Chapter 964: 600 Million Box Office Hits!
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"If the cinema violated the film arrangement agreement signed with us, then what else is there to say? Just sue directly!"
Huang Youjie didn't say anything, and he would sue whenever he disagreed.
Hearing this, Ding Yue smiled faintly and said to Lao Huang: "I will sue, I will definitely sue. This is why I called you here. It's time for those movie theaters to give them some pain, but..."
"But what?"
Huang Youjie clenched his fists and said, "Brother Yue, let me tell you, we must not be soft-hearted. When faced with such a cinema partner, we should directly strike hard!"
"Director Huang, I think what Principal Ding means is to wait until the release of "The Devil Boy" is over before suing those cinemas that do not comply with the scheduling agreement. Otherwise, it will definitely seriously affect "The Devil Boy". "Zha" box office."
Manager Anyu Jia'an on the side explained to Director Huang.
When Huang Youjie heard this, he suddenly realized: "Oh, yes, yes, if we announce a lawsuit against those movie theaters now, then they will not be able to directly sell our "The Devil Boy Nezha". If there is no film schedule by then, where will it come from? Box office."
"That's right."
Ding Yue nodded slightly and said: "Old Huang, during the time when "The Devil Boy Nezha" is released, you can be fully prepared to punish those cinemas that do not abide by the scheduling agreement and show no mercy."
"I understand what you mean, Brother Yue."
Huang Youjie directly made an OK gesture and filed a lawsuit for Wucheng University of Arts and Sciences or Feiyue Group to sue others. Huang Youjie likes to do this kind of thing. First, he can use his legal professional level and ability, and secondly, he can maintain Wucheng University of Arts and Sciences or Feiyue Group, it’s really not that exciting, okay?
It's like, you are a major in a certain major, and then someone else gives you a job that is super consistent with your major. Wouldn't it be great for you to do it?
"Principal Na Ding, why are you here to see me? Will you cooperate with Director Huang and others in suing the movie theater business that violated the film arrangement agreement?"
An Yujia suddenly asked.
After all, it seems that this is what it is for now.
This matter is not trivial to say the least. After all, it will affect the animated film "Nezha" released by Feiyue Media, a subsidiary of Feiyue Group. The schedule rate of this domestic animated film has been reduced, and the box office will inevitably be affected.
Just imagine, if the film scheduling rate is at least 15%, based on a certain attendance rate, it can get a box office of 100 to 200 million, but if the film scheduling rate is cut in half, then the box office will basically be cut in half. .
Originally.
An Yujia thought that although "The Devil Boy Nezha" invested a lot of money in the production and promotion, as long as there is enough film schedule on the first day of release for such a high-quality domestic animated film, the cost can basically be reduced. After earning it back, every day's box office will be divided into pure net income.
However, now that the film schedule of "The Devil Boy Nezha" has been cut in half, it may lead to a much smaller number of viewers watching the film "The Devil Boy Nezha", which will trigger various chain effects.
For example, before this, it could have created a lot of popularity and influence, but if the influence could not be increased, word-of-mouth would not spread.
It does not mean that every film and television work with a high reputation can become a big hit and very popular in the market. There have been many examples before. For many high-rated film and television works, the number of views is actually Not that high.
The number of films scheduled can be said to be one of the key factors in the box office of a movie.
Especially when there are strong competitors like "League of Legends: First War" in this summer's release that are crazy about collecting money, the situation of "Devil Boy Nezha" looks much worse.
The current situation is that Penguin Group's "League of Legends: First War" is sweeping the box office crazily from its screening to today's official release. As of now, Ding Yue, Huang Youjie, An Yujia and others are chatting about this matter. At that time, "League of Legends: First War" had already grossed 410 million yuan in box office on its first day.
Of course.
Of the 410 million yuan in the first-day box office, 200 million were from on-demand screenings. However, even so, "League of Legends: First War" has already received 210 million yuan in box office, and is still continuing to do so. Growing at a fast rate.
The most important thing is.
It's not yet night, Friday night is the time when a movie's box office soars.
According to this rhythm, blockbuster movies usually hit theaters during the few hours at night, when movie theaters across the country are basically full, and then the box office soars, at least doubling compared to the daytime level.
In other words, "League of Legends: First War" is estimated to be able to generate at least 200 million in box office tonight. This is only a conservative estimate.
"No, no, no, it's not this. It's much bigger than this."
Ding Yue shook his head and said to An Yujia with a calm smile: "Prosecuting these cinemas that violated the film arrangement agreement is just to punish them, but as long as we, the Feiyue Group, take action, is it that simple?"
"What do you mean, Principal Na Ding?"
An Yujia frowned and asked in confusion.
In addition to suing and punishing those movie theaters, is there any other means?
But An Yujia thought about it, and it seemed that the best way to deal with this matter was to wait until the release of "The Devil Boy Nezha" was over and sue the theaters that violated the film scheduling agreement.
"Sister An, Principal Ding wants to open a cinema, hehehe!"
At this time, the secretary Wen Ruohan said with a smile.
"right."
Ding Yue also nodded and continued: "Today's movie theaters are really too arrogant, especially to the producers and distributors of movies. Moreover, they share the accounts every year. How much has taken away from our Feiyue Group?"
"But... Principal Ding, if you invest in a movie theater, that's a lot of money."
An Yujia thought for a while and felt that this matter must be done with caution.
After all, the domestic cinema market is now relatively mature. On such a basis, it would be extremely high to build its own cinema under the Feiyue Group.
First of all, looking for venues, equipment, employees, etc., and facing competition from mature cinemas, in An Yujia's view, there is no possibility of completely winning this war.
"And...and Principal Ding, have you ever considered that the current domestic and foreign cinema market is already saturated?"
An Yujia frowned and expressed his opinion to Principal Ding.
"I know this."
Ding Yue nodded and said: "So we don't need to be too big for now, and we have to carry out comprehensive innovations in the environment, movie viewing formats, and services. In this way, we will face the saturated movie theater market and those old brands. Only a stable market for movie theaters will be competitive.”
"What is Principal Ding referring to?"
When An Yujia heard this, he felt that the cost would probably increase a lot.
"First of all, we will conduct pilot projects in cities with more cinemas in China. In this way, even if it is just a pilot project, even if we lose money, it doesn't matter, right?"
Ding Yue said seriously.
Although Ding Yue has a "passionate" element in this matter, Ding Yue is not completely reckless. He still needs strategies and plans.
It's like piloting it first.
It can be piloted in multiple cities across the country. In this way, the investment will not be too much. Spend one billion or a little more to build a cinema with higher quality services. If it can really create competitive pressure on competitors, Then it is naturally a good thing, and then it can be promoted nationwide.
It doesn't matter if he fails to participate in the competition, Ding Yue can still afford the money.
This is only the first step.
There is a killer move behind Ding Yue.
For example, in terms of environment, we will make the cinema more suitable for young people, and in terms of services, we will provide more thoughtful integrated entertainment services, and then we will innovate in the way of watching movies.
Isn’t this the metaverse coming soon, and Feiyue Technology has a lot of advanced technologies, which can completely innovate in the way of watching movies.
As a result, wouldn't the competitiveness of Feiyue Cinemas be gradually improved?
Ding Yue has a lot of ideas, but he just hasn't had time to tell Mr. An Yujia'an yet. Therefore, it is normal for Mr. An to have concerns of one kind or another.
"If we do a pilot first, then we can try it. But Principal Ding, if our Feiyue Cinema does not have enough characteristics or competitiveness, I think the final result is not that I am pessimistic about this market... It’s so cruel, before we basically occupied the blue ocean market, but cinemas are different, they are already the red ocean market.”
An Yujia said quite calmly.
"I know this. Since Mr. An thinks it can be piloted, then we will basically decide on this matter first, and then you, Mr. An, will start the preparations. As for the environment and services in the cinema, Mr. An will be responsible for it. , when it comes to improving the viewing experience and innovating the way of viewing, technical support is needed, and I believe in our Feiyue Technology and Wucheng University of Arts and Sciences."
Ding Yue said confidently.
In fact, Ding Yue has already found suitable technology in his university system mall.
For example, "naked-eye 3D technology" and "VR immersive viewing technology".
As for the former, I believe most people should be familiar with it. Compared with 3D movie technology, naked-eye 3D technology is to remove the eyes, which is also a technology with 3D effect under normal circumstances.
The VR immersive viewing technology is even more advanced.
In short, when you watch a movie, you put on the immersive VR of the character you choose, and then you will realize the entire movie-watching process from the first perspective of this character, usually the protagonist.
It's like you are directly transformed into the protagonist of the movie!
If this can really be done, it will definitely be a disruptive innovation for the way of watching movies in cinemas.
"Brother Yue, good guy, guess how much the Penguin Group's "League of Legends: First War" has grossed at the box office!"
While Ding Yue was chatting with An Yujia about building a pilot project for Feiyue Cinema, Huang Youjie suddenly said in surprise.
"Um?"
Hearing this, Ding Yue turned to look at Huang Youjie and asked, "What? Could it be that the box office has exceeded 400 million?"
"400 million box office?"
Huang Youjie shook his head and said: "It has been broken for a long time. Now it has reached a box office of 500 million. Just now, the animation production team of "League of Legends: First War" issued a poster with a box office of 500 million on the first day. , that is to say, minus the 200 million box office received yesterday, "League of Legends: First War" has already received 300 million box office today."
Such a beautiful first-day box office data is simply a great start.
There are very few movies that can show such a situation of exploding at the box office on the first day. After all, more and more good movies need to be brewed through word-of-mouth before they usher in a box office explosion.
Just like the previous "Big Hero 6" and "The Wandering Earth", the box office of these two movies from Feiyue Media on the first day is not that exaggerated. It may be able to break 100 million, but it will definitely not be achieved before nightfall. At its peak, the box office had already exceeded 300 million, not to mention that the box office directly exceeded 500 million with the addition of on-demand screenings.
Only after the word-of-mouth completely explodes, it may achieve good results of more than 3 to 5 billion in single-day box office in a short period of time.
The movie "League of Legends: First War" is different. The box office on the first day exceeded 500 million, which is already a pretty good performance. In addition, there is also the peak period in the evening. How many can it finally achieve? , I couldn’t believe it.
"Fuck! It's up again!"
Huang Youjie suddenly exclaimed: "What's going on? Another surge of 100 million?"
"Did it go up suddenly?"
Anyujia asked.
"Yes." Huang Youjie nodded and replied.
"Then it may be that the box office of the pre-sold evening show is taken into account. Otherwise, the box office of 600 million is basically impossible now, because there are still many people who have not got off work yet."
An Yujia analyzed and explained.
"Yeah, this is normal."
Ding Yue also nodded and said: "Six hundred million, excluding the two hundred million that was screened, that is the first-day box office of four hundred million, and it will rise a little later. It seems that this time Penguin Group's "League of Legends: First "The Second War" is really a great start, Lao Huang, how much did our "Devil Boy Nezha" have at the box office?"
""The Devil Boy Nezha" has not yet reached 100 million, and now it is only over 89 million, alas."
Huang Youjie said in frustration: "I'm so angry. If the film schedule hadn't been reduced by half, it would have been almost 1.8 billion by now. Compared to "League of Legends: First War," it's not low. And The most important thing is that we didn’t do any marketing.”
"We will definitely lose to "League of Legends: First War" today. Let's see how long "League of Legends: First War" can last."
Ding Yue touched his chin and muttered: "It is also possible that our "Devil Boy Nezha" will be suppressed by "League of Legends: First War"."
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