price was expensive did not dare to continue.
After all, Yang Chen is a man who rebelled against Wall Street giants. If he really makes him excited, what will he do if he can't protect himself?
Therefore, there is no need to make yourself unhappy.
If you are interested, just keep waiting in line for a test drive. If you are not interested, just leave.
At this time, Li Heng, CEO of Xingchen Motors, came.
"Director Yang, you are here. Do you see anything that needs improvement?" Li Heng asked very respectfully.
Yang Chen looked at the busy employees and enthusiastic customers, and replied with great satisfaction: "There is nothing that needs improvement, everyone, keep up the good work. I will just take a look, you don't need to worry about me, just go and entertain the guests. "
Li Heng nodded and said, "Okay. There are a few dealers over there visiting, and they want to sell our cars. I'm chatting with them."
Yang Chen: "Then you must strictly follow our franchise standards and explain the various requirements to them in advance. If they can meet it, just do it. If they can't, forget it. Don't force it."
Li Heng: "Okay, I remember it. Don't worry, Mr. Yang, I will definitely do things in strict accordance with the standards you set."
Yang Chen nodded, and Li Heng quickly ran into the store to greet the dealer.
The customers waiting in line next to him started chatting with Yang Chen again.
"Boss Yang, what standards do you set for dealers?"
Yang Chen smiled and replied: "Actually, there are no special standards. I just ask them to strictly follow our company's rules and regulations. Because our model is to let customers experience it first, and then consider whether to place an order after the customer is satisfied with the experience. This It will inevitably increase the workload and reduce the probability of transaction. Because there will be many customers who only experience it but will not buy it. If it is an ordinary 4S store, such customers will definitely not be welcome. But we are different, no matter how much willingness to buy , or even have no intention to buy at all, we all welcome customers to come to the store to experience it. If the dealer cannot accept our model, they will definitely not be able to cooperate. Therefore, it is still necessary to make it clear in advance. If they can accept it, let’s talk. If they can’t accept it, let’s not waste each other’s time. It’s time.”
Customers expressed their personal opinions.
"Boss Yang probably learned this model from the mobile phone and other electronic product industries."
"The cost of electronic product experience stores is relatively low, so they can play like that. As a car brand, all costs are very high. Aren't you afraid of losing money if you are so high?"
"So, why do you think he sells them for 580,000 and 680,000? Isn't this passing the cost on to consumers?"
"I think you might as well adopt the traditional 4S store model to reduce costs and lower selling prices."
…
Yang Chen explained with a smile: "In the traditional 4S store model, sales staff are required to earn commissions, and these commissions are passed on to consumers. Right? Our sales staff receive fixed salaries and will not receive additional commissions. So, it’s the same for consumers. No matter what model is adopted, the cost cannot be less.”
The few customers who were staring at the price remained silent, their minds were spinning rapidly, and they were still thinking of ways to discuss the price issue with Yang Chen.
To put it harshly, this kind of person is a bitch.
Yang Chen was already trying to save face for them, but they were shameless.
Doesn't it look good if Yang Chen has to be pushed into a panic so that they can't get off the stage in public?