Chapter 3024 Expectations

"The company we hope to catch up with has purchased more than 100 billion worth of goods in China, and more than 97% of them are sold abroad. What does this mean?"

"This fully shows that domestic products have huge advantages in this regard!"

"What is lacking is just an equally capable operation team and sales channels like theirs,"

"In terms of operation, I think that after so many years of training and polishing, and after so many years of continuous team enrichment, there should be a gap between us and IKEA, but it should not be too big,"

"Similarly, just like our online sales, in some aspects, we should naturally do better and better than IKEA,"

"Not only because we are a young company, but also because in some aspects, we have comprehensive advantages. Abroad, our powerful social network can fully drive sales of our home products, right?"

"Have we fully utilized our advantages in this regard?" Feng Yiping asked.

"Is it the same as the advantages of China in the field of home furnishing production, that we don't pay enough attention to it?"

Lao Ma added, "As a company with a strong Internet gene, we should make more efforts and attempts in the new retail,"

Well, this time it changed from singles to mixed doubles.

Feng Yiping hasn't finished speaking yet, "Maybe everyone will still say that it is a problem of brand awareness and influence, but I think that although Meijia has a gap with IKEA in this regard, we are not without advantages either. Excluding my personal factors..."

Lao Ma immediately added, "Mr. Feng's personal contribution to the Meijia brand is huge,"

Xiong Yuliang and others immediately echoed, "This is the main reason why we were quickly accepted by some foreign users,"

These words are really not just flattery. Think about the things that Lao Ma and others did across the border later. The reason why they are so popular is not the addition of their personal reputation?

The image of the company's head has a huge impact on the company's brand.

No matter which country the users are from, those who see Meijia furniture for the first time will definitely quickly have a good impression of this brand after hearing that it is Feng Yiping's company.

At least, this is definitely not a very unreliable brand. Shopping here will not make people feel uneasy or have too many worries.

Feng Yiping waved his hand expressionlessly, "We will not discuss this aspect. I want to say that our other companies, including those in the United States, such as Facebook, Android, Tesla, etc., which have a large number of users abroad, will definitely greatly beautify the brand reputation of companies including Meijia."

"IKEA, do they have advantages in this regard?"

Lao Ma smiled and added, "It can be said that Meijia is a company that was born with a golden key and reincarnated very successfully."

Xiong Yuliang and others really had no temper at this time. He felt that he could only say, "We deserve to die!"

"So," Feng Yiping concluded, "What do we lack? What we lack is sales channels,"

"And sales channels, how should we go? Strengthen? Follow the strategy, everyone,"

"I also remember that I have told you more than once, be bolder, let us take bigger steps. Today, I want to say this to you again, and I hope this is the last time I say this to you," he raised his voice a little, "be bolder, let's take bigger steps!"

"Let Meijia's branches open faster all over the world, and let Meijia's members spread all over the world faster,"

"In the future, when Meijia's sales exceed 100 billion yuan, please don't be happy. At least when it exceeds 200 billion yuan, we can be a little happy,"

Everyone, including Lao Ma, took a deep breath when they heard this. This requirement... is really worthy of the richest man's requirement.

"Also, be careful not to be left behind by Youjia too much,"

Last year, Youjia's sales at home and abroad, combined, have successfully exceeded 70 billion yuan.

Especially in China, Youjia also fully utilized its first-mover advantage, always setting up stores in some hot spots in advance, and the original branches in prime locations now have more and more single-store sales of more than 10 million yuan.

Considering that the area of ​​those stores is mostly only one-third of that of Meijia hypermarkets, this is another number that makes Xiong Yuliang and others blush.

Except for supermarkets opened in some small and medium-sized cities, the area of ​​a single Youjia convenience store is mostly no more than 100 square meters, while the average area of ​​a single Meijia store is more than 50,000 square meters.

Many convenience stores with an area of ​​more than 100 square meters have achieved annual sales of over 10 million. Correspondingly, if it is 50,000 square meters, then the annual sales must be more than 3 billion, and even if it is discounted by 70%, it is still 1 billion.

But the average sales of a single Meijia store in China last year was only more than 530 million.

"In a word, the market is there, the benchmark is there, and it depends on everyone present to do it," said Feng Yiping.

Xiong Yuliang stood up, "Mr. Feng, let's go back and make a new plan."

"Old Xiong, be patient," Feng Yiping pressed his hand down, "I want to ask another question. Up to now, are you ready to do some work?"

While thinking nervously, Xiong Yuliang looked at his companions around him. Is there any work we haven't done yet?

Feng Yiping smiled, "Don't be nervous,"

How can we not be nervous after being criticized by you?

"From the current point of view, our relationship with IKEA is still good. Of course, we entered this field not to compete with IKEA, but we hope to expand the furniture market and provide better experience for users all over the world,"

Xiong Yuliang probably knew what the boss was going to say.

"But considering the future development trend, I think our relationship with IKEA will probably not be particularly harmonious. Considering that IKEA has always purchased more than half of their total purchases in China, it is not difficult to infer that at that time, they should take some targeted actions on suppliers,"

Xiong Yuliang said with a clear conscience, finally there is an aspect that I can speak straight, "Mr. Feng, our work in this regard is very successful," he said in a loud voice, "because IKEA has very high requirements for OEM companies, in fact, it is very squeezed, and the relevant merchants tend to support us more,"

"I promise you that when we need to focus on this aspect, we will definitely have a huge impact on IKEA's supply chain,"

It can be said that in this regard, he is from the Northeast and has a natural advantage.

Because of resources and logistics, in the field of furniture manufacturing, especially solid wood furniture manufacturing, Northeast China has always had a great advantage in China. He was originally a well-known figure in the furniture manufacturing industry in Northeast China and had extensive contacts in the industry. Otherwise, he would not have been chosen by Jiasheng to serve as the head of the furniture company.

Feng Yiping nodded for the first time, "This is very good. We need to continue to do this work. There is no need to do anything now, but we must ensure that when we want to make some moves in the future, we will be able to keep up with this aspect."

"No problem, Mr. Feng," Xiong Yuliang finally became excited again.

"Mr. Xiong, I want to remind you that this actually requires that our purchase volume must be large,"

Otherwise, those furniture factories, even if they are dissatisfied with IKEA's exploitation, have to endure it. If Meijia's purchase volume is limited, they will leave IKEA, and the factory will have no sales and will not survive!

"In other words, our sales must reach at least half of IKEA's before we have the confidence to take such actions,"

Xiong Yuliang suddenly wilted again. What am I excited about? Haven't I learned my lesson yet?

As a result, when their entire team left, although they were not dejected, they were in a low mood. This was an annual summary meeting that disappointed them.

Before entering the elevator in a depressed mood, someone called out from behind, "Boss Xiong."

Looking back, Lao Ma caught up with them.

"Boss Xiong, everyone," Lao Ma stopped them, "In fact, Boss Feng is still satisfied with Meijia's performance,"

Xiong Yuliang shook his head and smiled bitterly, "Thank you, Boss Ma, we know that we really disappointed Boss Feng,"

"But do you know why Boss Feng is so disappointed?" Lao Ma asked.

Why?

Those people looked at him in unison.

"That's because Boss Feng has the highest expectations for you, everyone," Lao Ma patted Xiong Yuliang's arm, "So, don't be discouraged, don't be depressed, Boss Feng, I still have high hopes for you,"

"I am the same, I also believe and look forward to your leadership, Meijia will become the world's largest home furnishing retailer in the future,"

After all, Lao Ma now knows that this is an industry that can support the world's richest man.

Phew, Xiong Yuliang and the others suddenly felt that the originally gloomy world suddenly became brighter...