Chapter 510 Get Rid of Hollywood in the Hollywood Way

"It's all wrong?"

Everyone in the conference room was dumbfounded!

"How is this possible?"

"Yeah, it's impossible, how could there be so many random audiences in the cinema?"

Yang Huan laughed when he heard that, "Why is it impossible?"

After a pause, he said again: "According to the data I have at hand, among the audience in domestic movie theaters, only a small part of them go in with a purpose, and more than 60% of the audience are very random. Pick a movie."

"This is still in the first-tier cities. If it is in the second- and third-tier cities, the proportion will even exceed 70%!"

As soon as Yang Huan finished speaking, everyone below immediately went crazy.

Seventy percent?

What ratio is that?

That is to say, most of the viewers don't have a strong purpose to watch which movie, they just make a random decision after walking into the cinema.

This statistic stunned everyone present.

"Why do I feel that movie fans go to the cinema just to watch a certain movie?"

"That's your feeling. In reality, I'm afraid it's hard to say."

"Yes, I think we may be confused by the surrounding circle, but the real situation may not be like this!"

"Well, there is such a possibility, especially now that second- and third-tier cities are rising, and the film market in fourth- and fifth-tier cities is also getting bigger and bigger. Overall, random audiences may indeed occupy the majority."

"Master Huan's words reminded me of this. If random viewers really accounted for the majority, it would just explain why many films have ridiculous reputations, but the box office is rising steadily."

"Because of the film reviews and word-of-mouth on the Internet and newspapers, random viewers don't care at all. They walk into the cinema purely to buy a two-hour pastime and entertainment!"

"Yes, in this way, the advantages of the matrix distribution model are reflected. After all, the cooperation and interaction between the matrix model and theaters can better attract this group of random audiences to watch movies."

"No wonder Master Huan made such a decision in the first place!"

"yes,

Fortunately, we still think we understand this market! "

"Ashamed, ashamed!"

Everyone talked with each other, but Yang Huan smiled and remained silent.

He just wants to tell this group of filmmakers not to take the self-righteous imagination in their own small circle as facts!

Perhaps the proportion of random viewers in super-first-tier cities such as Beijing and Longhai is relatively small, but it will not be less than half!

This is determined by the current overall level of domestic movie fans!

"Master Huan, is it convenient for Fang to disclose where this data comes from?" Master Xing looked very calm.

Yang Huan nodded and said, "I commissioned Yang's Theater to do a survey a year ago!"

Once everyone listens, it will be no problem, and the data reliability is very strong.

After all, theaters are directly facing movie fans, and Yang's Cinemas currently have their own movie theaters in more than 100 cities across the country. If they do the research, the data they get must be no problem!

"As I said before, film is a business. Since it is a business, we must understand the consumers we are facing, understand our market, and understand ourselves!"

Yang Huan's words made everyone present nod their heads.

"In the past few years, the domestic film market has grown by leaps and bounds. We have the largest population base. Our movie screens are increasing rapidly every day. In the next few years, the box office of our movies will become higher and higher, even so high that we It’s a level that no one can imagine!”

Everyone basically agrees with Master Huan's analysis.

With a population of more than one billion in China, it would be nonsense to say that the film market has little potential!

With the development of the economy and the improvement of domestic consumption levels, the demand for watching movies of the younger generation is also getting higher and higher.

The big cake in the film market is definitely getting bigger and bigger.

"More and more companies, more and more funds, have begun to frantically pour into the film and television industry, and the competition will become more and more fierce in the future, so we have to think carefully about what we need to rely on to compete with others. compete?"

Young Cinemas?

Just kidding, it belongs to the Yang Group!

People also want to make money, and they also want to make a profit.

If your movie is not a blockbuster and someone else's movie is a hit, do you still expect Yang's theaters to stay with you for the sake of your own family?

Do not be silly!

It's a market economy now!

"So, I have said from the very beginning that we have two hands, one for distribution and the other for production. The preliminary results of our distribution system have come out, and everyone has seen it. This is the result of professional operation!"

"Professionalization and high-quality products, I hope that these two areas can become the brand label of our Miracle Pictures, and will also become our core competitiveness!"

Everyone present felt the determination and courage of Young Master Huan.

From the fact that he invested so much money to set up a distribution system and acquire the world's top and most professional special effects company, it is enough to see Master Huan's determination.

But there are also concerns.

"Master Huan, I'm afraid this is not easy in the current domestic film environment!"

Yang Huan looked over and found that it was Huang Jianxin who was speaking, and he was considered the best film producer in China.

"Why?" Yang Huan asked with a smile.

Huang Jianxin was born in a major and knows all about it very well.

"As the so-called art industry has specialization, film is an industry that involves too many and complicated specialties. In a mature film industry system, a film project has completed hundreds of project processes from the establishment of the project to the start of shooting. 70% of the film, and the rest is filming, post-production and distribution, which only account for about 30%.”

"That is to say, crew shooting and post-production do not account for a large proportion of the entire film project process. On the contrary, the pre-production and planning are the most time-consuming and resource-intensive."

Yang Huan nodded, "Go ahead."

"Take special effects as an example. Many people think that special effects are post-production, and they are put on stage after the shooting is over. In fact, it is not. The special effects team should participate in the planning before shooting, and even follow the crew to complete the entire shooting process. Cost estimation, as small as the setting of the scene during filming, all require the participation of the special effects team."

"Many movie fans say that the special effects of our domestic movies are sloppy. That's because they don't know. Our current process is that the crew rushes to shoot, and then throws it to the post-production after the filming. They don't realize that the preparation is insufficient in the early stage, or the crew is shooting. None of the remaining problems can be made up for by post-production.”

"To give a simple example, when some film crews were shooting some shots with special effects in the later stage, the green cloth on the scene was dirty. What makes people laugh is that when some directors set up the scene in front of the green cloth, there are green decorations, what do you ask the post-production special effects team to do?"

"This kind of low-level, even amateur mistakes, are simply countless in domestic film production!"

Yang Huan didn't expect that it would be like this, so he couldn't help asking: "Is it a formal process, the special effects team should participate in the operation of the entire crew early?"

"Yes!" Huang Jianxin nodded, "That's what Lao Xu's Dragon Gate Flying Armor did, and the special effects are reflected!"

Xu Ke couldn't help laughing when he heard this, "Actually, not only the special effects team, but also the trailer team, editing team, publicity team, screenwriter team, etc., should participate in the operation of the crew early."

"How to say?" Yang Huan asked again.

"As Lao Huang said just now, there are specializations in the art industry. Editing alone can be divided into full-film editing and trailer editing. These two are different fields, and the materials required are also different. In addition, art directors and poster designers are also different. Yes, the photos taken by the crew may not be suitable for posters."

"There are also screenwriters. Different screenwriters are good at different aspects of creation, and in a mature film industry, there should be roles like script doctors."

"Script doctor?"

"Yes, as the name suggests, the script doctor is to nitpick the mistakes in the script and give solutions, from the theme of the script, the setting of the characters, the turning point of the plot, and even the appearance and dialogue of each character, etc., the script A good screenwriter may be a fan of the authorities, but the script doctor must be clear to the bystanders!"

"But at present, the vast majority of crews and even screenwriters can save as much as they can, let alone script doctors!"

Yang Huan really did not expect that there are so many different subdivisions of work in a mature film industry system, no wonder it is called the film industry!

In this way, domestic movies are really low-level.

Perhaps seeing that Huang Jianxin and Xu Ke both said it, Chen Guofu also smiled, "Let me also say a few words."

"I think the biggest difference between the domestic film industry and Hollywood at present is the issue of money!"

"Oh? How do you say it?" Yang Huan became interested as soon as he heard about money.

He lacks everything else except money.

Chen Guofu said with a smile: "Just now both Lao Huang and Lao Xu mentioned the problem of subdividing jobs, so I will mention another aspect, which is the problem of shooting costs."

"In Hollywood, directing is just one of the jobs in the crew, and there is an academy saying that the commonly used filming methods in Hollywood are called master techniques. This can be said to be the most important advantage of Hollywood."

Yang Huan looked at Chen Guofu with interest, and listened to him continue.

"As early as more than ten years ago, the famous director Wu Yusen went to Hollywood to shoot Broken Arrow. He cooperated with the superstar Travolta. Wu Yusen was new here, and he still adopted the shooting method of Hong Kong movies. He only shot a scene three times at most. It was a characteristic of Hong Kong movies at the time, pursuing a one-shot, never wasting film, and the film ratio was quite high."

"But Travolta quit. He went to Wu Yusen and asked why you only filmed it three times? This is Hollywood, not Hong Kong, and the film ratio is not an issue. The salary the crew gave me is enough for me to shoot every shot. A hundred times, you only shoot three times, this is a disrespect to the movie and to me!"

"Because in Hollywood, as early as the film era, a film ratio of 20 to 1 was considered normal, but now in the digital age, the film ratio has become unbelievably high."

The so-called film ratio means that a one-minute frame is shot and a one-minute film is used. This is a one-to-one film ratio.

Hong Kong films and Taiwanese films are notorious for pursuing film ratios. In Taiwan, there is even an unspoken rule that if the film ratio exceeds four to one, no film company will dare to use you again, because it is too wasteful.

"In Hollywood, even a simple conversation between two people has to be shot with several shots from different angles. In many shots, the actors are required to use different performance methods to shoot repeatedly, and even expensive post-production Special effects will be done to provide more material for the subsequent editing of the whole film!"

"So, in Hollywood, editing can only be handed over to the most professional team, because there are too many materials, and it is even possible to edit two films with different styles. Naturally, it cannot be handed over to the director!"

Having said that, Chen Guofu felt that he could make a summary of his speech.

"Whether it's film comparison, job classification, or everything else, in my opinion, in the final analysis, one word, money!"

"As long as the budget is sufficient, and as long as the company doesn't care about losing money, we can completely follow Hollywood's rules. Whether it is a good movie or not, it's hard to say whether it will be successful, but the production must be excellent and the sincerity must be full!"

"Even in the future, using Hollywood's method to kill Hollywood, who dares to say that it is completely impossible?"

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