Chapter 1836 Attention

"Thank you!" Jun Ji-hyun whispered.

"Oh, you're welcome," Feng Yiping said, "I'm mainly thinking about myself. I can only drink one bottle of beer,"

Jun Ji-hyun glanced at him. Who would believe it! Not to mention beer, even the soju they are serving now, they can easily drink a bottle.

However, this man is really weird. Other men would probably rush to take the credit for sharing the burden for a beautiful woman, but he pushed it away desperately, as if he was afraid that people would appreciate it.

However, after just one look, she immediately turned her eyes away.

It was a bit strange. She felt that she didn't dare to look directly into Feng Yiping's eyes.

How to say it, it seemed that he looked at her lightly, and she was a little confused.

Feng Yiping's aura is really strong now.

In addition to the aura brought by oneself, the setting of people and things around him also played a big role.

Like before, a large group of people, including Samsung's Lee Boo-jin, surrounded him as he walked in. Dozens of people stood neatly on both sides to greet him. Finally, everyone respectfully sent him to the best suite and stopped in front of the door, which naturally set off his aura.

Before the banquet started, he said in an unquestionable tone that he would only drink two glasses of wine, and no one objected. This is also a kind of aura.

If they said this, the result would be easy to guess. Only drink two glasses? Okay, but you don't have to think about those opportunities in the future - it is equivalent to cutting yourself off from the entertainment industry.

At this time, Wu Qian, who was sitting diagonally opposite Feng Yiping, smelled the Korean soju in the cup. The so-called "Jinro" was the same as the information she had checked. It really seemed that the alcohol content was not high. This Korean soju was really not alcoholic at all.

She couldn't help but have some small opinions.

Even with such liquor, you still deliberately protected them and let them drink only two cups at most. In the past, when there were Maotai and Wuliangye with a concentration of more than 40 degrees on the table in China, you were never so careful.

To be honest, Xiao Wu really wronged Feng Yiping. When they were eating together, everyone knew his temper and rarely urged them to drink. Even if there was a request for drinking, when Feng Yiping was at the table, except for the girls who were having trouble with themselves, no man would dare to chase them and persuade them to drink.

Do you still dare to treat him as if he didn't exist?

"Mr. Feng," An Guozheng said with a smile, "We also paid attention to the TV series produced by Jiasheng Media, which is "Gentleman's Dignity" with the original story provided by you."

"Really?"

"Yes, we like it very much," he whispered, "After the company's demonstration, we also hope to purchase the copyright of the TV series,"

"I think there should be no problem in principle,"

If this project can also be implemented, it will be another affirmation of Jiasheng Media's work.

As for asking them to introduce the original version of "Gentleman's Dignity", Feng Yiping personally knows very well that it is impossible. This is because the rumor we heard that the three major Korean TV stations, KBS, MBC, and SBS, are determined not to broadcast Chinese TV series is not a rumor, but a fact.

Of course, this is not discrimination or other reasons, but a kind of self-protection, because they have had a profound lesson.

In 2002, "My Fair Princess" was introduced by SBS and broadcast at 11 o'clock in the evening. As a result, it swept the prime-time ratings of the three major TV stations!

They finally realized that they could not allow TV series of another style to come in, because the audience would have the mentality of chasing new things.

From the popularity of "My Fair Princess", we can see that compared with the increasingly fierce "Korean Wave" in China, some of the TV series we produced are not without competitiveness.

In other words, if we analyze the reasons why the Korean Wave has become popular in China, it is not difficult to find that whether it is "Winter Sonata" or "Autumn in My Heart", they are actually familiar styles.

It is the same style as "Four Generations Under One Roof" and "Desire" that we shot more than ten years ago.

The rhythm is not fast, the external conflicts are not intense, and the story tries to use the fate, living conditions and emotional experiences of ordinary people as the theme. Basically, it reflects some ethical judgments through ethics, character emotions, life details and character conflicts. Based on the Confucian culture, it interprets a tortuous and moving story of good people suffering.

However, influenced by the Hong Kong and Taiwan style, in the past ten years, our TV drama production has gradually lost these aspects that we were originally good at.

If we trace the source of the popularity of Korean Wave, we will find that it started late at night.

Because at the beginning, imported films were broadcast after 10 o'clock in the evening, and this time is the most leisurely viewing time for female audiences who focus on family life.

Some people see it and feel familiar with the formula and long-lost taste, so they indulge in it.

Chinese audiences with oriental cultural traditions have an innate enthusiasm for ethical dramas that are close to their own lives and allow their emotional world to be vented through television.

Female audiences, especially middle-aged female audiences, like to watch ethical TV dramas with delicate and real life details and obvious moral judgments. They are accustomed to reflecting their own moral judgments through the characters in TV dramas and venting their feelings about life and emotions.

Chinese and Korean cultural traditions and urban living standards are similar. These Korean dramas that picked up the characteristics we had lost just met their emotional and psychological needs.

So later, when Hong Kong and Taiwan-style TV dramas were no longer popular with the audience, our TV drama practitioners picked up the things they had lost before, once again carefully portrayed emotions, paid attention to the details that can be seen in life, and made good use of the coincidental changes that were gathered together..., and our TV drama production was welcomed by the audience again.

Of course, there will still be Korean dramas like "My Love from the Star" that are popular at that time. Oh, remember this point. This time, don't be like "My Sassy Girl". Walking behind again, Feng Yiping glanced at Jun Ji-hyun next to him and reminded himself.

Although the latter didn't look at Feng Yiping, she blushed slightly.

On the other side, An Guozheng was whispering with Chen Tao. Seeing the unconcealed happiness on Chen Tao's face, Feng Yiping thought that they must be talking about the introduction of the copyright of "Gentleman's Dignity".

As for why there are still SBS-produced "My Love from the Star" that is so popular among domestic audiences, there are many reasons behind this, but one of the key reasons is the effective cultural industry policy implemented by the Korean government.

In 2001, South Korea established the Cultural Industry Promotion Agency with the goal of realizing the industrialization of cultural content exports and becoming a creative cultural content power.

Such a purpose may also be included in the work responsibilities of relevant institutions in our country, but if we look at the results, we see more regulation rather than support.

However, the Korean Cultural Industry Promotion Agency will provide special funding and support for creative cultural products, such as interest-free loans and even reward funds.

In addition, they have also formulated some restrictive clauses in a forward-looking manner, such as TV stations must use more than 40% of the revenue from TV drama advertisements to invest in TV dramas.

In addition, wireless TV stations represented by KBS, MBS, and SBS are still the main broadcasting entities in South Korea, which is completely different from the number of TV stations in my country, so they are independent, that is, their TV drama production and broadcasting are a stable relationship, so Korean actors do not have high prices for shooting TV dramas in their own country, let alone "sky-high prices".

Generally speaking, the production cost of a Korean modern drama is 80,000 to 120,000 US dollars per episode. This money must be mainly used for production, and generally only 10% to 15% of the profit can be obtained, which is an effective guarantee for the quality of the TV series.

At the same time, their Cultural Industry Promotion Agency has also adopted effective policies to encourage cultural exports, such as free TV series for export...

It can be said that South Korea has devoted its entire country's efforts to quickly become the world's fifth largest content producer.

It is precisely because of these various reasons that TV series such as "My Love from the Star" will be popular in our country later.

Feng Yiping thought about this while looking at the door. Is the eldest princess of Samsung, who was so enthusiastic before, leaving now? Isn't she coming to toast as a host?

Of course not.