Chapter 412 Novel Proposal

(Thanks to the "clumsy f1y" brother for the reward, it's too grand, I was busy coding and had to work overtime last night, I'm sorry I just saw it, and I didn't say anything! And everyone's votes, bow down!)

"There is a lot of news, but may I know where the focus of your current discussion is?"

Rather than playing tricks, Yang Cheng is a master of this technology, calmly sorted out his thoughts in his mind, and threw the question back.

But it wasn't Lao Mo who answered the words, this old guy pretended to be dead when it came to a critical moment, Yang Cheng was no stranger to it, and he would play like this when he was 80 years old, and he would be more angry than his life when negotiating.

The person who answered was the operation officer of the Sky Broadcasting Company, "The current negotiations with the League of Legends are coming to an end, and the two parties still have some doubts about the contract amount and the specific live broadcast sessions, but they will announce a new announcement on February 1st at the latest. The contract takes effect.

However, the question is how we can recover the increasingly high investment costs. "

This is a tactful statement, but Yang Cheng keenly grasped the core of it and invested billions of pounds to purchase the live broadcast copyright for three years. The investment cannot be recouped by advertising alone, and it mainly depends on the package fee of the subscribers. The subconscious meaning in the official words of the operation is nothing more than to increase the price, but he shamelessly changed the concept.

According to the current British TV broadcasting contract, Sky TV and British Telecom have the right to live broadcast British TV in the UK. The amount specified in the contract is 301.8 billion pounds, of which Sky Sports broadcasts 116 games every season, with a total amount of 22.8 billion pounds; bt Sporting spent £73.8bn to acquire live rights to 38 matches.

So, how much do British fans need to "pay" for this sky-high TV broadcast fee?

The TV broadcast fees paid by the two TV broadcasters are mainly recovered through two channels: first, advertising revenue, and secondly, fees collected directly from subscribers.

But no matter how it changes, in the end, the investment will be borne by ordinary people. The manufacturers will "pass on" the cost of the former to all consumers through the sales of goods, while for the latter, if a fan does not want to miss the live broadcast of the two TV stations, a season is about It will cost 1100 pounds, not counting the 145 pounds TV license fee charged by the British government every year. For most working-class people, this is by no means a small sum.

Because according to the figures released by the British National Bureau of Statistics last year, the average pre-tax annual salary of the British is 26500 pounds. In this way, the cost of watching the UK exceeds 5% of the after-tax income.

This ratio can be described as quite amazing! In Country Z, based on the per capita annual salary of 60,000 RMB after tax, if ordinary people spend 3,000 RMB every year to watch football games, I am afraid that even the most die-hard football fans will not be willing to pay. They would rather use the money to buy new clothes and eat delicious food. Of course, this question cannot be directly compared, after all, the national conditions are different, but what I want to emphasize is that this ratio is indeed quite amazing.

Of course, the charging methods of the two TV stations must be different.

The package of Sky Sports is 255 pounds per month, but sports and entertainment are sold as a package in the package launched by the TV station. You must buy an entertainment package of 20 pounds to be eligible to buy a sports package, so you need to spend at least 455 pounds per month, and That's £546 a year.

Don’t think it’s over, it’s just the starting fee, which is the same as the starting fee for taking a taxi. If you want to enjoy the quality of the game, you must subscribe to the high-definition version, which requires an additional fee, which is about 615 pounds per month.

But the strange thing is that if you want to buy a high-definition version of the football channel, you have to pay a high-definition service fee of 525 pounds.

What's even more exasperating is that as TVs are updated faster and faster, if you don't buy the high-definition package, the pictures you see are often very rough, especially on the big screen.

In this case, if you want to comfortably watch clear English broadcasts, you will have to pay 6,675 pounds per month for Sky TV alone, which is 801 pounds per year.

shameless! Even if Yang Cheng is the second largest shareholder of Sky Broadcasting Corporation,

I also deeply feel the malice of the capitalists! But he has to say: "This decision is simply too damn good!"

Cough cough, let’s talk about another TV station——British Telecom’s charges are not cheap. When they launched the sports channel—bt sports in 2o13, they stipulated that its broadband users can watch it for free. Now bt sports every season except live broadcast 42 In addition to every English game, it also has the right to broadcast live broadcasts of as many as 350 games such as the Champions League, Europa League and FA Cup.

To subscribe to BT's broadband, each user needs to pay at least 1,999 pounds per month, and 2,399 pounds for the high-definition version, which is 23,988 and 28,788 per year respectively.

Added up, Sky Broadcasting Corporation and British Telecom's high-definition version fees add up to 108888 pounds per year, which is an auspicious figure, all the way!

But do you think this is over? wrong! If only the problem were so simple, it would be fine, because to install BT TV channels, you still need to pay an activation fee of 49 pounds, 695 pounds for equipment delivery, and even a monthly phone rental fee.

If you are a young person who just wants to watch English on a computer or mobile phone through broadband, and does not need telecom TV channels, then you have to pay an extra £5 a month (£9 for the high-definition version), because English is put together with the UEFA Champions League Yes, the shameless thing is that you have to pay if you don't want to watch the Champions League, there is no room for negotiation, so in the end, even with the most conservative estimates, the annual cost of senior fans is about 1100 pounds.

This is also the reason why bars in the UK are extremely popular, because most fans don’t watch every game. Picking a few important games to the scene or watching TV broadcasts in bars is not only more atmospheric than staying in front of the TV.

And there are drinks, the price of a glass of cold draft beer in the bar is about 4 pounds, even if you only look at your favorite team, after 38 rounds in a season, you only need to spend less than 200 pounds to buy a glass of wine per game , You can also feel the excitement of the fans watching the game together, don't be too cost-effective!

So how much will the TV station make? According to a simple calculation, Sky TV has more than 12 million subscribers in the UK, and British Telecom has 500,000 subscribers. Throwing away other messy data, it is only calculated based on this set of numbers. Even after excluding various discounts and discounts, the two broadcasters It can also collect fees of up to 1 billion pounds from fans.

As for the new round of TV broadcasting contracts that Ying and TV stations are about to sign, the amount of the local TV live broadcast rights contract for the three seasons from 2016 to 2019 will inevitably hit a new record high. Sky and British Telecom will pay a total of 168 games per season. The "sky-high price" of 5 billion pounds is more than 70% higher than the amount of the contract being executed.

Sky TV is still studying the charging plan for the next season, but their old rival British Telecom has already shown its domineering style of bullying customers. Several executives claimed in interviews that in the near future, maybe it will be next season. The preferential measures to buy broadband and get free TV channels will be completely cancelled.

And Sky TV is not resigned to being left behind, and the tide is rising. It is foreseeable that next year, the TV fees paid by British fans to watch English games will definitely increase significantly. The money paid by TV stations to the English League will eventually be "passed on" to the fans.

Yang Cheng had a pre-judgment about this, and he also had an idea about Lao Mo's request just now, so he directly took over the conversation and said to Lao Mo, "Nowadays, the price of English broadcast rights is getting higher and higher, making many players including Liverpool The giant clubs are very dissatisfied, and in the joint meeting a few days ago, the six major clubs led by Tottenham put pressure on the league to revise the distribution plan of overseas broadcasting revenue."

Everyone was listening attentively to Yang Cheng's news, only Lao Mo didn't look at Yang Cheng, nor did he have any thoughtful expression on his face, as if he was wandering in the void.

"I think this is an opportunity. Overseas branches including Sky TV in Germany and Sky TV in Italy can take advantage of this opportunity to join the competition for overseas live broadcast rights, and use this to deepen cooperation with the six major clubs.

If it works properly, we can even set up a summer warm-up league similar to the International Champions Cup. With the strength of Sky TV, it is not a problem to attract more influential clubs in world football. With the main players on the field, relying on our own strong publicity ability, the International Champions Cup is just around the corner.

And don't forget that I am Chinese, and I have extensive contacts in country Z. With the economic rise of country Z in the past two years, the pockets of ordinary people are full, and they urgently need a variety of sports and entertainment activities to entertain their boring lives. Pulling the semi-finals and finals of this event to country Z, those die-hard fans are sure to make us a lot of money! "

Yang Cheng's proposal is not new, and it caught the attention of the directors and executives of the Sky Broadcasting Company. You must know that Sky TV's influence in the Europa continent is not comparable to that of Re1evantsports, the organizer of the International Champions Cup. , It is not an exaggeration to describe it as rolling.

In order to obtain more live broadcasts, it is not difficult for wealthy clubs to participate in the warm-up matches held by Sky TV. As long as the quality of the warm-up opponents is guaranteed, it is the same for the wealthy teams. The appearance fee of the Champions League.

The prospect sounds very attractive!

The elites here are so interested in seeing the operability of Yang Cheng’s proposal, especially when Yang Cheng mentioned the country Z market, who is sitting here is not a smart person, do you know how many people in country Z are now? money? The more I think about it, the more excited I become, and I can't wait to operate it immediately.

Of course, Yang Cheng would not be so stupid as to come up with an idea for nothing. If this proposal takes shape, it will not only help him gain a firm foothold in the board of directors of Sky TV, but also become the leader of the six major clubs. He has the right to speak, and most importantly, Lao Mo's difficulties were resolved by him, and the next step is to think about how to fight back against Lao Mo. It has almost become his motto.

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