Chapter 1750: The Name of a Person and the Shadow of a Tree

In a izakaya in San Francisco, many old guys with dull faces came one after another this afternoon, and their faces were very solemn.

"During the construction period, I let people in several times. Although it was not completed at that time, I have to say that it does have some of the style of Jiangnan gardens,"

"In such an environment, it is easy to taste the taste of Tsukiji tuna in mackerel,"

In the traditional zither music, Fujimoto, the owner of a well-known sushi restaurant in San Francisco, said.

Someone immediately objected, "Is big always good?"

"How to make delicious food is an art. It has nothing to do with the size or the quality of the environment. The most important thing is the heart of the chef,"

The person who said this was Kenji Yamamoto, who has performed brilliantly in the culinary world in recent years.

In terms of seniority, he is a junior in the Japanese food industry on the West Coast, but his development in the past two years is second to none. His sushi restaurant has opened 6 branches, and each one is very popular.

Even among the Japanese people who are dominated by the culture of seniority, such powerful people still have more say than ordinary people.

"What we are least worried about is that it is big, big, and big without any purpose,"

"To be honest, what I am most worried about is that one day they can specialize in one field and make some of their snacks, such as meat buns (steamed buns)," Yamamoto said in a deep voice.

He seemed to have the tendency to not take Feng Yiping's garden-style Chinese restaurant seriously at all.

In his opinion, the best result of Feng Yiping's Chinese restaurant is that it will become a place where Chinese people will go to miss the scenery of their homeland, and because of its remote location and the lack of convenience of Chinatown, it will eventually become an uninhabitable residence.

However, his colleagues are not as optimistic as he is.

And indoors, at this time, there are still discussions everywhere, and one by one, they still look like they are facing a great enemy.

"Everyone," the owner of the izakaya, the industry veteran Toriyama, slowly said, "With Feng's usual shrewdness and strength, such a huge investment would never be made without proper preparation,"

His speech was agreed by many people.

Yes, that's Feng Yiping. What does he do without careful consideration and preparation? What's more, this Chinese restaurant took him nearly two years to open. According to his style, it would definitely be a blockbuster if it didn't open.

"I heard that he has already negotiated with well-known operators of the eight major cuisines in China to rotate the theme every few months,"

Eight major cuisines, every time these people talk about it, they are still envious. When talking about the food schools in their own country, there are probably only two schools, Kanto and Kansai.

"I heard that their focus is vegetarian,"

Everyone's face became more solemn when they heard this.

Green and organic are the current dietary trends of high-income families in the United States. They also have vegetarian food, so they know the achievements of Chinese food in this regard, as well as the appeal of those high-end organic ingredients produced in China, such as matsutake.

If we have the opportunity to recommend it to high-income families in the United States, it is very likely to be well received.

"I heard that the treatment in his restaurant is very high,"

A restaurant is a company, and the enthusiasm of employees will directly affect the user's satisfaction with the company.

Generally speaking, restaurants with high employee treatment will have high customer satisfaction.

"His restaurant has the ability to receive more than 500 people at the same time..."

Everyone talked about the news they got, and put it together. Except for Yamamoto, no one else was optimistic.

A nuclear leak, related pollutants will invade the west coast of the United States, an earthquake, related garbage will also drift to the west coast of the United States..., although there is a whole ocean in between, in fact, the connection between RB and the United States, especially the west coast of the United States, is actually quite close.

On the west coast of the United States, RB's cultural output can be said to be quite successful. Many bigwigs in Silicon Valley like and admire RB's so-called "Zen" culture, and many ordinary people also yearn for the so-called "ninja", which is the best example.

Culture sets the stage, and the economy plays the show. This is especially true at the national level, or especially at the national level.

Because the successful export of culture has invisibly improved the level of RB's related industries, such as RB's catering industry.

In the United States, RB's catering is not as affordable as their cars, and is definitely considered high-end consumption.

Originally, this was good. Although Chinese restaurants are everywhere in recent years, just like other products produced in China, they can only expand in the low-end market. The high-end oriental catering market is still dominated by their Japanese food.

But now Feng Yiping has suddenly entered this industry in a high-profile manner, and everything is still unknown.

At least, they have a strong competitor in the high-end catering industry.

And Feng Yiping's style of doing things, with the circle he has made in the United States and his influence in the United States, his Chinese restaurant will become a representative of oriental cuisine, and it is just around the corner.

So is it possible to change the image of Chinese food in the minds of the American people? That is still very likely.

In other words, Feng Yiping's success will inevitably be imitated by a large number of Chinese restaurant operators. If they spontaneously upgrade before other industries in China, then hard times will be ahead for everyone here today.

The people of that country have always been famous for being adaptable and versatile. Although in the end, I believe those users will still favor Japanese restaurants that treat food as "Tao", but this process will not be easy even if you think about it.

"Everyone, prepare for hard times," Toriyama said.

When he spoke, even Yamamoto did not dare to be presumptuous, "Then, please let us all work together in the same boat."

He also stated the specific measures, "We have received the invitation for the opening tomorrow. I will go and see what tricks they can do on behalf of everyone."

If you can know that he spent a thousand dollars to get a Japanese engineer in Silicon Valley to agree to take him in as a relative, you will know that he is not as fond of Feng Yiping's soon-to-open restaurant as he said. So dismissive.

"Well, please," Toriyama said.

…………

Feng Yiping really didn't know that it was just an impromptu idea that Huang Jingping also liked very much, which would make so many people feel so threatened.

This is the name of the person he didn't realize, or never cared about, the shadow of the tree.

With his current strength and influence, no matter what he does now or which industry he enters, it will inevitably have a considerable impact on that industry.

By opening this Chinese restaurant, does he have the intention of spreading our culture?

At the beginning, there really wasn't any, or in other words, when the idea first came up, it really wasn't the point. The point was to find something for Huang Jingping to do.

Because he was looking for work for Huang Jingping, he had no restrictions on the scale of investment. In the end, due to some reasons, the scale of the restaurant became larger and larger, and more and more factors were involved.

In addition, food is the carrier of culture, such as American burgers, Italian pizza, RB sushi, Korean kimchi...

So it is inevitable that this restaurant has really become a carrier to promote our traditional culture.

In other words, our rich and diverse traditional culture is a major feature of his restaurant that attracts customers.

When food is supported by the right culture, the effect will be doubled.

The worries of those Japanese food owners are not unnecessary. If Feng Yiping's Chinese restaurant becomes an instant hit, it will definitely change many Americans' impression of Chinese food, thus affecting their business.

Therefore, while the party at the izakaya is going on and everyone in the room is looking sad, the owners of Chinese restaurants in the Greater Bay Area seem to see that spring is coming.

In the China Building in Chinatown, there was also a party going on at this time. Just like other things, even if it was something that was closely related to everyone's interests, not many people came to the party.

Even among these few people, there are many who tend to make sarcastic remarks when they meet because of their daily competition, and tend to get into fights if they disagree.

If it weren't for the well-known Lao Pan, the boss of Zhonghua Building, who was there to suppress the situation, there might really be a few more lucky people coming to this party. Everyone is usually a knife player.

Lao Pan is too lazy to pay attention to these disputes among his peers. With such a high consumption power in the United States, why do we always have trouble with our own people?

"Let me just say a few words. Mr. Feng's Chinese restaurant is about to open. This is definitely a good thing and a happy event for all my colleagues."

Speaking of which, Lao Pan was quite familiar with Feng Yiping. Feng Yiping had visited their home many times before and asked them to cook some authentic domestic-style delicacies.

Although Feng Yiping insisted that they call him by his first name, Lao Pan consistently called him "Sir".

Although Lao Pan is just a cook, he fully understands how difficult it is for a Chinese to stand out in a place like Silicon Valley and be praised by so many American bosses.

Therefore, he has always admired Feng Yiping, who has no airs at all. This admiration is reflected in his name for Feng Yiping.

"What's so good about it, where does it come from?" said Lin Afu, a thin tea restaurant owner with gold-rimmed glasses who has always been shrewd, but a little too shrewd.

"I only see that we have another competitor. I really don't understand why these rich people want to enter our industry if they can play with their high technology."

Many people are like Lao Lin. When they hear that there is an additional colleague, their first reaction is that there is an enemy who is trying to steal business.

"I see, everyone in the Bay Area will have to cut back a lot of their business in the future. Boss Feng's restaurant can accommodate 500 people at a time," Lao Lin raised his hand and shook it.

"That's not how you see it," Lao Pan shook his head.

"That's right, Ah Fu, those people that Boss Ren Feng likes will not come to patronize our restaurant." There are still many people who understand this problem clearly.

With Feng Yiping's level, how could he compete with everyone else for customers who mainly order takeout?

"It's his restaurant that has raised the standard of our Chinese food, so we're going to follow him for a ride,"

Given the quality of Feng Yiping's restaurant, everyone had a private estimate. For example, a bun at his restaurant would cost $5. In this case, our buns would cost one or two dollars each, which makes sense.

"You are all too optimistic. Although our business seems simple, it is not something that anyone can handle. You are still expecting to get a ride. I think you should not become a joke in the future."

"Boss Lin, you are too much. With Mr. Feng's ability, it is easy for him to run a restaurant." Lao Pan said, "You may not know that Mr. Feng also has a chain of noodle restaurants in China, with branches all over the country, and his business is very good. In fact, he is also our fellow man."

"Look at the preparations he made in advance. For example, the chefs he has decided on are famous in the circle. With them in charge, how can his business be bad?"

"That's right. People like Boss Feng would not choose our business even if they want to have fun. He really wants to do something."

It has to be said that because Feng Yiping is well-known, he has many fans here who he has never met.

"Lao Pan, just tell us directly. What is the reason for you to let us come here today?" Lin Afu asked.

"I want to say that Mr. Feng has done such a thing, we have to express our gratitude," said Lao Pan.

"Express your gratitude? So, Lao Pan, have you received the invitation from Mr. Feng?"

"Well, really not, Mr. Feng should have his own arrangements, but I have decided to go to his house tomorrow to congratulate him,"

"Together, together," many people stood up at the same time.