Chapter 1503 1503 Crowd Tsunami

Roddio Avenue, one of the most lively streets in Los Angeles. The spacious streets can accommodate four cars in parallel, but at this moment, they are cut off by the turbulent crowd. The festival moved to Roddo Avenue, and the dense head of the man directly blocked all the scenery within the sight. Not to mention the car, even a child was difficult to squeeze in.

At this moment, the intern really realized what is called the sea of ​​people. Even if it is said to be "a thousand people", he feels that he is not enough to describe the spectacular in front of him, and even 3,000 people are willing to nod. Everyone running towards ahead is like a drop of slightly insignificant water droplets, gathered towards the ocean in front of me, and the scene of the wind rushed to make the brain directly machine.

In the car just now, James spoke too much, the amount of information was too large, and the intern did not fully digest it, let alone understand it. But at this moment, looking at the crowd of the tsunami in front of him, he came up, and he fully understood what James said what it means.

The intern hesitated and walked forward, but it was just a crowd of crowds in the eyes. Except for the head, it was still a red carpet.

He walked to the edge of the sea and tried to shuttle between the gaps, but he only moved in less than five steps, and he was already sweating. In between, unable to shake, this embarrassing situation of inability to move forward and backward made him almost suffocated.

In the end, a forty -year -old aunt was promoted as if a bulldozer was pushed, and the unpredictable people were loosened. He started to move again, but this time, before he had time to move forward, he was directly "ebb" crowd. Forced to step back, in less than two minutes, he was standing outside the sea of ​​people watching the excitement again.

Wiping off the sweat that was like rain, and looking at the surging sea of ​​people in front of him, he could only stand depressed and watch from the wall.

The intern was sitting beside him helplessly. The excitement at the scene continued from 9 am until 3 pm to show signs, but the sea of ​​people who had been completely tangled in front of them was not so easy to spread. When the sun has fallen on the sea level, Roddio Avenue has recovered unblocked again. There are still two or three hundred people wandering in the streets, but they have been completely dispersed, so you can clearly see it clearly All scenes.

However, the heat in the air made the early spring of April like the hot and hot summer in the summer, and the burning clouds dragging out of the long tail in the sky made the entire avenue as if boiling in the oil pan, and many people took off directly. Wearing a coat and roaming the streets in a short-sleeved shirt.

When the intern saw James, it was already dinner time. James looked very dry. It didn't look strange except that the clothes were wrinkled -but the intern knew that this was not the meaning of a drop of sweat. , but a sign of the clothes being soaked, dry, soaked, and dry, as evidenced by the residual tiredness on the face.

"Halcorn just left?" The intern asked curiously. He sat here all day today. Except for lunch, he bought a Mexican biscuit, and he observed such a crazy scene at the scene. The screams and shouts that erupted from time to time have almost become one of the most impressive images today.

"No, Hugo left in the morning." James did not enter the car directly, but leaned on the front of the car. He only stayed at the scene for less than thirty minutes, saying that he was attending the unveiling ceremony as a friend, and did not want to be interviewed. It can be seen that Hugo seemed a little tired today. This is not the personality of Hugo ... "

The last few words were almost muttered by James to himself, and the intern asked aloud, "What?"

"No, Hugo only stayed thirty minutes today," James repeated.

"Thirty minutes?" The intern was surprised that he couldn't speak anymore, "That ... that ..." He pointed at the crowd who was still wandering on the street, and his eyes were going to fall.

Hugo left before ten o'clock, so what was the blockage all day for?

James has a look of "you are an idiot", "I said, don't underestimate Hugo's influence. The phrase 'as a friend' is the most valuable investment since Burberry entered the United States. It's. "

After he finished speaking, James ignored the intern, opened the car door directly, and sat up in the driver's seat. Seeing that the intern was still in a daze, he couldn't help knocking on the car door, "Hey, get in the car, we have more when we go back. what about work!"

As James said, Hugo's powerful influence is incalculable; as seen on Rodeo Drive that day, the unveiling of Burberry's Los Angeles flagship store created an unimaginable sensation.

In just thirty minutes, the traffic on Rodeo Avenue was completely paralyzed for ten hours, and it was the only one with such influence in the world. It effortlessly became the headlines of the major entertainment TV news that night, and even the "Saturday Night Live" of that day made jokes about it for the first time; A follow-up report on the situation directly made Burberry the most topical keyword.

Although this is just the unveiling ceremony of a flagship store, Burberry has been brewing for two years for this day, infiltrating through Hugo one by one, almost making Burberry become Hugo's One of the important symbols, which became part of popular culture with the rise of Hugo.

Since the beginning of "Pulp Fiction", Hugo has been quietly changing the history of American cultural development, and clothing, as part of Hugo's personal image, is gradually gaining popularity. Therefore, when the Burberry flagship store was unveiled, it had already received a lot of attention, and Hugo, whose influence has reached its peak recently, appeared again as a "friend", even if it was only half an hour, it was enough to make Everyone went crazy about it.

Then, the influence wavelength of this grand unveiling ceremony began to show its powerful power gradually.

Including "Vogue", "She (Elle)", "Harper's. Bazaar", the world's top three fashion magazines, a total of eight top magazines in the May issue chose Burber Burberry's clothing was used on the cover, and within the next seven months, as many as 27 magazines around the world used Burberry clothing for as many as 33 cover shoots. What does this mean? It means that Burberry has really returned to the pinnacle of the fashion industry, and it is menacing.

This situation is even more astonishing in terms of sales. In just one North American market, Burberry's sales in April were as high as 35 million US dollars, which is almost the same as the previous two quarters of Burberry in North America and even Half a year's sales, but now it only took a month to reach, the momentum is really terrifying that it fell below the shards of glasses on the ground.

If April was due to the topic effect of the new flagship store opening, then Burberry's monthly sales curve was even more gratifying, with sales in May and June reaching $190,000, and then In July and August, because of the crazy discount sales season in the summer vacation, sales have recovered to more than 25 million, and the next half of the year has also maintained such a steady pace.

In the end, Burberry's annual sales in the North American market in 1996 reached 230 million US dollars, surpassing a number of competitors in one fell swoop, ranking fifth in the year-end men's clothing sales list, and the top four were Armani and Givenchy. , Gucci, Versace, this is almost a rising mode of riding a rocket - you know, in 1995 Burberry only ranked 16th in North America, and back in 1994, it was 30th away.

More importantly, Burberry swept $570 million in retail sales worldwide throughout the year, and North America alone accounted for nearly half of the share. This is the most terrifying place!

It is hard to imagine that just two years ago, Burberry was still an obscure "old" brand in the United States. Almost every year the London headquarters brought up the North American region as a headache, and even internal executives suggested canceling the entry and exit of the North American market. But now, the North American branch has held up half the sky!

The executives at Burberry headquarters are well aware that at least half the credit for all this must go to one person, and that is Hugo. Just like the point of view of James' intern, it is almost impossible to make people believe that relying on the strong influence of one person can bring a brand back to life and directly create 200 million, 300 million or even more wealth. But now, the facts are in front of them, and the numbers that will never lie are reminding them that this "Shirane Night" has become a reality.

On April 2, more than 2,300 people gathered on Rodeo Drive in Los Angeles, creating a rare blockage. To make it even more exaggerated, the next day, Burberry was located in Rodeo. The flagship store of Ou Avenue received more than 10,000 customers in just one day, easily breaking the Guinness World Record; on the following April 4th, Burberry's sales exceeded 3 million US dollars that day, not only making Los Angeles easily overtook New York as the number one store location in the US by sales, breaking Burberry's own records...

Behind this series of exaggerated and incredible records, people can truly feel what is called the power of King's Landing, and also let people truly understand what is called "influence".