Chapter 418 The Film's Gimmick

After all, Yang Cheng boarded the plane back to London. Although he was not afraid of Joe Lewis, if he failed to hand in the painting on time, it would have a certain impact on his reputation and the direction of the whole thing. The most important thing was It's because he knows it well, and the feeling of being wronged is uncomfortable.

However, it was not because of Joe Lewis that he changed his mind temporarily to fly back to London, but because his general, Donna Round, also flew to London at the same time. Arriving at the Mandarin Oriental Hotel, in the car, Yang Cheng asked Donna Lande the purpose of her trip.

"Boss, you're too aboveboard, you don't even know that your film company's new movie is going to be released?" Donna Langde half-jokingly asked 'blame'. Surprised look.

Yang Cheng was taken aback when he heard the words. He was so busy recently that he didn't pay attention to the trivial matters of the film company. He subconsciously looked at Susu, the co-pilot, and saw the little girl cutely turning her head and gesticulating to herself. "Oh, I remembered, Fifty Shades is coming out, but what does that have to do with you coming to London?"

No matter how big the interior space of the Rolls-Royce Phantom is, it is limited. Donna Lande is not blind at such a short distance, so she can naturally see the small movements of Yang Cheng and Susu. Regarding this, she just smiled and didn't say much. Turn around and talk about business, "This is the first film independently produced and distributed by us since the establishment of New Era Films. I must encourage the whole company to give 200% of their energy and use this opportunity to carry out a comprehensive review of New Era Films." A large-scale united military training, joint action of various departments, after this tough battle, the degree of integration within the company will reach a new height.

Therefore, as the person in charge of New Era Films, I must lead by example.

The publicity pre-heating plan of the publishing department is very good. Taking advantage of the British identity of EL James, the original author of the novel "Fifty Shades of Grey", the first stop of the publicity is placed in the British Isles. Perfect for hosting the premiere event of this film. "

Yang Cheng patted her forehead, no wonder Donna Langde took the pains to fly to London on a business trip, the first battle of New Era Films, as the general in charge, she must rush to the front line to take the lead, in order to be better Motivate employees.

However, for the distinctive film "Fifty Shades of Grey", he has different views on the announcement and release.

"Has the release date been confirmed?"

Donna Langde adjusted her sitting posture wearily, sipped the top red wine on Yang Cheng's car, and hummed, "It will be released simultaneously worldwide on February 13."

Yang Cheng thought about it for a while, and said with satisfaction, "That's right, after watching such a movie on Valentine's Day, the sales of Xiao~yu~umbrella must reach 1 GC, right? Shouldn't Du~lei~Si and other brands give us a lottery? Is it done?"

But when talking about Du~lei~, he suddenly remembered something, "By the way, when I acquired the copyright of Focus Pictures and Fifty Shades of Gray from Universal, I specifically explained that I ordered a large number of peripheral products from the manufacturer in advance. The product, I didn’t pay attention to it later, the company didn’t forget about it, right?”

He is very aware of the contribution of movie peripherals to a movie's profits, especially when there are countless 'props' for and development in "Fifty Shades of Grey", he must not allow himself to miss such a large profit.

Donna Round smiled slightly, "To be honest, I admire your foresight very much. When I held the "Fifty Shades" release meeting for the first time, some new employees proposed a plan to vigorously develop peripheral products. I didn't expect someone to tell you I and you made the relevant arrangements half a year ago, and I immediately felt that it would be a pity that you would not be the head of our distribution department."

Yang Cheng accepted Donna Langde's compliment very calmly, and joked, "Then how much salary are you going to pay me? If it's not 50 million a year, I won't accept your invitation."

Donna Lande is also a wonderful person, she can cooperate with Yang Cheng's jokes,

"Then pretend I didn't say it, but after that meeting, I multiplied all the products by 5 times on the basis of the original order quantity, and greeted the factory, depending on the situation of the film, I can add more at any time Orders are seamlessly connected with the previous batches of products, and crazy movie fans will never be able to buy their favorite peripherals."

Yang Cheng was stunned for a moment, and did not raise any objections. After all, he is a professional in the film industry. How dare he pretend to be a master with some 'advanced' ideas? He's not that proud yet.

"That's good, I've seen the movie give us a lot of cash."

After a pause, he continued, "In addition, I have some suggestions regarding the publicity plan. Of course, it is up to you to decide whether to adopt it or not."

Donna Langde put down her wine glass and stared at Yang Cheng solemnly. She has been in a high position for many years, and she knows a truth, that is, the flash of a genius is far more important than how many years of hard work the talents have. Obviously, in her eyes, Yang Cheng is He is an out-and-out genius. Innovation is synonymous with this business genius. His brain seems to never lack inspiration, and he can throw out bright ideas anytime and anywhere. This talent is recognized by the entire group. .

That's why Donna Lande put on such a serious listening attitude. She didn't think Yang Cheng would be joking at this time and give any useless suggestions!

Yang Cheng didn't show any timidity, and talked about sex~ very calmly with Donna Langde, a strong woman who is nearly 60 years old, "Although I haven't asked the company's announcement plan for this film, the specifics What kind of route is it going to take, but I can guess in all likelihood, it is nothing more than following the traditional way, large-scale release of trailers, posters, etc., to achieve the effect of viral marketing.

This is also the technique that Hollywood's Big Six are most used to and are best at. After all, they have huge media channels, and they don't need to play tricks or use swords to take a slanted path. Not willing to give up, I can understand very well. "

Donna Lande didn't refute, and she acquiesced in disguise to the correctness of Yang Cheng's guess, and she knew that Yang Cheng hadn't finished speaking.

"In principle, this method is fine for most Hollywood-style movies, and I have absolutely no problem with it, but this movie is different. After all, its original work is basically a nutritious, long-winded, procrastinated, Mary Su's vulgar novels with naive plots and purely rouge descriptions to attract attention will be forgotten after reading it. No matter how much topic the novel caused after it was published, there are not many die-hard fans who have really cultivated it, so don't expect to read it from the novel. Drainage from fans.

Moreover, the film does not have the so-called artistry at all. Even if it converts text into pictures, it does not have the ability to pursue the palace of art. Therefore, we must clarify the goal. This is a commercial film that is shot to make money.

So how does a commercial film invite the audience into the cinema? I think Donna you know better than I do. "

His tirade was not a one-man show, and he had to ask questions anytime and anywhere, bringing Donna Rondra into the rhythm of his conversation. Sure enough, Donna Rondo blurted out without much thought, "A gimmick!"

Yang Cheng snapped her fingers, and asked with a serious face, "Yes, it's a gimmick! So, what is the biggest gimmick in our film?"

This time it was Susu's turn, this girl was still a little thin-faced, she bit her red lip and whispered a word, "s~e~x!"

Yang Cheng spread his hands at Donna and blinked, the meaning was self-evident, "Look? Even my little secretary who doesn't know much about movies knows what to watch this movie for."

With a big wave of his hand, "Don't care about the style, we don't need it, our goal from the beginning to the end is to make money, how to squeeze out the potential of this film and let us earn more dollars, then how to do it !"

His face turned positive, "The trailer should emphasize the proportion of xing~love scenes, the posters should be full of provocative~dou meanings, and the drafts of major news websites should also emphasize the description of xing~love scenes, so that everyone who is ready to watch the movie and the first The audience who heard it once left an impression in their minds, this movie is the largest R-rated movie ever, believe me, young men and women will collectively GC!

In addition, hire me a woman to accompany the movie screen at the premiere~ wei! Arrange for reporters to take pictures in the dark, and when the movie is over, I will let this news spread all over the world! "(This is definitely a real event, and it is definitely a marketing routine!)

As Yang Cheng's voice fell, there was also Su Su who spat on Yang Cheng from the co-pilot and turned her head shyly. Obviously, Yang Cheng's rather obscene marketing routine made Su Su a little unacceptable.

Yang Cheng gave a wry smile, but she didn't explain it in front of Donna Langde. The little girl was still pure and upright in her heart, so she naturally despised such heretical methods.

But no matter for a pure businessman like Yang Cheng or Donna Langde, all the marketing techniques in this world can only be divided into good and bad. How can there be any difference between light and darkness?

"By the way, send me the original soundtrack of the movie to listen to, find out one or two key songs, and promote the episode in advance, which is also one of the factors that can drive the movie's big sales."

Yang Cheng said this because he remembered that the episode of this movie was once a smash hit. Not only did it parachute to the top of the billboard charts, but it also made the singer appear on the stage of the Victoria's Secret Fashion Show, but he did not remember the specific title of the song. Terrible, but let him listen to it again and he should be able to remember.

"Okay, along with the promotional campaign, there is also a pre-sale." Donna Langde got a lot of inspiration from Yang Cheng, and felt that the business trip was not in vain, so she agreed happily.

"Well, the pre-sale can be opened a week before the premiere. Sometimes it is good to play hunger marketing at the right time."

"I see, boss."