Chapter 876 Xingchen Automobile Experience Store
Chapter 876 Xingchen Automobile Experience Store
In one week, Xingchen XC-1 will be officially released.
Therefore, Yang Chen specially came to the 4S store to visit.
It is said to be a 4S store, but it is actually different from 4S stores of other brands.
4S stores of other brands are the main sales and after-sales channels.
However, the main function of Xingchen Automobile's 4S store is to provide customers with free experience of automobile products and services under the Xingchen Automobile brand.
As long as the customer submits a capital verification report and can indeed afford the car, regardless of whether he ultimately buys it or not, the 4S store will provide free test drive and other services.
If you are a customer who needs to apply for a mortgage before purchasing, you can provide a credit report and make sure you can apply for a mortgage loan, and then you can enjoy a free test drive.
If the customer is satisfied with the test drive, he or she can place an order directly on the company's official website or at a 4S store.
All cars ordered by customers will be shipped directly from Xingchen Automobile's warehouses in various cities and will not be sent to customers through 4S stores.
Doing so will definitely increase the workload of the 4S store, but it can bring a better service experience to consumers.
Even if some people don't want to buy a car, coming over for a test drive can boost the reputation of Xingchen Auto.
Isn't it?
Because the staff have no performance pressure and no worries about commissions.
All employees receive a fixed salary, plus some transportation subsidies and other benefits.
Therefore, there is no need to do anything unethical or even illegal in order to close orders.
This is why Yang Chen dares to play like this, because he is absolutely confident in the quality of his products.
All the employees of the 4S store were very excited when they learned that the boss came to inspect.
Many employees are fans of Yang Chen. They came to apply for the job after knowing that Xingchen Automobile was his car.
In order to endorse his car, Yang Chen has put his Cullinan in the garage, and now he drives the high-end version of the XC-1 when traveling.
It has the appearance of a sports car, can open the roof and drive it as a convertible, and has a range of 800 kilometers without air conditioning. Who wouldn't love a car like this?
The main reason why many people do not buy new energy vehicles is battery life and replacement issues.
Now that Yang Chen has solved these two problems, consumers have no reason not to buy it.
As soon as Yang Chen got out of the car, the employees immediately started walking around in excitement.
Li Heng, the current CEO of Xingchen Motors, rushed over to greet him.
"Director Yang, you are here. We are ready." Li Heng said with a smile.
Yang Chen looked at the employees lined up on both sides of the red carpet and said with a smile: "What I want to see most is how everyone looks like when they are working normally. Why do you let them do these things?"
Li Heng knew that he was a little self-righteous, so he quickly replied fearfully: "I'm sorry, Director Yang, I'm superficial. I hope Director Yang will punish me."
Yang Chen waved his hand and said: "I am not an ancient emperor. I can easily punish my subordinates. Wherever I want to inspect in the future, just show me the truest side. No matter whether it is good or bad, I can accept it. But don't do it anymore Show me this false prosperity that was prepared in advance. You know what I mean?”
Li Heng nodded quickly and replied: "Understood! Don't worry, Mr. Yang, there will never be a next time! I will also know how to serve you in the future. This time it is indeed my lack of consideration and a bit superficial."
Yang Chen smiled and nodded, but did not move forward.
Li Hengxin understood and quickly said loudly to the employees: "Director Yang said that he most wants to see you working normally. Therefore, please return to your work immediately. During the training, you will be taught how to work, so you can do it. Now that Director Yang is our first customer, you must find a way to let him experience the best service of our Xingchen Automobile. No matter whether he will buy it in the end, but he must be satisfied, or at least have an unforgettable experience. .Is everyone clear?"
All the employees quickly shouted "clear".
Afterwards, everyone quickly returned to their respective posts.
After everyone was there, Yang Chen took a step towards the store.
There were regular greeters at the door. When Yang Chen approached, the two greeters immediately bowed and said hello.
"Dear guest, welcome to Xingchen Automobile Experience Store. I wish you a pleasant experience."
Yang Chen smiled and nodded, which made the two welcoming ladies extremely happy.
After all, it was approved by the chairman, which made them happy for several days.
Yang Chen walked into the store, and the experiencers in the store quickly came forward to greet him.
Basic services such as serving tea and water are provided, and there are professionals explaining the performance of the car to Yang Chen.
After experiencing this set of procedures, Yang Chen can get in the car for a test drive.
The test drive is also accompanied by professionals to ensure that passengers can not only have a good understanding of the car's performance, but also ensure safety.
If there are no other incidents, the test drive will last about 30 minutes from the time the customer enters the store to the end of the test drive.
The specific amount of time required will be controlled by the experience engineer and test drive personnel responsible for reception based on the actual situation.
For example, if some customers are obviously very interested in making a deal, try to sing for as long as possible.
Some customers obviously have no intention to make a deal, so half an hour will be the criterion.
If we encounter a customer who is particularly time-consuming, we will transfer to the maintenance department for communication after the test drive.
The task of this maintenance department is to chat with customers to pass the time and prevent customers from interfering with the work of experience engineers and test drivers. At the same time, it is also necessary to further screen potential customers for follow-up by telephone sales personnel.
Staff in each department have their own work to do. Of course, they only need to do their jobs well and do not need to worry about things other than their job responsibilities.
To put it bluntly, Xingchen Automobile relies on product quality to speak for itself, rather than relying on salespeople to sell meat with their legs and breasts exposed to facilitate transactions.
Yang Chen always believes that as long as the product quality is excellent and sales staff do not need to do anything that damages personal dignity and image, consumers will still pay the bill.
After the experience, Yang Chen happily told everyone a few words.
"Everyone's performance is very good, but some places can still be better. For example, you don't need to be too flattering or even too humble when greeting guests. Just treat them with a normal attitude. You may not understand this, so just imagine How you usually get along with your friends is how you get along with your guests. When your friends come to your door, how do you entertain them? Just use that mentality. Be polite. Don't worry about not being polite, but don't lower yourself. to cater to them. Right? Also, we are an experience store, and the focus is on experience. Therefore, you don’t need to spend too much time introducing products. You don’t have to explain so clearly what materials are used in the car. , focus on telling our advantages, and then take customers to test drive and experience it. To be honest, how many ordinary people can listen to the material when buying a car. Even the parameters may not be well understood. They only care about whether the car looks good, how good its battery life is, and how safe it is. They don’t care too much about other things. In addition to experiencing your warm hospitality, when customers come to your door, the most important thing is to experience our products. Anyway, there is still a week left. If you rehearse more, you can do better in details."
After listening to Yang Chen's words, CEO Li Heng said quickly: "Thank you, Director Yang, for your guidance and teachings. Later, I will work with all the store managers of the experience stores to intensify rehearsals in the next week to ensure that every customer who enters the store has the experience." A perfect experience.”
Yang Chen nodded and said, "Well. You guys can get busy, I'll go back first. I wish you all a happy job in our company and a happy life."
The employees immediately applauded and thanked him.
"thank you boss."
"Thank you, Director Yang."
"Director Yang, you are so handsome."
"Ha ha……"
Yang Chen smiled and left the experience store accompanied by Li Heng.
Not long after he got in the car and drove out, Jin Zhina called.
Jin Zhina took the team to sign a contract with Zhao Bing. There must be something important.