Chapter 788 MTV

After coming out of the Lehman Brothers branch, Yin Jun called Ding Linxiang and asked her to put down what she was doing and take people to Lehman Brothers to work with them on the closing negotiations for 7-11 and Inventory assets and sign contracts.

Nowadays, pagers have become popular in the United States. Ding Linxiang and her group were all equipped with one when they came to the United States, just for the convenience of contact.

As the assistant to the president of Kirin Group and director of the public relations and administrative departments, Ding Linxiang is naturally qualified to negotiate and sign contracts on behalf of Kirin Group.

During this trip to the United States, Yin Jun not only brought legal advisors from Xiangjiang, but also hired specialized financial professionals and legal advisors in the United States. In addition, Lehman Brothers served as an intermediary guarantee, so there will definitely be no major problems. , but Yin Jun didn't want the procedures to be unclear because of Southern Company's cleverness. This would cause a lot of trouble for his future development.

When Yin Jun walked out of the phone booth, he saw a well-dressed middle-aged man standing at the door of the phone booth, smiling at him.

Although guns are allowed, the security in the United States is not bad, especially in the center of Los Angeles, where there are police patrols everywhere.

Besides, there were two of the most elite bodyguards standing next to him, so Yin Jun was not afraid that some crazy person would take out a gun and shoot him.

He is very polite as a foreigner and is willing to give a smile even when he sees someone he doesn't know.

The young man also smiled and was about to leave, but was blocked by this middle-aged man.

"please wait a while!"

He just said a word, and one of the two bodyguards rushed to him like lightning, while the other stood in front of Yin Jun. ——This is what stops bullets.

"Don't get me wrong, don't get me wrong!" The middle-aged man was startled. Living in the United States, he naturally knew the rules. He quickly raised his hands to show that he was harmless: "Mr. Yin, I am not There’s no malicious intent! I’m here to talk to you about something!”

Hearing him call his name, Yin Jun signaled the bodyguard to retreat, "You are..."

"Hello, I am Diego Miro, the manager of American Express Financial Company." The middle-aged man took out a business card from his wallet and handed it over with both hands.

Perhaps many people don’t know the name American Express Financial Company.

But when it comes to the American Express Black Card, many people know that this legendary unlimited overdraft credit card, the legendary status symbol of the distinguished and wealthy, still has a lot of mysterious aura in 2020.

American Express is actually divided into three major systems.

American Express Travel, American Express Financial and American Express Bank.

The black card is a credit card owned by American Express Bank.

In fact, American Express also has an asset management company, American Express Financial Company, which is also famous in the United States. Before the emergence of the global leader Blackstone Group, they were number one in the world.

Even in 2020, American Express Financial Company is still one of the three largest asset management companies in the world. It holds trillions of dollars in entrusted management funds and is very powerful.

But now, the Internet era has not yet arrived, nor has the bubble economy, so the size of American Express Financial Company is only about two to three hundred billion US dollars.

At first glance, it seems that there is a lot of money, but you have to know that American Express Financial Company is located in more than 50 countries around the world. If you look at it so dispersedly, it is really not much.

Yin Jun knows the tricks of Americans. In fact, Chinese people are the same. In order to go out to negotiate business, a salesperson can take the title of manager.

In the young man's opinion, the Diego Miro in front of him should be an ordinary worker who comes out to do business.

"Mr. Yin, can you spare half an hour now? I would like to buy you a cup of coffee!" Diego Miro further asked at this time.

"No need for coffee, let's go sit at the McDonald's next door." Yin Jun pondered for a moment and decided to listen to what he had to say.

Being able to recognize himself and dare to come up and talk, Diego Miro is definitely not an idiot, and he must have his own appeal, and it is an appeal that Yin Jun is very interested in.

Since last year, the United States has begun a vigorous merger and acquisition activity. Countless small and medium-sized companies have begun to be merged by large companies, creating one large group company after another.

Among them, there must be many good companies that have attracted attention and been offered for investment or acquisition.

Many investment banks in the United States did this. It was through such a series of operations in the 1980s that the five major investment banks in the United States gradually developed and grew, making them famous.

Diego Miro was overjoyed when he saw that Yin Jun was willing to talk to him. Regardless of the bad environment in McDonald's and the noisy children everywhere, he immediately led the way in.

After asking the bodyguard to buy two set meals, Yin Jun and Diego Miro found a quiet corner to sit down.

"Mr. Yin, I started following you last year." Diego Miro said: "I am a die-hard fan of "Transformers". I have liked it since the comic version, and then the animated version. What I like the most is It's the Transformers toys launched by Qilin Culture last year. I bought a total of 89 kinds of toys, basically all the characters."

While talking, Diego Miro took out another small notebook from his bag. There were several photos in it. Yin Jun took a look at it. They were all photos of him in his home room with Transformers toys. Many of them were The most expensive.

"Originally I had no other ideas, but seeing the continuous sales of Transformers toys, out of my work instinct, I went to investigate, and the results surprised me." Diego Miro said, "Many people on Wall Street said , the current production value of Transformers can reach the level of 1 billion US dollars, but in my opinion, this is a far underestimate of Transformers.

Although Kirin Group is not a listed company and has not announced sales or financial reports, according to my estimates, the sales of Transformers toys from July to the end of December last year should have been about US$700 million. Even if there is an inevitable decline later, the annual sales from now on will not be less than 1.2 billion US dollars.

Wall Street's IPO rules are equivalent to the total sales of the past three years. Based on this value, the IPO valuation of Transformers should be more than 3 billion US dollars! Taking into account the other 13 comics of "Qilin Weekly", including the most promising "Resident Evil" and "Tomb Raider", as well as the income from their derivatives, 5 billion US dollars is the current "Qilin Weekly" Weekly's correct valuation. "

Yin Jun nodded without any trace, "Then what?"

"No, no, don't get me wrong." Diego Miro waved his hands repeatedly: "The above analysis is my respect for its creators as a fan of Transformers and does not involve any interests. I want What I’m talking about with you is actually another deal.”

"Oh? Then tell me!"

Yin Jun smiled, this person is quite interesting.

No need for Diego Miró to tell him that he knew that Adam Baker, the former vice president of Lehman Brothers, valued Kirin Group at US$5 billion, which was simply nonsense.

Of course, Adam Baker only roughly estimated a figure to make Yin Jun tempted and start negotiations. When it comes to actual negotiations, the price will definitely increase.

In contrast, Diego Miro's valuation of "Kilin Weekly" at this time is relatively accurate.

But he didn't know that even if the valuation of 5 billion US dollars was doubled, Yin Jun wouldn't even look at it.

Are you kidding me? !

"Transformers" is worth 10 billion US dollars. The "Resident Evil" game and movie have a market value of 5 billion. There is no problem. "Tomb Raider", the weakest one, can also get 1 billion!

And they represent not only money, but also the huge influence derived from derivatives, and the control that can spread throughout the entertainment industry in decades. These are what Yin Jun values ​​​​more than money.

"You know, our American Express Finance Company not only does asset management, but also helps customers make some investments and facilitates some business transactions." Diego Miro said: "We all know that you have a TV station in Xiangjiang , there is also a record company. I wonder if you know anything about the 'Sight On Sound' music channel of Time Warner's Amax TV?"

Sight On Sound?

Yin Jun read the name again and shook his head, "What does it play?"

"It is playing some concert clips and music-related programs, such as interviews, editing, filming, etc." Diego Miro gestured: "And because it is a two-way interactive cable TV system, the audience can watch Now, in the eyes of many young people, voting for your favorite singers and program content is a very cool program."

Yin Jun still didn't understand, but he felt vaguely that this pattern was familiar.

"Because it is so popular, Time Warner now wants to list this channel as a separate music TV station. It will broadcast everything related to music! Concerts, music videos, song interviews, music stories...etc. Wait!" Diego Miro continued, "It just so happens that our American Express Company has some shares in Amax Cable TV. We feel that this music station has great potential for development, so we want to recommend it to those who want to Investors who want to step in!”

Music TV! ?

Everything related to music! ?

Yin Jun suddenly realized.

You should have told me earlier!

Isn't this the MTV TV station?

Teresa Teng lost the Grammy Award before. Yin Jun asked Pete Vince to work hard to help Teresa Teng win the remaining two of the three American music awards - the American Music Award and the Billboard Music Award.

In fact, in a few years, the three major music awards in the United States will become four.

The fourth one is the "MTV Music Video Awards" held by the MTV television station.

Yin Jun has also watched this MTV TV station, but in the Internet era, it has long lost its appeal and has gradually become mediocre.

But in the 1980s, 1990s, and 2000s, MTV was the best music television station in the world.

After Redstone acquired the MTV television station, it has increased profits for more than 20 consecutive years and became a cash cow for Viacom.

This proves that MTV has great development prospects in the next 30 years.

Not only can you make money, but more importantly, you have an additional base to support singers. You can also control the fate of a large number of singers, becoming an important force that cannot be ignored in the music circle.

When he thought about his diva sister being wronged at the Grammys, Yin Jun immediately felt that even if he didn't put much effort into music, it would be really hard not to take down such a TV station that controls public opinion and has important influence. It's so idiotic.

With MTV in his hands, who would dare to let the queen sister suffer?

After thinking about this, Yin Jun nodded: "Mr. Milo, I am indeed a little interested in what you are talking about. I think in this peaceful era, music is a popular culture and will definitely become more and more popular. If MTV If it can be used as a carrying platform, it might be able to play a greater role!”

Diego Miro was overjoyed when he heard this, "That's why I recommend it to you! You are a talented songwriter with the most profound insights into music. If you join this music station, it will definitely be better." Good development.”

What he said was of course half truth and half false. The most important thing was that he wanted to sell the shares of MTV to Yin Jun.

"What are the regulations now? What can I get by joining, and what do I have to pay?" Yin Jun asked harmoniously.

"That's right, because the previous music channel was a local program. If you want it to develop better, you have to go to a better place." Diego Miro said, "Their plan is to Premiering in New York, it will radiate the entire United States through the influence of New York. In this case, the cost will be a bit high.

The total budget for three years is about US$300 million, which includes program production, satellite channel leasing, expansion of business scale, etc. Now Time Warner is ready to invest US$100 million, and our American Express Financial Company needs to raise the rest. If you want, you can pay $100 million for 20% of the shares. "

Yin Jun thought he heard it wrong: "20%? One-third of the investment amount, you can only get 20%?"

"Yes." Diego Miro nodded: "The other 100 million US dollars can also only obtain 20% of the shares. Because the music station itself belongs to Time Warner and American Express Finance, so we took the music channel and When viewers buy shares, they each hold 20% of the shares, plus the 20% of the US$100 million, they have 40% of the shares, while American Express Finance still holds 20% of the shares."

"You're like this..." Yin Jun thought for a moment, "Please ask the person in charge of Time Warner to come over and let's have a three-way discussion. You don't need to find anyone else for the $200 million, I can provide it directly."

"real?!"

Diego Miró said in surprise.

Although he had done a lot of research and spent the past two days wandering around the branches of Lehman Brothers and Goldman Sachs, just trying to find Yin Jun and establish a relationship with him, he never thought it would go so smoothly.

He is not a fool, and of course he understands that his targeted strategy must have worked, and Yin Jun happened to have the intention to work hard in this regard.

However, Diego Miro will not take it lightly, because now Yin Jun only says that he wants to negotiate. If the negotiation does not go well, the business will not be done.

If you want to achieve a business, you need to put in a lot of effort.

Just with such a start, it will naturally go smoothly.

"I like to cooperate with professionals, and I also like to do some entertainment-related things." Yin Jun smiled, "But, Mr. Milo, I hope everything is formal and professional. Do you understand what I mean?"

"yes!"

Diego Miro said happily: "Don't worry, I'm in charge of this CASE, and the person in charge of Time Warner is also an old friend of mine. I believe that after our three-party talks, there will definitely be a result that satisfies you!"

In American Express Financial Company, Diego Miro is just a small manager.

He is responsible for American Express Financial Company's share business in Amax Cable TV, which is worth only US$20 million.

Any company will assess your salary and bonus based on your contribution to the company.

People like Diego Miro are at the middle level at best, or at the bottom. They originally thought that this would be the case for the rest of their lives, but they didn't expect that the superiors suddenly decided to make the music channel bigger and become an independent music TV station. .

However, in addition to Time Warner's desire to continue investing, American Express Finance, which regards Amax Cable TV as a three-category asset, is unwilling to invest huge sums of money into this music station.

So, the two partners discussed it. Since they are unwilling to pay, let's find some investors, preferably those who are taken advantage of!

This gave Diego Miro a chance to display his talents.

He is not the only shareholder candidate Yin Jun. In fact, in one month, Diego Miro has found 8 investors.

But after searching for so long, only Yin Jun gave him the most enthusiastic response.

For the sake of his future, Diego Miro knew that he must seize this opportunity and never let it slip away! !

Diego Miro vowed to seize the opportunity here, but he didn't know that Yin Jun wanted to complete the deal more than he did.

MTV, a form of music expression, will not disappear even in 2020.

In the 1980s and even the 1990s, in order to make their singles or albums sell better, record companies and singers really spared no effort to produce MTV, and then broadcast it on MTV first, followed by music programs on other TV stations. .

In 2015, when Yu Quan released a new album, the record company didn't even approve the 20,000 yuan for the press conference.

However, in the almost 20 years from 1980 to 2000, Baodao and Xiangjiang spent one million to two million Hong Kong dollars to produce an MTV. That was an easy matter. In Europe and the United States, it was even more exaggerated. An MTV cost 5 million US dollars. All are available.

Therefore, in this golden age of music, you can imagine how important MTV is!

If nothing else, in Asia alone, which singer wants to get the best publicity, who else can they turn to besides Yin Jun who owns MTV?

Singers and actors are generally inseparable.

By then, wouldn't it be easy for Yin Jun to recruit any celebrities?

…

(Two chapters with nearly 9,000 words updated, gentlemen, please help me! Please subscribe!)