Chapter 692: Another Invitation (Part 1)

The bracket that Feng Yiping just drew with a few strokes seemed very familiar to Jobs for no reason. Looking closely, it seemed to be designed by his own team, and it should have been designed by his own team.

Could it be that this young man who is highly respected by Page is also a good hand in design? And is it a master who fits very well with his own philosophy?

"I grew up in a traditional rural area," Feng Yiping said, "Page may not understand it, but you, Mr. Jobs, have stayed in India for a while, so you should understand the situation in that area."

"It's very primitive, and many places don't have electricity, whether it's work or life, there's very little assistance from modern equipment," Jobs said.

"So when I was young, my access to the outside world was limited, and I could only get to know and understand the world I was in through textbooks and a few extracurricular readings, such as comic books.

I clearly remember that after seeing the photo of the parachute in the Chinese textbook, I imagined for a long time, what kind of system is behind such a beautiful device floating freely in the blue sky? ?

Later, in the comics, I saw a huge ship plowing the sea and sailing on the boundless sea. Controlled by a tiny rudder?

These questions and these creations stimulate my thirst for knowledge and my admiration for technology.

So I think that a good design is to make people be firmly attracted when they first see it, and then your heart is also gently touched by it, and then, it prompts you to imagine, To explore, to pursue. "

The Apple employees who passed by Jobs' office were all surprised. They seemed to be applauding instead of roaring and arguing. Is this a sign of extreme anger?

"Papa," that's Paige applauding, "Your words remind me of your other identity. You are indeed a successful novelist!"

"Hehe, I'm sorry, the knowledge imprinted in my mind in childhood is always the most profound,"

Jobs followed suit and took two shots. "The best design is one that touches people's hearts." He nodded, "It's true. When I was more than ten years old, I saw the computer for the first time."

"However, such a goal," he shook his head, "is difficult to achieve,"

Feng Yiping also understands that this requirement is too high, "Well, generally good design is not only to look good, but also to feel good, and more importantly, to make people feel good when using it!"

Why are these words so familiar? Jobs thought, did I say this, no, I didn't say it, the reason why I feel this way should be because the words came to my heart again.

He immediately felt a sense of bosom friend, "Then what do you think is the hardest thing about making a good product?"

"The most difficult thing should be to compromise between your ideal design and objective conditions, and then, how to make the product of this compromise to the extreme." After thinking about it, Feng Yiping said.

"It's from my heart again," Jobs said in his heart, and he couldn't help but patted on the sofa. "Yes, that was the case when I was leading the MAC project team," he leaned on the sofa, waving his hands, and said It reminds me of the past when designing MAC computers.

Feng Yiping immediately changed from a keynote speaker to a perfect listener, asking questions in cooperation from time to time.

Page was a little surprised. He knew that Jobs was short on time. This was the first time he saw Jobs willing to take the time to talk about the past. It seemed that he had a very good impression of Feng.

After the memory came to an end, Jobs immediately asked another question, "I heard from Page, you now own more than a dozen companies and have been involved in several fields. Hehe, you are responsible for more projects than me. So, what do you think is the responsibility of managing a company?" Big company, where is the biggest difficulty?"

How the hell does this look like an interview? Feng Yiping said heartily.

"I currently think that there are two biggest difficulties. One is how to balance the various functional departments of the company."

"Some companies are now even shouting 'marketing is king'. Although this is biased, the benefits of the company are generally achieved through marketing. The performance of the marketing department is also the most intuitive. Salespeople with outstanding performance, Often the promotion is the fastest, that's easy, the supervisor with the background of the marketing department will have more say in the company.

However, a good product is the basis for them to achieve excellent sales. Therefore, the credit of the design department is actually not small, but their achievements are not intuitive and difficult to quantify, so it is not easy to reward them for their merits.

It is certainly not a good tendency to emphasize marketing and neglect design. Therefore, how to perfectly balance the relationship between the two is the first problem I face. "

His opinion is actually a bit flattering, because he knows that Jobs and Page are the kind of people who advocate that the design department control the company's power, especially Jobs. The reason why he was exiled was because the company's board of directors at that time supported CEO with marketing background.

"A good design and a good product are the foundation. Although marketing is also very important, no matter how good a marketer is, he can't make an ordinary product sell well." He waved his hands again to emphasize.

"I will always insist on engineers first, and will not let those business elites in the general sense lead the development project team that is crucial to the company." Page said.

All expected answers.

"There is another problem that needs to be solved urgently." This problem is the real confusion of Feng Yiping. "In the process of transforming from a small company to a large company, we have formulated many The process, at the time, seemed to be a very reasonable and scientific management method.

However, now I find that these processes that we have always relied on and emphasized that everyone must follow are increasingly becoming the shackles that hinder our development, the shackles of our innovation, and the most prominent symptom of the disease of large companies.

However, if these processes are eliminated, how do we manage and control so many companies, so many departments, so many employees? "

He looked at Jobs and Page with some expectation, hoping that these two people could provide a perfect solution, and don't always ask me to help you solve problems.

"After the company scales up, it is difficult to achieve both," Jobs said. "We can adjust the assessment of some processes while further improving the company's management system. However, these standard processes are to maintain a The basis for the normal and orderly operation of a large company is also a part of the company’s value, and it is also a carrier of corporate culture, which can be simplified, but I think it is definitely unrealistic to cancel it.”

The master's opinion is also nothing new. Of course, management is a very rigorous science, and it is difficult to come up with new ideas.

"What do you think, Paige?"

"For the current Google, this is not a very urgent problem. On the contrary, we are stepping up the formulation of these processes and norms. If this contradiction is inevitable, then we can only find ways to alleviate it. In my opinion, the company Unimpeded communication channels and a transparent and efficient feedback system should be a direction that can be worked on.” Page said.

"These functions can be integrated into the company's management system," Jobs said. "That's how we do it,"

I did the same, and through Zhitong, I spread this model to those companies that purchased Zhitong management software.

Feng Yiping was a little discouraged. It seemed that he could only help them solve their problems. It seemed difficult to expect them to help him.

This is an indirect explanation. To a certain extent, is brother better than them?