Chapter 403 The Opportunity to Acquire CW

"Richard, tell me the truth, where are you guys talking about with NBC?"

With helplessness written all over his face, Richard Scudamore turned his head to see Yang Cheng with a sly smile, and couldn't help being taken aback. The negotiation with NBC is absolutely confidential to the outside world, but Yang Cheng is a member of the Premier League interest group. , obviously needing to hide nothing from him, he hesitated and replied,

"As I said before, the new contract for this contract renewal negotiation will last for six years, and the total contract price may exceed 1 billion US dollars, but the contract renewal negotiations have just started, and our main energy is still on Sky Sports' local Premier League live broadcast. In the negotiation of copyright, there will not be too fast progress for the time being."

Yang Cheng acted like he was thinking, tapping his fingers on his thighs non-stop. The noisy sound of the conference room could not hinder his brainstorming.

After a while, when Scudamore was puzzled, he asked tentatively, "I wonder if the Premier League has considered looking for a new partner in North America?"

Richard Scudamore had just envisioned many possibilities, but he never thought that Yang Cheng would join the contention for live streaming rights in North America.

"Eh~Mr. Yang." Scudamore hesitated.

Yang Cheng raised her hand, "Call me Jason."

Scudamore spread his hands, "Okay, Jason, as far as I know, New Era Media doesn't seem to have the assets of a TV station, right? Are you referring to the network broadcast? If so, we naturally welcome it."

Yang Cheng shook his head with a smile, "How is it possible, just an online copyright is worth when I speak in person? What I want is the copyright of all platforms in North America, and the strategic partner of the Premier League in North America."

While Scudamore secretly marveled at Yang Cheng's ambition, he was also considering the feasibility of this plan. There is no doubt that New Era Media has the strength to become a strategic partner of the Premier League. It has become the fourth largest media group after the three major media giants Viacom, Comcast and News Corporation.

This is recognized by most people in the industry. Of course, the rise of the new era media is too short, and the background is not deep enough. In terms of coverage of media resources, there is still a long distance from the traditional three. This is an indisputable fact , but no one dares to deny the potential of New Era Media and its strong position in the industry today.

So Richard Schudmore's doubts are not about strength, but about Yang Cheng's attitude. Does he really want to be a Premier League partner? He even did not hesitate to spend a lot of money to compete with NBC for the copyright of the North American live broadcast of the Premier League.

Or does Yang Cheng have some unknown purpose?

In fact, I don't blame Scudamore for thinking too much, it's just that the timing of Yang Cheng's proposal of this idea was too coincidental and abrupt, without any warning or foreshadowing at all. Scudamore broke into a cold sweat when he suddenly proposed such a big plan.

When he hadn't decided how to reply to Yang Cheng, he only heard Yang Cheng say again, "I forgot to say, New Era Media is buying CW TV station, you should know that this is the fifth largest TV station in the United States, and it can also cover the entire United States." TVB, with the addition of New Era Media, no matter in terms of hardware technology or financial strength, and New Era Media's full involvement in publicity, the Premier League's brand building ability in North America will not be weaker than that of NBC."

Maybe because one card was not enough, Yang Cheng did not give Scudamore any time to breathe, and directly played the second card, "Also, I am about to join Sky TV and become Sky TV's second largest shareholder. The powerful combination of the group, and the energy that can be generated in the United States, our home stadium, cannot be compared with that of an NBC."

Yang Cheng opened his mouth to say such half-truths. Anyway, it is a fact that he joined Sky TV. After the official announcement, the whole world knows. As for whether the cooperation with News Corp. is really in-depth, who knows, why should he call to ask? Old Mo?

Sure enough, Yang Cheng's one-handed Wang Bang almost stunned the CEO of the Premier League. Although NBC, which is backed by Comcast, is an established force, and the two parties have cooperated for many years and have a deep understanding of each other,

But it can't stand the aggressiveness of News Corporation and New Era Media's two-horse carriage, and choosing Yang Cheng doesn't mean that the alliance has lost, and the broadcast fee that should be taken can't be less.

Although Richard Scudamore's inner balance has gradually tilted in the direction of Yang Cheng, but he has been in British football for decades, how could he be easily fooled by Yang Cheng's few words? Before the comparison and investigation, it is absolutely impossible for him to draw a conclusion.

Of course, the wind still needs to reveal something, otherwise Yang Cheng will think that he has been embarrassed, "Jason, how about it, the live broadcast copyright negotiation in the Premier League is coming to an end soon, and a new contract will be signed by the end of this month at the latest. At that time, I hope to meet the negotiating team from New Era Media before meeting with the NBC team, and I believe we will have a very pleasant exchange."

Yang Cheng secretly scolded the old fox, but there was still a happy smile on his face, "Okay, then it's settled."

When everyone was arguing, the two reached an agreement in private, which no one could have imagined. When he returned his attention to the field, Yang Cheng was stunned. He didn't know when, led by Danny Levy The Premier League Six Bears and the other 10 or so teams are clearly divided into two factions, including Mansour, who has already personally left the field to participate in the "debate", and several Premier League mid-range teams have become sidelines, sitting like Yang Cheng He remained silent on the spot.

Yang Cheng was still at a loss. He didn't know where the discussion had reached, so he was called out and asked to express his opinion.

"Jason, it's your turn to speak. What do you think about our six clubs breaking away from the Premier League and forming a Super League on their own?" Abramovich rushed over aggressively, dragged Yang Cheng up and asked, not forgetting to remind Yang Cheng with his eyes after speaking. Which side should Orange speak for?

And Richard Scudamore next to Yang Cheng was speechless, why did he just talk to Yang Cheng for a while, this good Premier League is about to be disbanded, so he is still the CEO ah?

Yang Cheng rubbed his nose embarrassingly, stood up and looked around the entire meeting room. The scene was quiet, and he pondered for a long time, until someone showed an impatient expression, and finally came up with a non-solution. Now it is Putting him on the fire will cause dissatisfaction from others. Of course he doesn't care, but he has made too many enemies for his club just after joining the Premier League. If his players know, he will be mad.

Fortunately, he has a universal procrastination formula. Anyway, it doesn’t work out, so he just got along with each other. Anyway, in his opinion, today’s meeting will not lead to any results. He said with a wry smile, “To be honest, leaving the Premier League is one It is a double-edged sword. The Premier League itself will be hurt by tearing, and our six clubs will also bear the reputation of spoilers. Moreover, whether it is possible to form a league alone or jointly organize a league with other European giants football clubs has a lot to do. Big uncertainty."

After a pause, under the surprised eyes of the people in the small ball club, and Abu's dumbfounded expression, he continued, "Besides, leaving the Premier League is not as easy as talking. I think everyone should be more pragmatic and refund the broadcast copyright fee." One step, discuss a plan that is relatively acceptable to all parties, and we can earn money from outsiders together is the kingly way."

There's no way, what else could Yang Cheng do if he didn't say that? When there is no money, everyone will live in peace. Once there is more money, disputes will follow one after another. This has become an iron law, and it is the same all over the world.

At the very beginning, the largest market for the Premier League was in China, and the contribution from overseas markets was negligible. At that time, everyone’s mentality was normal, so they defaulted to the equal distribution mechanism. With the increase in overseas broadcast revenue year by year, especially with Z With the rise of the Asian market led by China, and overseas income gradually accounting for nearly one-third of the club's annual income, disputes naturally arose.

It is difficult to comment on who is right and who is wrong in this conflict of interests, but there must be elements of greed.

Strong teams hope to score more points, but weak teams hope to maintain the status quo, because it is in their best interest.

It is possible that this debate will not change anything, because from the perspective of maximizing profits, it is best for a club to monopolize, but this is obviously impossible, because a club cannot support a league.

The final result must not be the result that is most beneficial to anyone, but a result of the respective compromises between the strong team and the underdog in a perfectly competitive market.

It is precisely based on this point of view that Yang Cheng chooses not to help each other. Of course, this is contrary to his thoughts before entering this building. This is because he has already focused on higher-level interests-the North American market of the Premier League, which makes him disdain I'm arguing with shrews over this petty gain, it's a headache!

Think about it, if he successfully wins the North American live broadcast copyright and event partner of the Premier League, it will not only give him a bit more confidence to acquire the CW TV station, but also establish the new king status of New Era Media in one fell swoop, after all, he has his own trump card program , CW TV station has the capital to compete with several other major wireless stations, and with the addition of such a CW TV station, the strength of New Era Media will get a qualitative leap.

For example, although the New Era Media before the TV station had a tyrannical strength, it still had a bad leg, but the addition of the brand-new CW TV station is equivalent to curing the lame leg and becoming a healthy person. People, coupled with their original strength, how can the energy they burst out be the same?

Of course, the idea is good, but Yang Cheng did not agree to Richard Durbin's proposal at the beginning - he refused to buy the CW TV station. There are two reasons. One is that the CW TV station does not have the resources to sell it, and the TV series production is not as good as HBO. The news gathering ability is not even the opponent of the three major stations, it can be said that it has no characteristics at all.

Now, with this opportunity, if he can snatch the copyright of the Premier League from NBC, then he will have his own trump card program and a foundation to attract viewers. Wait for him to think of some good ideas and produce some With a high-quality program, the first problem he worried about was no longer a problem.

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