Chapter 1866 Efforts

In the capital, Tianjiaoju's first restaurant, in the upstairs box where Feng Yiping often visited before, Jin Ling, Chen Tao, and a group of people from CCTV were having a good meal at this time.

"Mala Tang," looks a little thinner than when he was in school, but still chubby. Anyone can see that he is a chef. He picked up a pot of steaming dishes from a waitress and put it on the table. superior.

This simple dish name is also one of Tianjiaoju’s various personalities.

If you only looked at the names of these dishes, you would never have guessed that dozens of founding shareholders of this restaurant, which is now highly rated among diners in the capital, all graduated from Tsinghua University.

Of course, many of them now have more than just undergraduate degrees from Tsinghua University. According to Tsinghua's tradition, there are still many people who have chosen various further studies after graduating from Tsinghua University. Some are studying at our school, and many more are choosing Study abroad.

But the simple name of the dish does not mean that the dish is simple. On the contrary, the reason why the dish names are so simple is because they spend all their other efforts on how to make the dish well.

For this spicy soup, they spent a lot of effort and used a lot of raw materials for just one soup, and finally selected yaks from a pasture in a banner at the foot of the Qilian Mountains.

Because the yak production there is limited, this dish cannot be served every day.

To put it bluntly, with a soup base like this, if you throw anything in and cook it, the taste will be the same.

What's more, seafood and mountain delicacies are the main ingredients in their spicy soup.

At this time, the steaming pot of Malatang was placed on the table. As soon as the nose smelled the spicy and delicious aroma, everyone who had eaten nearly ten dishes had the urge to drool. Visible general.

"Director Niu, please," Jin Ling transferred the dish to today's guest of honor.

Director Niu picked up a piece of tofu, oh, spicy, so spicy, oh, it is not only fragrant and soft, but also very tasty. Director Niu, who was also artistic when he was young, suddenly said something in his mind, he is not eating tofu. , this is tofu dancing a samba dance on his taste buds (suddenly it seemed that it would be good to eat this in the morning).

"Another dish that will never disappoint, Mr. Jin, you must try it,"

Like Director Niu, Jin Ling put the seafood and delicacies in the basin, picked up a piece of potato, and immediately nodded to Jin Bao. After receiving the affirmation, Jin Bao, who was still standing next to him, exited with a smile.

"Mr. Feng is worthy of being Mr. Feng. Any store he opened is now so successful and unique," Director Niu praised.

"It is very unique. Just like Mr. Feng's other businesses, Tianjiaoju has gained a high reputation among the foodie circles in the capital without any advertising," said one of Director Niu's subordinates.

To say something like this at such a time is obviously pointing to something.

Indeed, although there are now advertisements on CCTV, compared with other well-known domestic companies, and compared with Jiaqiang's grandeur in other aspects, its advertising investment is really not grand.

Jin Ling frowned, and Chen Tao picked up the wine glass, "Director Niu, I respect you."

As for Jiasheng's unwillingness to relent on advertising investment since the morning talk, Director Niu actually has some opinions. He usually knows that you are awesome, but now, you have come to ask for it. Don't you have to express it all at once?

"Mr. Chen," he said with a smile, "I have to say that Jiasheng Media is really unique in terms of creativity. We really like this new idea, but you also know that our broadcast time is very I’m nervous and trying to make time for a new show like this is really not something I can do in the short term.”

"So Mr. Jin, please understand our difficulties,"

They were sure that it was Jiasheng now, or Feng Yiping needed their platform. Otherwise, with such a good idea and the conditions promised by Jiasheng, how could there be a problem of not being able to spare time?

There are so many columns, and there is always one that is at the bottom of the ratings, and it just happens to be eliminated by one column.

"Director Niu, I believe you also know that we have just reached a transfer agreement for the copyright of two variety shows with South Korea,"

"Of course I know that everyone at Jiasheng can be said to have won glory for us TV people this time,"

That was indeed something that made Director Niu and the others happy. After all, it was the first time in recent years that South Korea paid a high price to purchase copyrights from China.

"I think this incident is enough to show that although it is not comparable to its counterparts at CCTV, in some aspects, our media company is still somewhat unique,"

"Mr. Jin, you are too polite," Director Niu said with a smile.

In fact, everyone in the industry knows that in terms of the creativity of new programs, especially the creativity of variety shows, Jiasheng Media has more than just some unique features? It can be said that no one in the country can match it.

But in this case, how could the CCTV people say it?

In terms of variety shows, some CCTV programs were originally somewhat attractive, but now compared with local stations, they are really not attractive.

"Now that such a plan has been proposed to you, they must have a very high degree of confidence in the future prospects of this plan,"

Director Niu does know this.

"What's more, we also promise that in the future, all major news from Huasheng will be notified to reporters from your station first. And when Mr. Feng attends domestic or international events, if he wants to be interviewed, he will give priority to be interviewed by your station. ,"

These are naturally very attractive items. Director Niu and the others naturally know that both Jiasheng and Feng Yiping are the ones that many people in China like to pay attention to.

"What's more, we also guarantee that we will definitely satisfy everyone when it comes to inviting guests. If necessary, both I and Mr. Feng will be happy to come forward,"

This is indeed another reason to ensure the ratings of this show. In China, Director Niu and others are confident that as long as they spend some effort or pay some price, they can invite any guests they want. Of course, if Feng Yiping If you can show up, it will naturally be easier.

The most important thing is that internationally, such as in the United States, they are obviously not as good as Feng Yiping.

What's more, Jiasheng gave them the plans related to this program for free and took nothing from them.

"In addition, Director Niu's professional vision must also be able to see the potential of another program that our media company hopes to cooperate with your station, right?"

Yes, in order to convince them, this time, Feng Yiping not only gave them a program through Jiasheng Media, but also prepared to collaborate with them on a program.

They are all very promising programs and very consistent with CCTV’s positioning.

It can be said that it is really sincere.

However, no one thinks there are too many benefits.

Listening to Jin Ling's words, although Director Niu kept nodding, he still emphasized his own difficulties, "Yes, with such conditions and prospects, we really hope to cooperate with Huasheng, but in terms of time, we do have a lot of time." Difficulties,"

And time is the reason why Feng Yiping is willing to give such preferential conditions.

His proposal to cooperate with CCTV was naturally to deal with negative public opinions on the Internet.

"Director Niu, I respect you, I did it, you can do whatever you want," Fang Yingzhi stood up.

"Oh, thank you. I can't let the beauty suffer, so I did it too," Director Niu smiled brightly.

"Thank you, Director Niu," Fang Yingzhi drank the glass of wine in one gulp, "Actually, the main creative ideas for the two programs this time also came from our Mr. Feng,"

"Haha, no wonder it's so exciting! This is all Mr. Feng's idea, and we would also like to achieve such a cooperation, but...,"

"In that case," Jin Ling put down his chopsticks, "then we won't embarrass the leaders."

"Mr. Chen, please contact the satellite TV stations this afternoon, including Phoenix TV, and improve our conditions as appropriate,"

"Yes, Mr. Jin,"

"Director Niu, I'm sorry for wasting your and everyone's time this morning,"

ah? Director Niu was stunned for a moment.

He looked at his men and found that they also had expressions of disbelief.

Weren't you still trying all kinds of persuasion before? Why did it suddenly take a turn for the worse and not seek cooperation with us?

The reason why Feng Yiping suggested that it would be best to cooperate with CCTV was because of the credibility brought by the CCTV platform.

Of course, in terms of specific implementation, he always left everything to Jin Ling, who made the decision.

In Jin Ling's view, with two such good ideas, as long as some effort is put into the production, even if they cooperate with other local satellite TV stations in the country, the effect will not be much different.

Like Feng Yiping, she will also put down her posture when in contact with relevant units, but this does not mean that she will blindly accommodate the other party.

She believed that as long as she relaxed on the advertising expenses, there would be no difficulty that Director Niu could not overcome. However, she did not agree with this point.

Jiasheng has never been in the habit of spending high fees on advertising on TV. With all the money it has, it might as well just give the profits to users.

At the same time, whether it is her or Jiasheng, no matter whether it is against any individual or unit, they now naturally have the confidence to overturn the table.

"I'm sorry," she nodded to Director Niu and answered the phone, "Yiping, well, it's not going well at the moment..."

"Mr. Jin, wait a minute," Director Niu heard. It was Feng Yiping who called her, and he should be asking about the progress.

If you don't change your mind now, you may not have the chance to change your mind.

Tsk, what a pity. I didn’t expect Jiasheng to have such a style and attitude.

In fact, he has already made plans for how to proceed with this cooperation with Jiasheng.

At the banquet at noon today, he would naturally not give a positive answer. At most, he would say that he would go back and do some work. But in the afternoon, his subordinate who had just clicked on the advertisement would take the initiative to contact Chen Tao, and then Chen Tao would You know, in fact, you don’t have to do advertising, there are other ways to work around it.

For example, um, I know that there is a company that should be able to publicize these things.

He believed that Chen Tao would be happy to follow that suggestion, and he would also be happy to accept that result and cooperate with that company.

Advertising fees are the income of the TV station. If you have them, it’s good. If you don’t have them, Director Niu and the others won’t be so persistent. To be honest, even if it’s their channel, because of the name of CCTV, they don’t have to worry about selling the ads. .

Of course, the more people bidding, the better.

Director Niu is obsessed with his own income.

If someone with particularly strong investigative skills is willing to spend some time investigating, I believe he will soon discover that there are thousands of connections between the company that Director Niu's subordinate will propose to Chen Tao and Director Niu. Inextricably linked.

Since ancient times, people have relied on others to make a living, and people like Director Niu have used their own resources to open one or several companies to introduce business and transfer benefits to these companies. This is a secret known to everyone in the industry.

But Jiasheng is indeed as arrogant as this restaurant called Tianjiaoju. Director Niu's tried-and-tested routines are completely useless this time.

"Boss Jin, you see, I will definitely go back and do some work and give you a reply as soon as possible,"

Because these are definitely two good programs, they will inevitably produce a lot of benefits, so he still wants to work harder.

Anyway, as long as Jin Ling doesn't say it now, his subordinates will contact Chen Tao soon after dinner, and then everything will be fine.

"I think it's better not to embarrass Director Niu," Jin Ling shook her head resolutely.

For this issue, she has talked with Director Niu for nearly three hours today. The other party has been repeating the same words and emphasizing the difficulties repeatedly.

Jin Ling is not a novice, how could she not realize that they are emphasizing the interests of the station on the surface, but in fact they are probably emphasizing their own income?

If she agrees to Director Niu's proposal now, she can probably guess the next direction, and such things are what she hates the most.

Jiasheng didn't do it when it was not as strong as it is now, and it will not do it now.

You women are always prone to extremes, can't you slow down a little? Director Niu said in his heart, but considering the consequences of letting the station know that he let go of this benefit that came to him, he could only force a smile and said, "Okay, on behalf of our channel, I agree with your request in principle,"

Fang Yingzhi lowered her head to peel a shrimp. She didn't want Director Niu and others to see the smile on her face. These people, huh!