Chapter Five Hundred and Fortieth Four: Xueba

It was indeed like a war. phone-reading

Except for the bathroom, there are no rooms on the entire first floor. All the rooms, including the original kitchen, have been demolished and merged into one.

More than a dozen people gathered in the middle of the living room to work, each with a computer, there was no unified arrangement, according to personal preference, the arrangement was messy, and each desk was full of some messy documents and gadgets, making The entire first floor doesn't look like an office at all, it's more like a recycling bin.

The office areas are stacked together, leaving some corner areas, one of which is the reception area, with sofas, TVs and game consoles, and there are still half-paused games on the TV screen.

All the men in the men's nest were dumbfounded when they saw Zhu Liangcheng walking over with Huang Ying.

Beautiful, so beautiful!

Especially that unique temperament, it's so outstanding!

Among them was a tall, thin man shrunk behind the computer screen in shame, secretly peeping through the gap of the computer screen.

"Don't worry, we are all boring technical nerds here." Zhu Liangcheng laughed at himself.

"Come on, sit here first, there are games on the phone on the table, you can play whatever you want."

He himself didn't have much time to stay to greet Huang Ying, and he also had his own work to do.

Huang Ying hummed and watched Zhu Liangcheng fight back to the battlefield.

Sitting on the sofa in the reception area, she wanted to watch TV to pass the time, but halfway through the game on the TV, she didn't dare to move, for fear of accidentally offending these technical nerds.

She heard many people say that in the hearts of nerds, between game saves and girls, they would choose the former without hesitation.

There are more than a dozen different models and generations of Apple mobile phones on the table, as well as several newly produced IPADs. It made Huang Ying feel a little wasteful.

You know, in China, many people even make a fuss to sell their kidneys in order to buy one.

Just now Zhu Liangcheng said that there are games in the mobile phone, so Huang Ying took a good-looking one, and after turning on the screen, she found that there were two applications in it, one was called WeChat, with a chat logo, and another It's called Cut the Rope, and the icon is a cute and playful little green monster.

Enter the picture of cutting the rope,

Without music, Huang Ying chose to enter the game.

There are many different levels in the game, but currently you can only choose the first level of the leftmost cardboard box.

The whole game process is very simple, there is nothing difficult to understand. Huang Ying also quickly passed the first level, which is obviously a guide for beginners, and learned about this game. She found it very interesting, especially the little green monster with its big mouth , The appearance of swallowing candy into the stomach is very real and interesting.

Little girls have no resistance to such cute gadgets.

The first few levels are not difficult, they are all to guide novices to learn the skills of the game, and the whole game is also very simple, that is, use the candy to move to get the stars by cutting off the rope, and finally fall into the mouth of the little monster to pass the level , the more stars the better.

Having nothing to do, Huang Ying started to play this game, she was subconsciously immersed in it, passing each level.

…………

…………

Yang Huan retreated upstairs alone.

In the past week, the team of Zhu Liangcheng and Wang Lin has expanded from the original six people to the current eighteen people. The scale has expanded rapidly and their handling capabilities are also very strong.

No, in just one week, according to Yang Huan's request, they made a mobile app named WeChat, which currently has the function of sending and receiving messages and pictures through traffic, which is the same as WhatsApp. But this software will be distributed to Apple, Blackberry, Android and other platforms free of charge for users to use for free.

In the future, some other interesting functions will be added one after another, such as circle of friends and shake, and Yang Huan has already asked them to start preparing to design some interesting expressions, which will further increase its competitiveness.

Yang Huan has used this app himself. The interface is very simple. Not only does it not have any ads now, but it will not add any ads in the future. The response is very fast and the user experience is quite good. After all, Yang Huan personally checks it.

Although he doesn't know how to make this app, Yang Huan still has a say in whether it works or not.

At present, this software has entered the final stage of perfection, and has begun internal trials, and can be further opened for download at any time.

What really gave Yang Huan a headache was the game of cutting the rope.

Zhu Liangcheng, Wang Lin and others did follow Yang Huan's request, but they still couldn't do many things well.

After all, they still didn't understand what Yang Huan wanted.

This time, Yang Huan decided to explain more clearly and straightforwardly, so he retreated and wrote down some of his thoughts.

Ten minutes after Huang Ying arrived, Yang Huan came down from upstairs.

Go downstairs, go straight to the living room, and shout, "A meeting."

In the living room, those sullen nerds who were huddled in front of the monitor, or secretly watching Huang Ying playing games in the corner, suddenly surrounded Yang Huan with Yang Huan as the core.

Yang Huan acts vigorously and resolutely, and he does what he says.

It took them a week to create WeChat, and he directly sent everyone a bonus of 5,000 pounds, which was enough for them to comfortably buy a car in Southampton.

For such a boss, even if the requirements are stricter, they will still be happy.

Huang Ying, who was playing the game, heard Yang Huan's shout, put down her phone, stood up, and walked over.

"I'm very dissatisfied with the development progress of the game team, but what makes me even more dissatisfied is that you don't understand what the current mobile game players want at all, you are just immersed in your own world, making your own game."

Speaking of this, Yang Huan shook his head and said, "Perhaps, you guys are happy, but the users are not, and I am even more upset!"

At the end, his voice was biting very hard, and everyone present began to feel anxious.

Yang Huan is their food and clothing parent, Yang Huan is upset, they all have to leave, their high-paying jobs are gone, and they can't expect promotions and salary increases. As for Bai Fumei, let alone think about it.

"Any game must first figure out which players we want to target, ordinary players and experienced players. The former just want to complete the game and get some simple happiness from the game. A penny, and the latter type of players, they are willing to spend money, and even spend money like water."

Free plus in-app purchases have become a trend in Yang Huan's previous life in 2014, and Yang Huan himself has played many mobile games with in-app purchases, and he has also learned a lot about related things.

It can even be said that in terms of free plus in-app purchases, China has always done a good job. There was Shi Yuzhu’s giant before, and Tencent’s Tiantian series later. They are all pretty good in-app purchase cases. Yang Huan is too familiar with this .

"As a free game with in-app purchases, the most fundamental and core thing is ordinary players. How to attract more ordinary players, let them enter this game, and build a reasonable, orderly and balanced game environment for them, this is the most important thing. Crucial, because all veteran players are born from average players."

Many in-app purchase games tend to lose balance because they are too accommodating to paying players, which is not a long-term solution.

"This requires us all to understand and figure out what exactly players are pursuing in the game."

"I think it's nothing more than those few elements, challenges, overcoming some difficulties, proving one's ability, and competing with one's friends, standing out from the competition, the purpose is to show off, and in the final analysis is to prove that you are better than others. Others are stronger, and then gain a sense of accomplishment and superiority.”

"It's true in China, it's true in Europe, it's true in the United States, it's true all over the world, who isn't?"

Zhu Liangcheng, Wang Lin and the others listened silently. They all had to admit that at least they were much worse than Yang Huan in terms of pondering and understanding the psychology of game players. At least they themselves had never been addicted to games, and Yang Huan has.

"Players' requirements for a game are actually very simple, control and expectations, they hope that their control can get the expected feedback, just like when they shoot a gun at the wall, they hope that there will be bullet holes in the wall, They swipe their fingers across the phone screen and expect to see the cord snap."

"So, when they see our little monster open its mouth to eat candy, they should at least hear a wow, and when they see our little monster swallow the candy, they should at least chew voice, it’s better to have a contented and cute expression.”

When Wang Lin heard this, he suddenly realized that there was something wrong with him all along, but he just couldn't figure out what the problem was.

Now that Yang Huan mentioned this, he immediately understood that the problem lies in the details.

"Write it down, quickly, write down these words of Master Huan."

After Zhu Liangcheng heard Wang Lin's words, he shook his mobile phone, indicating that he had already been recording.

Yang Huan smiled at this eye-catching guy, this kid has a future.

"Also, we are Chinese. I don't like those messy little monsters. After thinking about it, I turned it into a dragon, a cute cartoon dragon. I like this. It's better to make it green and environmentally friendly."

Zhu Liangcheng also remembered this point.

If they were all worried about Yang Huan before, thinking that Yang Huan was a rich man who acted recklessly, then a week later, they had to admit that the core soul of the whole studio was Yang Huan.

Without his guiding opinions, WeChat would never be what it is now, and the game Cut the Rope would not be possible, but with this simple and easy-to-operate mobile game, coupled with Yang Huan's dedication to players Psychological analysis and manipulation, as long as the design is good, I believe there should be a chance to catch fire.

"One more thing I want to say is that when you design games, you ignore a very, very important consumer group."

Zhu Liangcheng and the others were taken aback when they heard this. When they designed the game structure, they had already taken the consumer groups into consideration.

Yang Huan patted his forehead, with an expression that I knew you hadn't figured it out, pointed to Huang Ying who had been listening nearby, and waved, "You, come here."

"Me?" Huang Ying was very surprised.

"Yes, it's you." Yang Huan waved again, "Come here."

Huang Ying felt uncomfortable being stared at by more than a dozen men, but she still moved away and walked to Yang Huan's side.

"Tell me, how did you feel when you played this game just now?"

Huang Ying was a little hesitant, she felt that Yang Huan was reprimanding the staff, and Zhu Liangcheng gave her a good impression just now, she didn't want to add insult to injury, so she didn't dare to say more.

Seeing her like this, Zhu Liangcheng chuckled, "It's okay, Miss Huang, Master Huan has nothing else to say, just say what you have to say, well said, it will help us too, when we get the research and development bonus, we will treat you to eat Feast."

"Yes, just say it." Wang Lin also encouraged with a smile.

"That's right, beauties have privileges, so you're not afraid of making mistakes."

Someone booed and teased the beauty, the atmosphere suddenly became cheerful, and the whole hall burst into laughter.

"I think, the game is not bad, especially some physical details are well done, it feels good, but the overall feeling is a bit hard, not soft enough, and I think the little thing that eats candy can be designed Make it cuter and cuter, girls, they all like this, and there is..."

Huang Ying raised her head and looked at Yang Huan. What Yang Huan said just now completely broke her impression of Yang Huan.

At the very least, no matter how you look at it, Yang Huan doesn't look like a worthless nouveau riche.

"...I think what he just said is right, players should be given more positive feedback and interaction."

This immediately made Zhu Liangcheng and the others wish they could dig a hole in the ground, because the advantages that Huang Ying mentioned were all specifically told and requested by Yang Huan before, and the problems mentioned were all Yang Huan did not remind. , which they all ignore.

In other words, if Yang Huan asked, they did well, but if Yang Huan didn't ask, they made a mess.

"Oh, by the way, there is another thing I don't think is good, the level design is too simple."

Huang Ying's addition directly made Zhu Liangcheng and the others want to hit the wall directly.

too easy?

Many levels were designed by a group of them who spent several days racking their brains.

Still simple?

Yang Huan also looked at Huang Ying seriously for the first time. Could it be that she is the legendary female schoolmaster? ()