Chapter 1815: Chaos

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What do I have to say? Egger looked at Cummins angrily again. Can't you see, hear, or feel my helplessness?

Because of that bastard Eisner's bastard ways, what the hell can I say now about Pixar?

But what Iger knows better is that he can say anything, but he can never say that Disney doesn't care about Pixar.

How could Disney not care about Pixar?

They can be indifferent to Marvel, but they can't be indifferent to Pixar.

For Disney now, the acquisition of Marvel is the icing on the cake, but the acquisition of Pixar is the key event that determines whether Disney will become a piece of brocade or a piece of linen.

So, how could Iger give up on Pixar? How dare he give up on Pixar?

If he dares to declare his abandonment of Pixar, let alone compete for the Disney CEO position left after Eisner retires, I am afraid that even his current COO will not be able to sit still.

But the problem is, what Cummins just said, one by one, all told him very clearly that if NEXTDOOR really intends to acquire Pixar, Disney may not be at a disadvantage, but will definitely be at a disadvantage.

How could Cummins not know Egger's helplessness? When he saw Feng Yiping's strategy, he anticipated such a scene.

But, haha, who allows him to enjoy such a scene?

It's not common for a guy like Egger to be so helpless.

Naturally, he admired Feng Yiping's decision even more.

In fact, it did not take Feng Yiping much time to make such a decision.

After reading so many emails and Cummins' analysis of his own disadvantages when competing with Disney to acquire Marvel, he immediately understood that if there were only NEXTDOOR, Marvel, and Disney, he would not be able to win this time. Maybe it won't be of any benefit.

Therefore, you can only find ways to increase your advantages from other aspects.

The principle is very simple. Only by targeting those targets that Disney considers to be in their pockets, that is, those that must be saved to attack the enemy, will they be able to gain an advantage in acquiring the Marvel project.

The choice of the next target couldn't be easier. What could be more suitable than Pixar?

Pixar is very important to Disney, but it doesn't have a good relationship with Disney. However, I have always had a good relationship with Pixar's boss, Steve Jobs.

This is also the reason why NEXTDOOR's M&A team knew what strategy Feng Yiping would adopt before he could say it clearly, because all the questions he asked them to inquire about later focused on Pixar.

This direction is not unclear.

And obviously, this strategy cannot but be said to be sharp.

Otherwise, why would Egger feel like he has nothing to say now?

But wait, Iger immediately thought of a key question and laughed for the first time, "What I want to say is, even if you acquire Pixar, how are you going to distribute Pixar movies?"

It has to be said that Pixar's success, to a certain extent, actually depends on Disney's successful distribution.

It was obvious that Cummins had not considered this issue. He glanced at Iger again and said, "So, Disney will definitely not give up on distribution in the future?"

Egger just smiled and didn't bother to explain.

Yes, although such a method is not above board, but from the company's perspective, if such a thing is done, what's wrong with it?

Therefore, if Pixar is really acquired by you, we will definitely use all our influence to influence your release, and we will definitely allow your film to successfully obtain the lowest scheduling rate during the release period.

How could Cummins not be prepared for such a problem?

"I believe that with your intervention, the distribution in the United States or Europe will definitely be greatly affected. However, we have already done a good job of discounting the relevant box office in these regions in the first one or two years. Prepare,"

At this point, Egger finally felt that he had the upper hand, "How could you possibly accept such a result?"

The box office revenue of the animated feature films produced by Pixar in recent years has exceeded 500 million US dollars. Even if NEXTDOOR's board of directors is completely controlled by Feng Yiping, how can he accept the result that a film will lose hundreds of millions of dollars in revenue?

"However, there is one factor that you must not have considered. In addition to the United States and Europe, there is another important market. Not only can Disney not interfere with our distribution, but our distribution will definitely be smoother," Cummins said with a smile.

Another important market? Egger almost immediately realized that it was China.

Considering Feng Yiping's influence in China, it is indeed impossible for Disney to affect the distribution work of Pixar in China after being acquired by him.

Also taking into account Feng Yiping's influence in China, the distribution of Pixar's animated films in China will definitely go more smoothly.

"Yes, from the current point of view, compared with the box office in North America, the box office revenue in China is indeed not much. However, considering the rapid development of China's economy, who can say for sure what will happen in the future?"

"And we also believe that after at most one year of running-in, we will definitely cooperate smoothly with the new distribution company, and our box office will naturally not be affected again,"

Iger also knows that Disney can only stop related distribution work for a while. He believes that even if it weakens Disney's influence, there are many distribution companies in Hollywood that will compete with and be defeated by Feng. Pixar cooperation after Yiping's acquisition.

But today's Cummins always has many countermeasures that make Egger more worried.

"Also, Disney is clearly the best teacher on how to monetize animated films," Cummins said with a laugh.

"Feng is now thinking about which place or several places in China to choose based on Pixar's many animated characters that are loved by children, and follow the example of Disneyland and open one or several Pixar parks,"

"The latest statistics show that the total number of children aged 0-14 in China is close to 300 million, which is close to the total population of our country. We believe that such a large number of children and teenagers will definitely make several Pixar parks very popular. Profit quickly,”

"Compared with the revenue that the park can bring, the decrease in early box office revenue is not unbearable, right?"

Egger couldn't stand up at this time. At this time, he felt as if he had fallen into an ice cave.

Although it is definitely not as easy to do as Cummins said, as long as Feng Yiping wants to do it, it can really be done.

This is the big thing that could really shake Disney's foundation.

You know, Disney's park in Hong Kong has not yet opened. If Feng Yiping had Pixar, he would really be able to smoothly build several parks in mainland China that rival Disneyland.

Besides, with his personality, how could he not expand outwards in the future?

At that time, with Disney as an excellent teacher and the classic animated images created by Pixar over the years, Disneyland will surely have one of the most powerful competitors around the world.

Therefore, Pixar is why Disney has no choice but to give up!

Iger glanced at Cummins. He knew clearly that Cummins had only one purpose in saying this, which was to allow himself to voluntarily give up his efforts to acquire Marvel on behalf of Disney.

However, Marvel cannot give up under any circumstances.

If you give up Marvel, how can you gain an advantage in the competition for Disney CEO?

He was even wondering at this time whether Eisner had dug a hole for himself by proposing to acquire Marvel at this time.

He clapped his hands and said, "Haha, this is the most imaginative story I have ever heard."

"Whether it's Pixar or Marvel, I believe they will make the wisest decision,"

"But Cummins, of course you can still imagine that these dreams can one day become reality,"

He looked at his watch and said, "Thank you for the coffee. I promise you that I will definitely invite you to the signing ceremony for our acquisition of Pixar and Marvel in the future."

"You can also sleep with this thought," Cummins stood up and shook his hand, "Goodbye,"

cut!

If you weren't in a hurry, you would leave in such a hurry.

However, Cummins felt that it was necessary to think of other methods.

He called Feng Yiping and said, "Feng, as you expected, Egger is a little confused, but for the sake of safety, I think it is necessary to launch another preparation of ours,"

Feng Yiping, who was having breakfast, said without any hesitation, "Let's do it,"

Another preparation, although not upright enough, is understandable in using some such means in such a competition.