Chapter 515 Another Miracle
It's not entirely unreasonable for Taijiong to dare to play the slogan of the only real Chinese New Year film in 2012.
The audience's response to this film was quite good after the media and film critics ordered the screenings.
In terms of artistic height, I'm afraid it's not much, but it's definitely a very sincere and hilarious comedy.
p>Using the words of a film critic with over a million fans on the Internet, it can make the audience burst into laughter almost every five minutes.
It is precisely because of the overwhelming response from the media and film critics, coupled with the poor reputation and box office of 1942 and Wang's Feast, that the Youth Pi has also declined, and the market has become a vacuum.
Therefore, after the distribution department negotiated with the theaters, on the one hand, it was brought forward to December 12th, and at the same time, an additional screening event was added on Saturday, and the screening event was arranged in Yang's Cinemas and several other theaters. .
At the same time, the distribution department also launched a campaign on the WeChat gift card application, and many lucky users even got free experience tickets to the movie theater.
Coupled with the imminent release, large-scale publicity activities have begun to gather momentum, and the entire online movie viewing boom has also been driven.
From Saturday afternoon to night, the 300 movie theaters that participated in screenings collected more than 31 million box office.
When the data came out, it immediately surprised everyone!
You know, the total investment of this movie is only 30 million, and it has not been released yet, but it has already recovered more than 30 million at the box office?
What makes all the theaters in China even more excited is that, according to the feedback from more than 300 movie theaters, after watching the movie, fans are full of praise for the movie. The rate is also quite high, and the venues are full.
And on the second day, including Time, Douban, and other forums and mobile apps where movie fans gather, you can see that movie fans spoke highly of the quality of the movie, thinking that although it is not a movie with artistic depth, it is the best movie. At least it is a hilarious comedy that makes people laugh from beginning to end.
Many plots and settings in the film have also become talking points for movie fans.
"The moment when Goddess Yoona appeared on the stage, my heart skipped a beat. It's so beautiful!"
"What you said above is correct, but the only line in Fairy Lin's entire film made me burst out laughing!"
"Ha ha,
Me too! "
"I've been laughing and waiting for Uncle Psy, but..."
"Uncle Bird didn't show up?"
"No, Uncle Psy made an appearance, but..."
"Anyway, it's very funny. You'll know it after watching it. It's definitely ruining the Three Views!"
"That's right, people with a laughing point as high as mine almost died from laughing. How funny do you think this movie is?"
"Uncle Psy is becoming more and more subversive now, his whole body is full of drama, once he comes out, needless to say, his gestures are all funny!"
"Destroying the Three Views? That's great. What I'm watching these days is the Destroying the Three Views. I must watch it!"
...
On the second day after the screening, with the spread of a series of promotional activities and word-of-mouth from fans, there are more and more topics and discussions about Thai embarrassment on the Internet.
In less than three days, the number of tickets booked through the Internet and third parties exceeded one million!
This data once again shocked the entire industry, thinking that this film has already made money without being released!
Various theaters in China have also noticed this, and have raised the schedule for the first day of the show.
Anyway, 1942 and Wang's feast can't be sold, so it's better to give it to Thai Jiong!
Even Feng Xiaogang, the director of 1942, said on WeChat that the box office of "Lost in Thailand" was at least 500 million.
"It's been several months since domestic movie fans have watched a hilarious comedy. It's the right time for Thai Jiong to come!"
Since December 12th is a Wednesday, there are only 2,400 midnight shows for Lost in Thailand.
Even so, Lost in Thailand still scored 15 million at the box office in the midnight show, successfully surpassing the 33-day breakup a year ago, and became the highest-grossing movie in the domestic midnight show.
The popularity of the midnight show, as well as the astonishing attendance rate, caused the theaters to increase the schedule of "Tai Jiong" again.
On the first day of its release, a total of 22,300 screenings were scheduled in theaters across the country, accounting for 52% of the total domestic screenings.
This also shocked all filmmakers in the industry.
Because this means that on this day, in the land of China, among the two movies shown, one is Thai embarrassment!
And Lost in Thailand did not disappoint. After a long period of preparation and overwhelming publicity, the first day of its release directly detonated a frenzy of moviegoers, cutting an astonishing box office of 125 million.
This achievement not only surpassed all the Hollywood movies released this year, but also surpassed the Miraculous Thirty-Three Days of Romance a year ago, and became the highest-grossing movie on the first day of Chinese movie history!
In an instant, the entire Chinese market went crazy!
Also on that day, there were countless discussions and topics about Thai embarrassment on Weibo and WeChat.
On Weibo, there are more than 15 million topics about Thai embarrassment, and on WeChat Moments and celebrity accounts, there are more than 20 million topics about Thai embarrassment. This is simply an unbelievable number.
Even the number of users who cooperated with Thai囧 in activities skyrocketed by more than three million in just one day.
But what shocked the entire industry even more was the news report from the next day.
On the first day of its release, the average attendance rate of Thai Jiong was as high as 75% in more than 20,000 film screenings across the country, and the attendance rate of the Yang's Cinemas, which contributed the most to the box office, reached an astonishing 9%. ten.
This is simply a statistic that shocked everyone's jaws!
It is precisely because of the amazing attendance rate, excellent word-of-mouth, and the lack of strength of other competitors that the cinema continued to support "囧囧" and gave a very high ranking for several days in a row.
The box office of Thai Jiong is still strong.
On the second day after the release, although the box office declined, it still won 118 million box office.
On the third day, another 108 million box office was cut.
In just these three days, the box office of "囧囧" has accumulated to more than 360 million.
For a time, every city in the whole country set off a frenzy of watching movies in Thailand.
The distribution department of Miracle Pictures also continued to increase its publicity during the three days of the release.
Because from the very beginning, the two days of Saturday and Sunday of the first week of release have been the top priority of the release plan!
Ever since, when many people were worried that the box office of 囧囧 fell for three consecutive days and would fall below 100 million yuan, on the first Saturday, which is the fourth day of its release, various theaters once again increased their interest in 周囧囧. The arrangement of the film contributed to the astonishing box office of Thai Jiong cutting 143 million in one breath.
Sunday's box office only fluctuated slightly, cutting 141 million box office.
In just these two days, the box office of "囧囧" reached 284 million, and the cumulative total box office reached 650 million.
With its box office of RMB 500 million in the first six days, Lost in Thailand surpassed Titanic, Thirty-three Days of Broken Relationship, Transformers 3, and became the highest-grossing movie in the first week of Chinese film history.
Of course, to get this report card, it is very important that Lost in Thailand was released on Wednesday, with as many as five days in the first week.
But no matter what, Tai囧 is on fire, completely on fire!
Ever since, in the Chinese film circles, major domestic forums, and social networks, there are almost overwhelming discussions about "囧囧", discussing why such a movie can create such an astonishing box office?
Everyone can find some opinions of their own, but without exception, everyone thinks that this is a well-made work, and at the same time it is very targeted and has no other ambitions, just to amuse the audience.
This alone is enough!
In the second week, the box office of "囧囧" dropped sharply. From Monday to Wednesday, it only took 170 million box office in three days, but the total box office has accumulated to 820 million.
Major movie websites and film critics have also expressed that it is estimated that the box office of "囧囧" will hardly break through the one billion mark, and it will be difficult to create the dark horse miracle of "broken love for 33 days".
The reason is very simple. With the release of blockbuster films such as the Chinese Zodiac and Blood Drops on Thursday, and the release of blockbuster films such as Great Shanghai on Friday, the schedule of Thai Jiong’s films will definitely be greatly affected, especially Cheng Long’s Chinese Zodiac. Jon's arch-nemesis.
Facts have proved that the film schedule of Thai Jiong has indeed been greatly reduced, but the box office of this movie is still quite satisfactory.
During the days from December 20th to 31st, Jiong in Thailand still relies on its good reputation, excellent attendance, and the coordination of the distribution department of Miracle Pictures, and all theaters are still stable. About 30% of the films are scheduled every day, which has steadily increased the box office of Thai Jiong.
In the past ten days, Thai Jiong won a box office of 530 million, not losing to Cheng Long's Zodiac.
As for Blood Droplet and Great Shanghai, the box office results are not satisfactory, and they cannot threaten Thailand.
Before New Year's Day, the box office statistics of "囧囧" were freshly released, and the total box office accumulated as high as 1.35 billion.
The whole country immediately exclaimed, no one would believe that such a popcorn movie would create such an astonishing box office miracle, and this made everyone have to look back and admire Yang Huan's judgment and prediction at the time.
At the same time, there was a voice on the Internet.
That is, let Thai 囧 surpass Avatar!
Let Chinese films become the box office champions of Chinese films!
This wave of voices quickly formed a wave, and Miracle Pictures used this wave to launch a promotional campaign that fueled the flames, which made Thailand, which had already been weak at the box office, complete a counterattack.
During the three-day holiday on New Year's Day, the box office of Thai Jiong scored an astonishing 180 million, surpassing the twelve zodiac signs, and became the box office champion on the third day of New Year's Day. The total box office also successfully accumulated to 1.53 billion, surpassing Avatar , has become a veritable Chinese box office champion!
This immediately made everyone in the entire Chinese film circle very excited.
How amazing is it that a movie with a total investment of 30 million sets a box office record of 1.53 billion?
Coupled with last year's "Thirty-Three Days of Broken Relationship", which also had a box office of 1.1 billion, Miracle Pictures is simply creating a miracle.
In just one year, this company has released three films and cut a total box office of more than 3 billion, which is simply incredible.
What is even more rare is that these three films are quite satisfactory in terms of word-of-mouth and film quality.
This makes Miracle Pictures immediately become a big deal in the industry, and every move has attracted attention.
Ever since, a piece of news appeared in the media soon.
Master Xing's new film, Journey to the West, Fu Mo, is scheduled to be released on the first day of the Lunar New Year, but copyright disputes spread.
Several investment companies had disputes over the issue of sharing, and even broke up unhappy.
In the end, Miracle Pictures, which previously bought the film copyright from Huayi Films, made another move and directly took back all the copyrights of the film, paying a huge price for it.
And when the reporter asked Zhang Qiang, the CEO of Miracle Pictures, why he bought this movie, and whether he was worried that Journey to the West and Fumo would become Star Master's Waterloo, Zhang Qiang smiled and expressed strong confidence.
"I watched the movie with Young Master Huan. The quality is very high. It's still the familiar Star Master."
"In the words of Master Huan, this is also a movie with a box office of over one billion. We are full of confidence!"
But many filmmakers in the industry were amused by Zhang Qiang's remarks.
Leaving aside the fact that Master Xing has not released a film for five years, the performance of his last movie, No. 7 Yangtze River, was far from ideal. Many people suspect that Master Xing has exhausted his talents.
After a lapse of five years, the promotion of Westward Journey is more like Hong Kong director Putao, who is gnawing at the old bottom and frying cold rice.
Just ask, can such a movie box office be high?
How fast do you think domestic movie fans are stupid people?
And unlike Thirty-Three Three Days of Broken Love and Thai囧, Journey to the West and Fumo is scheduled for the Spring Festival this time, but it will encounter the new film Cloud Atlas by the Wachowskis, directed by The Matrix, starring Tom Cruise. Jack Reacher, and the Hobbit that fans have been waiting for.
Under the attack of three big Hollywood commercial productions, can Journey to the West and Fumo still have a high box office?
Who can have this confidence?
But the fact surprised everyone once again.
Journey to the West, Fumo was released on the first day of the Lunar New Year. Although the box office was not ideal on the first day, it also won more than 80 million yuan and became the box office champion of the day, which surprised everyone.
The next day, the box office bucked the trend and went up, cutting 123 million box office.
On the third day, the box office rose again to 132 million.
On the fourth day, it reached 135 million, setting a new box office record during the Spring Festival.
This also surprised all the movie fans in China.
What surprised them even more was that whether it was Yun Atlas, Jack Reacher released in the early stage, or the Hobbit released later, the box office of these three Hollywood blockbusters was not satisfactory.
Either it has a bad reputation or it is not enjoyable, making the three Hollywood blockbusters unattractive.
As a result, Journey to the West, Fu Mo, which has an excellent reputation, has become the most popular family carnival movie during the Spring Festival.
After all, it's the Spring Festival, and everyone wants to have a good time.
Ever since, Journey to the West, Fumo broke through 100 million every day during the Spring Festival, and the box office has been rising steadily.
Until March, Journey to the West's final box office stopped at 1.4 billion, surpassing Avatar again, second only to Lost in Thailand, and becoming the second highest-grossing movie in Chinese film history.
Among the top four films in film history, they actually occupied three films at one go. This immediately made Miracle Pictures' position in the domestic film industry very important. Not to mention its firm foothold, there were faint signs of becoming a leading Chinese film company.
Even in the minds of domestic movie fans, a monument has been erected.
That is a miracle product, it must be a boutique!
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