Chapter 2110 Asking for a Monthly Ticket
"Life in America ()"
Among the many small and medium-sized clubs in La Liga, there is one exception-Athletic Bilbao. For those clubs that suffer losses every year, Bilbao is a name that cannot be mentioned. Listen to it!
In the past few years, Bilbao has sold stars and main players and earned more than 100 million euros. However, due to traditional restrictions, they cannot buy people to find a balance, so they have become the most profitable club in La Liga.
This club has been married to the local chaebol since its establishment, and achieved financial freedom a hundred years ago.
The stadium and training ground are all their own, and a large amount of money is invested in hardware facilities and youth training every year. The broadcast share is related to the number of seats on the stadium? Great, our stadium is always full, isn't it just money... As long as Spain doesn't get a nuclear bomb on its head, there will never be a shortage of this thing. This is the role of classical membership clubs in the global business circle The advantage, the wool comes from the sheep!
Compared with these leagues that have experienced countless turmoil, the Bundesliga is recognized as the healthiest league in Europe and the world.
In the first half of each year, each team that is eligible to participate in the Bundesliga next season, including the potential promotion Bundesliga team, will report the club's detailed financial figures to the German Football League (DFL). Qualification certificate for next season.
Historically, veteran teams such as Red and White Essen and Aachen were relegated to the amateur league due to financial problems.
The Germans are already known for their careful budgeting. The goal of most small and medium-sized Bundesliga teams is not to expand immediately, but to focus on the medium and long-term. For the long-term stability of the club, strictly implement the strategy of living within one's means.
For small teams like Mainz and Freiburg, every summer, their operation is to sell the famous players whose value is close to saturation and difficult to keep. Risks, either to strengthen the lineup's shortcomings, or to introduce potential stocks to cultivate, in order to sell them at a good price in the future, thus forming a virtuous circle.
Of course, small teams will not invest all their income in strengthening the lineup, because no matter the sale or purchase, there will be a commission, and it has shown a sharp upward trend in recent years, and the actual income of the club will be discounted;
On the other hand, the income will also be used for things such as repairs, expansion of the stadium, and improvement of infrastructure such as training bases.
In short, the way of running a small German team will find a balance between current goals and long-term vision, and even put more emphasis on the latter.
Mainz is the best example. They sell one core player every summer, just one player. If there are too many players, it will not work. Of course, the player who is sold must be exchanged for at least 20 to 30 million euros, and then they have to add new players. Spend about 8 million euros.
Then make up for the shortcomings of last season, such as the back position, which will cost about 8-10 million euros.
Appropriately, you can also hoard some young demons from other countries. How much you stock depends on how much the core sells. After the targeted reinforcement is over, you will stock up with young demons, otherwise forget it.
In this way, Mainz has completed the classic one-for-one change. Many new players are young people who are in their prime. They have been trained in the team for a few years. It is tens of millions, and this pattern repeats itself, ensuring the permanent viability of Mainz.
Almost every summer, Mainz, the representative of small and medium-sized Bundesliga teams, is doing the same thing. How effective is it? This little Rheinhessen club, who has gone out of the two famous coaches of Klopp and Tuchel, has played in the Bundesliga for ten consecutive years. For Mainz, this number is definitely something to be proud of.
And this year, the Ligue 1 next door has a slogan: Laligue destalents, literally translated as "the league of geniuses".
The implication is that there are geniuses here, but there are not many stars, and the stars are all looted by the sponsors of the Premier League, La Liga, and Bundesliga.
Ligue 1 has always been an export-oriented league, relying on its own strong youth training system to cultivate stars for other leagues in order to achieve a balance of payments. Of course, except for the local tycoon Paris Saint-Germain, other Ligue 1 teams cannot escape this model.
It's just that the gameplay is big and small.
For example, Lyon, Monaco, and Lille, which are ranked 2 to 4 in budget, all buy high and sell high. Monaco is the number one downfall in Europe. It has long replaced Porto's status as a black shop and has a good reputation.
Lyon is also a traditional "black shop", with a peak record. It is common to sell 150 million euros in a summer. This alone is enough to guarantee the budget for the new season. Their budget is only 120 million euros. TV broadcasting, Champions League dividends, and profits are secure.
However, this method also contains huge risks. Monaco almost played relegation, Lyon also fell into a trough for a long time after the collapse of the seven-time champion, and Lille was once on the verge of relegation this year.
But in contrast, the middle and lower reaches of Ligue 1 face greater risks under the business model of selling players for cash.
Caen and Guingamp are the best examples. They sold all the main players of the team and made quick money. But at the end of the season, the two teams came to the same goal and were both relegated.
Selling low and selling high is the operating model that small and medium-sized clubs in Ligue 1 should master. Just like Mainz, they sell at least one top player every season to subsidize the budget, and then rely on a strong scouting system to find suitable substitutes to maintain fighting power.
The survival model consisting of player sales plus TV broadcasting rights has allowed the Ligue 1 powerhouses to live a good life. Out of the 20 teams, at least 15 have maintained profitability, and the few loss-making teams are also due to poor management due to accidents. It is not caused by its own operational errors.
However, in the next few years, the life of Ligue 1 licking honey is expected to change. In 2020, the Ligue 1 and Mediapro TV broadcast contract will come into effect at that time, and the broadcast fee will be as high as 1.153 billion euros per year, which is 60% higher than the current contract (726.5 million years). %, according to the existing budget standards, the TV rights alone are enough to subsidize the season budget of most Ligue 1 teams.
The original small World Cup Serie A has gradually become lonely, but they are now implementing collective sales of broadcasts. Although it is not as easy as the Premier League with a dividend of 100 million euros, there will still be tens of millions.
In the past few years, all the low-level league teams have gone bankrupt. After all, the income in Serie A is still stable, and few Serie A teams will make ends meet.
Moreover, the wages of small teams are very low, and generally there will not be too much pressure. In addition, small teams basically rely on their thighs to survive, and most of the newly promoted are on loan (there was a shared system in the past few years), so the expenses are not very high.
The most important thing is to create a star casually, such as Cagliari sold Barrera, etc. Although it is not like the star factory Udinese and Atlanta who create and sell people, it is enough for daily life.
Sassuolo is also a good example. The owner, Squizzy, used his construction company to sponsor the club for 15 million a year, and then built and maintained the named municipal stadium.
Making money is not the task of the club's operations. If you build stars like Politano and Sensi, you can earn tens of millions of euros if you sell them.