Football Giants

Three Hundred and Thirtieth Eight Chapters 3 Carriages

When Eddie Ku was at Apple's headquarters in Silicon Valley, he explained the importance of WeChat to Apple to Tim Cook, Apple's new CEO, but Yang Huan was in Ting Yu Xuan in Southampton, leisurely. Zai drank afternoon tea.

Sitting across from him were two middle-aged men who had obviously gained weight.

The one on the left has a big bald head. If a media reporter sees him, they will be able to recognize him at a glance.

Former Manchester United and Chelsea chief executive, Peter Kenyon.

After he was dismissed from Chelsea, Peter Kenyon broke into the American entertainment industry and did other things, but it was not very smooth.

Today, he is the team's chief executive at Middlesbrough.

But for a talent like him, everyone knows that Middlesbrough is just a transit point.

Don't look at Peter Kenyon's bleak resignation at Chelsea, but in fact, in the business circle of professional football, he is still a veritable top spot.

The other is Ron Gurley, who has a fat body and was dismissed from Chelsea not long ago.

This professional manager is called a disciple of Peter Kenyon, and he is best at dealing with the relationship with the media. At the same time, he has his own uniqueness in commercial sponsorship negotiations and the construction of the merchandise sales system.

It has been rumored in professional football circles that Peter Kenyon and Ron Gurley are the golden partners.

The former is the best football marketing expert, good at opening up a new business model, creating a club image, and enhancing the market value of the club, while the latter is better at specific business operations.

The cooperation between the two helped Manchester United to establish the king status of the football world business empire.

Afterwards, the two moved to Chelsea at the same time, and helped Chelsea to sign a series of commercial sponsorships such as Samsung and Adidas, which greatly improved Chelsea's image and popularity, ranking among the top ten in the European giants' income list.

Sitting on both sides of Yang Huan are the two top executives of the team, Executive Chairman Nicolas Cortes and Sun Yue.

Before Yang Huan decided to invite Peter Kenyon and Ron Gourley to negotiate, he discussed it with Nicola Cortes and Sun Yue, and both of them agreed, especially Sun Yue.

But Peter Kenyon and the two apparently decided to go south after a period of deliberation.

"I have a question!"

Yang Huan smiled and looked at the two middle-aged men in front of him, especially the big bald Peter Kenyon.

"Please speak!" Both of them raised their heads and looked at Yang Huan.

Young, too young!

This is their first impression of Yang Huan.

But while marveling at Yang Huan's youth, they have to admit that Southampton has done a really good job in the past year or so, showing an exciting blueprint and prospects.

"Why do you think Chelsea are in the current predicament?" Yang Huan said very straightforwardly.

In the eyes of ordinary fans, Chelsea seems to be just underperforming.

But in the small professional football circle, everyone knows that Chelsea's influence has not been as big as it used to be.

This is not difficult to see from the fact that Adidas dared to spend 30 million pounds to sponsor Southampton, but refused to increase the sponsorship fee for Chelsea.

Even from the player's point of view, Chelsea's introduction of Torres was made by money, and it was still a big parallel.

Really powerful top players, no one wants to go to Chelsea!

Peter Kenyon and Ron Gurley looked at each other before the former nodded in reply.

"I think this issue has to be looked at separately. In the years when Chelsea was rising, the traditional giants were at a low point or were in their own troubles, such as Manchester United, Arsenal and Liverpool in the Premier League, and Real Madrid and Barcelona in the La Liga. During the trough and adjustment period, Serie A is relatively better, but Juventus and Milan also have their own problems."

In those years, the Bundesliga did not have much competitiveness at all, and it was even in danger of being caught up by Ligue 1.

"Under this circumstance, Chelsea has suddenly emerged. It does not care about the player's worth, but only cares about the signing strategy of improving the strength of the team. It has undoubtedly greatly stimulated the entire football world and catered to the tastes of countless fans."

Peter Kenyon said here, paused, and thought about it seriously.

"Although it will be controversial to say this, it must be said that in those years, Chelsea led the transfer market of the entire European football. At that time, Chelsea was the vane and leader, so the media and fans paid great attention."

Yang Huan kept nodding, at least he felt that Peter Kenyon was right at all.

"This is an opportunity for Chelsea, especially with the accumulation during the Ranieri period, and the outbreak of the Mourinho period, Chelsea ushered in an unprecedented development prospect, as long as the last step is completed, it can be in Europe A forest of giants in football, establish your own position!"

"That's the Champions League!"

A lot of fans refer to the Champions League, only to note its importance, such as the monetary benefits it brings.

As everyone knows, the importance of the Champions League to a team, especially a team like the invincible Chelsea in the early years, is very important, and it is an important opportunity to complete the transformation from the new to the powerful.

If you don't believe me, take a look at the Champions League after the restructuring to the present. All the championship teams are all traditional and powerful!

Porto can be regarded as a declining tycoon, but it has also helped the head coaches and main stars including Mourinho, Carvalho, Deco to complete the transformation and evolved into the world's top.

Year after year in the Champions League, Chelsea was gradually worn out.

It is the so-called one-shot, then decline, three-dose, this is the truth!

"Losing the Champions League is undoubtedly a painful blow, but the more painful blow comes from two levels!"

"One is the boss, Roman Abramovich, who has been blinded by personal feelings time and time again, interfering too much in the internal affairs of the team. Starting from Mourinho, the coaches have been replaced one by one, especially when he is struggling to pursue melons. Diola, but Guardiola didn't think about Chelsea at all, which shows how much the owner's excessive interference with the team has had an impact."

"There is another level, that is, the subprime mortgage crisis and the European debt crisis hit, Abramovich's assets have shrunk significantly, and at the same time, the large investment in the past few years has not been able to exchange for the championship trophy. , so he also began to doubt whether the team's strategy was correct and whether it should continue to stick to it."

"This suspicion has been transformed into the transfer market, that is, the investment is not firm enough. For example, Kaka, Chelsea stared for three years, and they almost went to Manchester City, and finally went to Real Madrid, and the most ironic thing is Ribery, Jay Ladd, Villa, Tevez, Robinho, Ronaldinho and others."

Hearing this, Yang Huan frowned.

This is indeed an interesting question.

In terms of influence and status, Chelsea is indeed enough to be among the giants.

But why the signings are failed again and again?

"Abramovich and Chelsea are very interested in bringing in these players, and many of these players are also interested in joining Chelsea, especially Robinho, but he ended up going even Chelsea. Not as good as Manchester City.”

"As I said just now, I led the transfer market and invested heavily, but I couldn't get the championship, but this is not a problem, because everyone believes that with such investment, the team's strength will steadily improve, and the championship will come sooner or later. matter!"

Yang Huan couldn't help nodding, this direction is correct.

Many people suspect that money can't buy championships. This is because there are other reasons behind the failure of the championship.

Let me ask, in the entire professional football world, which championship team is not piled up by money?

Even in Barcelona, ​​this is the case!

"What really caused Chelsea to face the current predicament is a dead end!"

Peter? Kenyon's analysis can be described as to the point, because no one knows and understands Chelsea better than him.

Therefore, everyone present immediately turned to look at him.

"Insecurity!"

When he said this, everyone seemed to understand a little.

"Everyone in the whole football world has doubts about Chelsea, about Abramovich!"

"On what basis is your Chelsea powerhouse status built on?"

"How long can you keep Abramovich's passion for football?"

"You are not a traditional giant, you lack heritage, and the so-called heritage is standing in the forest of giants for a long time, giving players, fans, and everyone in the football world that sense of security."

"It's not terrible to lose the championship, but Abramovich's consecutive coaching changes, which led to the chaos of the team, and the tightening of money that followed, have greatly deepened the outside world's sense of insecurity about Chelsea."

"This is the biggest and most serious predicament Chelsea has ever faced!"

Yang Huan, Sun Yue, and Nicola Cortez all kept nodding.

I have to admit that Peter Kenyon's remarks touched and stimulated them a lot.

It is also a team full of strong competitiveness established after the strong influx of capital.

It is entirely possible that the problems encountered by Chelsea will be the problems encountered by Southampton in the future.

Why are the outside world now suspicious that Southampton is about to fall apart?

Why did the fans react so strongly when Southampton decided to sell players?

Why do the outside media always like to hype the pessimistic remarks of Southampton?

The same predicament, the same problems, happened to Southampton, and they were seeing the harbingers of a breakup.

But if it happened to Manchester United, what they saw was a low point, and they were looking forward to a recovery for Manchester United.

Arsenal have been without a title for so many years, but why has no one said that the Gunners are going to end?

After all, it's not because the media is biased against you.

It's because you show no signs of convincing them!

Even if Yang Huan now stands up and says that I will invest 100 million in the next year, who will believe it?

You can say that today, but you can also say that I'm not engaged tomorrow.

Is it possible that there are still people with guns, forcing you to continue to invest?

Yang Huan sighed deeply and laughed.

He has to admit that Peter? Kenyon is indeed the most familiar football professional manager in today's football, but also a very good football marketing expert.

If nothing else, just looking at his vision and analyzing in simple language is enough to prove his strength.

Nicola Cortes may be a very good manager of the club, but he will never be as good as Peter Kenyon because he lacks such a keen eye.

Of course, this is not to say that with Peter Kenyon there is no need for Nicola Cortez.

The latter has a good temperament and personality, and is someone Yang Huan trusts, so he plays a very important role.

"Tell me again, how can we Southampton avoid repeating the mistakes of Chelsea? How can we achieve overtaking in the corners and catch up?"

Peter Kenyon and Ron Gurley laughed too.

They knew very well that Yang Huan would ask such a question to prove that they had passed the first level of the interview.

Next is the time to test their authenticity.

Being able to see the problem proves their vision, but whether they can solve the problem is the test for them.

"Mr. Yang Huan, the key to the problem lies in the sense of security, which is the most solid foundation of a team!"

"We need to establish a complete set of club management and operation system, and unswervingly implement it according to this set of systems, so that players, fans, media and club employees can clearly see that we have been running this team for a long time. ambition."

"As long as they see this, they will naturally become dependent on the team and have a sense of security!"

After that, Peter Kenyon and Ron Gourley said a lot of specific matters.

For example, how can the team better serve the city, the community and the fan organization within its capacity?

How does the team protect the interests and treatment of players and employees, so that they can play and work for the team more at ease?

It is not difficult to see that Ron Gurley is better at specific details.

For example, he proposed a minimum living wage system.

In the UK, there is a so-called minimum wage, which is £6.50 an hour.

However, this remuneration standard does not take into account the cost of living, prices and inflation in the area.

For example, such a salary is obviously not enough to guarantee the most basic living in areas such as London and Southampton.

The so-called minimum living wage system is based on the comprehensive consideration of Southampton's living costs such as renting and traveling, and then according to factors such as price rises and inflation, and calculates a minimum wage system that can ensure employees' basic life without worry.

This applies not only to employees and staff, but also to players.

Yang Huan feels that this system is very meaningful and necessary, and it can also improve the image of Southampton's club.

Outside of professional football, many large corporations have adopted a living wage system to protect their employees.

But in professional football, especially in mainstream professional football in Europe, no one has yet adopted it.

Southampton will be the first team to implement!

This also strengthened Yang Huan's view. Nicola Cortez continued to serve as executive chairman, Peter Kenyon served as chief executive officer, and Ron Gurley served as chief operating officer. The three jointly formed the Southampton management team. Layers of the Troika.

With a judgment in his heart, Yang Huan began to discuss some issues with them in more depth.

It was at this moment that Yang Huan's cell phone rang.

It was a call from the clingy Hamad!

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