Chapter 1995 Very Lively

Xiao Qi did not predict wrongly before, and Microsoft and HTC really did not want to be left behind.

On August 29, just after the Olympic Games, HTC held a grand product conference in New York and launched its first smart phone - G1.

It is G1, but in Xiao Qi's view, this G1 is not the bulky slider of the first Android phone in history, but has directly evolved into the classic appearance of the HTC G10 produced in 2010.

However, the surface of the HTC G1 is flat, but the plastic shell behind it is not as wide as the HTC G10.

In fact, the general appearance of phablets is almost the same, the difference is only in subdivision parts, such as frame, side, body buttons, back, etc., while HTC G1 is very modest in appearance, but it is very in line with people's aesthetics, and it is also Even if it is not ugly or out of class, if you don’t want to waste your brains, it is the most suitable to buy.

No wonder it took so long for HTC G1 to be launched. It turns out that it is constantly updating and using the latest and best technology.

In addition, HTC G1 uses the Windows phone system, which is derived from the Windows computer operating system, and has won the emotional support of many people. After all, almost all people now use Windows .

In the end, the price of HTC G1 is very flattering. Under the premise of 3.8-inch screen, 4 million pixels of camera, 16GB of memory, and 2G of ROM, the global unified price is 2999 yuan, and TF card and micro SD card expansion, the maximum expansion is 16GB, which has really been favored by many people.

HTC mobile phones have established a global marketing network before, and the goods can be obtained at various retail stores and distributors on the second day after the press conference. It is said that the supply of goods is particularly sufficient, at least sold out in the first three days 1 million units. And there is no shortage of stocks.

Selling 1 million units in three days, in terms of existing smartphone manufacturers. Neither is a conspicuous amount, but it is a great encouragement for HTC and Microsoft, which are first involved in smart electronics.

On September 1st, Microsoft held a celebration meeting at its headquarters, announcing again that it will increase the development of the Windows phone system, and that it will launch a tablet computer based on the Windows phone system by next summer at the latest, which will bring better benefits to people. experience.

Ok.

Xiao Qi also got an HTC G1 immediately. Compared with the HTC G10 based on the Android system back then, in terms of fluency, it is as awkward as ever.

The Windows phone system is still very good in handling simple text messages, documents, using WeChat, Facebook, playing videos, etc., but the key point is that it is much inferior to various casual games.

The more memory-intensive the game, the better it will run on the HTC G1.

So after Xiao Qi played the game for a while. Just throw the HTC G1 aside.

Unless Microsoft is determined to improve its technical capabilities and spend a lot of effort on smart electronics, HTC is at best a second-rate brand. A market share of 5% is not bad.

Coincidentally.

On September 1st, another company released a mobile phone. That is the Sony Ericsson mobile phone that also entered the Android camp.

The mobile phone Sony Ericsson released this time is called ST38, based on Android 1.3, 4.0-inch screen, 6 million camera pixels, 16GB memory, 1G ROM, allowing TF card and micro SD card expansion, the maximum expansion is 16GB, and the global average price Reached 3366 RMB.

The thickness of Sony Ericsson ST38 can almost catch up with Motorola's A1800, but SONY's solid industrial aesthetics is far from what Motorola can match. It's a bit thick, but it feels nice and elegant in the hand. White and black are particularly conspicuous.

Moreover, Sony Ericsson ST38 is also unique in terms of Sony housekeeping cameras. Although the pixels are free from 6 million, they can be fine-tuned, and their photographic standards are very good. It can help young people who take selfies for the first time take good photos, and the shaping effect is very attractive.

However, because the Android system is on version 1, the adjustment of power consumption is not enough, so Sony Ericsson ST38 is still at the same level as HTC G1, A1600, and N80 in terms of game performance, and it is a little worse than Samsung's two models. , let alone IPHONE and Dreame Stars.

But you can't just look at their shortcomings when you look at things. In fact, many people will make a comprehensive comparison.

IPHONE and Dreame Stars are very good, but the cheapest of these two phones is more than 4,000, plus various optional accessories, 5,000 is not too much.

On the contrary, although the functions of several mobile phones of other companies are quite different, not everyone wants to play large-scale games when buying a mobile phone, right? Not everyone needs to use those advanced features, right?

So as far as a smart phone is concerned, most people still think that WIFI can surf the Internet, browse the web, communicate with friends online at any time, and have a good camera function. This is basically enough - buy IPHONE and Dreame Stars Many of our customers actually think the same way, but they have more vanity than others, thinking that buying the best can save face.

But selling things is like this, you lead the trend, no matter whether the things you sell are the most cost-effective or not, they can occupy the most shares and earn the most profits.

anyway.

Also because of many people's brand plots, economic reasons, and reasons for trying different styles, these smartphones still have a market. Except for the reputation and sales of A1600 and N80, the rest are slowly advancing.

In fact, this is also the reason why small and medium-sized companies in various countries have not yet entered the game.

In the previous life, after 2012, it seemed that any company dared to make smartphones and could make smartphones. Hundreds of brands suddenly came out, which made people dazzled.

If the smartphones of small and medium-sized brands want to occupy the market, they have to do the same as the copycat phones that made feature phones before, with better performance, cheaper prices, and lower profits. Only in this way can they squeeze out other people's markets.

Take the Huaguo market as an example. Brands such as Xiaomi, ZTE, Huawei, Coolpad, Meizu, OnePlus, etc. have occupied the market below 2,000 yuan on a large scale since they were born. The lower-end market below 1,000 yuan basically directly reached 90% of the market share.

At that time, these small and medium-sized mobile phone manufacturers, supported by the mid-to-low-end market, will gradually develop upwards, and dare to launch smartphones in the range of 2,000-3,000 yuan, and the performance is not bad.

It was also at that time that foreign first- and second-tier smartphone manufacturers basically gave up the market below 1,500 yuan. Mobile phones such as A1600, N80, HTC G1, and ST38 did not dare to show their ugliness at all. Can't sell it either.

Xiao Qi remembers that in 2012 and 2013, NOKIA refused to admit defeat and released several phones below 1,000 yuan, but the results were not very good, and they could no longer achieve the spectacular situation that they monopolized the entire high-end, high-end and low-end markets 10 years ago.

Of course, as far as the market is concerned now, there are only a few companies competing, and the mid-end and high-end companies have different needs, so no one suffers, and they all take advantage of being the first to enter the market.

It's not that other manufacturers can't come in, but so far, whether it's the APP STORE alliance, the Android alliance, or Microsoft, they have formed a tacit unity intentionally or unintentionally, that is, in the field of smart electronics, there is no open . Release patent licenses, at least temporarily.

There are at least 8,000 patent licenses in the field of smart electronics, and about 70% of the core patents are held by the above-mentioned companies.

Unless you also have a large number of patents that others have to use, otherwise, when this market is just opened, you don't want to come in and have your first cup of soup. If you want to eat, you have to wait until we are full.

This kind of thing is actually not just about smartphones, but also the previous mobile phone industry, isn't it the same?

That is to say, when the technology companies in Baodao made the mobile phone integrated substrate, these mobile phone companies could not stop the Huaguo people from making mobile phones, and the Shanzhai mobile phones made by the Huaguo people lived up to expectations and directly overturned their 1,000 yuan The dominance of the following mobile phones has really brought the overall mobile phone to the price of cabbage.

In the past, Xiao Qi failed to catch up with the good opportunity of the first explosion of the mobile phone industry. Now that he has caught up with the second wave with better profits and broader prospects, he will naturally cherish this opportunity and strive to expand his influence and status Besides.

As for the release of patent licenses for domestic manufacturers, it will have to wait until those people have accumulated technology, and companies such as Qualcomm, MediaTek, Infineon, Spreadtrum, etc. have made smart chips more civilian.

What's more, Xiao Qi dared to actively open up patents only if other companies couldn't resist this trend.

Otherwise, if Xiao Qi betrays the interests of the entire tacit alliance, even Apple and Samsung will be dissatisfied with him.

The teenager doesn't want a company to be besieged by all the companies! (to be continued ~^~)