Chapter 963: Roll to Death in the Cinema

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After a night of marketing and word-of-mouth spread, the popularity of the animated film "League of Legends: First War" adapted from the game League of Legends has exceeded the expectations of Ding Yue, Huang Youjie, Xu Bin and others.

And as soon as the box office came out, Ding Yue was shocked.

A box office of 200 million yuan!

That's right.

Just 200 million. Is this what Penguin Group is talking about? This box office data can be considered a large-scale screening, right?

Later, Ding Yue asked Dabai to check the screening data of "League of Legends: First War". Good guy, this work of Penguin Group, one "screening", has already caught up with the official release of some films by big directors. .

The film placement rate is as high as 10.5%.

The screening rate of a movie exceeds 10%. This is almost never happened. It is simply exaggerated.

Of course, this is also due to Penguin Group's crazy marketing of this animated movie "League of Legends: First War" and Penguin Group's own influence. At present, it seems that 10.5% of the film schedule is, It has received a box office of 200 million, which shows that "League of Legends: First War" is very successful.

Facts have also proven that after Ding Yue watched "League of Legends: First War", he also felt that it was a good animated film and it looked quite enjoyable.

For moviegoers, "League of Legends: First War" is a good popcorn movie. For gamers, "League of Legends: First War" is the introduction of games in the movie field. A perfect supplement. Gamers are crazy about it. They can finally watch animated movies made by their favorite games on the big screen. It’s so exciting.

"Damn it! Wall Crack recommends "League of Legends: First War"!"

"I don't allow any friends who haven't watched "League of Legends: First War" yet."

"It's really pretty, and it feels so good to look at."

"Galen will always be a god."

"Lux is so beautiful, wife, my wife!"

"For Noxus!"

"For Demacia!"

"Demacian pigs go to hell!"

"Get out of here, you Noxian dogs, don't cue our Demacia Empire!"

"The adaptation is quite good. There are basically no peeing spots throughout the whole process."

"It's really good to watch. It's a very enjoyable animated movie. It's probably the winner of this summer's movie. I recommend everyone to watch it as soon as possible."

"If you haven't watched "League of Legends: First War", go watch it now. It's really good!"

"The Hand of Noxus is so handsome!"

"Master Xin, Master Xin is really awesome, so fierce!"

In major forums, comment areas of media social platforms, and short video platforms, various topics about the animated movie "League of Legends: First War" are flooding in.

There seems to be a sense that the whole country is discussing "League of Legends: First War".

I have to say that Penguin Group did a pretty good job in marketing this time. They spent a lot of energy and money to market "League of Legends: First War". The most important thing is "League of Legends: First War". "The First War" is not bad, it suddenly became a phenomenon.

On Moments, Weibo, and Douyin, more and more topics about "League of Legends: First War" are appearing.

Even on the small website, some up owners have started to make videos about "League of Legends: First War". More up owners are rushing to watch "League of Legends: First War" and then make videos. Related videos, even if they want to gain popularity, they still have to be popular.

Even on the Feiyue streaming platform, there are many video owners discussing the content of "League of Legends: First War". This shows that "League of Legends: First War" has really become popular.

In just one night of screening, the box office was 200 million.

The next day, that is, Friday, "League of Legends: First War" was officially released. In addition to this animated film of "League of Legends: First War", Feiyue Animation Studio's "Devil Boy Nezha" ” is also officially released.

However.

Many movie theaters use their butts to determine their heads. Seeing the popularity of "League of Legends: First War", the first day of its release, which is Friday, the schedule of "League of Legends: First War" War" directly soared to more than 35%!

This film schedule can be said to be very scary, because this Friday is not only an animated film like "League of Legends: First War", but also "Magic Boy Nezha" from Feiyue Animation Studio, as well as several summer movies Blockbusters.

"Principal Ding, our film schedule for "The Devil Boy Nezha" today is only 8%, which is too low."

In the principal's office in the administration building of Wucheng University of Arts and Sciences.

Xu Jiuge was complaining in front of Principal Ding.

Originally, according to the previous plan, even if Penguin Group's "League of Legends: First War" and several other summer blockbusters from major directors were encountered on the first day, Leap Animation Studio's "Nezha", There is at least a 15% filming rate.

As a result, after the film schedule came out today, Xu Jiuge was dumbfounded. The film schedule rate was only 8%, which was cut in half.

Where did the half of the film schedule rate that was cut in half go?

Obviously, this answer still requires guessing?

Penguin Group's "League of Legends: First War" can have such a high filming rate, it must be squeezing out part of the filming rate of "Devil Boy Nezha". Xu Jiuge was very unhappy because of this matter, so he came I came to complain to Principal Ding.

After Ding Yue heard this, he couldn't help but frowned, looked at Xu Jiuge and asked, "Didn't our "Devil Boy Nezha" sign an agreement with the cinema on the scheduling of films during the promotion stage? Why is there less than half of the number of films scheduled now? .”

Ding Yue was also extremely surprised by this matter.

I originally thought that "The Devil Boy Nezha", which I would fly to the animation studio today, has a film schedule rate of more than 15%, and may even reach 20%, which can be compared with Penguin Group's "League of Legends: The First Time" War" was a direct fight on the first day.

As a result, I never expected that he was stabbed in the back?

"I don't know either. I think we are stabbing each other in the back. I think the Penguin Group may be involved in this." Xu Jiuge frowned and muttered: "Many theaters actually have some basis for film arrangement in their film arrangement agreements. The terms of adjustment are based on actual conditions. I think those movie theaters are based on this clause. Due to the high popularity of watching "League of Legends: First War" and the high marketing expenses of Penguin Group, they gave the film arrangement to "League of Legends". :The First War"."

Xu Jiuge analyzed and said.

In Xu Jiuge's view, the main reason why the film schedule of "Devil Boy Nezha" has been reduced by half is because of the evil behind Penguin Group's marketing of "League of Legends: First War".

After all, as long as the Penguin Group promises a slightly higher profit to the cinema, and the cinema sees that "League of Legends: First War" has such high popularity and box office, then it will naturally make a choice to seek advantages and avoid disadvantages. Give more film schedules to "League of Legends: First War".

"It's not impossible, but the cinema suddenly reduced our film schedule by half. Isn't this too unkind?"

Ding Yue touched his chin and muttered.

Ding Yue will no longer be surprised by what the Penguin Group does here. After all, this is what the Penguin Group is like. If you have anything you can do, you have already gotten used to it.

But it was a bit "irritating" for the movie theater to do this. After all, the movie schedule had been agreed with the movie theater before, but when the day came, it actually cut half of the movie schedule. This was simply bullying.

"Over at the cinema...they did this, and we had nothing to do. We were too passive."

Xu Jiuge said helplessly.

"Who can swallow this breath?"

Ding Yue said angrily: "Classmate Xiaowen, help me call Director Huang and Mr. An over."

"Okay, Principal Ding."

After Wen Ruohan heard this, he immediately started to contact Director Huang and Mr. An.

Then, Ding Yue called Dabai over: "Dabai, come here."

"Principal Ding, what are you doing?"

Xu Jiuge didn't quite understand what Principal Ding wanted to do.

"Instead of being controlled by others, it is better to take the initiative in your own hands. Cinemas are really too arrogant nowadays. The popcorn and Coke in the cinema are huge profits."

Ding Yue shrugged and said: "We at Feiyue Group can provide a better cinema environment, viewing experience and services. Roll it up and let those proud cinemas know what a cinema is that serves the audience!"

"Principal Ding, do you want to be a movie theater?"

When Xu Jiuge heard this, he was very surprised.

Good guy!

Is this the young rich man Principal Ding?

Do you want to build your own movie theater if you disagree?

"Dabai, please check for me. How many movie theaters are there in the major cities in our country?"

Ding Yue asked Dabai.

Only Dabai can quickly understand such data. After all, Dabai is an artificial intelligence robot.

"Data filtering completed——

Haicheng: 337, 43 imax+Dolby Cinemas!

Shenzhen: 303, 24 imax+Dolby cinemas!

Fog City: 296, 29 imax+Dolby Cinemas!

...

Guancheng: 160, 10 imax+Dolby cinemas! "

Dabai quickly provided Ding Yue with city data on the number of theaters in the top ten in the country.

"That adds up to thousands of families."

Ding Yue couldn't help but murmured: "imax+Dolby Cinema is now the mainstream, and with the addition of ordinary theaters, it can cater to all audience groups. Then we should build it according to the specifications of Imax and Dolby Cinema, and upgrade the theme. Let contemporary young people truly enjoy movie theaters, such as popcorn and Coke, without relying on them to make profits!"

"Principal Ding, are you planning to open a cinema?"

Xu Jiuge looked at Principal Ding in surprise and asked.

"That's right."

Ding Yue nodded and said with a smile: "These movie theaters are so arrogant now. When our Feiyue Group enters the movie theater industry, we will kill them!"

Ding Yue was thinking just now that instead of mediating with those movie theaters, it would be better to involve them directly and let his own Feiyue Group open movie theaters in major domestic cities to provide better environments, better services, and more favorable prices. In this way, Ding Yue I don’t believe it, and I can’t get rid of those high-ranking movie theaters.

You know, after a movie is released, the movie theater has to pay a lot of money.

If Feiyue Group directly manages the cinemas itself, and eventually even makes Feiyue Cinemas mainstream, then the cinema's account sharing will be omitted.

Of course, if you want to achieve this goal, it is estimated that you will have to spend a lot of money, and tens of billions may not be enough.

While Ding Yue and Xu Jiuge were talking about the cinema, Huang Youjie and An Yujia came to the principal's office one after another.

"Principal Ding, are you looking for me?"

An Yujia asked after entering the office.

"Uh-huh."

Ding Yue nodded and said to An Yujia: "Mr. An, do you know about today's filming schedule of "The Devil Boy Nezha" of our Feiyue Animation Studio?"

"What about the filming rate? I've known about this before. Isn't today's filming rate over 15%? Is there any problem?"

After hearing this, An Yujia asked in confusion.

"Dabai, tell Mr. An."

Ding Yue said to Dabai beside him.

"According to the real-time scheduling data, the nationwide scheduling rate of "The Devil Boy Nezha" today is only 8.1%."

Dabai reported relevant data.

"What?"

When An Yujia heard this, he was stunned.

The film scheduling rate is more than 15%, but today, the official release date of "The Devil Boy Nezha", how come there is only 8.1% of the film scheduling rate left?

Isn’t this too outrageous?

"Babai, are you sure your statistics are not wrong?"

Anyujia turned around and asked Dabai.

"The data comes from multiple platforms, and the error rate is only 0.3%." Dabai replied.

"this......"

An Yujia was stunned, then looked at Xu Jiuge and asked: "Jiuge, what's going on? The filming arrangement for "The Devil Boy Nezha" is a filming agreement signed between Feiyue Media and the cinema. Are you working? This side of the room?"

"Mr. An, our Feiyue Animation Studio has never communicated with the cinema. All communication is done by Feiyue Media."

Xu Jiuge quickly replied.

"Then what's the problem? Is it true that the cinema has lowered half of our film schedule? Isn't this deliberately targeting us?"

An Yujia thought about it carefully and could only come up with this explanation.

Otherwise, why would the film scheduling rate of more than 15% suddenly become 8.1%?

This is simply a big deal!

"Mr. An, you also think there is a problem here, right?" Ding Yue said calmly to An Yujia.

"Could it be..."

After An Yujia thought about it carefully, he felt that this filming rate was indeed too weird. Could it be that someone had tampered with it?

"Brother Yue, you mean that the cinema violated the agreement on film arrangement?"

Huang Youjie asked from the side.

As a top law student, Huang Youjie listened to the chats between Ding Yue and An Yujia, as well as Dabai and Xu Jiuge. What he could smell was indeed the content of the illegal film arrangement agreement...

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