Chapter 1294 In the Name of Bonuses

Speaking of it, John Rupert is also a typical representative of the success of the rich second generation inheriting the family business. His father, Anton Rupert, is a legendary entrepreneur in South Africa.

He once started to produce cigarettes by relying on 10 pounds, and later formed the Rembrandt Company, which controls 90% of the South African tobacco industry. He also has shares in the British tobacco companies Lefmans and British American Tobacco. Rembrandt has gradually developed into An enterprise group that spans industries and invests in multiple industries.

It is precisely because of his father's aura that the young John Rupert started his own business career without finishing his studies. It is said that the several companies he founded are quite successful. It is precisely because of this experience that after returning to the family business , in order to effectively integrate various assets.

The Richemont Group was born in order to avoid losses caused by international sanctions against the apartheid regime in South Africa. John Rupert single-handedly led the resolution and process of the family's establishment of the Richemont Group, and locked the main business of the Richemont Group. In terms of luxury goods, and take this as an opportunity to separate the family's overseas assets from South African assets.

John Rupert personally took part in the battle, stripped overseas assets from the family business, injected them into Richemont Group, and single-handedly contributed to the listing of Richemont on the Swiss Stock Exchange.

After that, he successively acquired the shares of Dunhill and Montblanc, and at the same time took control of Van Cleef & Arpels. In the following year, he took away 3 brands from his old rival LVMH's Bernard: Jaeger-LeCoultre, Lang Gehe Wanguo, so far, Richemont Group has become an enterprise with dozens of luxury brands, shining radiantly in the luxury kingdom.

But unlike many luxury companies who are also designers at the helm, John Rupert is a pure businessman and will not be specifically responsible for the fashion trend of the brand, but he is not mercenary, eager to sell his brands with limited profits, This may be related to the superior environment in which he grew up.

Rupert in the early days was just a consumer of luxury goods, enjoying the high quality of life they brought.

After becoming the trader of the luxury group, he positioned himself as the "balancer" of the brands under the group, balancing the characteristics and market strategies of each brand.

In order to enhance the Group's product competitiveness, the first step is to improve the product line.

Different from Bernard's purpose of "violent acquisition and loose management", John Rupert, who is also at the helm, is more committed to the standard of "intensive cultivation". The fact is also true. Richemont Group has been improving the high-end watch brand line, clock Business income accounts for 75% of the total revenue of the entire group, and this proportion is still expanding.

This has also caused the market value of Richemont Group to rise year after year, and the stock price has risen again and again. Although there is still some gap compared with lvmh, which is about to break 100 billion, it is still a behemoth worth 450 billion U.S. dollars. As the person who controls this behemoth,

John Rupert deserves to be treated with the most respectful attitude by Yang Cheng, not to mention snobbery, it is just an excuse for the weak. From ancient times to the present, the strong only respect the strong, and the admiration for the weak is always laughed off .

Chatting with John Rupert for a while, it was too late, Yang Cheng brought the topic back to 'Tears of the Phoenix' again, "John, I still have the sincerity to win 'Tears of the Phoenix', can you set a price? "

Rupert's hamburger had already been eaten, if Yang Cheng was not still here, he would have gone home and slept by now.

After a little hesitation, Rupert said, "30 million, but I hope this money will support the golf tournament I lead in the name of prize money."

Yang Cheng understood that Rupert meant that he did not want to treat the necklace that was intended for his lover as a pure commodity transaction, and this request was easily satisfied.

He said with a slight smile, "I've heard that you love golf, and I saw it with my own eyes today."

Rupert made no secret of his enthusiasm for golf, "You know, the lives of people like us are destined to be busy, but I always think that only a comfortable and leisurely life can fully reflect my commercial success and success." Glory, because the purpose of life is not to work.

And as long as you want, you can combine life and work. For example, I have been working hard to promote the development of the Dunhill brand, especially focusing on the development of golf apparel. In the most difficult time, someone advised me to give up the Dunhill brand, but I But firmly said no, because there is a common ground between Dunhill and golf. "

Yang Cheng nodded. He knew that Rupert was not lying. What he said was true. The brand of Dunhill is very famous for golf lovers. Among the golf events named after Dunhill, there are as many as four world-famous ones. These include the Dunhill Cup, Dunhill Open, Dunhill British Masters and Dunhill Challenge.

It is conceivable how much enthusiasm he has poured into this brand. He can choose his favorite golf game to establish the product image of Dunhill. Sponsoring events is only one of the methods. Facts have proved that this promotion method is active and effective, and has high consumption. Able golfers happen to be the biggest buyers of Dunhill products.

It has only been about ten years since Dunhill Menswear was launched, but it has achieved remarkable results. The performance is booming. Stores have sprung up, and one after another has been opened. In addition to rigid advertising, the subtle influence of golf has played a very important role in achieving such results.

This provided Yang Cheng with a good idea. Now that his fashion company has been established, the brand line covers three levels: high, middle and low. How to improve the public awareness of these brands in order to further open up sales is also what fashion companies need to do Although the company does not have 100% management rights, but for the good of the brand, I believe that the shareholders of the respective brands will not refuse.

At this moment, he was thinking, whether to let the fashion company and the sports company come to cooperate and acquire so many sports clubs, it is time to play a role.

But he knows that this kind of cooperation has great limitations. Dunhill can be developed for golf, so we can't let Marc Jacobs make football uniforms, right?

There is also the Beckham brand, which relies more on David Beckham for its development. Its products have neither unique design nor special purpose. It is only promoted by sponsoring events, which is of little significance.

But let's try it for the time being, just use the way of sponsoring the golf tournament prize money this time to advertise these brands.

So he said to Rupert, "Of course the sponsorship bonus is fine, but can it be used in the name of my brand?"

Rupert himself is a shrewd businessman, so how could he fail to guess Yang Cheng's intentions, "I'll send someone to discuss the details with you?"