Chapter 486 Yukata Shape

Lying on the big **** in the garden room, the natural sea breeze blows, the fragrance of the garden is mixed with the sea breeze, and the moonlight gently sprinkles into the room. After playing for a day, Xu Lingyue completely exhausted her physical strength, and got rid of the initial stress. Embarrassed and entangled, at this time she was sharing the bed with Yang Cheng, sleeping soundly on Yang Cheng's shoulder, everything was so peaceful and serene.

Yang Cheng couldn't sleep, and was holding up her mobile phone to check emails. It was the information of Hawaiian Airlines sorted out by Su Su. Skipping its financial report, Yang Cheng focused on the strategic planning and layout of Hawaiian Airlines in the past two years.

Because this is related to the world's largest consumer market, he can't afford to ignore it. In fact, the reason why Yang Cheng encouraged his father to acquire Delta Air Lines was not only to strengthen the family's strength, but also to increase his pockets in the next few years. The common people of country Z became greedy.

On this point, the management of Hawaiian Airlines coincides with Yang Cheng's idea. Since last year, Hawaiian Airlines has been making great efforts to enter the country Z market and spread the brand "Hawaiian Airlines" to consumers in country Z. Of course, the ultimate goal of all this is to attract tourists from country Z to the tourist destination of the Hawaiian Islands.

And if Yang Cheng can acquire Lanai Island, together with the resort projects invested by him, Situ Yanran, and David Ellison and Paris Hilton on the Big Island, a simple tourism industry chain will initially be formed. Acquiring an international travel agency, attracting tourists, and then using their own airlines to bring tourists to their own tourist attractions for vacation consumption, this is likely to become another pillar of Yang Cheng's industry.

All of this is not whimsical, based on the huge population and growing consumer groups of Country Z, once the industrial chain is formed, Yang Cheng is very confident that he can occupy a large piece of cake!

Statistics show that with the improvement of family economic conditions and changes in population structure, country z is increasingly showing its strong strength as a source of outbound tourists. According to data from the National Tourism Administration of country z, the number of outbound tourists nationwide in 2015 is expected to be It has reached 120 million person-times, and the scale of the outbound tourism and shopping market is approaching 700 billion yuan, of which the consumption of self-guided tourists accounts for more than 80%. With such a huge market scale, will tourism bureaus and airlines around the world miss it? The saying that tourists from country Z win the world is not for nothing!

Among the many popular tourist attractions in the world, Hawaii is undoubtedly one of the hottest attractions. In 2014, the number of tourists from the mainland of country Z to Hawaii increased by 29.1%, and contributed more than 420 million US dollars in annual tourist consumption. In 2015, , this momentum is bound to grow, and according to the forecast of the China National Tourism Administration, this proportion will continue for several years with a growth rate of 10%.

Last year was the first year that Hawaiian Airlines opened the Beijing-Honolulu direct flight. Although the current data is not amazing, with only tens of millions of dollars in direct passenger consumption, Hawaiian Airlines is full of confidence in the market of country Z. Unexpectedly, it is easy and pleasant to double this number several times.

At present, the branch of Hawaiian Airlines in country Z is actively conveying the enthusiasm of Hawaii to the market in country Z. Of course, this is also part of the brand marketing. The main method is to invite well-known travel experts from country Z to explore and experience the purest Hawaiian style in Hawaii , hoping to convey beauty to more potential consumers in country Z through their words and lenses.

Travelers will complete a series of challenges in Hawaii, such as learning to dance the hula, play the ukulele, and create innovative meals inspired by Hawaiian airline meals under the guidance of Hawaiian Airlines Executive Chef.

The data intercepted several travel experts’ comments on the trip to Hawaii: “From the moment I set foot on Hawaiian Airlines, I felt a strong Hawaiian style. By experiencing Hawaii’s iconic hula dance and the natural and healthy ocean Ecology and Hawaiian Airlines’ unique hospitality concept and flight attendant service, I have a deeper understanding of the aloha spirit that Hawaiian Airlines upholds, that is, people’s enthusiasm for others and the world from the heart,

Kindness and love. "

Another travel writer also shared his feelings on social media: "I learned to mix wine, roast coffee, play ukulele, and even cook with Mr. Hawaiian Airlines Chef under the blue sea and blue sky. During this journey, I am not only impressed by these, but also the ubiquitous aloha spirit in Hawaii. Hawaiian Airlines has integrated this aloha spirit, which represents enthusiasm, friendliness and caring, into its corporate culture and services. Let us, as guests, I feel very caring at all times during the journey.”

Seeing this, Yang Cheng curled her lips speechlessly, and slandered, "How much public relations fees have these unscrupulous guys charged!"

In fact, if Yang Cheng is the CEO of Hawaiian Airlines, this kind of brainwashing cultural propaganda is very necessary. What is the essence of viral marketing? It is to constantly use various methods to make what you want to convey appear in the eyes, ears, and minds of consumers!

When all these forms a lingering impression, it is possible to transform this impression into a substantial consumption motivation, and this also achieves the effect of viral marketing!

Take Hawaiian Airlines for example. In the past, consumers in Country Z perceived this brand as "friendly, enthusiastic, and cost-effective for leisure tourists"—that is, it was cheap!

And with time and time again, tireless marketing campaigns, as well as new products launched by Hawaiian Airlines, such as 180-degree flat-bed seats on the plane, let customers experience a high-end experience with higher cost performance. The inherent impression of cheapness is gradually being reversed!

Yang Cheng put down his phone, sorted out his thoughts, and digested what he had just accepted. After thinking for a while, he made a decision, he wanted Hawaiian Airlines! He also wants Hawaiian Island Airlines! The most important thing is Lanai Island. He also decided to take it, not only to sell the Ellison family, but also to his overall plan, which plays a vital role!

Thinking of this, he couldn't sleep even more, his eyes were wide open, he carefully pulled out his shoulders and arms from under Xu Lingyue's little head, tiptoed out of the bed, took off the bathrobe on the hanger, put it on, and quietly left the room.

"Hello, where are you?" Yang Cheng called David Ellison at the door and asked hurriedly.

"Um~ I'm in the manor, what's the matter?" David Ellison is a full night owl, it's not yet 10 o'clock, Yang Cheng is not worried about disturbing his deep sleep at all, and sure enough, the voice sounds very energetic.

"The manor? You call the hotel and ask them to send a car to take me there!" Yang Cheng thought to forget it and wait until tomorrow to talk about it, but after thinking about it, he has already come out, so he might as well go there.

David Ellison probably guessed the hidden meaning behind Yang Cheng's anxiety, and replied without hesitation, "Okay, you can go directly to the hotel lobby, I'll call right away!"

Soon, Yang Cheng didn't wait too long, and an employee led Yang Cheng into a Mercedes-Benz, started it, and disappeared into the night.

Originally, there was no such thing as traffic jam on the island. During the day, few cars could be seen, and at night, there was not even a single car. Moreover, the distance between the street lights was very far. Uncomfortable, this is the only thing he feels dissatisfied with since he came to the island. Of course, this is not a big problem, and it will not affect his decision to buy!

Ellison's manor on Lanai Island is located in the northeast of China. It is about 20 minutes' drive away from the hotel when the road is clear. Yang Cheng's complaints did not last long, and the brightly lit manor came into view.

What makes Yang Cheng complain again is that Larry Ellison really deserves to be a senior lover of rb culture. It is not enough to build a Japanese-style manor in Malibu, and there is another one in Lanai!

The guards of the manor had been notified a long time ago, and there was no possibility of being sneaked in on the island, so the Mercedes-Benz was not stopped for inspection, passed the gate smoothly, and entered the road inside the manor.

Covered in black, Yang Cheng couldn't see how big the manor was, and he had no interest in it. After acquiring the shares in Lanai Island, he would find another piece of land to rebuild his own manor. This place must be reserved for the Ellison family. After all, he won't take all 98% of the shares. Besides, even if he really takes all of them, he can't push Ellison's estate away. This is a matter of sympathy!

While he was thinking wildly, the speed of the car slowly slowed down, and when it came to a complete stop, the door was pulled open for the first time. Yang Cheng thought it was the housekeeper, but it turned out to be David Ellison!

This guy can't wait.

But before he complained, David Ellison said first, "My God, you just came out in a bathrobe?"

Yang Cheng rolled his eyes, and replied angrily, "Why, I still have to wear a suit and tie and submit an official greeting card?"

David Ellison suppressed a smile, "Well, I hope you will see my father later, the tone is still so disdainful!"

Yang Cheng was stunned for an instant as if being shocked by an electric shock. He looked at David Ellison in disbelief, swallowed and confirmed, "Well, Uncle Larry is here?"

David Ellison laughed wantonly with his pockets in his pocket, ridiculing unabashedly, in exchange for a violent Yang Cheng.

He hugged the scumbag's neck, raised the index finger of his left hand, and pressed hard bones on the top of David Ellison's head frantically.

"Your uncle, you are cheating on me again. Didn't Uncle Larry tell you earlier? Hurry up and send me back to change clothes!"

Of course, Yang Cheng wasn't afraid of seeing Larry Ellison, mainly because it was impolite to visit other people's house with his current image. If only David Ellison was there, he certainly didn't have to pay too much attention.

David Ellison repeatedly patted Yang Cheng's arm to beg for mercy, finally pulled his head out of Yang Cheng's imprisoned armpit, bared his teeth and roared, "fuck, it hurts me to death, what clothes should I change? Larry is with you Modeling, you each other each other!"

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