Chapter 1457 Taking Advantage
Bezos was actually more shocked than Drucker when he saw Feng Yiping holding a son. He wanted to say to the young man in front of him, "You are a genius!"
As for whether Amazon would open a physical store, in fact, there have been many speculations in the industry since the 1990s, when it was just founded.
This is not groundless.
Do they want to open one? Of course they do!
People with life experience know that no matter how developed e-commerce is, people will still be willing to go to physical stores. It has nothing to do with shopping, but some things, such as groceries, are better to go to the store.
However, he can't do such a thing.
First of all, shareholders will not agree. We invest in you because we value your light asset model with the Internet as the main body. If you want to open a physical store with a lot of investment and trouble, isn't that nonsense?
Secondly, it is inconsistent with the company's overall positioning. Amazon is first and foremost a high-tech company. Such a primitive physical store will definitely have a bad impact on the company's image.
Feng Yiping's vision perfectly solves this problem.
If such a physical store can be developed, it will not only not damage the company's high-tech image, but will greatly enhance the company's image.
He did not think Feng Yiping was talking nonsense, nor did he think Feng Yiping was writing science fiction.
Born in the 1960s, he can be said to have grown up with the great development of science and technology, which made him understand a truth: compared with the development of science and technology, most people's imagination is still too scarce.
At least when he was young, he would never have thought that there would be such a small mobile phone that could be used to connect the world, and he could not imagine that the Internet would have such a profound impact on all aspects of people's lives.
He fully recognized the direction described by Feng Yiping, and he was very confident that with the existing technology, as long as he was willing to invest, he would definitely be able to develop such a physical store. He was even thinking about how many paths there were to achieve it.
Although there would definitely be some insurmountable difficulties to truly achieve the effect described by Feng Yiping, as long as the direction was correct, other problems could be said to be no problem.
Feng Yiping shook his hand, "Why? Do you think what I described is too sci-fi and can't be realized?"
"No," Bezos took a big sip of coffee to cover up his gaffe, "It's a good idea, but it seems unrealistic to realize it. I still look forward to your other more practical opinions,"
"Come on, Jeff, Apple has opened physical stores, I don't believe you don't want to open physical stores, I don't believe you don't want to open physical stores like I described, I don't believe that this idea of physical stores can't convince shareholders," Feng Yiping said leisurely leaning on the sofa.
You pretend, you still pretend, just pretend, don't think I can't see it.
Even if I can't see it, I know you will be 100% moved at this time, the reason is very simple, because this is what Amazon will do in the future!
"Feng, you have to know that we are just an e-commerce company, not a high-tech company in the strict sense. I admit that what you said is a good direction, but we really can't do it. Let's talk about your other suggestions,"
Even if there are other suggestions, why should I tell you?
"Don't say Amazon is not a high-tech company. Your Blue Origin is focusing on space development. How can it be considered a high-tech company in the strict sense?"
"Except for Blue Origin, how many traditional retailers have you crushed with high technology? In addition, let's say that you have invested more in cloud computing than Google, right? Isn't it a high-tech company in the strict sense?" Feng Yiping mercilessly exposed his lies.
"Haha," Bezos laughed dryly.
"Of course, I also know that it is indeed difficult to develop such a physical store, so my suggestion is that we should cooperate!" Feng Yiping sat up straight and solemnly and seriously threw out his real intention.
Otherwise, why did he tell Bezos this in advance? He is not a **.
What benefits will it bring to himself if Amazon leads faster in this regard?
In the field of unmanned intelligent stores, Amazon later took the lead, not only in some aspects, but in all aspects and systematically.
Before Feng Yiping was reborn, Amazon had already achieved results and opened such a physical store in its own park. Of course, it was only open to Amazon employees in the park at that time, similar to a trial operation to find loopholes and deficiencies.
In other words, at least all functions have been realized. Of course, there may still be some minor problems, such as in recognition and connection, but this is already a great success.
This is also the difference between American companies and our domestic companies. Many American companies, whether traditional or non-traditional, will spare no effort to invest in high technology.
For example, Walmart, a representative of traditional retail, has its own satellite communication system; for example, strictly speaking, Starbucks, which is actually in the same industry as Feng Yiping's noodle shop, will also use meteorological big data to prepare more coordinated promotions; Netflix, which has just been acquired, has its own efficient and intelligent warehouses developed by itself...
Not to mention, almost all chain companies in the United States have their own high-tech systems when it comes to site selection, from satellites to self-developed intelligent analysis systems... all available methods are used.
This is also where American companies are more advanced than domestic companies.
In China, perhaps due to the influence of cheap labor, few companies are willing to invest in high technology. If they can think of spending money to introduce some technologies, it is already considered good.
Only if the state promotes "intelligent manufacturing" and provides subsidies will companies be willing to make some investment, but in the service industry, it is still very scarce.
But what Feng Yiping predicts is that when domestic factories can implement "intelligent manufacturing", more and more service industries and traditional industries in the United States will become more and more popular due to subjective or objective reasons. Extensive R&D and application of high technology.
"cooperate?"
"Yes," Feng Yiping said, "We register a new company, with the same shareholding ratio, the same obligations and rights, sharing risks and sharing results,"
"Like you, I have several high-tech companies in the United States that are not 'strictly speaking'," Feng Yiping laughed. "I also own the convenience store company with the largest number of branches in China. I also hope that I can use some unique way to change the traditional retail industry. Of course, like you, I have funds and am willing to invest in such research and development,"
Amazon can grow from a current market value of less than 20 billion US dollars to a market value of more than 350 billion US dollars in the future because it, like Huawei in China, is willing to invest in research and development.
For such an e-commerce company, its investment in research and development has actually been higher than that of Apple for several years.
"I'll have to think about it," Bezos said.
"Okay, then let's consider these two things together. Let's work together to develop such a smart physical store, and also, let's go to China to visit,"
"Okay, wait for my news," he stood up and shook hands with Feng Yiping.
"Does this mean you are going to see off the guests? No," Feng Yiping just didn't want to think about it. "I have already given you such a constructive suggestion, so now it's you who will make it for my company."
"You won't be able to stay in Seattle for a few days. Regarding the cooperation proposal you just made, I want to discuss it with someone right away." Bezos seemed to be pushing him away. "I'll try to give you an answer before you leave. "
"So, your suggestion is not simply given to me."
"Hey, this needs to be said clearly. If it is beneficial to both of us, it is also beneficial to you. Since I have made suggestions that are beneficial to you, do you have to give me a corresponding suggestion?" When they were in the elevator, Feng Yiping is still arguing with this old fox.
Fortunately, I am not stupid, otherwise I would have let you take advantage of me. Haha, you think you are taking advantage of me, but in fact, I am taking your advantage.
No matter what Feng Yiping said, Bezos always looked thoughtful, obviously still thinking about the suggestion Feng Yiping just made, but occasionally smiled dryly.
In the surprised eyes of the Amazon employees, he smiled and helped Feng Yiping open the car door, "Go slowly,"
Walk slowly? You really want me to leave quickly!
"By the way Feng," he suddenly said in a confused manner before closing the car door, "back then, you rejected my acquisition proposal."
What does this mean? Feng Yiping looked at Bezos, who was still on the steps in front of the DAY1 building, with his hands on his hips and his head lowered in thought. He just couldn't figure out what he meant. It was either a suggestion or not.
ps: It’s Monday, it’s almost the end of the month, so I sincerely ask for votes.