Chapter 3016 NEXTDOOR Goes Public
Nasdaq, New York. At around 9 a.m. on September 15, Mayer, wearing a blue dark pattern skirt, was surrounded by a group of people and appeared in the most attention-grabbing seat on Nasdaq.
Suddenly, smiles appeared on everyone's faces upstairs and downstairs, but Mayer herself was in a rare daze.
At the reminder of Nasdaq CEO Robert Greifeld behind her, she picked up the hammer that she didn't think she would have the chance to pick up before, and looked back amidst everyone's attention.
The wall behind them was completely covered by the big NEXTDOOR sign. Looking back, she smiled generously and dropped the hammer heavily. There was a crisp "ding" sound, and cheers surged and applause surged like thunder. NEXTDOOR's stock has officially begun trading!
By the time she went downstairs to be interviewed, the stock price had risen by more than 16% from the issue price of US$31 to US$36. This meant that NEXTDOOR's market value had successfully exceeded US$19 billion!
And such an increase also means that the issue price of US$31 they determined is very reasonable, that is, this IPO is very successful!
"Ms. Mayer, we want to know, is it because you are from Google that you will eventually choose an IPO method like a Dutch auction?" A female reporter holding a Wall Street Journal squeezed in front of her.
Before Mayer could speak, the female reporter added, "Does this mean that Mr. Feng and you really don't care about the relationship with Wall Street at all?" (The impact of this IPO method on Wall Street was written when Google went public. There are many, so I won’t go into details.)
Mayer smiled and glanced at this female reporter who looked quite pretty and had an urgent look on her face. She couldn't help but think of Feng Yiping's words. More often than not, it is women who make things difficult for women.
Really good!
She believed that it would be difficult for the male reporters present to ask her these two profound questions.
"NEXTDOOR's development and success over the years are inseparable from the support of all our users. The purpose of IPO in this way is to allow our users to benefit from our development and success," she smiled at the group of reporters. explain.
"We are very happy to see that from the feedback received by the company, many of our users have participated in this IPO. We thank them for their support. We also ask all users who support us to believe that our stocks will definitely Bring them very good benefits.”
At this time, many housewives were watching Mayer's interview in front of TV sets in many homes across the United States. Of course, they participated in subscribing for the 53.87 million shares issued by NEXTDOOR.
Of course, those who have made the greatest contribution to the development of NEXTDOOR are more than half of the households in the United States that have become its users. If we break it down further, those who have made the most outstanding contribution to the development of NEXTDOOR are housewives like them.
They are the main active users of NEXTDOOR. They are the core supporters of NEXTDOOR's products and services. They have allowed NEXTDOOR to successfully get involved in all aspects of American family life... They are the main source of NEXTDOOR's revenue.
Under their influence and leadership, more and more families in the United States and more and more fields are inseparable from NEXTDOOR.
Whether it is choosing a location to settle down from the beginning, and then choosing a construction company, decoration company, furniture company, or agency company - in this regard, it can even be specific to the specific housing agency individual...
In all aspects after settling down, NEXTDOOR is still indispensable, the nanny who takes care of the children - in many communities, this will also be specific to the individual.
Leisure and entertainment choices and arrangements - this includes the most recommended items near home, for example, if you are dining out, which restaurant is the most worth going to, the best time period, the best location, the best dishes...
The best bar to go to after dinner, or the best-rated movie at the best cinema nearby...
Which beauty salon is it, which yoga studio is it, which company is best for termite control, which plumber is good and affordable...
And, for all the goods they need to purchase at home, from food to clothing to sundries... whatever they need, they can find help on NEXTDOOR.
NEXTDOOR now offers many free and paid courses, whether it’s your cooking skills, how to store, or even the fun in the bedroom...
In short, with NEXTDOOR, after moving into a community, you can quickly integrate into it without any hindrance, as if you have lived there all your life.
At the same time, they can also expand their social circle on NEXTDOOR, like their friends’ and family’s updates, and play casual games with their friends...
They even took the initiative to help expand NEXTDOOR's business boundaries. On NEXTDOOR, there is a development that is very beyond Feng Yiping's expectations, that is, the transaction of second-hand goods.
It seems that these housewives have moved the yard sale to NEXTDOOR.
Their move, which surprised even Feng Yiping, will definitely spread rumors about the former eBay CEO who is about to take over HP, the former queen of Silicon Valley who often had trouble with Feng Yiping for a period of time and later chose to reconcile. Mann, very fortunately, resigned from eBay in 2008.
Otherwise, she really doesn't know how to face such a challenge.
NEXTDOOR is a family-based, real-name community social networking site, which greatly guarantees the quality of second-hand goods sold by each user. This is much more guaranteed than eBay, which is a mixed bag of good and bad.
However, NEXTDOOR currently has no intention of expanding this area of business. After weighing the balance, they believe that providing users with the best experience is the main basis for NEXTDOOR's development and growth. If they are eager to expand the business scope in this area, let users The impression of second-hand transactions on the website is as bad as eBay, which will actually affect the website's main income-advertising.
Yes, NEXTDOOR’s main revenue also comes from advertising. More than half of its $651.6 million revenue in the second quarter came from advertising.
At this time, those housewives who pay attention to NEXTDOOR know that they can get involved in a new field in their family life. It can be said that it is the most important field for a family, and that is investment!
Generally speaking, the rights in this area are in the hands of their husbands, but look at how much profit we have brought by subscribing for NEXTDOOR shares this time?
At Nasdaq, seeing that Mayer was too lazy to respond to her other question, the female reporter from the Wall Street Journal asked reluctantly, "So you just want to get enough benefits from Wall Street, and In terms of traditional business on Wall Street, they..."
Before she could finish her last few words of "excluded," she was pulled away from the scene by security personnel.
At such a time, it is obviously not appropriate to ask such a topical question.
Besides, how could they exclude Wall Street?
Yes, during this IPO process, some of Wall Street's roles were weakened, but is Wall Street happy at this time?
Of course I'm happy!
Including Goldman Sachs, Morgan Stanley, and even asset management companies such as Blackstone and Black Rock, which seemed to have been taken advantage of by Feng Yiping, all got the opportunity to invest in NEXTDOOR before it went public.
This is a real opportunity to make a fortune!
Of course, Feng Yiping and the others also got a lot of benefits from this. He got the shares of some startup companies held by these companies as he wished, including shares of established companies such as Apple that they believed that the current stock price was too high and the future development was not optimistic. Stocks also include startups that have just made some progress, including Uber.
This is also what Feng Yiping always preaches, a win-win deal in which both parties think they have won.
So, how can those Wall Street companies have any opinions?
Who doesn’t know that Feng Yiping will have a bunch of companies waiting to be listed next? Think of Facebook, think of Tesla... They wiped the saliva from the corners of their mouths and said, you can go public any way you want!
A reporter from the San Francisco Chronicle whom she was familiar with immediately answered, "Ms. Mayer, we all know that NEXTDOOR is the first company founded by Feng in the United States. Why doesn't he come to participate in the IPO?"
Mayer knew that someone would ask him, "Feng has other work to deal with,"
She tried her best not to show any unnecessary meaning when she said this. Of course Feng Yiping wanted to attend this IPO, even if he was standing in the back row, he didn't know Jin because he suddenly gave birth to a child?
She signaled, and her entourage immediately escorted her away. They were going to Goldman Sachs to further observe the stock trading situation. However, as soon as she got in the car, she couldn't help but call Feng Yiping, "We succeeded!"