Chapter 1305 Next Time at Night

"The Ellen Show" is a quarterly program, and the form of talk show itself has nothing to write about. In fact, so far, the form of talk show has hit the ceiling, and there is basically no possibility of further expansion, but Why are talk shows still out of date in the United States?

Or because it is classic enough, classic things will never go out of style, just like all mobile phones in the past were looking for changes in color, but Apple, which was born out of nowhere, has won the aesthetics of almost everyone in the world with the simplest and most classic black and white colors recognized;

There are also those popular models, which have been updated for decades. The general appearance and characteristics have always maintained the most classic taste, but the details have been changed. Why do consumers still pay for it?

The reason is that although human beings are always greedy for progress, in some ways, they are the most nostalgic animals. Once they are used to a certain form, it is difficult to change it.

Especially for entertainment needs, classic old songs always occupy the highest share in the hard disk, and talk shows are the same. Various unexpected and innovative variety shows emerge one after another, but there is always a day of aesthetic fatigue. After turning around the TV station, people find that, Talk shows are still the most relaxing to watch. If you can make some new attempts on this basis, it will be easy to get the public's approval.

American talk shows are divided into two categories according to their broadcast time: one is daytime talk show and the other is late night talk show.

Daytime talk shows are broadcast during the day, and the content of the programs is relatively healthy, and most of them involve topics such as life and emotions.

Late-night talk shows are generally broadcast after 11:00 p.m., and the content of the program is bolder. It is normal to make colorful jokes about various social hot spots and ZZ news, and it is also in line with the human habit of adrenaline soaring in the middle of the night. .

To subdivide it further, the talk show column can be divided into four sub-categories: first, the news category, including morning news, news discussions, analysis and interview programs;

Second, comedy talk shows, including various late-night shows, win the audience's laughter with their funny humor. This kind of show often invites celebrities who are popular in the cultural and sports circles to be guests. Spoofing and ridicule are constant themes. I also like to see big stars make embarrassments, it will be very immersive.

Third, interpersonal relationship, self-help, psychology and daily life programs, this type is not worth mentioning. Yang Cheng tried his best to recruit Bi Xiafu, not to make a program that explores human nature, or a story of moral decline. Not interested at all.

Fourth, there are special talk shows for audiences with special needs, including financial management and business consulting programs, religious and spiritual revelations, as well as pet and children's programs, which are probably programs made for special groups. For niche audiences, special programs can be set up on the basis of one program.

In general, Yang Cheng's goal is to create a talk show that can compete with the late-night show. The target audience is wider and the entertainment should be stronger. Only when it meets the entertainment will there be topics, and if there are topics, there will be popularity. With popularity, it means that the ratings are rising steadily, the amount of advertisements will increase, and the influence of the TV station will become stronger.

All of these are cascading effects, and whether the ultimate goal can be achieved depends entirely on whether the program can become a hit.

Putting down Bishaf's plan, turned slightly to face Bishaf, and said, "You also know that CW TV currently focuses on the ecology of live broadcasting of events. Before each event, there is a special program to warm up the event. , The host will bet with the guests to predict the result of the game as a gimmick to mobilize the enthusiasm of the audience.

Of course, this idea is not new. The key lies in the fact that the guests invited in the show are all favorites of the audience. We spent a lot of money to invite people, paired with classic and timeless plots, and initially achieved success.

So, can we consider integrating and fine-tuning the pre-event program on this basis, using a talk show every Friday night to analyze and summarize last week's events, of course, all kinds of jokes are not allowed Avoid, and also make predictions about the upcoming race weekend, it is best to think of some gimmicks that allow the audience to actively participate in it, such as predicting prize money and the like.

First focus on sports, slowly transition to the entertainment circle, and finally extend to the attention of current social issues. For example, like SNL, hire full-time actors to interpret the hot events that happened in the past week through short dramas. Inviting stars to participate in the performance should have a better effect. "

As soon as the words finished, Bishafu felt a little lost, "I think you are more like a professional program planner."

Yang Cheng didn't want to dampen her confidence, so she pressed her shoulder, "hey, bee, you have to have confidence in yourself, I'm not a professional after all, I can give some suggestions, but how to implement depends on you, and our goal can be achieved It's not short-term earning extra money, but long-term domination of viewership share, competing with other TV stations for food, I can't do it myself, I don't understand, besides you, who can I trust?"

Having said that, Bishafu felt better, and said with a smile, "I see, I'm not discouraged, and I will revise and improve this plan based on your opinions later on."

Yang Cheng nodded with a smile, "Well, take it easy, I believe you can do it, take a step back, it's just a show, if you fail, you will fail, and there won't be too serious consequences. You can rest assured that you don’t have to carry psychological baggage.”

Bishafu breathed heavily, "Thank you Jason, I didn't expect you to value me so much, I won't let you down."

The big hand rubbed Bishafu's head vigorously, "Don't talk about it, we are friends, aren't we?"

Bishafu blinked, "Of course, speaking of it, I really want to thank you for your help. In fact, I was considering resigning a few days ago."

"Huh? Why? Not having fun at NBC?"

Bishafu put her legs down and knocked, "There are reasons for this, but you also know that the workplace is not friendly to women, even if my mother is Anna Wintour, outside of the fashion field, her name is also There is no guarantee that I will not be harmed with malicious intent."

Yang Cheng heard some implication, "Your boss?"

Bishafu smiled wryly and shook her head, "It's almost the same, but it's a higher level. You should have guessed that I was suppressed as a co-producer for 2 years because I didn't agree to his request for a date."

Yang Cheng thought about it, "Is this why you hastily agreed to Francis's pursuit?"

Bishafu paused, "I really can't hide anything from you."

"Do you need me to do something? You know, as long as you ask, I have many ways to deal with that scum."

Bixiafu was very moved, but when he thought of the power of that person, he didn't want to cause trouble for Yang Cheng. After all, even her mother was afraid of that person.

"Forget it, I've already finished my resignation report. When I hand it in, the matter will be over. I don't believe that the other party dares to harass me after I leave the job. After all, I'm still Anna Wintour's daughter."

Yang Cheng smiled helplessly. Although she didn't know who was harassing Bixiafu, judging from Bixiafu's demeanor and tone, it was obvious that she was not an ordinary person. Just looking for death.

"OK, remember, I still have everything~"

The words were a bit ambiguous, so I quickly changed my words, "And us friends, you should know that once our power erupts, there are not many people in this country who can stop us."

Yang Cheng's instant domineering made Bixiafu's heart stop beating for a short time, even if it was only for a short second.

"Oh my God, I haven't seen you for so many years, have you grown to this point? The time is terrible~" Bishafu regained his composure, and said with emotion from the bottom of his heart.

Yang Cheng rubbed his nose, "Time is the most terrible weapon, well, you have a good rest, I'll go first~"

Seeing Yang Cheng standing up, Bixiafu also stood up, "Leave so soon?"

Yang Cheng suddenly remembered the weird smile of the young man he met just now, and said something mysteriously, "If you don't leave, what are you going to do?"

This tone, this tone, Bishafu was also young, still don't understand?

In fact, she was also itchy in her heart, especially when Yang Cheng's domineering words leaked just now, it really made her heart ripple. After that, there is no right or wrong.

But now she is sober, and making mistakes again is a matter of principle.

But she still took a step forward, smiled charmingly, stood on tiptoe and pecked Yang Cheng's cheek lightly, then stepped back, "It's daytime now, don't move around~"

Knowing what she meant, Yang Cheng left Bixiafu's house after leaving a word worth pondering.

"It seems that next time I see you, I must make an appointment until the evening."

Bishafu was not disgusted with this kind of half-joking and half-serious words, and just pushed people out of the door like a play, without saying anything.

Back downstairs, there were a few newcomers taking pictures of the Ferrari, Yang Cheng didn't rush her, and quietly smoked a cigar in the back, until the people taking pictures dispersed, then slowly got into the car, from bottom to top Looking at the location of Bishafu's house, the man on the road smiled inexplicably. Only half of the cigar was left and was thrown on the ground. As soon as he stepped on the accelerator, the Ferrari roared away.

On the way back to the company, Liu Yun called, "Anna has a good impression of you."

Yang Cheng was still reminiscing about Bixiafu's soft kiss before leaving, unable to complain, "It's like the first time I saw her, chatting with her is really tiring."

Liu Yun smiled, "Don't say that, Anna is still a good person in her life after work, far less rigid than at work, you will know after a few more contacts."

Yang Cheng shook her head, "Forget it, I can't afford to be too high, except for work, I don't want to have a second contact with her~"