Chapter 463 Another Listed Project

However, the acquisition of Shenma, a car company, is really just talk. How many people want to build a car, but they can't get a birth certificate. So, there is such an opportunity, there are car factories that are not well managed Even if it is sold, it will not be Feng Yiping's turn to buy it.

So what if it is acquired? The two key parts of the car, the engine and the gearbox, if you want to develop products with your own intellectual property rights without outsourcing, you can't do it in a short period of time by burning money.

Electric vehicles are better, just to avoid these two components that need to be accumulated over a long period of time and have high industrial requirements, but they will not be able to manufacture high-quality motors for a while, and it is easy to purchase or order.

In the traditional automobile manufacturing industry, this is not so easy. The supply chain of traditional automakers is relatively closed, and the OEMs and parts manufacturers often have cross-shareholdings. If you pose a threat to the OEMs, you may not buy them. to some accessories.

"Don't talk about those far away, there is one thing we can do now," Feng Yiping said.

"Open a car repair shop?" Jin Ling teased him again.

Although he didn't want to talk about this, but Feng Yiping thought for a while and nodded, "It's okay, the repair shop doesn't require much investment, and it can also be used as a place for drivers to practice and improve. You should study it and see if it's feasible."

"You don't take it seriously, do you?" Jin Ling asked unhappily, "Should we learn from those old state-owned enterprises before and do everything by ourselves?"

"Don't you like refitting? You can maintain the company's car better at a lower cost, and you can also make money from foreign business. When you are interested, you can also refit your own car yourself. , why not do it? I believe that there are many people in the company who have the same idea as me, "Men, when I was young, I liked to disassemble the radio at home to see if there was a villain living in it, how to talk of?

As long as there are conditions, who doesn't want to figure out their own car, and then make it cooler according to their own ideas?

For example, my brother-in-law, when he was in Lao Cai’s furniture factory, he liked the few machines that didn’t move much, even dismantling the electric tools.

"Sister Jin, they just like those machines, so just let him go. As long as you agree, many people below will be happy to do this, so you don't need to worry about it," Huang Jingping said, holding Jin Ling's arm.

"That's up to you, I like cars, but I don't like motor oil,"

This sentence fully exposed that Jin Ling is actually a fake car enthusiast. She only likes bright, beautiful, clean and refreshing cars, but she doesn't care about how to maintain this car at all.

"A real gourmet, after eating a dish he likes, will eagerly go to the kitchen to see how the dish is made and what is the secret, like you who only know that the dish is delicious, but refuses to step into the kitchen One step at a time, you will be a foodie."

After hearing this, Jin Ling glared at him fiercely. If he hadn't been driving, or if Huang Jingping hadn't been beside her, she would probably have done it right away.

"Okay, you don't need to worry about this, but there is one more thing that you have to worry about." For a workaholic like this, it's easy to divert her attention, just talk about work.

Sure enough, in the rearview mirror, Jin Ling rolled her eyes, saying that her skill is getting more and more proficient now.

"What's up?"

"It's still about cars. According to the experience of developed countries, if the per capita GDP exceeds 1,000 US dollars, it is the threshold for cars to enter ordinary families and enter the popularization period. According to my country's current economic growth rate, in two or three years, this goal will be achieved. achieve.

Although this standard is not applicable in China, the entry of automobiles into ordinary households will only get closer and closer. With the population base of our country, we will definitely become the world's largest automobile production and sales country in the future, and the business opportunities contained in it are unlimited. Even if we are not involved in building cars, we can still have many opportunities. "

"For example?" Jin Ling was a little interested now.

"You are in the United States, besides reading fashion magazines, you should also read a lot of car magazines, right?" Feng Yiping said.

"You want to start a magazine again?"

"No, this time I want to be more advanced and build a professional car website," Feng Yiping expressed his thoughts.

"However, you yourself said that building a website now is a waste of money, and even the major domestic portals are having a hard time. Are you sure this is a good opportunity and a good time?"

"I also said that the difficulties are only temporary, and the prospects of the Internet economy are still very bright. This is just a small setback, just like the phoenix nirvana. After this wave, these companies that have survived will be All achievements will not be small.

Moreover, from an investment point of view, it is the best time to enter at a low point. You are right, and it is easy to find talents in various fields. "

"Stop at the service station in front," Jin Ling patted his headrest.

"What's wrong?"

"Get out of the car and explain clearly," she felt that such communication was not enjoyable.

The service area on the side of the highway, let’s not mention it, Huang Jingping went to the restaurant in the service area to ask for a few things before getting a table by the window. It should be that not many people dare to try the things in these restaurants, so now people Not much, very quiet.

"What about the profit model?" Jin Ling asked the key question as soon as he sat down.

"It's mainly advertising." Although the booming auto websites in China, including those listed in the United States, boast about this solution and online transactions, they are actually nonsense. How many auto manufacturers and physical 4S stores will count on it? Do you have a website to help it sell?

As for online transactions, it is even more impractical. For the vast majority of families, a car is another big item besides a house. Will they buy it on the website with confidence?

That is to say, the later Ali Automobile, relying on its own brand awareness and the substantial profit concessions negotiated with the manufacturer, has done several online sales of several cars.

"Advertisement?" Jin Ling knocked on the table, "TV advertisements are the mainstream now,"

"With the development of software and hardware, can't you see the trend of Internet development? For example, in the United States, the Internet has penetrated into every aspect of life. Believe me, the Internet advertising market will be very impressive." Especially the mobile Internet later Times, Feng Yiping added in his heart.

"Is there any professional automobile website in China?" Huang Jingping asked.

Feng Yiping patted her hand, "Not yet, but I think there will be some soon,"

"Then if we run a website like this, the main competitor is the current portal website. Can we compete?" Jin Ling asked.

"The portal website is better than comprehensive content, but there are too many categories under it, and it is impossible to specialize in everything. We focus on the car section, and strive to build an exclusive website for every model that comes out. Not only There are pictures, but also the history of the model and brand, as well as detailed parameters, preferably a video of the test.

In order to provide car consumers with a full range of services related to car purchase, car use, car maintenance and car life, with comprehensive, professional, reliable, and highly interactive content, multi-level, multi-dimensional influence Those who want to buy a car, want to buy a car Yes, consumers who have already bought a car. "Since he wanted to do it, Feng Yiping certainly had a clear idea of ​​the direction.

"The most important thing is the number of clicks," Jin Ling once again grasped the key point.

"Yes, so the content of the website is very important, it must be timely and comprehensive, and the evaluation must be fair and objective.

When you go to Europe and the United States in July and August, in addition to attracting professional talents, you can also sign agreements with some local car experts or Chinese students who are interested in doing this work. When a new car is launched in the local area, it will be documented as soon as possible. , pictures, and video materials are sent back to China.

In addition, the promotion of the website is also very important, which also requires professional people to operate.

However, I have this confidence that as long as all aspects are put in place and operated properly, our website will attract 50 to 60 percent of the country's car users in the future, and the average daily coverage of 40 to 5 million people will not be a problem.

And, I also believe that this will be one of our other companies that can go public in the United States. At the dining table in the service area covered with cheap plastic table paper, Feng Yiping expressed his vision for a new project with great enthusiasm.

Huang Jingping drank tea, looked at Feng Yiping who was in high spirits, little stars appeared in her eyes again, this is my man!

The weather is good today, the sun is shining brightly, from Jin Ling's perspective, the sun shines on Feng Yiping through the glass, as if his whole body is emitting light.