Chapter 530 530 Market Orientation
Looking back on the rise of new metal rock in the 1990s in the 21st century, we will find a very clear fact that new metal rock has won the love of most neutral fans, which is also loved by die-hard rock fans. Advocates most criticized the key, because they believe that new metal rock for the sake of business to abandon the essence of rock music, it is a shameful compromise to business.
But in turn, the great commercial success of new metal rock has also made rock successful in the 1990s to unimaginable brilliance, which has led to rock and roll that only senior music fans such as metal rock and metal core can study. Type into the public eye. This is an unimaginable achievement for the development of the entire rock music.
In fact, as "Q Magazine" said, business is a contradiction. The reason why the Beatles and Michael Jackson have achieved greatness is not only because they have injected a strong spiritual energy into music, but also because they have made descendants in business. Unattainable achievements, so business achievements have always been a contradiction that people love and hate. But the truth is, no one will blame Nirvana for selling millions of albums, but some will scoff at the commercial success of new metal rock.
The reason why new metal rock can win the love of neutral fans is very simple. They simplify the tedious arrangement, which essentially lowers the entry threshold of rock, so that more fans can easily accept rock and even form own band into rock.
And their simplification of technology allows the band to play to the fullest. Even if they do not have a strong technical level, it does not prevent them from becoming a rock band. Of course, this incident also directly brewed a new metal rock band in the late 1990s because of technical aspects. In the late 1990s, a large number of simple and rough new metal rock appeared, which were even directly called "garbage", which is also an important reason for the rapid decline of new metal rock.
To sum up, that is, the new metal rock allows the broad audience to open their minds to accept this type of music, and the lowering of the professional threshold also allows more teenagers to join the torrent of rock bands, expanding the scope of the mass base. noodle.
To put it simply, even if you are not a fan of rock music, even if you are just an ordinary music listener, you will fall for the new metal rock. This is the biggest advantage of the new metal rock.
Glory to Death was born in the transition period like 1993, so they have the technical advantages of traditional rock. The technical skills of the five members are very solid, and they are still improving, which also laid the foundation for the future development of the band. important foundation; but at the same time they have advanced musical awareness like new metal rock, which makes their music more approachable and more acceptable to the general public.
This has been confirmed in the course of the road tour in the past, Hugo can create "Lithium", "Second. Chance", "Don't regret the past (Don't). Look. Back. In. Anger)” songs that require deep technical skills to play, but at the same time glory to death can easily win the love of the vast audience, the appeal of the band’s live performance is the most praised part, whether it is The profound spiritual connotation deduced by the lyrics and melody, as well as the infinite vitality endowed by the band to the song during the performance, have been recognized by the audience.
It can be said that the reason why "Alternative Choice" is full of fire as soon as it comes up is that it almost nails Glory to the Dead on the pillar of shame. The frenzy has touched the bottom line of this magazine that believes in "rock first".
Sure enough, after the release of "Almost Famous", it quickly aroused heated discussions among rock fans. The haters used almost all vicious language to curse the album, while the lovers did their best to express their admiration for this album. , but the group of fans who are mixed between the opposition and the supporters, their admiration for the album has become the core force that dominates this debate.
In the field of music, the positioning of fans can be simply divided into three types. One is the fanatics of a certain kind of music. Their respect for this kind of music has risen to the position of belief. After the release of "Almost Famous", the The supporters and opponents of the argument are actually fans of this type; one is ordinary music lovers, who are very fond of music and are keen to dig out good music, but will not lose their minds; the last one is Ordinary people, they may listen to music occasionally, and it is a good choice to have good music to adjust their lives, but if there is no harm, their hobbies may be elsewhere.
The buyer's market for alternative rock tends to be the first; Nirvana, Pearl Jam and their successes have attracted the attention of the second music lovers; Michael Jackson and the Beatles made history because they became the first Three kinds of ordinary people have a good heart. And what the media calls mainstream music is what attracts the attention of the second and third types. In other words, the second and third types are the core forces of market orientation.
After the release of "Almost Famous", a heated discussion was aroused, which easily attracted the attention of the second type of music lovers. The peak, coupled with the brewing of the road tour in the previous few months, also made "Almost Famous" to win countless attention in the first week, and this attention was directly reflected in the sales.
On Thursday, December 2, the album "Almost Famous" sold 20,000 copies on its first day of release, a result that really surprised everyone.
20,000 copies, this data may not sound like a lot, you must know that the gold album certification is 500,000; but the problem is that only less than 10% of the singers in the circle can get the certification of the gold album and platinum album . More importantly, "Almost Famous" only arranged a promotional activity for the Amoeba album on the first day of its release, and even the music reviews for "Alternative Choice" and "Rotation" have not been published. Under such circumstances, The album sold 20,000 copies, which is definitely a very good result.
After the 21st century, the entire record market has gradually shrunk, and the average level of album sales has continued to decline. If you look at the album sales charts, almost no albums released after the 21st century can be seen. The 1990s was the last boom in the U.S.—and even the world’s record market. In the 1990s, it wasn’t uncommon for an album to sell 100,000 copies a week, but in the 21st century, an album sells for an entire month. 100,000 cases abound.
In such a comparison, the sales of 20,000 copies on the first day of "Almost Famous" are indeed not shocking, but only eye-catching, but it is obvious that the sales of 20,000 copies on the first day is only one It was just the beginning, the first step was taken by the response of "Almost Famous" in the record market, and then on Friday, thanks to the debate on "Alternative Choice" and "Rotation", the album's single-day sales climbed to Twenty-five thousand.
Subsequently, the two influential magazines began to gradually spread the follow-up wavelengths of their music reviews, and this weekend also made the major radio stations become the battleground of the opposition and supporters, which also further affected the sales of "Near Famous". For the excitement, it rose to 30,000 on Saturday, and finally finished with 35,000 on Sunday.
According to statistics, "Almost Famous" sold 110,000 copies in the first four days!
Although it is said that under the prosperity of the record market in the 1990s, the sales volume of 100,000 per week is not ranked at all, but even so, this sales data still amazed the entire North American market in an instant, the debut of a newcomer band The album can achieve such excellent sales results in the first week of release, and no one will ignore that this band has almost zero publicity, and at the same time, it has to face the resistance of strong negative pressure from public opinion. Selling 110,000 albums is indeed a cause for applause. This achievement must be a lot better than the performance of many underground bands when they released their debut albums.
Of course, the sales of 110,000 are naturally not as popular as Nirvana and Pearl Jam, who have exceeded 1 million copies in the first week of release and obtained platinum certification. Given the subjective and objective conditions of the overall context, this is a perfect start for any band.
It is worth mentioning that the sales of the album "Almost Famous" are widely distributed in North America, and the Los Angeles area where the sales are most concentrated is expected, and areas like Cheyenne, where country music is popular in the middle, have also produced. Good sales, this is a surprise. The album sold at least 500 copies in more than 30 cities across the United States in its first week of release—a feat that can only be counted in the sales figures.
From such a situation, it is not difficult to see that the road tour before the death of glory shed a spark on the North American continent. Now, after the release of "Almost Famous", it has quickly received a response from the majority of fans, and it is burning!
When the first week of December came to a close, "Almost Famous" had sold 110,000 in its first week of release, and instantly broke into the top 30 on the North American Billboard Albums Chart at number 27. bit! This has also become the best result of the latest album released this week. It stunned the United States overnight, pushed the already hot discussion to a whole new level, and was even taken out by Billboard magazine for a detailed report.
Obviously, the wave of controversy brought about by "almost fame" is just the beginning.