Chapter 1483 Internet Marketing

"So lively?" Feng Yiping walked into the conference room of Magic Workshop with his computer under his arm, followed by Jin Ling, who always had a stern expression in the company.

Magic Workshop is the one whose style is closest to that of Silicon Valley among all Jiaqiang's domestic companies. The same goes for the conference room, which was named "Wuthering Heights" in an unusual way.

The meaning of this expression naturally has nothing to do with the novel and movie of the same name, or love and revenge for love. The main meaning is the fierce debate here.

The layout of the conference room is naturally different from those of ordinary conference rooms. Overall, it looks like a luxurious box with bookshelves.

There is an entire wall filled with bookshelves, and not all of them are books. There are also DVDs, various models that look handmade, and some "works" that look very postmodern. Needless to say, these are naturally workshops. A masterpiece from the staff here.

But since they are all placed in the conference room, these works are naturally extraordinary. They are all selected by a committee, and annual awards are awarded every year.

In the center of the conference room is a large circle of sofas filled with cushions, which can accommodate forty or fifty people.

In the opening in front of the sand square, there is a stack of whiteboards that can be easily replaced and moved. Naturally, there is a large curtain on the wall that can be used for projection and, of course, watching movies.

At this time, the circle of sofas was crowded with people. Naturally, the people from the Magic Workshop were the main force, and there were also executives from other domestic companies, including executives from the headquarters and the United States. They didn't know what they were talking about, but it was quite lively anyway.

Feng Yiping took a look, and sure enough, Xiao Zhijie left Wang Changning and huddled not far from Fang Yingzhi, dancing and saying something.

This guy still has some thoughts.

"Stop for a moment, let's talk," Feng Yiping interrupted everyone with a smile.

Liang Yonggao quickly pushed the whiteboard up for him.

"Xiao Cai has been trained well," Feng Yiping joked with a smile.

"No way, it's because you have taught me so well, Yi Ping," Xiao Cai never had stage fright.

In short, the person involved, Liang Yonggao, has no right to speak.

"I'm taking this opportunity to call everyone here because I have an idea to discuss with you. Since it's chosen here, it's naturally related to the Magic Workshop,"

"Everyone may know that Magic Workshop is the only free-range experimental field in our group. This working environment may be envied by many colleagues in China,"

Several guys immediately said, "We want to renovate the company's conference room, too,"

"Haha, there is a chance," Feng Yiping smiled, "But I haven't finished yet. There are many things that everyone envies here, such as its organizational structure."

"I used to directly manage this place. Later, due to lack of energy, I didn't interfere too much, but I never sent a person in charge. Unexpectedly, the supervisors of each group coordinated by themselves and completed the work very well."

"At the end of the day, I looked at it and thought, let's just leave it like this. Let each supervisor take turns as CEO. Let's all try what it's like to lead a company. The company has also saved a lot of salary expenses,"

Everyone laughed, but not many people made noises about this. The reason is very simple. Most of the people here are the heads of a company. If we follow the model of the Magic Workshop, wouldn't they lose their jobs?

"So you have to work hard," Feng Yiping nodded and said, "otherwise, your position will also be rotated in the future."

"It doesn't matter. We are confident that we will be the CEO with the longest rotation, and then we will let our performance speak for itself and let the rotating CEO recommend us as full-time CEOs," said Meijia's Xiong Yuliang.

His reaction was pretty good.

Of course, it was mainly the confidence that Meijia’s first store gave him.

"Of course, Magic Workshop has its own uniqueness. It is a team with the youngest average age in the group. Here, our main force is graduates from the past two years,"

"Everyone knows that this is a redesigned company, and what everyone knows better is that this is the most profitable company in the group,"

Liang Yonggao and the others straightened their chests somewhat proudly.

"Of course, the success of Magic Workshop actually proves the point of view of another excellent designer, that is, Steve Jobs. As long as the products we design are good enough, then we can ignore the needs of users and actively create needs. "

"What I can tell you is that some of the designs in our workshop were indeed affirmed and recognized by Steve Jobs, and he even changed his views on Chinese design because of this,"

Drucker took the lead in applauding. They actually knew what Jobs was capable of best.

"What I want to discuss with you today are some deeper, or longer-term, ideas about the Magic Workshop,"

"Combined with the characteristics of Magic Workshop, I think this is a company that is very suitable for online marketing. It just so happens that our own online platform will be launched soon. Magic Workshop also has its own flagship store on it. I am going to talk to you today What everyone is sharing is how to do good marketing through the Internet,"

Feng Yiping has not discussed this topic with anyone, including Jin Ling. Such a new topic naturally successfully attracted everyone's attention. No one lazily leaned on the sofa anymore. Staring at Feng Yiping attentively.

"Combined with our successful experience in operating NEXTDOOR in the United States, in order to successfully operate the Magic Workshop, I think our first step should be to do this well,"

He wrote two words on the whiteboard, "Community, Community,"

"However, because it is different from NEXTDOOR in nature, this community should be established based on the characteristics of our products. The product positioning of our Magic Workshop is for those who pursue quality of life and like high technology,"

“The first step in our online marketing is to use some means to make some of them, especially those target users who have already used our products, become our die-hard fans. Later, this part of the die-hard fans will show their support to us. If recommended by friends and acquaintances, our fan base will grow like a snowball."

This is actually not difficult to understand. Xiao Zhijie immediately said, "This is to cultivate the market."

"Yes, not entirely," Feng Yiping nodded, "We can currently use the blog as the main base to expand fans, and at the same time establish our forum to attract fans to participate in discussions,"

"The next step is the second step," Feng Yiping wrote another two words each, "Internal testing, Beta,"

"That is, each of our products, after designing an engineering prototype, can provide opportunities for those die-hard fans to experience it,"

He looked at the elderly people in the magical workshop who were whispering below, "Yes, in fact, we have also done this. Our first product, the electric car, was experienced by many alumni and classmates from brother schools before it was mass-produced. It’s just that it wasn’t systematic enough before,”

"Now I hope to systematize this step. After the engineering machine comes out, let the iron powder test it. Based on their feedback, we can better improve our products,"

"At the same time, I think if I get such a rare opportunity, I will inevitably show it off to the people around me. This will actually help us spread word of mouth and give us free publicity."

"After this is the third step, large-scale mass production and pre-sale, MassProduction. In this regard, I think Apple has given us a good reference,"

"At this stage, the most important part for them is the product launch. They invite our fans, our suppliers, and media reporters to participate. The purpose is to pass on the information about the product launch and make it a topic for discussion on the Internet. Focus……,"

"For social marketing after the product launch, we must also use a variety of means, such as lottery draws, creating awareness of product scarcity, and motivating users to spread the product and share it step by step..."

"The above is what I want to discuss with you today. I call this Internet marketing."

After chatting with everyone for more than half an hour, Feng Yiping wrote these five characters on the whiteboard.

This is naturally the essence of the later famous Xiaomi model.

In fact, this has been his idea since he established Magic Workshop. The definition of Magic Workshop is an Internet brand. He believes that the time is now mature enough.

"Now, do you think there is anything else you can add?"

The discussion below suddenly became heated...