Chapter 743 743 Resolute Decision

When Hugo saw the clothes that Thomas Verlander personally sent, he was actually quite dumbfounded. His first reaction was, "Didn't I choose these clothes last time?"

Thomas, the regional manager for Burberry's U.S. division, visited Schindler's List for the last costume sponsorship collaboration, and it's the same this time. However, Hugo felt that there was a bit of the illusion of history repeating itself. Not only was the person who delivered the clothes to the door the same person, but all the clothes also looked the same batch - there is almost no difference between today's clothes and "Schindler's List". .

Thomas was stunned when Hugo said this, "No, these are all our new spring models, and a few are special models that will be launched in the fall in the second half of the year." Thomas looked at Hugo's face. With an expression of disbelief, he couldn't help walking to the very end of the gantry, pointing to the three suits at this end, "This is a dinner dress specially designed by our designer for Oscar, it is completely tailored to your figure, you can take a look ."

Since Thomas decided to rely on Hugo to open the clothing market in Los Angeles, Burberry has been paying close attention to Hugo's every move. I have to say that Thomas' vision is still very good. Hugo has become the hottest existence today.

It is because of Thomas' positive attitude that Hugo chose Burberry to watch today when he chose the Oscar evening dress. In fact, Hugo no longer has a sense of rejection towards Armani. Although the original incident was unpleasant, it has long since passed, and he has no intention of holding revenge all the time. However, because Burberry left a good impression on Hugo, he took the lead in choosing Burberry for selection.

In many cases, it is this sequence, a tendentious attitude, that can change countless things. Such subtle differences can often change history. As if this time, the slight difference in starting points between Armani and Burberry led to very different results.

In fact, Hugo's good impression of Burberry continued from before crossing, because Burberry after the 21st century is indeed very good and widely welcomed by young people; "There is also a pleasant experience of cooperation, so Hugo firmly chose Burberry.

But Hugo did not realize that the reason why Burberry could only be regarded as a second-tier brand in the United States in the early 1990s was not only related to the conservative strategic policy of Burberry, but also to their conservative design.

Now the form of design director guided by a large number of fashion brands such as Armani, Gucci, and Chanel has become the mainstream. direction, and then design a series of clothing. Karl - Lagerfeld (Karl. Lagerfeld), Tom - Ford (Tom. Ford), Yves - Saint - Laurent (Yves. Saint. Laurent) are the top designers born under this background.

However, Burberry is reluctant to keep up with such a trend. The concept of designer groups that has been inherited from 1926 has continued until now. They have never launched a designer with leadership qualities as the design director, and let the design director be the brand. Injecting unique style, this continued until 1998.

It is precisely because of this that Burberry rests on its laurels and gradually lags behind the world's trend.

Today Hugo finally understood this. When he saw the clothes appearing on the gantry, the design almost did not change, and it still continued the previous style. This is definitely a fatal blow to fashion brands. You must know that all the current fashion brands change every year, and even change every season in the 21st century. If they cannot keep up with the pace, they are destined to be eliminated.

After entering the 21st century, designer Christopher Bailey (Christopher. Bailey) served as the design director of Burberry, and injected new vitality into the century-old brand, adding fresh elements while continuing the classics. , the brand re-entered the top ranks, and even became the most top existence.

Hugo looked at the suits that Thomas highly recommended, and his head was really covered with black lines. Although Hugo didn't have any in-depth research on fashion, he could clearly feel that the three suits in front of him really didn't have any. The novelty, not to mention the attractiveness, can still hold up even if the temperament is, but no matter how good-looking things are, they will have aesthetic fatigue after they are the same. Therefore, the three "specially designed" suits in front of them really have no bright spots.

"No, I don't like it." Hugo shook his head and said regretfully. If he knew that Burberry's clothes were so insincere, he would have looked at Givenchy first, which was really disappointing.

Seeing Hugo's undisguised regret, Thomas couldn't help but be stunned for a while. He immediately said anxiously, "Why? Aren't these clothing designs very classic?"

Since Burberry has already planned to rely on Hugo to break into Hollywood, enter the American market, and most importantly, become the first choice for men in their thirties, Thomas naturally does not want to miss Hugo.

In fact, the ethnic groups around the age of 30 are very important, because they have just left the category of young people, but they have not yet entered the area of ​​​​the middle-aged people in their forties, so their mind and state are physically strong, and they are the backbone of society. Class, if you can grasp this ethnic group, and then rely on the classic quality of Burberry to become the choice of men over forty years old, then Burberry will be able to reproduce the glory of half a century ago.

Then, Hugo, who is 27 years old this year, is undoubtedly the best candidate.

"Classic is classic, but... nothing new." Hugo thought for a while, but still couldn't find the right words, he could only tell the truth, "You know, if I show up in a suit like this, then... uh , what's the difference between me and Richard Gere? What's the difference between me and Al Pacino? You know, I'm a different age than them, I'm a different style, I'm different on the red carpet, I don't I think this design is suitable for me.”

Although Hugo has no clear concept of design, he has always had a clear intuition about his own clothing taste. Maybe it is impossible for him to design clothes, but it is absolutely impossible for him to choose clothes for himself. questionable. Even if it's just a T-shirt, jeans and canvas shoes, Hugo can choose the style and design that suits him best, and then match it with a style that only belongs to Hugo.

Thomas looked at Hugo's expression and was a little stunned. He never expected to get such an answer from Hugo, but the problem is, this is the designer's work, and this is the positioning of Burberry's style. If they don't like it, it means that Thomas' previous abacus has failed: they originally hoped that not in the form of sponsorship, but Hugo would really like Burberry, and then daily life would also take the initiative to choose Burberry, In this way, the promotion is completed quietly.

But now... Hugo doesn't like it, does that also mean that groups of similar age to Hugo also don't like it? This is also the embarrassing situation of Burberry in the US market and the world market?

Thinking of this, Thomas couldn't help but feel a throbbing pain in his head. He thought for a while, hesitated again and again, but still couldn't make a decision, but seeing that Hugo had been discussing with Joseph in a low voice, Thomas knew that Burberry was out. Hugo is going to choose another brand, is Burberry really going to fail like this?

Thomas gritted his teeth and clenched his fists involuntarily, "Hugo, uh... do you have any comments on the design?"

"Me?" Hugo was discussing with Joseph which brand to contact next. Hugo wanted to see Givenchy first, but Joseph felt that Armani's attitude was so sincere that he should contact him first, but the discussion had just begun, and he was caught Thomas interrupted, and Hugo looked over in wonder.

"Yes, if you have an opinion on the design, you can put it up, and we can make changes based on your opinion." Thomas was already in trouble at this time. Although Hugo was not the only choice for them to gamble, it was undeniable that, Hugo is indeed their best choice at the moment, and Hugo's views and attitudes are also representative of men in this age group.

Thomas thought, maybe they could try it once, let Hugo speak out, then design a suit, see how Hugo wears it on the Oscars red carpet, and then make plans for the next Burberry. If it fails, then they have no problem ditching Hugo; but if it succeeds...  

Hugo was really surprised this time. He didn't expect Thomas to suggest such a thing. His first reaction was, "Uh, why don't you hire a design director to steer the brand?"

Thomas didn't speak, just shrugged awkwardly. Hugo immediately understood that it was estimated that it was still a problem within Burberry's top management. Thomas was only a division manager, and it was estimated that it would be difficult to influence the decision of the senior management.

Hugo looked at Joseph with some embarrassment. He really had no idea about design, so Thomas' request was somewhat inexplicable. Joseph was very open. He raised his eyebrows, as if to say, "Just a suggestion, you can try." Anyway, even if it didn't work, they had other options—many, many options.

Hugo dragged his chin and thought for a while, then walked over to the gantry, looked at the suit in front of him, thought about it, raised his head and looked at Thomas, "Don't you think about changing the tailoring, the shape Need to revise and modify, and then... um, change the color, and the pattern can be used more flexibly?"

Thomas was suddenly stupid, doesn't this mean that all the designs have to be changed? Is this really possible?