Chapter 510: It's a Pixiu

"Immediately set up a negotiating team to go to France and Singapore, I want to acquire Club Med and Banyan Tree Hotel Group!"

"what?"

Yang Cheng's order was so sudden that Susu hadn't recovered from it. Club Med could understand it. After all, she gave the report herself. Why was there a Banyan Tree Hotel all of a sudden? What the hell is that?

However, Susu has already developed the instinct to obey orders, she nodded subconsciously and said, "Yes, I will inform President Ruiz right now, and he will be responsible for forming the negotiation team."

"You might as well call him to come up, I'll tell him in person." Yang Cheng calmed down his excitement, pouted at Susu and said, there are still a few key points that need to be specially reminded to Ruiz, it is always inconvenient to send a message.

"Yes~" Susu obediently took the order and went down to call to inform.

Yang Cheng stood up and came to the window, looking down at Bryant Park and the busy traffic with her hips akimbo, and began to meditate.

After completing the establishment of the tourism group, he is ready to take a good rest. He has been moving forward and running for more than half a year. Not only him, but the company also needs to calm down for a period of time to digest and digest the growing appetite. Acquisitions, acquisitions, and acquisitions, It seems to be synonymous with his past period of time. He himself needs precipitation, and the whole group also needs precipitation. After transforming the nutrients absorbed from the outside into the substances he needs, he will consider continuing to expand.

Today, the main business of the group under his name is still concentrated in New Era Media, with Toutiao and New Era Films as the two main boards, and like two legs, supporting the bloated body of the group.

The Toutiao app is surrounded by a kind of newspaper boys, and it is invincible in the two fields of traditional media and emerging online media. If you only look at the sales data for the past six months, the newspaper company under New Era Media is in a state of sluggishness in the global newspaper industry. Under such circumstances, it almost achieved reverse growth, and its total sales once crushed the Washington Post and the Wall Street Journal. This situation naturally made New Era Media famous, not to mention the headline app that has almost monopolized the mobile news client market recently. .

At present, the North American registered users of the Toutiao app have already exceeded 100 million, and the ratio of active users exceeds 50%. This is a very amazing ratio. The proportion of Facebook is not so high. There are more than 1 billion users worldwide.

The Toutiao app only benefited from Yang Cheng's activities in the UK, mainly due to the strong publicity of Liverpool, coupled with Yang Cheng's confidante, especially Emma Watson, who has an unparalleled appeal in the UK , her rumored boyfriend every time, has received people's enthusiastic attention.

The combination of the two results in Yang Cheng's products having a certain influence in the British Isles and some countries in Western Europe. The total number of global users exceeds 200 million and approaches 300 million, and the number of active users exceeds 100 million. For an app that has just been launched for less than a year, it can be described as a miracle.

In addition, as New Era Media consciously increases its publicity efforts in Europe, this data is far from the end.

However, Yang Cheng does not dare to be complacent. You must know that in 2014, the circulation and revenue of American newspapers continued to decline. Even if the digital advertising revenue increased, it could not compensate for the decline in print newspaper advertising revenue. loss.

Today, most newspaper readers still read print newspapers. The number of visits to newspaper websites and related apps from mobile terminals exceeds that of desktop computer users, but the average visit time per visit is only 3 minutes. Of course, Toutiao app is an exception. The online time is about 40 minutes.

New entrants and established companies in digital media are numerous and diverse, and technological development and diverse choices from platforms, devices to channels show no signs of slowing down.

According to the data analysis of the American Media Audit Alliance (AAM) conducted by relevant research centers, the circulation of newspapers rebounded slightly in 2013, but in 2014, the circulation of both the working daily and the Sunday daily fell by 3% year-on-year.

The decline in weekday newspaper circulation affected almost all newspaper categories,

Among them, the circulation of weekday newspapers in the first camp (with an average circulation of more than 500,000) fell by 4% in 2014, and the decline in circulation of newspapers in the first camp on Sundays was slightly better than that of other newspapers.

Although a lot has been said about the digital transformation of newspapers, from the perspective of data, readers' reading experience for most newspapers still stays in print.

According to Nielsen’s past surveys, before the rise of the Toutiao app, 56% of newspaper readers in the United States only read paper newspapers, 11% read through desktop or laptop computers, and 5% read through mobile terminals. Newspapers, another 11% of readers read through paper, desktop or laptop computers, and mobile terminals at the same time.

Overall, more than 80% of newspaper readers in the United States read print newspapers, at least some of the time. Only 5% of readers read newspapers only through mobile devices, and the readers who prefer to read newspapers most often, Generally, they are Caucasians with higher education level or income.

However, it is a general trend for readers to start moving to mobile terminals. Take the newly acquired "New York Times" as an example. The number of mobile readers greatly exceeds the circulation of paper newspapers.

The average weekday circulation of The New York Times has been less than 650,000 in the past few months, but the New York Times website and related apps attracted 55 million unique visitors in January this year, and most of its paid distribution comes from digital channels , about 1.4 million paying users, this number rose to 2 million after the independent client of "New York Times" was embedded in the Toutiao app.

The general trend is irreversible. Yang Cheng dare not ignore the darkness behind it just because of the short-term victory and brilliance. The rise of the headline app has covered up the newspaper company. If the hidden worries are not resolved, cancer will develop sooner or later, and eventually the entire group will be affected.

I don't know how Eddie's layoff plan is going.

While Yang Cheng was meditating, he didn't hear the footsteps behind him at all. Ruiz hesitated for a moment, not daring to disturb the big boss's thinking, so as not to delay the big plan of hundreds of millions and billions.

Well, Yang Cheng didn't intend to be a philosopher, so he buried his worries, turned around, and suddenly found a person standing in front of him. Did Confucius or other old people say that people were scary and scared to death?

Yang Cheng almost kicked it out, and shouted angrily, "Damn it, Ruiz, why didn't you say anything when you came?"

Ruiz scratched his head, and pleaded pitifully, "Boss, don't I want to disturb you?"

Yang Cheng glared at him angrily, "shit, I was frightened to death by you even if I wasn't disturbed by you. Also, can't you stand a little farther away? You have to be so close, I just turned around and saw your face Open your face, aren't you afraid that I will have nightmares at night?"

Ruiz smiled aggrievedly and stopped talking, saying anything at this time was wrong, who made Yang Cheng the big boss.

Susu came in to deliver coffee, alleviating their embarrassment. Yang Cheng stretched out his hand to signal Ruiz to sit casually. He leaned against the back of the sofa with the coffee, took a sip and said, "Should Susu tell you? I want to buy Mediterranean Sea Club and Banyan Tree Hotel Group, and then use this as the core to form a brand new tourism group.”

Ruiz pushed his glasses, "I know the boss, I will set up a negotiation team as soon as possible to go to Paris and Singapore to discuss with its board of directors. I have heard about Club Med, and I heard that they are actively negotiating with overseas capital recently. We Joining the bidding is of course happy to see the success, but I don’t know much about Banyan Tree Hotel, I only know that it was founded by a group of Singaporean Chinese couples, and this seems to be the only property under their name, will it be sold?”

Yang Cheng put down the coffee cup, "Send someone to talk first, if you don't want to sell, there are other ways. In short, I must win these two. The tourism market is a big cake. It's hard not to go in and get a piece of it. .”

Ruiz agrees with this, "Currently, no matter whether it is Western capital or capital from the mysterious East, everyone is stepping up to reduce the burden of assets. Asset-light operation is the current mainstream trend, and the tourism market is naturally the most eye-catching asset-light strategy. Before the hot money reacts, we will enter the field first, as long as we can grab one of the links, we will be able to make a lot of money in the future."

Hearing this, Yang Cheng nodded, then shook his head again, "Your ideas coincide with mine, but your ambitions are a bit small. With our capital and advantages in the media field, why only win the next ring? Why not build a What about a whole ecological chain?"

"Ecological chain? This~" Ruiz really didn't dare to think about it. You must know that the global tourism market exceeds one trillion US dollars! Even if it only occupies one-third of the share of the accommodation segment, that is more than 10 billion U.S. dollars, which is amazing enough. I didn't expect Yang Cheng to try to seize the entire ecological chain, from travel agencies to transportation to accommodation. , the investment layout is not something they can play around with.

"You misunderstood, the ecological chain is big or small, we just do our own thing, the larger market is indeed not something we can play alone, but we can seek cooperation appropriately, and those with potential should invest in shares, after all It can make money." Seeing Ruiz's unbelievably shocked look, Yang Cheng explained with a smile.

Ruiz nodded with a wry smile, "I know boss, our main target in the stock market in the next stage is tourism-related stocks."

"Well~ It's good to know what to do, you can arrange it yourself, I just look at the result." Yang Cheng waved his hand and became the shopkeeper, paused and said, "Also, don't buy all biotechnology stocks. Give up, Allen's analysis is very reasonable, we don't earn this kind of quick money, others will earn it, more or less pocket money, and bonuses to employees are also good."

Yang Cheng is a brave man now, he wants to earn all kinds of money, he has a good time, and uses it all to make money. When he earns enough, it's time for him to retire and enjoy life.