Chapter 3023 Disappointment

In the field of memory chips, Feng Yiping, who relied on his latecomer advantage and spared no effort to bully others, was now being crushed by the forerunners who had an absolute advantage in another field.

In Hong Kong, Xiong Yuliang and the others, who had just relaxed, immediately saw that the two big guys turned around in such a short period of time. It looked like they had just gone to drink a cup of coffee to get better.

How could such an important matter be handled in such a short period of ten minutes?

Xiong Yuliang regained his emotions, "Mr. Feng, Mr. Ma..."

But he was helplessly interrupted once again, and this time, he didn't feel even the slightest bit dissatisfied.

"Okay, Old Xiong," Feng Yiping waved his hand, "We all know Meijia's results last year,"

He glanced at the files on the computer, "Yes, compared with 10, we have made great progress in all aspects, but personally, I am not satisfied with such results." He looked at the people opposite who listened to his tone. , a few people who had already expected it said, "I'm not too satisfied,"

Xiong Yuliang, a big man from the Northeast who was originally a little high-spirited, suddenly collapsed. He looked at Feng Yiping, Lao Ma, and his companions beside him at a loss. He was very confused.

Fortunately, Lao Ma gave him a calm look, so he managed to cheer up, silently closed the report materials he had carefully prepared, opened his notebook, and prepared to record the boss's instructions.

His waist suddenly collapsed, which made Lao Ma feel uncomfortable looking at it.

Alas, it feels so good to not have to do such an uncomfortable job by myself!

But not surprisingly, a few years later, it will be my turn to play such a bad face, and the pressure is really great.

"I know that everyone should still be happy. In 2011, Meijia's sales historically exceeded the 50 billion yuan mark," Feng Yiping said.

After hearing this, Xiong Yuliang and the others, who had their heads lowered, felt aggrieved and wanted to rub their noses and eyes. Sales exceeded 50 billion. Isn't this worthy of making us happy and proud, and asking you, boss, to praise us?

This should be regarded as an achievement that is both merit and hard work!

"But everyone, who are our opponents?" Feng Yiping looked at them, "Who do we want to replace?"

The aggrieved few did not speak.

"IKEA," Feng Yiping had no choice but to answer his own question, "our target has always been IKEA!"

"I remember this very clearly. I remember that during the Canton Fair that year, our goal when establishing the project was this, to benchmark against IKEA!"

Xiong Yuliang looked up, his eyes full of grievances. We have not forgotten that we have been moving towards this goal, and we have achieved good results now, haven't we?

A typical Northeastern man looking at you with such aggrieved look is really more irresistible than a pretty beauty looking at you with aggrieved look.

But Feng Yiping was not an ordinary person for a long time. He looked at Xiong Yuliang and said, "Well, let's take a look at IKEA's results last year. Yes, their domestic sales were only 5.1 billion, only one-tenth of ours."

"But what are its total sales, 25.2 billion euros!"

"We probably calculate it based on the exchange rate of 1:9. How much is this equivalent to RMB?"

Xiong Yuliang lowered his head.

"226.8 billion, everyone, how much of them are we? Barely a quarter!"

"So this kind of achievement really deserves our smiles?"

"Um?"

His "hmm" made the waists of those on the opposite side suddenly collapse again.

"I know you may still be a little unconvinced. After all, that is a company that has been established for nearly 70 years, and we are less than 7 years old."

Don’t you know that Xiong Yuliang has been wronged by Baba Jiayi? Then why do you still criticize us like this?

"But don't we have any advantage?" Feng Yiping clicked on the table a few times.

"This means that we just need to follow their path, everyone." Feng Yiping shook his head, "I'm really embarrassed to say it. Frankly speaking, Meijia Furniture is really the only one among all the projects I founded. A project that has borrowed the most from its competitors,"

"We change the color outside the store and change the display, and it will look like another IKEA."

"Of course, we are not without innovation," he stood up. "Since its establishment, we have focused on online development. Up to now, online has made very good progress. I have seen that online sales have already Nearly 30% of total sales,”

"This is a good result. We know that IKEA has not achieved much online results so far,"

Xiong Yuliang's waist straightened a little.

"Also, generally speaking, we are no less inferior to IKEA in terms of product research and development,"

This is mainly because Meijia invests heavily in research and development, and the comprehensive domestic research and development costs are far lower than those in Europe. Unlike other fields, we are not without a foundation in the field of home furnishing, which makes life more comfortable and comfortable.

But Feng Yiping only lightly mentioned these achievements. After mentioning a few words, he held his chair and asked Xiong Yuliang directly, "Old Xiong, what do you think is the main reason why there is such a huge gap between us and IKEA? "

"It is a global layout, Mr. Feng. Although our single-store sales are not lower than IKEA," Xiong Yuliang did not forget to take the opportunity to highlight his own achievements, "but the number of our overseas branches is much less than IKEA,"

"Look," Feng Yiping sat down, "You all know the reason, but why are there no targeted actions?"

"Meijia, but among all the companies in the group, is the first to go international, right? We also talked about this issue at the beginning, and we must have a global layout, a global layout,"

"But looking at our current progress, it is really disappointing!"

Xiong Yuliang's head was almost sticking on his notebook, so shameless!

"We all know the difficulty of overseas expansion, but we must also realize that as an industry follower, we have a natural advantage in choosing branches,"

"Look at the strategies of domestic offline home appliance retail giants. How do they compete with their competitors? To put it simply, if you open a store on the east side of Renmin Road, I will immediately open a store on the west side of Renmin Road,"

"This is the perfect interpretation of the close-up strategy, and it is also what I hope you will do, that is, how should we formulate our overseas expansion path? It's very simple. Look at IKEA. Where IKEA has opened stores, we will focus on investigating those cities,"

"Isn't this simple?"

Lao Ma couldn't help looking at Feng Yiping. He rarely saw Feng Yiping so careless about his face.

But in the mall, especially as a latecomer in such an industry, sometimes, you can only choose such a face-saving method.

"Do you know how I felt when I looked at Meijia's development plan and budget this year?" Feng Yiping asked.

Xiong Yuliang said softly, "Mr. Feng, we must readjust,"

"Of course we have to adjust," Feng Yiping said, "When I see other companies' plans, I always worry that they are too radical, and I always want to cut a little here and there from their budgets,"

"But look at Meijia's plan, opening 27 stores a year? This is the project we have to launch in China in a year, right?"

"Yes, after a few years of planning, the total number of our branches in China has reached 46, more than four times the 11 of IKEA, but in China, opening 27 new branches a year, is it really a lot?"

"Think about it, how many cities in our country have a population of over one million? Nearly 150, right?"

"Don't most of them support a furniture giant? stores?"

"Just look at how many new houses have been built across the country in recent years, of course not!"

"The domestic furniture market is also a huge market worth at least hundreds of billions or even trillions of dollars. How much do we sell now? 24.7 billion,"

"There is huge room for growth, everyone,"

"Why don't we speed up our pace in our home turf where we have all kinds of advantages?"

"Oh, because IKEA currently has only 11 stores in China, so more than 50 stores will be enough in the future?"

"Then I would like to ask you," he picked up a document, "50% of IKEA's products were still purchased in our country last year, which probably means that they purchased 100 billion yuan worth of products in China,"

"When can we achieve this step?"