Chapter 503 503 PR Crisis
The early morning sun in Los Angeles lazily sprinkled on the gray carpet in the office through the glass, and the golden sunlight was chasing the dust in the air and constantly playing, giving the quietness of the morning a vibrant vigor.
Joseph splashed his cheeks with cold water, and then rubbed his palms a few times, looking at his cheeks full of water droplets in the mirror, the shallow dark circles under his eyes made him look a little haggard. Joseph patted his cheek hard, picked up the towel to wipe off the water droplets, then neatly gathered up all the toiletries on the bathroom sink, left the company's public bathroom, and walked towards his independent office. .
It was only eight o'clock in the morning, and people from the International Innovation Management Company had already started to go to work. Everyone was not surprised when they saw Joseph's appearance just after washing up. They even greeted with a smile and said, "Last night again Overnight at the company?" Apparently Joseph had been in this state for a while.
Back in his independent office, the blankets and pillows on the sofa have been sorted out, the information and coffee on the coffee table are also cleaned up, and today's newspapers, magazines and other materials are neatly placed on his desk. Joseph stopped walking into the office, turned around and smiled at a young woman sitting not far away, "Thank you, Anna."
Anna has been in the company for some time, and she has fully entered the work track in the position of Joseph's assistant, and she is completely handy in handling these things.
Joseph put the toiletry utensils in his storage cabinet, stood by the window and looked down at the city that was gradually waking up outside. He relied on his unremitting efforts to get to this point. How many people have lived their whole lives for this sight. Fighting with blood and sweat, he was lucky to get it all in two years. This kind of scenery, even if I look at it every day, can have a new harvest every day, which makes people unforgettable.
Joseph took a deep breath, returned to his seat, picked up a document on the top of the desk, and sat down on the boss chair. This information is a script, and when Joseph saw the name of the script on the cover clearly, the smile on the corner of his mouth could not help but outline, and then as if thinking of something, he chuckled lightly, "Hugo, look I will definitely die of joy when I get to this script.”
Joseph said with a smile, raised his head and looked around, only to find that this was not his home, but his office, and no one else's office. This made the smile on Joseph's mouth freeze like this, and then slowly dissipated in the air. He remembered: he and Hugo have not spoken for a long time, in fact, Hugo has been back in Los Angeles for half a month, but they The two never met.
This fact made the good mood that Joseph had just raised mixed with a hint of loneliness.
His eyes fell back on the script in his hand, which read "The Years of Love". Joseph didn't even need to open the script, he knew it well. He knew that the script was invested and produced by Samsung Pictures, a subsidiary of Columbia Pictures. Columbia Pictures must have sent the script because of the excellent cooperation with Hugo in the past few works; and the producer of this script is Marshall He Skovitz, producer of "Thirty Stands", the Emmy winner for best drama series.
Joseph was so impressed by this because after the Golden Globes incident, Joseph had had contact with Marshall. At that time, Joseph hoped that Marshall could give Hugo a chance to audition - the goal was "the years of love", but Marshall not only refused Joseph's request, but also humiliated Joseph, which made Joseph very angry.
The negative impact of the Golden Globes incident was very serious at the time, and Joseph had a lot of closed doors, but most of the producers in the Hollywood circle would not speak to death, because they all knew that interests came first. It may be successful in the future. Really successful producers have a very good set of Tai Chi skills.
So, when Joseph was humiliated by Marshall, he couldn't believe it, knowing that Hugo was in a predicament made it hard for him to control his emotions. At the beginning, because of this incident, he was still very unhappy for a while, but finally Hugo enlightened him and persuaded him to put aside these negative emotions and start over.
Now, Marshall actually handed over the script of "The Burning Years" again, which is really ironic. The Hollywood circle is so small, it is very likely that you will meet your acquaintances or enemies when you turn around. This is also the most interesting part of Hollywood's private life.
Joseph guessed that this was not Marshall's idea, but Columbia Pictures' idea. Although the producers have absolute power over the crew, Columbia Pictures is the gold owner, and their words are the most powerful. What's more, Columbia Pictures didn't intervene in the casting, but just submitted the script to Hugo, which was considered an additional audition spot, and Marshall had no room for rejection.
But even so, Joseph can still imagine Marshall's face covered in mud. Although it's a pity that he couldn't see Marshall's shriveled face face-to-face, but seeing the script of "The Burning Years" appear on his desktop, this is also enough.
It is a pity that this happiness can only be enjoyed by Joseph alone, and there is no way to share it with Hugo.
Thinking of this, Joseph's mood couldn't help but feel a little depressed. He took a deep breath, put the script of "The Years of Love" aside, regained his energy, and then began to read the newspapers and magazines below, which are the latest releases today. Important newspapers and magazines in the circle, he used to read at home with Carl, Hugo and others, but recently he has not been home in the company, so this move is also carried out in the office.
Open today's newspaper news, Joseph's good mood has completely disappeared. Yesterday's sit-in demonstration of Jewish extremist groups has obviously become the front-page headlines of major news, even the "Los Angeles Times", which has been closely related to Hugo for nearly a year, will also The front page position was given to this blockbuster news.
Not only the "Los Angeles Times", but all newspapers and magazines have reported this news, even if it is not the front page headline, it is the entertainment page headline, which is definitely the hottest topic in recent days.
Joseph's face was completely dark and heavy. This time, the development of the situation was really unexpected. The performance of "Schindler's List" in the premiere weekend was almost astonishing for the entire North American film market. Spielberg's doubts all vanished, and the overwhelming hymn made the film's prospects full of hope.
However, the controversy over the role of "Amon Goss" suddenly broke out, touching the sensitive nerves of the Jews, leading to a strong reaction from extremist groups, which also made the next trend of "Schindler's List" cast a shadow A layer of shadow.
Joseph believes that Steven will never be captured. Steven has been rolling in Hollywood for more than 20 years, and he is currently the top director and producer. Steven's influence cannot be underestimated, so the situation is not It's not as bad as the news media is now reacting, but the question is, how will Steven respond? Is it a positive response to an interview with a reporter, or is it starting from the top of the National Jewish Association behind the scenes?
For Joseph, Steven's response will carry over to Hugo's.
As the actor of Amon Goss, Hugo himself is also a Jew, and the pressure he bears will not be easy. Faced with the accusations of Jewish extremist groups this time, as long as Hugo's crisis public relations approach is not correct, it is easy to detonate landmines, and then lead to a series of bad reactions.
Hugo had no dedicated PR team and no way to communicate directly with familiar news outlets, a fatal flaw. Generally speaking, when a top artist encounters such a public relations crisis, the professional public relations team will discuss countermeasures with the artist, and then arrange the response method and the content of the speech. On the one hand, the artist will come forward to respond, and on the other hand, the professional public relations team will contact the news The media, arranged behind the scenes, took a two-pronged approach to ensure that the damage of the crisis was controlled within the effective range.
Since Hugo does not have a professional public relations team, this work can only be handed over to Joseph and the International Innovation Management Company, which is one of the responsibilities of the broker. But the worst thing is that the relationship between Hugo and Joseph is now at an impasse. The two have not seen each other for a long time and have not spoken to each other for a long time. How to solve this matter, the two have no communication at all.
The only thing that is fortunate is that the main attack point in this matter is Steven, and Hugo is only collateral damage, so don't worry too much for the time being.
Joseph rubbed his temples involuntarily. The noise from the news media in the past two days has given him a headache. Today, it will be worse. Things have gradually gotten out of control. If Hugo doesn't respond correctly, he will miss the opportunity. . Therefore, Hugo's future career development will have continuous influence wavelengths. Therefore, we must accurately grasp the opportunity and stand up at the right time to express the correct point of view.
Joseph fell silent, looking at the landline phone on the table, hesitating whether he should call Hugo. This is work, absolutely work, and it is the key work related to Hugo's future career development. As Hugo's agent, he must call to discuss this matter. Even if he does not communicate face-to-face, he still needs to understand Hugo's current situation. situation, and then contact the media for a response.
But...the two of them haven't had any contact since the last phone call, and his absence from the last show of Glory to Death and the premiere of "Schindler's List" just made the situation worse. got worse. Now that he took the initiative to call Hugo, how should he start?
The fixed phone in front of him gradually blurred in Joseph's eyes. After a long time, his blurred focus gathered again. Joseph thought for a while, then picked up the phone neatly and dialed the familiar but unfamiliar number. Number.