Chapter 199 A Billion-Dollar Naming Rights!

the next day.

Fang Qiu flew to Kyoto early in the morning.

After getting off the plane, I immediately called Li Huawen.

"Hello?"

Li Huawen answered the phone.

"Director Li, I've arrived in Kyoto."

Fang Qiu said.

"Just in time, I have just booked your room for you. I am now at the Shenghua Hotel, supervising the on-site layout of the investment conference. I will not send anyone to pick you up. I will order a table of dishes in the hotel first. , let’s have a few drinks when you get here.”

Li Huawen said.

"good."

Fang Qiu responded, took out his mobile phone and called a taxi, heading towards the Shenghua Hotel.

When I came to Shenghua Hotel, 0.

Fang Qiu did see many acquaintances from the show crew walking in and out of the hotel, and some staff were busy moving things into the hotel.

Director Li Huawen was standing at the entrance of the hotel, wearing a peaked cap and a pair of sunglasses.

"Director Li."

As soon as he got off the car, Fang Qiu waved hello to Li Huawen.

"You kid, you're finally here."

Director Li Huawen laughed loudly, walked forward, and welcomed Fang Qiu into the hotel.

"That's the restaurant over there. I specially set up the private room. The dishes should be almost ready."

Li Huawen pointed the way and said, "Let's go while it's warm."

"good."

Fang Qiu was not polite and followed Li Huawen to the private room of the hotel.

Sure enough, there was a table full of dishes, which had just been served and were still warm.

"Come on, let's have a drink first!"

Sit down at the table,

Director Li Huawen immediately poured wine for Fang Qiu.

"I'll do it."

Fang Qiu stood up quickly, grabbed the wine bottle from Director Li Huawen's hand, and said, "I'm not used to you being so polite to me."

"Can I be rude to you?"

Director Li Huawen smiled and said: "You are now a big star, responsible for first-class traffic, and our program still has to rely on you to make money."

"Director Li, please stop making fun of me."

Fang Qiu smiled bitterly.

I poured a glass of wine for Director Li Huawen, and then poured a glass for myself.

"Come on, do it."

The two of them touched each other and drank it all in one gulp.

"By the way, here's your room key."

Li Huawen took out a hotel sensor key, handed it to Fang Qiu and said, "We only reserved this room for a few VIPs. Don't think that everyone has it."

"I know."

Fang Qiu smiled and put the keys away and said, "Thank you."

"Thank you for what?"

Li Huawen shook his head, and then asked very curiously: "By the way, what big thing are you planning to do? Are you planning to take advantage of the opportunity of our second season of "Young Chinese Medicine"?"

"Director Li, don't ask about this."

Fang Qiu smiled bitterly and said, "I can only tell you that I have a big move and I need money now. Do you want to donate some to me?"

"Don't."

Director Li Huawen immediately shook his head and waved his hands, and said: "For a rich person like you, the money you need must be very large. I am a very poor person who eats from the government."

Fang Qiu smiled bitterly.

After eating the meal, Fang Qiu followed Director Li Huawen to look around the venue, and after giving some suggestions, he took his room card and went back to his room to rest.

the next day.

At eight o'clock in the morning, Fang Qiu was dragged up by director Li Huawen to have breakfast.

Because the investment conference was held at twelve o'clock in the afternoon, everyone was not in a hurry.

Do it every hour.

A few hours passed quickly.

At 12 o'clock in the afternoon, the investment conference officially started.

Fang Qiu followed director Li Huawen's arrangement and sat in the first row of the guest seats. Also sitting there were several members who participated in the first season of the program, as well as several leaders of the CCTV program team.

The investment conference began, and a host from CCTV took the stage.

"Hello to all the guests present, thank you for coming to our investment conference for the second season of "Young Chinese Medicine"."

The host spoke up and said: "The results achieved in the first season of our program "Young Chinese Medicine" are seen by everyone. Even an established ace program cannot achieve that kind of results, and that's just us. It’s just the first season of “Young Doctor”. Now the selection for the second season of “Young Doctor” has officially started. After the primary election, there will be re-election. Just like the first season, after going through many nationwide screenings, we The program will officially start recording."

"Before this, many celebrities who like "Young Chinese Medicine" and Chinese medicine have recorded some short videos for us. Please watch it with us."

Finished.

The background board made up of LED screens on the stage began to play congratulatory videos from the celebrities. Fang Qiu even saw two old acquaintances, Song Yaqi and Liu Qingshi, in the video.

After all, both of them participated in the Spring Festival Gala. If they wanted to show director Li Huawen's face, they still had to give it a try.

What's more, this show is also related to Fang Qiu.

Read all the celebrities’ vcr.

The host walked back to the center of the stage and said: "Of course, in addition to our celebrities, we also invited doctors who performed well in the first season of the program. They are now sitting in the audience as guests. Xi, let me introduce it to you."

"First of all, it's our champion of the first season of "Young Chinese Doctors", Fang Qiu."

The host pointed at Fang Qiu.

At this time, all the cameras in the room, all the media reporters, and the merchants who did not participate in the investment conference all immediately turned to look at Fang Qiu.

Fang Qiu also stood up with a smile on his face, nodded to everyone present, and then followed everyone present and clapped his hands together.

Subsequently.

The host went on to introduce other members who participated in the first season, and then introduced the leaders of the show team.

After all the introductions.

The host opened his mouth and said: "Next, let us invite the main creators of the second season of our "Young Chinese Medicine" program to tell you about the core values ​​of the "Young Chinese Medicine" Chinese Medicine program and their prospects for the second season of the program! "

The words fell.

Director Li Huawen and other creative staff of the program team came on stage.

Next, there was a series of praises for his program and positive advocacy of his core values. Finally, he looked forward to the future of the second season of the program, and even dragged Fang Qiu into it.

What can I say? I believe that with the participation of Fang Qiu, the winner of the first season, the ratings of the show will definitely rise steadily, and it will definitely become the number one variety show in the country in terms of ratings at the same time.

Everyone knows it.

This is actually a means to attract sponsorship.

Although the sponsors are here, the program team still has to come up with something that is beneficial to them and increase the commercial value of their own programs.

For example, various ratings data of last season, the number of loyal viewers, etc.

It seems that the rendering is almost the same.

The host stopped writing and announced directly: "This investment conference has officially begun!"

"First of all, it is the sponsorship of the program team. There are a total of fifteen places."

The host said: "The method is bidding auction."

Say it.

"The base price for the first quota is 50 million."

Next.

This investment conference was like an auction, with representatives from various sponsors starting to bid.

but.

Because this is the second season of the program, although the competition is fierce, the price offered is not very high. After all, Fang Qiu did not participate in the entire recording of the program. Without Fang Qiu, a lot of ratings would be lost, but these sponsorships The developers are not sure whether the show will produce another Fang Qiu in the second season.

Therefore, no one dares to let go and compete.

Before the official bidding, the program team obtained the VCRs of so many celebrities and various first-season program data. The reason was that they understood this, so they deliberately carried out these processes. The purpose was to raise awareness in the hearts of the sponsors. The value of the program.

However, although the lifting was not very powerful, the final result was pretty good.

at last.

All sponsored advertisements range from having only one slogan to having three slogans, from having no logo, to having the logo displayed with the program from time to time, from not being embedded to being embedded once in each program, and so on.

All sponsored advertisements have received a total of 1.5 billion in sponsorship.

This result.

Li Huawen and the leaders of the program team felt very satisfied.

This price is already considered very high.

Of course, they also knew that getting this price had a lot to do with Fang Qiu. If Fang Qiu was not at the scene, I believe he would not have achieved such a high price.

certainly.

The most important thing is that there is an exclusive naming right.

After all sponsorship bidding ended, the competition for exclusive naming rights began again.

The competition this time is much more intense than before. After all, the advertising effect achieved by exclusive naming rights is truly the greatest!

Originally, everyone thought that the sponsors who had already won sponsorships before would no longer participate in the bidding for the exclusive official name rights, but unexpectedly, these sponsors also joined the fierce battle.

In the end, the exclusive naming rights were acquired by the company that photographed the trademark being displayed throughout the program, and the price reached an astonishing one billion!

This price shocked everyone.

No one expected that an exclusive naming right would fetch such a high price, which is really shocking.

at last.

The host made a speech on the stage, and listed all the companies that were photographed as sponsors, and thanked these companies for their sponsorship. At the same time, he also invited the main creative staff of the program team to come on stage again to give speeches.

After thanking the sponsor's father in various ways, Li Huawen stood at the center of the stage. He was very excited and thanked all the sponsors again.

Just when everyone thought this investment fair was coming to an end.

Director Li Huawen glanced at Fang Qiu in the audience.

At this time.

Fang Qiu stood up and walked directly onto the stage.

This scene immediately attracted the attention of everyone present.

On stage.

The main creative staff and host of the program all stepped down at the greeting of director Li Huawen, and soon Fang Qiu was the only one left on the stage.

"I'm sorry to take up everyone's time for a few minutes. I have an announcement to make."

Fang Qiu said.

When everyone heard this, they were all shocked.

Everyone had doubts on their faces, not knowing what Fang Qiu was going to announce. .

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