Chapter 700

These words of Jobs are really quite blunt, it is equivalent to "slapping" the face of the members of the music delegation, making them angry, but they are ashamed and have no words to refute.

They really should be speechless. Although they have long been aware of the advent of the digital age, they have not really taken it seriously. In other words, they do not really believe that the advancement of digital technology can bring them What a shock.

Who knew that as soon as the ipod appeared, it easily shook their industry.

"You're right about Steve, that's why we need your help!" Warner's Paul Vidic said in a low tone.

His groveling attitude obviously surprised Jobs, and finally he didn't continue to get angry, "Then what do you think?"

"Here's our vision," said one of Vidic's entourage, beginning to present their ideas to the slides.

After Jobs saw four pictures, he became impatient again. He raised his hand to interrupt the young man's introduction, "I thought you had grown heads," he said, "a few messy potatoes can't make a pot Good soup, you better keep those few messy websites for your own entertainment, and your stupid subscription model that doesn't consider user needs at all, it won't succeed in the next century."

What is a poisonous tongue? This is!

If Page can change his career as a science fiction writer, Jobs can definitely become a talk show host.

This is tantamount to saying that this group of people has no brains first, and then saying that you have brains, but you are brain-dead!

Seeing so many people's faces turning blue and white, Feng Yiping suddenly felt a little bit of fun?

After another angry, ashamed, and awkward silence, Vidic cleared his throat, "We now know the problem and may not know what to do, so Steve, can you give me an idea?"

"You have a choice, and it is a very easy and risk-free choice. Of course, you may only have this choice at best," Jobs was about to introduce Apple's solution to the music industry, and suddenly said Feng Yiping said, "This is my special advisor, this plan is also his idea, Feng, tell me,"

Jobs pushed the computer to Feng Yiping, lined his chin with his hand, and looked at Feng Yiping with a smile.

I come and I come.

Feng Yiping said to the slides, "I believe that most people don't want to use piracy because there is no convenient and fast way. Based on this foundation, we designed a win-win solution.

It's going to be good for record labels, it's going to be good for singers and musicians, it's going to be good for consumers, and of course it's good for us, it's the iTunesStore! "

"We hope to obtain the authorization of each company to sell the music of each company in our online music store. iTunes is a software developed by us. Through this software, users can quickly transfer the songs ordered in our online music store. , downloaded to the iPod, so this is an end-to-end system***, which can well protect the right to use music.”

Feng Yiping is not Jobs. Facing him, many people feel that he has an advantage. After hearing his introduction, someone immediately said, "Isn't it also a website?"

Knowing that these people are cheap, Feng Yiping is not polite, "Yes, just like our ipod is also an mp3 player, but it has not only changed the structure of the player market, but also seems to change the structure of the music market.

We can make great software, but if we pay a lot of money to make music, we'll probably end up with second-rate stuff at best. "

How does your stupid website compare with ours? But he was used to gentleness, and he was really not used to saying that directly and pushing people against the wall.

"What's the price, what's the share?" There are still a lot of people who understand, and they know that the website that they find someone to build must be incomparable with that produced by a company like Apple.

"Our pricing is 99 cents a song, and your company gets 70 cents. Our marketing department has done careful research and determined that our music store will be able to download at least 1 million songs in the first week of launch. .”

That is, the share is greater than 37 cents. As for the price of 99 cents, everyone understands the truth.

However, someone immediately grabbed hold of it, "A song is 99 cents, you mean, you can only download a single song, not the entire album?"

"Of course, let users choose their favorite songs to download. They can download a single song or a whole album. As long as they pay, which songs to download is their freedom. Sales, the most basic requirement is to meet the needs of customers , I’ve never heard of it, what’s the future of compulsory package sales?” Feng Yiping said to the idiot.

In the later Internet age, many netizens often complained about pouring too much water when reading online novels, but compared with music albums, the little water injected by Internet writers is really nothing.

Except for the few albums that Feng Yiping worked on back then, it can be said that every capital is a classic. Other music albums generally have one, two, and three title songs that are nice, plus eight, nine, and ten are very mediocre. If you want to listen to those few good songs, you have to buy the whole album.

Opposition immediately increased. The sales model over the years has made the people of these record companies used to using a few excellent and well-made works to drive the sales of several works that are purely made up. It is equivalent to a factory. Driven by high-quality products, not only can the defective products be sold, but also at a good price.

But now the unit price is the same, and you can choose freely as you like, so only the brain-dead like them will choose to buy defective products.

There are still many objections, because if they do so, their income will be lost by a large part.

But they also don't think about it, piracy and free downloads from sharing sites have already brought down album sales.

Faced with more and more doubts, Feng Yiping knocked on the table unceremoniously, "This one cannot be refused. If we still insist on downloading the entire album, then we will not participate in such a thing."

"Of course, the right to choose is in your hands. In fact, for us, downloading music for free is more beneficial to our iPod sales, but as a company that respects intellectual property rights very much, we hope that we can also do our part in anti-piracy. "

This is the sore point of today's music delegation. Apple doesn't really care, but they can't afford it.

A Sony representative asked, 'Can we collaborate on this music store? "

Feng Yiping didn’t even need to ask Jobs for his opinion on this question, and he immediately answered, “No, our cooperation is just one model, you authorize us, we build a website for sales, and share the sales revenue,”

Because he knew that Jobs always wanted to make all the money he could make. How could he agree to cooperate with other companies in the music store?

Sure enough, Jobs looked at Feng Yiping and nodded. It turns out that this young man has not always lost his temper.

Just as Feng Yiping felt that Wang Zhiqiang was not suitable to be in charge of group sales because he was always a good guy, Jobs also felt that if a top leader has no temper, it at least shows that this person is not aggressive enough and ambitious enough.

Like Jobs, the members of the delegation also re-acquainted with this young man who is steady but sharp. Although he is gentler than Jobs, he is essentially as tough as Jobs.

But what can I do? And, as he said, there's actually no risk in doing so.

Vidic raised his hand first, "On behalf of Warner, I agree with this solution. However, we hope to have a limit on the number of times the downloaded music can be used."

"We've taken that into consideration, and there will be built-in software to manage downloaded music and allow it to be shared between a maximum of several devices."

…………

In the end, this discussion, no, to be precise, should be an announcement or a briefing, which started and ended in the way of Jobs. During this process, although the music delegation could not be in a beautiful mood, they got a very beautiful solution. Program.

Apple, on the other hand, is famous and profitable.

"Good job, Feng," Jobs patted Feng Yiping on the shoulder.

Feng Yiping also felt good. It was really cool to be tough to the end against a large group of people who were usually bullish.

"Are you a little surprised?" A member of the team said to Feng Yiping, "Actually, it's nothing. Back then, even Bill Gates and Steve were trained as they said."