Chapter 1254: The Most Expensive Is the Best

Healthy competition, whether for individuals or companies, has only benefits and no harm.

They are in the real society of adults, not a baby castle for little girls or a science fiction kingdom for boys.

"It will be released in North America first." Just because of Li Zitao's words, all the sales plans of Aegis Motors were reversed and redone.

"Boss, should we find a celebrity to endorse?" Offley suggested.

Asking celebrities to endorse products has become a new popular and publicity trend. Almost overnight, advertising companies all over the world fell in love with the influence and purchasing power that celebrities can bring.

"Models... find a few groups of models, who have appeared in Fast and Furious, I mean showing their faces, people have an impression. Let them compete with poisonous snakes of different colors, Lanc's prime-time advertisement Interlude... buy it."

It is time for the influence of TV commercials to reflect its value. Now those who can afford a TV are those who have considerable assets, are willing to spend, and are curious about new things. The same principle also applies to the Alpha Viper.

The North American muscle car is Li Zitao's definition of "Viper". This is a brand new term, representing the ultimate combination of speed and strength.

American muscle car, Aegis Motor's advertisement made it clearly appear in the minds of the American people for the first time, and it has a new definition of the use and value of the car.

It also represents a brand-new development field for the automobile industry. It can be said that Aegis Motors has created a brand-new profit channel for all its peers.

This incident caused a lot of noise in the automotive industry. Ford and Chrysler called Aegis Motors successively, wanting to see the Viper that is still in the testing stage as soon as possible.

Aegis Motors was very generous about this, and specially organized a test, inviting the CEOs and chief designers of Ford, Chrysler, GM, Cadillac and other luxury car brands to come and observe.

In half a month, the Alpha Viper will officially go on sale, and its photos frequently appear in newspapers, and its disappearance and appearance are constantly broadcast on radio and television. And its power and technical information are also published in detail in newspapers.

It's a mature product coming to market, and there's nothing to hide. However, in order to truly understand the craftsmanship and performance of the 'Viper', they still need to wait another half a month, and buy a few of them after the official release for research.

This is something that every car company will do. Just like giants such as GM and Ford, after a new model is launched, Aegis Motors will also buy a few cars and come back to disassemble them for research.

The design and performance of the other party, and whether the technology used involves its own uniqueness, causing infringement, these issues are the focus of attention of automobile companies.

The days before and after each new car launch are the busiest times for the design teams of all car companies.

They not only have to ensure that their own products will not have any problems during exhibition and testing, but also observe and record brand new products of other companies.

Learn from this thing, it is roughly the same in all walks of life.

In the future, Microsoft, Apple, and IBM will not be just people copying and dismantling them, acting in a different way, bragging about each other in business, and misappropriating money wantonly.

Speaking of which, Aegis recently received an offer from Chrysler.

Chrysler wants to acquire jeep from Aegis Motors, and wants to take a stake in Cape to enter the truck market.

Aegis Motors did not directly reject this,

Instead, I made several contacts with the other party, wanting to test the other party's bottom line and conditions.

If Chrysler can open up its patent pool, it is not impossible to discuss the matter of shareholding and acquisition.

Li Zitao only recently found out about this situation. Selling the jeep?

When he first heard the news, he refused in his heart, but after thinking about it carefully, the so-called 'history' had already changed him beyond recognition.

Who knows what will happen to jeep in the future, if you can use this to take a stake in Chrysler, it will be more valuable than owning jeep alone.

Regardless of the rapid development of Jeep later, but in the previous forty or fifty years ago, it was not even qualified to be a "little brother" in front of Chrysler.

Before the 1990s, Chrysler was no less than GM and Ford.

Although later due to factors such as mistakes in decision-making, it gradually declined like Ford, but that was also in the original "history".

Even if history continues on the original track, just from now to the 1990s, the money earned in the period of more than 40 yuan is enough for several generations to squander.

For giant companies like Chrysler and Aegis Motors, any negotiation cannot be concluded in a short period of time.

The fastest time is 3~6 months, and the full time may be several years. Li Zitao only needs to wait for the news. The senior management hired with a salary of millions of dollars every year is not an antique decoration.

"After the official production, remember to send me a few cars. Remember to send me some limited edition cars when the 'Viper' goes into production."

As a boss with endless money to spend, Li Zitao will naturally not give up such a collection opportunity. With special logos and unique spray paint, only one out-of-print car will be produced in the world. In the future, only these cars will be able to create a billionaire millionaire.

"When Ferrari is officially produced, one of each model will come." On the way back to New York, Li Zitao was lying on the sofa of the plane thinking happily.

And Aegis Motors is preparing intensively for the next publicity. At present, the most famous models in the United States are almost all created by "Vogue".

Therefore, SHIELD Motors quickly contacted the editor-in-chief of "Vogue", Mrs. Kamelsnow, and negotiated with the other party to send someone to New York for a formal meeting as soon as possible.

In terms of models, SHIELD has only one requirement, the most famous, the most valuable, and the most recognized by the public.

In addition to the models of "Fashion", they also contacted DreamWorks at the same time, asking Aimo to help them find the person who had filmed Fast and Furious before and who best met the requirements of the boss.

Harper's Bazaar attaches great importance to this cooperation. Seriously, Fashion and Aegis Motors can be regarded as brother and sister companies. The cooperation between the two is conducive to the development of Fashion.

What's more important is to be able to give a signal to the 'internal' that fashion has the best models and is also its own 'brothers and sisters. ’ The Li Group has a need in this regard, shouldn’t it be the first consideration for this ‘little sister. '

Editor-in-Chief Camel Snow and Fashion Editor Diana Ferriland prepared carefully and waited for the arrival of the vanguard team of Aegis Motors.

As long as the advertisement shot by Aegis this time can be a big success, the future business cooperation within the Li family may make Harper's Bazaar feel full. Perhaps because of this, it can become a thriving and high-profile cash cow in the Hearst Group.