Chapter 1299 Seeing that the President Doesn't Have so Many Rules

"Obviously the Newhouses don't have that quality.

In addition, compared to newspapers that can be bought by giants as public welfare undertakings, fashion media's own consumption constitution obviously does not receive any sympathy.

Especially in today's fashion communication field, the right to speak has been increasingly seized by Internet celebrities and fashion bloggers. In addition, social media without middlemen can make brands interact directly with users, making fashion media even more redundant.

In the past, the newcomers beat the old ones, but now it is the laymen who win the insiders. It is obviously useless for Condé Nast to say that it does not sell.

And regardless of our judgment, Condé Nast’s current change strategy is based on its own brand appeal to create more possibilities for generating advertising revenue. In the final analysis, it is still a traditional advertising sales model, which only moves sales from offline. When it comes to online, do you think this is a long-term solution?

I think it's a death struggle, so the key factor in deciding whether Condé Nast sells or not is time, because advertisers can't afford to wait, and readers don't want to wait.

If there is no genius idea to reform, or new technology emerges to change the fate of traditional media, for "vogue" and even the entire Condé Nast Group, the best destination is to become the content production department of a technology giant company one day in the future . "

Eddie sighed deeply, Yang Cheng's point of view convinced him, "Then what should we do?"

Yang Cheng smiled and patted Eddie on the shoulder, as if the ages of the two had been reversed, "If you really want to buy, let me give you a suggestion, don't waste time with the management of Condé Nast, contact directly Their shareholders, give them enough benefits, they can even sell their father's urn, it's just a company, a green knife is a bright future!"

Eddie said solemnly, "I see, I'm going to contact the Newhouse family right now."

Yang Cheng stopped her, "Don't worry, although we don't need to care about the management, but it would be really troublesome if there was a strike or something like that for me.

By the way, who is the current CEO of Condé Nast? "

Eddie hesitated for a moment, "As far as I know, the position of CEO is in the transition period. The original CEO Chuck is about to step down and retire, and the new CEO will be President Bob Salberg if there is no accident."

Yang Cheng raised his eyebrows, "In other words, Condé Nast experienced a short-term power vacuum?"

Eddie nodded, "Yes~"

Yang Cheng pressed her fist heavily,

"Then it's easy to handle. You take the shares in the hands of the Newhouse family as quickly as possible, and then ask to reorganize the management of the head office. The shares of other small shareholders will be discussed later."

Eddie was full of energy, "Okay, I believe the Newhouse family will not be our hindrance."

Yang Cheng sneered, "It's best, I suggest you be prepared to hold the opponent's handle, and don't give them a chance to speak loudly."

Eddie is no longer the Eddie he used to be, not to mention a big change in personality, but he will never be merciless when it comes to interests, "Don't worry, boss, I don't believe their family doesn't have a bank loan. If they do, I will let them Banks are calling for loans in advance to put pressure on them.”

Yang Cheng thought about it, and this level is enough to deal with a small family with little strength, "Okay, let's do it, call me if you have something to do, and I will solve it."

Eddie left in a hurry, Yang Cheng thought about it, and he didn't plan to stay here any longer, no matter how weak Condé Nast is, it has a size of more than 1 billion, so he can't take it lightly, he must be fully prepared.

He sent Susu home first, then contacted his mother, and when he heard that she was still busy at the company, he killed her directly.

Liu Yun's office, knowing that his son is coming, he didn't even raise his head, "Tell me something, I'm so busy~"

Yang Cheng wanted to ask for something, and he couldn't do it like a dog. He was busy serving tea and pouring water, and he annoyed Liu Yun, so he threw away the pen, "Are you going to tell me?"

Seeing Liu Yun's sullen face, Yang Cheng didn't dare to talk back. He was already worried when he disturbed Liu Yun at work, "Well, mom, do you have time tomorrow morning? Can you have breakfast?"

Liu Yun sneered, "Weasel pays New Year greetings to chicken~"

Yang Cheng was speechless, who is the weasel? Who has a chicken?

Well, I dare not say that even if I borrowed 100 guts from him, flatteringly said, "Well, let me just say it straight, I want to see Anna Wintour, can you introduce me?"

Liu Yun's expression finally eased, "Why did you see her all of a sudden?"

Yang Cheng sat down, "I'm going to buy Condé Nast, the parent company of "Vogue". I'm worried about problems with the management, so I'll let Anna Wintour know in advance and invite her to be the new CEO."

Liu Yun was very surprised, "You want to buy "Vogue"?"

"It's Condé Nast! Of course, Vogue is among them."

Liu Yun really didn't expect that her son would actually buy "Vogue" one day. He is not a member of the fashion industry, and he will never understand the status of "Vogue" in the industry, no matter how many words he uses, it is difficult to describe it.

And Anna Wintour is Liu Yun's idol, is the idol going to work for her family? Oh my God, isn't today April Fool's Day?

Well, even Liu Yun, who has seen countless turbulent waves, was a little overwhelmed by Yang Cheng's news at this moment, and his thinking ability declined rapidly.

The stunned expression lasted for a full 2 ​​minutes before digesting the news that shocked the entire fashion circle, and heaved a heavy breath, "No problem, I'll make an appointment for you, but I can't make an appointment for breakfast."

Yang Cheng didn't know Anna Wintour, but she had met her a few times before, so she asked, "What's wrong? Is it inconvenient?"

Liu Yun shook her head, "You don't know, the reason why Anna is called the female devil is that apart from being rigorous in her work and domineering, her robot-like life is also an important reason, otherwise how could she become a female devil who commands everyone? where's the head?"

Yang Cheng still didn't understand, "So the female devil doesn't eat breakfast?"

Liu Yun glared at him, "Of course not, it's just that she can't see outsiders for breakfast. Anna wakes up at 5 o'clock every day, first goes to play tennis, and then goes to her 12th floor of a building in Times Square in the center of New York after meticulous makeup and dressing up. Vogue magazine office to start her day.

From 8:00 to 9:00 in the morning, she will show up at the Starbucks downstairs on time, drink coffee and work at the same time.

Before 11 o'clock in the evening, she must go home to be with her family.

And she is very punctual. Whether it is a meeting or a show, Anna is always on time and never late. During the fashion week, she can often be seen arriving early and sitting alone in the front row, waiting for the fashion show to start. "

Yang Cheng was speechless. Speaking of her idol, Liu Yun immediately turned into a little girl, talking non-stop.

"So? When can she see people? I'm in a hurry. It's best to see her tomorrow."

Liu Yun was very dissatisfied that her words were interrupted, but her son's matter was not a trivial matter, she tilted her head and thought for a while, "Let me help you make an appointment for her lunch time tomorrow, I don't know if she has made an appointment, but if it doesn't work, just have lunch? "

"I can do it, just watch the arrangement~"

Liu Yun nodded, "Okay, wait for my notification. By the way, I remind you, don't talk nonsense. Anna's personality is indeed a bit weird. She judges people based on her own preferences. If she doesn't like you, she won't even give you a smile."

Yang Cheng is speechless, MMP, she is indeed a female devil, seeing that the boss doesn't have so many rules.

But the more such a person is, the stronger his ability is, and Yang Cheng is not a child, so naturally he won't lose his temper.

Moreover, he has also heard many legends about the devil girl. Those who offended her were dealt with miserably. His own personality is eccentric and changeable, making it difficult for outsiders to fathom.

The "Queen Wearing Prada" even spread the image of Anna the devil all over the world, because the original book of this movie was written by Anna's former assistant Lauren Weisberg based on her own hard experience.

In her book, Lauren portrayed Miranda (the prototype is Anna Wintour) as a perfect, meticulous, vitriolic, cold and powerful "devil".

As a turbulent woman on the top of the fashion circle, Anna was very unhappy with such insinuations at first. When the film was about to be made into a movie, she even shouted to Aunt Mei, the lead actor: "We have formed a bond!", not only As such, she also warned everyone in the fashion industry not to work on the film.

But, who can understand her evil taste? Finally, at the premiere of the film, Anna came wearing a suit of Prada. She didn't care about the surprised eyes from the outside world. The contemptuous eyes seemed to say: I just like to see you scumbags who can't get used to me and feel helpless. !

Although it is said that because of this movie, Anna's "devil head" hat cannot be taken off, but also because of this movie, Anna began to walk from behind the scenes to the front of the stage, and more and more spotlights began to focus on this fashionable woman. On the devil's body, she began to publish autobiographies and make documentaries, and more and more people were fascinated by her personality.

Regardless of whether the domineering fashion tyrant played by Aunt May in the movie is real or not, in reality Anna is indeed a queen who does her own way. If in the fashion circle, "Vogue" is a bible, then Anna is the one and only pope. Anyone who dared to make things difficult for her or even challenge her, finally hehe~

For example, the famous princess patient, Spielberg's goddaughter Gwyneth Paltrow, and Anna's annual Met Ball is an annual event in the fashion industry. After participating in the Met Ball in a certain year, Winnes said in an interview:

"You want me to be honest? It sucks, it looks like the best thing in the world, and you're like, 'Oh my god, the dinner party is going to be gorgeous and amazing and you're going to meet all kinds of celebrities', but when You get there and it’s hot and crowded like everyone’s squeezing you, (rolls eyes here) and I honestly think we’re not old enough to wear punk anymore.”